Google has always been a coveted spot for e-commerce websites to appear. Since its inception, the top spot on Google has been synonymous with a successful e-commerce site.
In today’s ever-changing digital world, ensuring that your site will appear at the top of the search engine rankings is becoming more difficult. However, with a little bit of strategy and knowledge, you can put in place the perfect recipe for success.
In this article, you’ll discover the best way to rank on Google’s page one for e-commerce websites.
Keywords And Research
In the early 2000s, purchasing keywords was enough to make your head spin. Nowadays, however, with Google making changes to its algorithm almost as often as it updates its platform, the need to purchase keyword spam is less relevant.
If you want to appear on the first page of Google for certain keywords, you’ll need to learn how to optimize organic search and gain insight into which keywords your target audience uses to find your product.
Content Is King
In the golden era of SEO, the content was king. Back in the day, a content-rich site would typically outrank a site filled with text links regarding search engine rankings. But, as we all know, content is not everything.
Since then, Google has changed the game. Today, algorithmically generated content, such as snippets and headlines, assume a much greater role in determining a website’s position in search engine rankings.
Suppose you’re looking to appear on the first page of Google for keyword searches relating to your niche. In that case, you’ll need to consider creating high-quality, authoritative content that appeals to your target audience. In other words, if you’re an e-commerce website selling bras and panties, you’ll want to create content that is relevant to “underwear” or “panties” or even “bras” and “underwear.”
Local Is Key
You might be tempted to ignore local search engine results if you’re only focusing on national or international trade sites. But, in today’s digital world, it is essential to have a presence on all major search engines, including Google Maps.
For example, if you are a hairdresser in San Francisco and want to appear for queries such as “san Francisco hairdresser,” it would be unwise to ignore the local search results on Google. It would be best to have a website geared towards local clients, with information on the best hairdressers in the Bay Area.
A presence on local search engines, such as Google Maps, can boost your organic search rankings when relevant users search for your products or services in their local area.
Links From High-Profile Sites
Backlink building was once the Holy Grail of SEO, and it still is for many small businesses. But, with the ever-changing algorithms of Google, it is no longer enough to have many inbound links from low-quality websites.
You now have to create high-quality links from well-known websites to gain traction on the Web. When someone discovers your website through a branded link on a well-known site, it is often seen as a credible signal that the site owner is recommending your website.
Guest Blogging
Guest blogging has become quite popular over the past few years, particularly for e-commerce websites looking to establish credibility as a thought leader in their niche.
If you’re a talented writer, consider using them to create blog posts to publish on other websites. Not only will this help build your reputation as an authoritative source of information in your niche, but you’ll also be able to drive traffic back to your own site. Just make sure that the content is of good quality and unique. You can also use platforms like Hootsuite to schedule and upload content regularly.
With its popular social media platforms, Facebook, Twitter, and Instagram, Google’s search engine rankings are reflected in the organic reach of its social media platforms.
If you want to gain credibility and popularity on social media channels, consider creating valuable social content that can be shared across platforms. For example, if you are on Twitter and you want to gain more followers, consider creating a series of funny and engaging tweets about your niche. People love to follow those that are constantly sharing valuable information.
Online Reputation Management
As a small business owner, you will eventually become the target of those who want to harm you. While it’s not always the case, those who want to harm you often have something positive to say about you. For that reason, it is essential to manage your online reputation actively.
Several free tools are available to help with this, such as PRWeb’s Trust Advisor and Reputation.com. But, if you want a safe and sound online reputation, you’ll need to get a premium account with a reputable company. Doing so will allow you to monitor and manage your company’s reputation online. It’s essential that you do this regularly.
By regularly monitoring and responding to your online reputation, you’ll be able to ensure that your business is presented in the best possible light. This will give you the best chance of being found when your customers search for your products or services online.
Optimization For Mobile
Since the beginning of 2018, Google has made major changes to its algorithm to serve mobile users better. Nowadays, it is also essential to optimize your site for mobile users. This means ensuring that the text on your site is easy to read on small devices and that images are of high enough resolution to be viewed clearly.
You can use several tools to test your site’s load speed on different devices. For example, GTmetrix is a free tool that will give you a general idea of how fast your site is loading on different devices. You can also use Google’s mobile-friendly test or Yslow to check the speed of your site’s markup (HTML).
Make sure to work on fixing any issues you find with mobile optimization. If you are unsure how to do this, ask your developer or web designer for help. They will be able to walk you through the process step by step.
Backlinks, Content, And Video All Work Together
To gain credibility and popularity on the web, you’ll need to look no further than three essential pillars; content, backlinks, and video.
To elaborate, quality content will attract and retain potential customers. The more quality content you have, the more likely you will appear on the first page of Google for any relevant keywords. The same goes for backlinks. If you have a high-quality site that is covered in backlinks, it will be reflected in your search engine rankings. Finally, video can also work to establish your authority in your niche and allow potential customers to see exactly what your product or service is like. Video content can also be shared across platforms, allowing you to gain more traction.
When appearing on the first page of Google for any relevant keyword, all three elements, links from high-profile websites, content, and videos, work together to establish your credibility as an authoritative source in your niche. And perhaps most importantly, making your site mobile-friendly makes it easier for potential customers to find and access your product or service when they look for it online.
Final Takeaway
Creating a high-quality, mobile-friendly website that can rank on Google’s page is within reach of any business. With just a little bit of thought and planning, you can put in place the perfect recipe for success.
