20 Best SEO Tool Serious SEO Experts Use
In the real SEO world – You’re only as good as the tools you’re using and perhaps how you’re using them.
They say if you can’t measure something, you can’t figure out how to improve on it. In SEO, this statement makes perfect sense.
See, professional SEOs never leave anything to chance. They track everything – from rankings and keyword performance to conversion and lost links, and anything in between that they think might help them drive that sweet organic traffic.
And yes, this can only be achieved when you have the right set of SEO tools.
Now, with over 8000 martech tools filling up the market, how do you choose the right tools, considering you only need just a couple of them?
Well, we promise, we’ll get to that. But first,
What Are SEO Tools?
An SEO tool provides data and alerts on the overall success and health of your SEO campaign.
They help to identify weaknesses and uncover areas of opportunity, as well as all the issues that stand between you and your quest to gain more search engine visibility.
Every SEO tool has a specific role it plays, even though these roles intertwine quite a lot.
That said, here are some of the things an SEO tool can help you out with:
- Auditing: By auditing we mean the tool will crawl your website and identify all the areas with a negative impact on your ranking.
- Backlinking Tools: Backlinks represent a vote of confidence. It’s like having an authority figure endorse your content or website. The problem comes when the endorsement is from a shady character or when the sites that link back to your website have poor search engine authority.
Backlinking tools help you analyze both the volume and quality of these links. With this information, you can troubleshoot the linking issues affecting your ranking and even run a competitive analysis.
- Competitive Research: These tools help you research your competition. Find out who your competitors are. How are they ranking? What gives them an edge? An what are some of the gaps you can fill?
- Data Mining: This often goes unmentioned. But some tools are primarily dedicated to mining, tagging, aggregating, categorizing, and even preparing reports on a large set of keywords.
- Keyword Discovery: While there are so many platforms to provide you with an accurate ranking of some of your keywords, only a few will help you discover which keywords have potential.
- Keyword Research: You have to begin by researching what keywords are related to your products or services. This may demand that you do some thorough keyword research.
Use a keyword research tool to identify co-occurrence keywords, long-tail keywords, related keywords, etc. You can also use them to check out keyword competitiveness. That should save you from wasting your time on keywords that are impossible to rank.
- Keyword Monitoring: Keyword monitoring platforms allow you to enter a list of keywords that you’ll be monitoring and find out how they’re ranking.
They’re a great way to find if your effort to improve keyword ranking is paying off or if there are adjustments to be made.
- Local Keyword Monitoring: How are your keywords performing locally? The location of the searcher plays a critical role in their purchase decision. For all we know, your website may be driving massive amounts of traffic, but from the wrong region.
So, how about you start tracking your keywords based on your geographical location? The good thing is that there are tools to help you out with this.
- Scraping and Internal Analysis: The tools in this category analyse your website’s hierarchy, page speed, page construction, and other related issues. They might even offer you some suggestion on how to get them fixed.
From what we know, some of the SEO-related issues facing your website might be less obvious than you think. So, it helps to have a scraping or internal analysis tool to look under the hood and sniff them out.
- Social Influence: There’s a strong correlation between the attention you’re getting on social media and the authority you’ve built with search engines.
The good thing is that there’re SEO platforms the specialize in providing in-depth insights into this correlation.
- YouTube Research: One of the biggest mistakes that SEOs make is ignoring YouTube. Next to Google, YouTube is the second-biggest search engine in the world.
Every day, consumers flock to the platform with research topics, looking for product profiles, how-to guides, and video explanations.
Other things an SEO tool can help you out with include:
- On-page SEO
- Site Speed
- WordPress SEO
- Rank checking
- Mobile SEO
Needless to say, an SEO tool will only be useful to you if you understand how to use it.
Some SEO toolsets stretch far beyond the utilities we’ve mentioned, with some even giving you an all-at-once glance into your SEO performance.
Why Are SEO Tools Important?
SEO tools are to SEO what saws, drills, measuring tapes, and screwdrivers are to carpentry.
You wouldn’t get that far, let alone get anything done, without them.
Without these tools:
- You wouldn’t know how many people visit your website
- You wouldn’t know if your website has HTML errors
- You wouldn’t understand why your website traffic suddenly dropped
- You wouldn’t know which sites link to your website
- You wouldn’t know what keywords attract the most visits
- And so on
20 Best SEO Tool Serious SEO Experts Use
1# Ahref Keyword Research and Analysis Tool
Ahrefs is a great tool for keyword opportunities and backlink analysis. The primary use of this keyword research tool is to analyze your backlinks, and well as those of your competitors.
It’s ranked top as the most detailed SEO analysis tool around. It can crawl your website and identify all the areas that could use some improvement.
You can even use it to analyze your competitors’ backlinks to gather some insights on how to proceed with your own.
SEOs use it to find the most linked-to content within their niche, find broken links on their website and get to learn more about best-performing web pages.
The Best Way to Use Ahrefs
There’s no one particular standard way to use Ahrefs.
But you might want to check out their New Backlinks report to find out which sites linked to your posts in the last 24 hours.
You also want to check out their “Best By Links” report to find highly linked-to pages with high page authority that you can link to your new or mid-tier ranking content.
Your favourite Ahrefs feature should be Keywords Explorer, which lets you find the keywords to target. It’s a great feature for finding new topics to blog or write about. While looking for topic ideas, you want to choose a keyword with low competition but higher monthly searches.
2# Google Search Console
This is one tool that no serious marketer would want to miss in their marketing arsenal.
It’s free but powerful.
It’s a great starting point for reviewing and understanding the current state of your site SEO.
With this tool, you should be able to see and analyze the traffic your site is getting from Google. You’ll see what keywords or keyword phrases your website is ranking for, and in what position.
The Best Way to Use Google Search Console (GSC)
You’re even allowed to submit your sitemap for indexing.
As an SEO tool, Google Search Console offers you a glimpse into how Google and its users view your site. With this information, you can optimize your website for better performance in the SERPs.
Ubersuggest is relatively new when compared to the other SEO tools on the list.
But it’s always stacking up new features. But even without this, the tool is rich with all the data you might need to make smart SEO decisions and see results. The best part, it’s cheaper than most tools on the list.
Ubersuggest is committed to providing you with a detailed report on your SEO positioning.
You can use it to find the current state of your website’s SEO. Find out how your website stacks up against your competitors, and what exactly you should be doing to grow your traffic.
The Best Way to Use Ubersuggest
Just visit the site and enter your website’s URL to check out the current state of your website’s SEO.
There’s a lot you’ll learn about your website’s SEO from the report provided.
Next, enter the competing domain section and enter your website’s URL to see some of the websites you’re competing with on Google.
Remember to also click on “view all” (in the keyword gap column) to find out what keywords your competitors are currently ranking for and which you aren’t.
4# Google Keyword Planner
If you’re looking for a tool that can help you out with keyword ideas, then look no further.
Guessing is not an option. SEOs that take this path always end up ranking for the wrong set of keywords.
Google Keyword Planner offers to help you take away the guesswork so you can start making smart keyword decisions.
It’s a free tool that’s there to guide you all through the process. And since it’s from Google, you can bet the data provided will be as accurate as you could have wished it to be.
How to Use Google Keyword Planner
After visiting the site, you’ll be provided with a simple form, where you have to enter the following details:
- The type of product or services you’re offering – for example, content marketing, web design, electronics, mobile devices, women clothing, and so on.
- Your website or landing page – www.abcdef.com/page
- Your product category – choose from the dropdown menu
In addition to checking search volume trends, you also want to pay close attention to:
- Average monthly searches the keywords are getting
- List of search terms
SEO may be hard, a bit complicated, but it’s attainable.
Things might not make sense to you early on, but after you get to experiment with a few things, and get used to using some of these tools, things will slowly begin coming together for you.
One tool we suggest you check out is SEO Site Checkup. For us, SEO Site Checkup is like our swiss army knife SEO tool, boasting a range of features such as:
- SEO monitoring
- Competition monitoring
- SEO Issues Analysis
- Ability to create detailed SEO reports
The Best Way to Use Site SEO Checkup
You can get started by running a free search. All you need to do is type in your website’s URL in the search box on the homepage.
You’ll be provided with a detailed on-page SEO report about your website.
If you did a good job optimizing your site for SEO earlier on, the site will receive a perfect SEO score. That’s their way of congratulating you for doing a good job.
But it isn’t something to anticipate. The chances are good that there’s at least one SEO issue that they’ll be pointing out. No need to fret though – just click on the “how to fix’” button for some advice on how to resolve the problem and have your website graduate with a clean bill of health.
SimilarWeb is a free tool that lets you analyze your website’s performance across a variety of metrics.
You can also use it to get a detailed scoop of the other sites you’re competing with.
Better still, they have one of the easiest interfaces you’ll ever come across. And their data is broken down into small, easy-to-read chunks for your easy understanding.
The Best Way to Use SimilarWeb
SimilarWeb will review your website and provide a detailed report. We suggest you soak up everything keenly. Go through each section and find out what they have to say.
Take note of any data that’s relevant to your SEO campaign, and figure out how to improve on it in your future SEO marketing plan.
We particularly ask you to go through the search data with a fine-tooth comb. Here, there’s a lot you can learn about your website’s traffic and where it’s coming from –top keywords, paid keywords, search, and more.
SimilarWeb isn’t a tool that you’ll be using every day. But once in a while, you want to use it to check on your website’s health and even track your competitors.
SEMrush is widely used by SEOs, and there’s a good reason for that.
For one, the tool does a great job of helping SEO folks out there access their rankings and identify all the possible ways they can develop new SEO opportunities.
It’s a simple tool that tries to bring all of your analytics data in a central place, thus making the life of an SEO expert a lot easier.
You can use it to compare keywords and see how well your website is performing against those of your competitors.
The Best Way to Use SEMrush
SEMrush’s key area of focus is on-page SEO.
They have a built-in checker you can use to monitor your site’s ranking and even look for suggestions on how to improve your ranking for a selected list of keywords.
8# Help a Reporter Out (HARO)
Help a Reporter Out is how you get backlinks from A-list publications such as Forbes, CNN, BBC, and so on.
It’s the only one of its kind, and a very powerful link building tool for those who know how to use it.
It’s a platform for connecting journalists with news sources or stories.
But that aside. For an SEO marketer, all you want to do is position yourself as the source for upcoming stories or news.
How HARO works is rather simple. All you have to do is sign up and provide some basic information about your company. HARO will pick up from there and start sending you three emails per day with different media opportunities.
The Best Way to Use HARO
Go through each of the three messages you receive daily and see if you can pitch yourself as a source for some of them. If the pitch lands, you can go ahead and provide the journalist with a quote. Remember to also answer their questions and provide them with any other information they have requested.
Here’s how you get to benefit from all this:
- Your name and company name will be included in the article, which works great when you’re working on building a personal brand.
- The journalist may link back to your website. This is not always the case. So, you want to find out with the journalist first before you can proceed with anything.
KWFinder is an excellent choice of tool for finding longtail keywords with less competition.
SEOs use it to find high-potential keywords and run analysis reports on SERP and backlinks.
Using their Rank Tracker, you can easily determine your ranking and track your keyword performance to see if there’s any improvement.
Not only that, you’ll also be provided with a ton of new keyword ideas to rank your website for.
The Best Way to Use KWFinder
Forget about those big, highly competitive keywords and instead use KWFinder to find those lower-on-the-barrel keywords that not so many marketers are paying attention to.
The point is to try and focus on content that directly answers the questions that people are asking.
This is a fairly new tool on the market and one you wouldn’t want to miss in your marketing pellet.
The tool was created by Dixon Jones, the same creator behind Majestic Backlink Software.
Their key feature is a content brief that helps you craft perfect SEO content. They have a unique optimization tactic that’s second to none.
What they do is take all the top-ranking pages on Google and analyze them to suggest the right angle and approach you can take, especially on the topical relevance, search intent, and overall article comprehension.
The best way to use Inlink
Inlink is a great tool for automating your schema markup and internal linking on autopilot.
Its primary method of optimization is topics, which makes it easy to find out other similar topics that are easy to link internally.
11# MOZ Pro
Moz is appreciated by lots of SEO experts. If not for anything, then it’s for always being up-to-date despite the regular search engine’s algorithmic changes.
Moz is a powerful, all-inclusive SEO platform. Whether you’re looking for a tool to help you out with crawling your website or some insights on how to best improve on it, Moz got you covered.
They even have a free toolbar (called MozBar) that you can download to see any website’s metrics as you browse through the pages.
The Best Way to Use Moz Pro
Moz has one of the best domain SEO analysis tools you’ll ever come across anywhere.
You can use it to learn more about your website’s SEO performance. You can even run a side-by-side comparison of two different domain names.
Another one of their features worth checking out is their “page optimization” feature, which tells you what steps you should take to improve the SEO performance of every single one of the pages on your website.
12# Answer the Public
This is another free SEO tool for those with a shoestring marketing budget. It’s one of the tools that SEO experts use to find the topics to write about for their blogs.
So many people use this tool to find content around specific keywords to rank. For instance, if you’re in the fitness industry, the tool can help you create content around keywords such as yoga, running, exercise, or cross-fit.
The best way to use Answer the Public for SEO
You can use Answer the Public to identify featured snippet opportunities you can exploit. This is particularly important if you’ve hired a freelance writer to help you create content for your website or blog.
All you have to do is download the keywords topics provided by the tool and send them over.
Spyfu is an amazing SEO tool, with a paid and free version.
If you’re just starting, then we suggest you go with their free version and gradually grow to their paid version once things start working for you.
With this tool, you’ll get to view the number of times a particular keyword gets searched online per month.
You also get to see the ranking difficulty of that particular keyword.
What’s more? You can research your competitors to find out what keywords they’re ranking for or targeting.
What’s the Best Way to Use SpyFu
Use SpyFu to research your website or your competitor’s website to find out more about your keyword situation. Find out how many keywords you’ve successfully managed to rank for so far, how many clicks you are getting, and who are your competitors.
Suffice it to say SpyFu is one of the most detailed keyword research and analysis tool you’ll ever come across online.
It sure blows so many other SEO tools out of the water. The tool comes with lots of A-list features. But one feature that will blow out your mind is the Research feature. Imagine plugging your competitor’s website URL and the tool pulls up a lot of information on their SEO strategy.
You get to see everything they’re doing. How much they’re paying for paid ads, what keywords they’re ranking for organically, and so on.
14# WooRank: SEO Tool for Ranking
WooRank also comes with both paid and free options for tracking and reporting your marketing data.
SEOs mostly use it to track their competitors and find out what keywords they’re targeting.
All you have to do is plug in your competitor’s website URL and the tool will reveal some really interesting information about their SEO strategy.
The tool will also reveal a few things that they still haven’t gotten right, both technical and from a content perspective.
The Best Way to Use WooRank
Use WooRank to understand your website and SEO strategy as well as that of your competitors. See if you’re making any progress and if there’s anything you should improve.
You can use WooRank to find out if there’s duplicate content on your site, security issues, or downtime.
They’ll even provide you with a detailed step-by-step guide on how to fix them.
15# Majestic Marketing SEO Tool
Majestic has been receiving lots of raving reviews from SEOs. This should tell you something about its capabilities.
The tool comes with lots of amazing features, starting with The Majestic Million, which gives you a microscopic view of the top 1 million ranked sites on Google.
The Best Way to Use Majestic SEO
You can start by using Majestic to find out if your website made the grade.
Use their Site Explorer feature to get a general overview of your site’s SEO performance and how many backlinks it has garnered so far.
It also doubles as an excellent SEO keyword analysis tool that lets you discover the best keywords to optimize your website for.
16# Google Trends
SEOs hardly talk about Google Trends as an SEO tool.
It makes it safe to say it’s one of the most underutilized tools out there.
In addition to providing more information about a keyword, the tool offers great insights into trending topics.
The Best Way to Use Google Trends
Use Google trends to discover trending topics.
All you have to do is plug a few keywords (even country-specific ones), and the tool will provide you with more information around it, like rising queries, top queries, geographical locations, interest over time, and so on.
If you’re unsure of what trends are right for you, Google Trends is a great companion of a tool for you.
Cyfe is a free, feature-rich SEO tool that lets you collect data from different online platforms and bring them to a central place where you can easily track, analyze, and compare.
It can connect to almost all the major social networks and applications, including:
- Google Analytics
The Best Way to Use Cyfe
And that’s just about the few sites we know. But the odds are pretty good that if you’re thinking about pulling data from any other sources apart from the ones we’ve listed, then Cyfe can get it done for you.
All you have to do is use their pre-configured widgets. And just in case you can’t find the widget, then there’s an option for building one yourself.
Plug any website’s URL into their search bar and get a detailed SEO report. The website doesn’t necessarily have to be your own. You can even plug your competitor’s website and do a little bit of spying on them.
All the tool does is generate a report on various aspects of on-page SEO without asking you too many questions, apart from the simple captcha arithmetic test that’s there to ensure they’re only interacting with humans, not bots.
The Best Way to Use SEO Workers
We get it, there are a lot of other SEO tools that do pretty much the same thing SEO worker does, perhaps more.
But what makes SEO Worker unique and the go-to SEO tool for most marketers is the fact that it does save you a lot of time on analysis. They also go the extra mile by providing a little bit of background information on this data.
Their report is generated quick and it’s quite detailed than most of the reports you can get elsewhere.
ClickFlow is a little different from the other SEO tools on the list.
When growing your traffic, all that marketers care about is creating new content and building new content.
Once they have created this content, promoted it, and gotten it a few backlinks; that usually marks the end of the story.
Clickflow has a way of making you go back to your old posts to find out which ones are still performing well and which ones are not.
It will pull out outdated posts for you to update and refresh them to boost their performance.
How to Best Use Click Flow
You first have to connect their Content Decay Feature to Your Google Search Console.
ClickFlow will import data and provide you with a detailed report on which pages have lost the most traffic over the last 12 months.
20# Screaming Frog SEO Spider
Screaming Frog is another valuable SEO tool that’s worth mentioning.
It’s a great tool for analyzing your on-page SEO. It essentially just crawls your web pages to provide detailed information on broken links, metadata, page titles, robots, duplicate content, and redirects.
Better, you can even copy this data into a Google spreadsheet or process it into a more useful report that you can present to a client.
The Best Way to Use Screaming Frog
Screaming Frog allows you to crawl up to 500 URLs for free, of course with restricted functions. To access more functions and crawl more web pages than the specified 500, you’ll be required to pay 99 Euros per year for their premium version.