NEW: 12 Best Singapore Lead Generation Strategies

NEW_ 12 Best Singapore Lead Generation Strategies

Lead generation is one of the essential aspects of business in Singapore. The most successful businesses in the country have robust ways of generating leads both online and offline.

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So, what is lead generation? This is a marketing process of capturing the attention of the target customers and stimulating their interest in the services or products that you offer.

A lead is a qualified prospect that can become a buying customer and brand ambassador. In a bid to succeed in generating leads, you need to understand the needs and expectations of your customers first. Once you know what they want, you can come up with high-converting landing pages that will motivate them to place an order or contact support team for more details about the product.

Increasing customers especially B2B lead generation in Singapore will become easy if you focus on synchronizing your landing pages with all the other marketing channels that you use to convey the intended message to the target audiences.

Today, we look at 12 strategies for lead generation in Singapore. Implementing some or all of them will help you achieve your goals faster and cost effectively.

  1. Social Video

Social video is one of the power lead generation strategies you can apply in Singapore, as it is more effective in capturing the attention of the audience compared to blocks of text. The majority of the B2B customers in the country are consuming video-type content every day online. The high conversion rate recorded is making this form of content part of the B2B lead generation strategies.

Research shows that 70% of buyers and customers in the B2B industry come across videos throughout their buying journey and watch them before purchasing the product. Approximately, 48% of the people polled spent at least 30 minutes watching videos when doing research about a product.

The main objective of a social video is to empower and engage the target customers. You will need to upload the video on many online platforms to get more sales leads.

Singapore has more than 3 million active social media users. Posting the video on any of the popular platforms such as Facebook and Instagram will not only increase your reach but also place your business ahead of the competition.

  1. Hire Industry Influencers

In the modern digital marketing world, industry influencers have a major impact on a strategy that is meant for lead generation in Singapore. One of the surprising facts is that only 15% of B2B companies in Singapore are using them to generate more leads. Jumping in and hiring the best influencers before your competitors make a move will give your business an upper hand.

In other parts of the world, industry influencers have a major impact on social media marketing as well as content marketing campaigns. The main goal of hiring industry influencers for lead generation in Singapore is to:

  1. Increase brand awareness
  2. Improve brand advocacy
  3. Reach new target audiences

Look for influencers in your niche who have a huge following and bring them on board.

  1. Personalized Email Marketing Campaigns

Email marketing records the highest conversion rate compared to all other digital marketing strategies used by Singapore businesses. Over the last one year, we have noticed an increase in the number of B2B companies that use personalization in their online marketing campaigns to increase sales.

Personalised emails are custom-made for the recipient and are effectively in spurring engagement. You can personalize the emails by including the recipient name in the subject line and sending updates and recommendations based on the recipient’s interests and behaviours. Thanks to advancement in technology, there are tools that you can use for this purpose.

  1. Content Marketing that is Quality Driven

One of the phrases that you have probably come across many times when discussing lead generation in Singapore is that “Content is King”. Despite advancement in technology, content is still one of the most important moving parts in your digital marketing campaign in Singapore.

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Singapore content marketing delivers three times more leads than any other marketing technique not only here in Singapore but also abroad. If you want to get more customers, make sure that your content is top-notch and in line with the best SEO techniques.

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Competition is high and so you need to create relevant contents that resonate with the needs and expectations of the target customers. The content will guide the customers through the buyer’s journey and provide all the information they need to convert.

  1. Automated Prospecting

Automated prospecting is one of the new strategies used in lead generation in Singapore and has gained massive traction over the last one year. It continues to redefine how businesses market themselves and generates sales online. At the time of writing, more than 70% of businesses in Singapore are using this strategy to save time and sales leads.

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There is plenty of automated prospecting software you can purchase and use to accurately identify potential customers and reach out to them. The software turns the art of sales prospecting into a science. For example, automated prospecting cadence has the potential to reduce manual inputs by 83%. Simplifying follow-up tasks makes it possible for sales team to make an average of 50% more calls to prospects.

  1. Live Streaming on Social Media

Every day, Singaporeans are bombarded with hundreds if not thousands of ads on social media platforms. A section of your target audience will purchase a product from you after seeing your ad, but a large percentage will not. They will spend more time research and might be lured to purchase the same product from a competitor based on the quality of the ads.

You can avoid that from happening by live streaming on social media. This strategy spurs engagement by giving customers a chance to communicate with your brand directly, ask questions, and get responses on the spot. For example, a live stream showing how your new product works will generate more leads than a conventional review posted on your website.

A recent study found out that 58% of B2B marketers in Singapore have incorporated live video content in their content marketing strategies. More than 32% of B2B marketers confessed that webcasts and webinars are vital to their content marketing success in Singapore and abroad.

  1. Leverage Referral Systems

A recent study that polled 3,000 business executives revealed that 50% of them have gotten majority of their customers through referrals. Referral business have a success rate of 70% – this is way higher than most of the Singapore digital marketing strategies.

Online and offline referral systems rely on user’s recommendations and reviews to generate leads. One of the critical aspects of marketing that builds cordial and long-term working relationships is getting customers who can recommend your products and services to other potential customers.

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As the saying goes, a third party endorsement is better and more powerful than a hundred product/service presentations. Nowadays, there is no shortage of referral systems that you can join to improve customer’s loyalty to your brand, increase sales, and expand your list of leads in Singapore.

The referral system can also improve your reputation management efforts and give you a consistent supply of hot prospects if well implemented.

  1. Live Events

One of the surest ways of making your Singapore business more successful and profitable is by holding live special events and promotions. Establish a strong bond with your customers by making sure that the live event is more attractive, valuable, educational, and enjoyable.

Contenting with the prospects at a deeper level during the event will increase your chances of converting them into buying customers. You can also use the live event to turn your current customers into special clients who will not hesitate to recommend your brand to their peers and colleagues.

Below are statistics to show you the potent power of live events in the modern digital marketing landscape in Singapore. Note that a majority of online shoppers in Singapore are millennials

  • 84% of millennials prefer in-person meetings
  • 95% of millennials are of the idea that meetings help establish long-term relationships
  • 77% of in-person conferences result in more social interactions and bonding opportunities
  • 85% of millennials confirm that meetings result in more meaningful and stronger relationships
  1. Customer Obsession

According to a recent study by a customer intelligence firm, customer experience play an integral role in digital marketing and will surpass product and price as the key brand differentiator by 2020. The experience matters at every stage of the buyer’s journey.

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Your plans for lead generation in Singapore should be hinged on delivering impactful experiences to your customers. Leverage the customer’s knowledge and take strategic actions at every lead marketing stage.

  1. YouTube Videos

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YouTube videos can be used in multiple ways to generate leads in Singapore. For example, when doing email marketing, you can increase click-through-rate by including a video in the article body instead of just relying on text to convey the intended message.

When launching a new product, you can create short video teasers to grasp the attention of the target audience and make them look forward to the official launch. There are also Singapore digital marketers who convert live webinars into on-demand videos.

Today, there are many video creation and editing tools that one can use to create professional videos for marketing purposes. Here are some statistics to proof why YouTube is such a huge online marketing platform.

  • On average, a user spends 40 minutes watching videos on YouTube using a mobile device
  • 4 million videos are watched on this platform every day
  • 6 billion hours of videos are watched on YouTube per month
  • Every minute, 300 hours of videos are uploaded on the platform
  • YouTube reaches more people who are aged between 18 – 49 years than any cable network
  1. Advertising

Smart product and service advertising can do more than just spreading word about your brand to millions of Singaporeans who rely on the internet as the main source of information. There are many effective and affordable ways of using advertisements to elevate your business to the next level and generate more leads in the Singapore.

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For example, media advertising can help you connect with a large group of people who are part of your target audience. As you do advertising in Singapore, strive to provide ample information to potential customers. Offer them something that will trigger them to respond. Your entire communication should be hinged on the target customers’ interests.

  1. Free eBooks

As mentioned in the previous tips on how to use advertising for lead generation in Singapore, you need to make sure that you provide as much essential information to the target customers as possible. Free eBook with plenty of guides on how to use your product will make the target customers trust your company. Eventually, you will succeed in organically attract new customers.

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The lead magnet should be a free eBook that is well structured and written. Ask for the prospects email addresses in return for the eBook. Use the addresses to create a laser-focussed emailing list for your next email marketing campaign.

Closing Remarks

Lead generation in Singapore does not have to be complex and expensive. The above sales lead strategies will make you an expert in b2b lead generation in Singapore. Be sure to monitor the results achieved from each of them to be sure you are headed in the right direction.

Call us today on +65 6789 9852 for a free and no-obligation consultation session about digital marketing in Singapore. We will come up with custom lead generation strategies based on your brand’s niche, goals, and target audience. We look forward to your call.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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