5+ Best Times to Consider Posting on YouTube

Best Times to Post on YouTube in 2023 _ MediaOne Marketing Singapore

YouTube has become a powerhouse for content creators, offering a platform to share videos with millions of viewers worldwide. However, with countless videos uploaded every minute, it can be challenging to stand out from the crowd.

One crucial aspect that can significantly impact your video’s success is the timing of its release.

In this blog post, we will explore the best times to post on YouTube today, helping you gain more visibility, increase engagement, and enhance your channel’s growth.

So, let’s dive in and find out when to schedule your videos for maximum impact!

Understanding YouTube’s Algorithm

Before we delve into the ideal posting times, it’s essential to understand how YouTube’s algorithm works. YouTube aims to deliver the most relevant and engaging content to its users, which is why it takes several factors into account when determining video rankings.

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These factors include watch time, engagement (likes, comments, and shares), subscriber activity, and video freshness.

Considering this, it’s crucial to publish your videos at times when your target audience is most likely to be active on the platform.

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By doing so, you increase the chances of your content being seen, shared, and engaged with, which, in turn, can boost your video’s visibility in YouTube’s algorithm.

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The Best Times to Post on YouTube Today

The Best Times to Post on YouTube in 2023

Determining the absolute best time to post on YouTube can be challenging, as it heavily depends on your specific target audience and niche.

However, various studies and observations have revealed some general patterns that can serve as a starting point for scheduling your videos.

Before we move forward with the specifics; let’s take a look at the best times to post on YouTube in general;

Best Times to Post on YouTube Weekly
Monday 6:00 PM
Tuesday 2:00 PM
Wednesday 8:00 AM
Thursday 7:00 PM
Friday 3:00 PM
Saturday 1:00 PM
Sunday 10:00 AM

Let’s take a look at the best times to post on YouTube all year round with the help of notes released by YouTube’s Chief Product Officer, Johanna Voolich;

  • Weekday Afternoons: Weekday afternoons are generally considered a prime time for YouTube viewing. This period, typically between 2 PM and 4 PM, corresponds to the time when people take breaks from work or school. By posting during these hours, you can reach a substantial number of viewers who are actively seeking entertainment or educational content during their downtime.
  • Weekday Evenings: Evenings, particularly from 7 PM to 9 PM, are another popular time slot for YouTube viewership. Many people use this time to relax at home, and watching YouTube videos has become a common part of their routine. By posting during these hours, you can tap into a larger audience base and potentially attract more views and engagement.
  • Weekend Mornings: Weekend mornings, typically between 9 AM and 11 AM, are when people often have more free time and tend to indulge in their interests and hobbies. This leisurely period provides an excellent opportunity to grab the attention of viewers who are actively exploring YouTube for engaging content. Posting during weekend mornings can help you gain an early advantage, as there may be less competition during this time.
  • Late-Night and Early-Morning Hours: While it may seem counterintuitive, late-night and early-morning hours can be surprisingly fruitful for YouTube content creators. Many individuals enjoy watching videos before bed or during their morning routines. Posting during these off-peak hours, typically between 10 PM and 6 AM, can help your videos stand out in a less crowded landscape, potentially leading to increased visibility and engagement.
  • Consider Your Target Audience’s Time Zone: If your content caters to a specific geographic location or demographic, it’s crucial to consider the time zone of your target audience. For example, if your primary viewership comes from the United States, you might want to align your posting schedule with Eastern Standard Time (EST) or Pacific Standard Time (PST) to reach the largest audience during their peak viewing hours. Understanding your audience’s location and preferences will allow you to tailor your posting times accordingly.
  • Experiment and Analyze: While the aforementioned time slots can serve as a useful guideline, it’s important to remember that every YouTube channel is unique, and what works for one may not work for another. To truly determine the best times to post on YouTube for your specific audience, it’s essential to experiment and analyze your video performance.
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  • Consider Seasonal Trends: In addition to daily and weekly patterns, it’s crucial to take into account seasonal trends when scheduling your YouTube videos. Different times of the year may bring about changes in viewer behaviour and preferences. For example, during holiday seasons or school breaks, viewership patterns may shift as people have more leisure time. By aligning your content release with these seasonal trends, you can capitalize on increased viewership and engagement.
  • Engage with Your Audience: Engagement with your audience plays a vital role in the success of your YouTube channel. Actively interacting with your viewers through comments, likes, and shares can foster a sense of community and loyalty. Additionally, it’s important to listen to your audience’s feedback and preferences. Pay attention to the comments section, social media platforms, and other channels where your viewers may reach out. By understanding their preferences, you can tailor your content and posting schedule to better serve their needs.
  • Leverage YouTube Analytics: YouTube provides a comprehensive analytics dashboard that offers valuable insights into your video performance. Dive into the data provided by YouTube Analytics to understand your audience demographics, watch time, engagement, and traffic sources. This information can help you identify patterns and trends specific to your channel. For example, you may discover that your audience is more active during certain days or hours. Utilize this data to refine your posting schedule and optimize your content strategy for better results.
  • Collaborate with Other YouTubers: Collaborating with other content creators within your niche can be an effective way to expand your reach and attract new viewers. When planning collaborations, consider the schedules and time zones of the creators you wish to work with. By aligning your posting times and coordinating releases, you can cross-promote each other’s videos and maximize the exposure to both audiences. Collaborations not only introduce your channel to new viewers but also provide an opportunity to learn from and collaborate with fellow creators.
  • Stay Consistent and Reliable: Consistency is key on YouTube. Establishing a predictable posting schedule helps your audience know when to expect new content from you. Whether you choose to release videos weekly, biweekly, or on specific days of the month, consistency builds trust and encourages viewers to return for more. Be reliable and stick to your schedule as much as possible. Consistency not only keeps your audience engaged but also signals YouTube’s algorithm that you are an active and committed content creator.
  • Monitor and Adapt: The YouTube landscape is ever-evolving, and viewer behaviour can change over time. It’s essential to continuously monitor your channel’s performance and adapt your posting strategy accordingly. Keep an eye on your analytics, stay informed about industry trends, and be open to experimenting with different posting times. By staying proactive and responsive to your audience’s preferences, you can maintain relevance and sustain growth on YouTube.
  • Use YouTube’s Premiere Feature: YouTube’s Premiere feature allows you to schedule and promote your videos before they go live. By using Premiere, you can create anticipation among your audience and generate buzz around your upcoming content. This feature is particularly effective if you have a dedicated fan base who eagerly awaits your new releases. Choose a time for your premiere that aligns with the peak activity of your audience, ensuring that they are available to join the premiere and engage with your video as soon as it goes live.
  • Analyze Competitor Posting Times: While it’s important to develop your unique content strategy, keeping an eye on your competitors can provide valuable insights. Analyze the posting times of successful channels within your niche. Look for patterns and trends in their release schedules and take note of the days and hours when they tend to publish new content. While you shouldn’t replicate their strategy outright, understanding the posting habits of successful channels can help you identify gaps or opportunities in the schedule and adjust your own timing accordingly.
  • Consider International Audiences: YouTube has a global reach, and your videos can attract viewers from around the world. If you have a diverse international audience, it’s worth considering their time zones and preferences when scheduling your content. Use YouTube Analytics to identify the geographical distribution of your viewers and tailor your posting times to accommodate different time zones. This way, you can ensure that your videos are accessible and engaging for viewers across various regions.
  • Take Advantage of YouTube’s Scheduling Feature: YouTube offers a scheduling feature that allows you to upload your videos in advance and set a specific date and time for them to go live. This feature is incredibly useful as it automates the release process, ensuring that your videos are published at the desired time even if you’re not available. By using the scheduling feature, you can maintain a consistent posting schedule and efficiently manage your content pipeline.
  • Stay Updated with YouTube Trends and Features: YouTube constantly introduces new features, updates its algorithm, and provides insights into the latest trends. Stay informed about these changes and adapt your posting strategy accordingly. For example, YouTube may introduce features like Shorts or Stories that can impact viewer engagement and preferences. By embracing these trends and leveraging new features, you can stay ahead of the curve and optimize your content for maximum visibility and engagement.
  • Listen to Viewer Feedback: Your viewers are your best source of feedback and insights. Pay attention to the comments section, direct messages, and social media interactions to understand their preferences and expectations. Engage with your audience by asking for their input on posting times or conducting polls to gather their opinions. By actively involving your viewers in the decision-making process, you create a sense of ownership and build stronger connections with your audience.
  • Quality Trumps Timing: While finding the best times to post on YouTube is important, it should never come at the expense of quality content. Ultimately, the value and relevance of your videos will determine their success. Focus on creating high-quality, engaging, and informative content that resonates with your audience. Consistently delivering valuable videos will keep your viewers coming back for more, regardless of the specific posting times.
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Finding the best times to post on YouTube in 2023 requires a combination of understanding your audience, analyzing data, and adapting to changes in viewer behaviour.

Experiment with different posting times, closely monitor your analytics, and engage with your audience to refine your content strategy.


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Timing plays a crucial role in the success of your YouTube channel. By understanding your target audience, analyzing data, and experimenting with different posting times, you can optimize your video release strategy. While the suggested time slots provide a starting point, it’s important to tailor your approach to your specific audience and niche.

Remember, consistency, engagement, and quality content are equally important in building a thriving YouTube channel. So, apply the insights gained from this article, connect with your audience, and keep refining your posting schedule to make the most out of YouTube in 2023.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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