Best Practices for Optimising Singapore Youtube Videos

Singapore business owners can properly optimise their Youtube videos with SEO best practices.

What makes Youtube so effective is that people love videos. As a matter of fact, four times as many people would prefer to watch videos about your products as opposed to reading about them. What’s even more important is that Youtube is considered to be the king of video as this platform has over one billion users. This means that there are a lot of people who your content will be exposed to.


The problem is, while Youtube caters to a large audience, it can be difficult to get them to watch your content. Just as is the case with any other type of content, your videos must be SEO optimised.  This way, the right audience will be able to find you within Youtube search.


But how can Singapore business owners make sure that their Youtube content is optimised? Well, the most important thing to keep in mind is that if your content is not engaging, SEO optimisation will not make any difference. People need to find the video interesting enough to keep watching. In this article, we will discuss the elements you need to optimise. But first, let’s discuss what makes a good video.


What are the elements of a good video?

 

Great sound quality

One thing that a lot of Singapore businesses tend to overlook is sound quality. It’s very important that you pay attention to the sound of your video. While users may forgive the picture quality, they are not ad patient when it comes to what they hear. The better your sound quality, the longer your viewers will stay. So make sure that you edit out any background noises which may act as distractions.


Great message


A great video communicates a clear and helpful message. Keep in mind that your video is content, which meant that you are creating it for a target audience. You need to be able to capture their attention within 15 seconds of the start, so make sure that your present a message that resonates with them.

 

The best way to do this is to give the user a preview of what the video is all about. Next, you should offer proof that you can actually deliver valuable information about the topic. You should then reiterate what your video was all about and offer specific details that you want the audience to learn. The key is to create a solid plan.


Excellent visuals


Not only should your sound and messaging be on point, you should also ensure that you have great visuals. In the end, visual quality matters. So spend time creating excellent graphics. Make sure that there is plenty of variety so that the audience remains engaged.


Elements to optimise

 

When it comes to YouTube search, this platform’s search engine is pretty straightforward. In fact, it works just like Google’s search engine. Whenever you optimise YouTube videos, there are three elements that you should pay close attention to:


Identify keywords


One of the best ways to ensure that visual content is found is with the use of keywords. This means that you need to decide which keywords your content should be centered around and then include them in your title. You should also weave them into your tags and meta.


Title


Speaking of titles, it’s a good idea to spend as much time as you can on the headlines for your video. In fact, this is the most important part of your content. And this is because the more eye-catching the title, the more likely people will be to click on your video.  On the other hand, if he title is uninteresting or generic, then you will get less views–even if the content itself is engaging. So create a title that is short, preferably under 66 characters. This ensures that the entire title will fit into the display. Also, make sure that the title is intriguing.

 

Meta


Another great way to ensure that your audience knows what your video is all about is to create a meta description for it. This is a full description of what your video includes. Remember, your description needs to be short and to the point.


Tags


Tags aren’t necessarily mandatory, but they can help to associate your video with certain text.  Just remember that you should keep your tags to a minimum. Only include words that are the most relevant to the video.  Keep it short and sweet.


Other elements to keep in mind

 

Thumbnail


A big part of creating a memourable brand is customising your thumbnail.  Not only that, but your thumbnails should be consistent so that your target audience will be able to easily identify your videos. Your account needs to be verified in order to get custom thumbnails.


Closed Captions (CC) and Subtitles


Closed caption has the ability to give your Youtube SEO campaign a boost. In fact, research shows that it can increase your views by more than 7 percent. The best part about the Subtitles and closed captions feature is that they give your viewers the ability to watch your videos in environments that are either very noise or quiet.


Encourage feedback and engagement

 

One of the most important Youtube metrics is interaction. This is what YouTube uses to judge and rank your videos. When you have a lot of interaction on your video, it tells this social media platform that your content is relevant and valuable.

 

Youtube also takes the amount o watch time into account. This is the amount of time that the user spends watching your video. As previously mentioned, if you are able to engage the viewer with the first 15 seconds, they are likely to remain engaged throughout the entire course of the video.

 

If you want to ensure that your viewers interact with you, then you need to encourage action. More specifically, you need to incorporate a good call to action, or CTA. Let them know that they should comment, like and subscribe to your channel.


Use YouTube cards


YouTube cards can be extremely useful. Use your channel cards in order to encourage users to subscribe or like the video. You can even link your cards so that the viewers are sent to your website or other relevant pages.  


Create end screens


Just as is the case with cards, your end screens can also be a great way to drive more engagement. End screens come up during the last 5 to 20 seconds of the video. They can include up to four elements that can be used for promotion. The elements can even expand to show more information when your viewers hover on desktop or tap on their mobile devices.


Conclusion

YouTube can be an excellent platform for your Singapore business. However, in order to get the most out of it, your videos need to properly optimised. Not only does this help with the search, but also with users. And there are multiple elements that you need to be on the lookout for when optimising your videos. The best SEO strategy is to regularly A/B test you techniques to find out which works best for you.

ALSO READ  How To Get Started With Content Analytics?

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles