PPC Singapore: What Are the PPC Platforms and How to Start

PPC Singapore_ What Are the PPC Platforms and How to Start

When it comes to the best PPC platforms in Singapore, AdWords and Bing are not your only options.

There are tons of other platforms that you can use to market your brand. The PPC model has experienced massive success in recent years.

As a result, many companies that provide PPC platforms have emerged in a bid to have a piece of the cake.

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What makes the less-popular PPC networks attractive is the fact that they contain dozens of competitive keywords, which are waiting to get discovered by advertisers.

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Similarly, the platforms typically specialise in a particular niche, be it mobile ads or content marketing.

Irrespective of whether you are looking for a new PPC network or a cheaper alternative, there are many excellent PPC networks that you should try out.

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Here are some of the impressive PPC platforms that you can use for digital marketing in Singapore.


In as much as this platform isn’t well known, it easily ranks among the best PPC platforms in Singapore.

The platform has lots of cheap clicks, something that makes it an excellent alternative to Adsense. Therefore, Bidvertiser should be your go-to platform in case you get locked out of Adsense.

The platform displays all its ads on third-party websites, which have subscribed under the revenue share scheme.

Therefore, publishers get a cut from the CTC for allowing ads to be displayed on their sites.

Bidvertiser can is an excellent platform for small advertisers in Singapore who do not have the financial muscle to compete with bigger brands for advertising space.

As beneficial as the network is to advertisers, it isn’t that favourable to publishers since their payouts are comparatively lower compared to what they would get from platforms such as Adsense.

best PPC platforms in Singapore


Many online advertisers in Singapore regard AdRoll as the go-to retargeting network.

The platform leverages the power of popular websites such as Instagram, Facebook, and Twitter to help convert visitors into buyers.

With this platform, you will be able to bring back website visitors who have visited your pages in the past. AdRoll ads often run as users browse other websites. This is likely to grab their attention and bring them back.

AdRoll has an effective ad exchange, which enables it to run your ads on tons of different websites while constantly reminding users to revisit your site. The platform can help you reach up to 100% of past website visitors. This way, it stands out from other PPC networks.

Facebook Ads

This is one of the oldest PPC platforms on this list. Facebook Ads have been in existence for years.

Unfortunately, advertisers in Singapore only started to make use of it recently.

Unlike other networks, Facebook Ads allows marketers to use multiple targeting options, which aren’t available anywhere else.

Rather than focusing on particular keywords, advertisers have the option of digging deeper to target individuals’ interests and likes.

This isn’t a possibility when using traditional PPC networks for marketing your brand in Singapore or elsewhere.

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Another impressive feature of Facebook Ads is that advertisements are difficult to blog.

When using other platforms such as Google, paid ads can be removed from the top of a search using simple ad-blocking plugins. Such a situation isn’t ideal for advertisers who want their ads to get maximum exposure.

Facebook Ads seamlessly merges sponsored and promoted posts into the news feeds of new users, thus making it difficult to block the ads. As a result, the ads get maximum exposure, something that automatically translates into more clicks.

In recent years, Facebook Ads integrated Instagram into the network, thus making it possible for marketers to advertise on Instagram via a similar PPC network.

This increases the reach of their network since their ads will reach hard-to-target users who run adblocker and do not use Facebook.


The platform is a division of AOL and allows users to target specific sites as well as adjust their bids to cater to particular websites where they want to be seen.

Notable websites on the inventory include Baidu, and Lazada. sg, and Amazon. sg.

What makes Advertising.com one of the best PPC platforms in Singapore is its impressive website inventory.

Advertisers control the websites they want their ads to appear on. Certainly, you do not want to miss out on an opportunity to advertise on prominent sites such as Baidu and ESPN.

Advertising.com also offers marketers in Singapore affordable visibility. Irrespective of the budget at hand, your ads will receive lots of impressions since they will appear on sites that often receive millions of page views daily.

In as much as top bids on specific positions can be high, it’s still possible for advertisers to make minimum bids but still receive impressive exposure.

This is due to the impressive volume of traffic that these websites receive.

By using Advertising.com as your go-to PPC platform, you will be targeting specific websites rather than specific users.

Therefore, you are likely to experience low conversion rates at first since you will be attracting impulse clicks rather than clicks from users who are actively seeking your products or services.

How to Start Using The Best PPC Platforms In Singapore

Choosing the right PPC platform can work wonders for your brand.

However, the abundance of networks means you can easily get confused by the options at hand.

Since the goal of your PPC campaign is to generate quality leads that are likely you convert, you should choose a platform that guarantees maximum exposure on multiple platforms such as Facebook and Instagram.

Similarly, you need a PPC network that produces fast and measurable results.

The initial investment may be considerable, but you can still create a successful PPC campaign by choosing the most suitable PPC platform.

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9 Solid Reasons You Should Invest in PPC Advertising

PPC advertising has proven effective in helping businesses increase their brand visibility and attract qualified leads.

We have already discussed the top three PPC advertising platforms you can use to scale up your business.

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Let’s shift gears and look at 9 solid reasons why you should invest in PPC advertising in the current competitive digital marketing landscape.

  • Generates Qualified/Warm Leads

One of the challenges online businesses deal with is attracting customers who are not only interested in the brand but also willing to spend money on the product or service offered. Some digital marketing strategies are notorious for sending qualified and unqualified leads to landing pages.

If you’re not careful, you will gauge the campaign’s performance based on metrics such as the influx of traffic to your landing pages. It would be best if you instead focused on the number of customers who purchase your product when they visit the pages.

PPC ads have been proven more effective in driving qualified/warm leads than other strategies such as social media marketing and influencer marketing.

Calculate the performance of the campaign by using this formula.

(Total number of converted leads/total lead volume) x 100

Use the result to know whether certain areas of the PPC campaign should be tweaked, such as the target keywords, audience, and bids on different keywords.

  • Delivers Results Faster

As a business owner, you expect tangible results within a given timeframe after launching a marketing campaign. SEO is different from digital marketing since it’s a long-term investment in your company.

Therefore, you cannot expect instant gratification after implementing a new SEO strategy.

PPC advertising is best known for delivering results faster than other digital marketing campaigns.

This benefit is one of the primary reasons we advise new businesses to venture into the digital world of business by running a PPC campaign.

To get the best results, it’s imperative to ensure that your website is properly designed and fully functional. With the website live, it’s easy to create an AdWords account and set up the first Google Ads campaign.

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Also, ensure that the ads’ links direct potential customers to the right landing pages to get the best results.

You also need to monitor the performance of the different keywords in terms of click-through rate, which leads to knowing which ones to focus on more and which ones to remove from the campaign.

  • PPC Campaign Doesn’t Depend on Google Algorithms

Google, Bing, and other search engines continuously update their algorithms to offer the best search results to users.

Changes in algorithms always make SEO teams frenzy to prevent their websites from dropping in SERP ranking or getting penalised.

Usually, the SEO team has no option but to create new SEO strategies to match the new algorithm requirements. Such changes are expensive and time-consuming.

Luckily, PPC is not dependent on algorithm changes.

Therefore, you can rest easy knowing that your campaign will effectively generate leads and sales despite Google updating its algorithms.

That said, you should involve the SEO team when creating the PPC campaign to know the specific keywords you should bid on and learn to gauge the campaign’s performance.

Your website should also comply with the algorithm updates to rank highly in SERPs and get organic traffic.

Once the website is ranked at the top for the target keywords, you will profit from the organic traffic and clicks on the PPC ads.

  • Connects Your Brand with the Right Audience

One downside of generic digital marketing campaigns is that they don’t focus on a specific audience.

As a result, brands spend thousands of dollars on marketing and get little results.

PPC advertising is different as it allows you to fine-tune the campaign to connect with the right audience.

Google Ads, for example, allows marketers to indicate the geographic regions ads appear in and the people who interact with them.

For instance, if you only target customers living in the United States or specific towns in Singapore, you can change the campaign settings for the ads to be displayed to customers in the specific areas.

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Because Google and other PPC platforms charge marketers based on the total number of clicks on the ads, you won’t pay for clicks done by people outside the areas you service or people who are not interested in your brand.

Get the most results from your PPC campaign by customising it based on location, keywords, websites, date, time, demographics, religion, social class, and more.

In a nutshell, the many campaign customization options give marketers a chance to make the campaign laser-focused on specific customer segments.

That way, ads about your products or service will only be put in front of the right audience.

  • PPC Ads Have a High ROI (Return on Investment)

When investing in an online business, it’s imperative to consider ROI to know if you should go ahead and channel your hard-earned money into it.

Without properly estimating the return on investment, you could easily be in financial turmoil. The beauty of PPC ads is that you can measure, improve and monetise the campaign without breaking a sweat.

Unlike other marketing strategies, a PPC campaign is easy to benchmark or measure.

By looking at the analytics page, you will get a clear perspective on the performance of your campaign. The ROI of a PPC campaign varies from one industry to another.

However, you can expect a tangible ROI once you launch the campaign. 90% of online customers confess that ads displayed on search engine results pages and other online platforms include their decision to buy a product or service.

Based on experience creating and managing PPC campaigns for brands in different niches, we can confidently report that 50% of people who click on ads are more likely to buy.

Online ads also increase brand awareness by 80%.

Before we proceed to the next reason why you should invest in a PPC campaign, it’s recommendable to continuously monitor the ROI of the campaign, especially after changing the campaign’s structure, to know if you are headed in the right direction.

  • PPC User Data Can Be Used to Enhance Social Media Marketing

Firstly, when planning to venture into PPC advertising, you should not limit yourself to only Google and other search engines.

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Consider running the campaign on social media platforms such as Twitter, Facebook, and Instagram.

Concisely, integrating your PPC campaign on social media and search engines can potentially reduce your cost per acquisition. It will also convert customers more than independent or standalone ad campaigns.

In addition, the cross-channel customer data you will get from the campaign will be instrumental in helping you create better social media marketing campaigns.

For example, if you prefer Google Ads, use the data in the Audience Observations column to target different audiences on social media platforms with custom ads.

This data will give you insights into which group of customers responds positively to the ads.

  • Endear Brand to Local Customers

If your business serves a specific area, you need to apply Google-recommended SEO strategies to increase the visibility of your website to local customers.

Earlier, we mentioned that algorithms and SEO do not govern a PPC campaign. However, the ad campaign will complement your local SEO strategies by showing ads to local customers.

Note that 75% of internet users are likely to visit a store if they find an ad about it on a search engine results page.

If your ad is not visible in SERPs, you will lose customers to competitors with better optimised PPC campaigns.

  • PPC Campaign is Budget-Friendly

One of the reasons why most brands are sceptical about running a PPC campaign is the perception that it’s expensive and time-consuming.

This is a myth, as running a PPC campaign on a tight budget is possible. Google and other platforms allow marketers to run campaigns for as little as $10.

You are the boss and get to determine the amount of money you want to pay per click and the campaign’s total.

Based on the fact that all facets of the campaign are measurable, you can analyse it to know whether you are profiting from the ads.

The rule of thumb is if a PPC campaign is moving the needle (profitable), you shouldn’t be afraid to allocate more money to get even higher ROI.

However, be vigilant not to spend more than you can afford to avoid hurting the financial stability of your business.

We recommend starting small and bidding on ads with high search intent and medium search volume. Use the results to improve your PPC campaign accordingly and stay ahead of the competition.

Once you get the hang of it, do a competitor analysis to know which keywords your competitors use to run a PPC campaign.

  • Rich Reporting and Functionality

Bing Ads and Google Ads are the two best PPC platforms today. They have a host of tools that analyse everything about the campaign to ensure you get the maximum results from every dollar you spend.

We recommend checking the report or analytics page more often to make decisions based on accurate data.

If not, you will be shooting in the dark and expecting to hit the target.

Some of the details on the report may also be difficult to comprehend, especially if this is your first time running the campaign.

Be on the safe side by hiring a reputable digital marketing agency such as MediaOne Marketing to correctly interpret the report and make the necessary changes to your campaign.

Our team has years of experience creating custom PPC campaigns and will ensure that you achieve the set goals.

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10 Statistics about PPC You Should Know

When doing any form of digital marketing, you should consider market data or statistics available online to make informed decisions.

Here are 10 fascinating PPC statistics that you should remember when creating your campaign.

  • Every second, Google processes more than 40,000 searches
  • Back in 2017, 7 million advertisers from different parts of the world spent more than $10 million on PPC ads
  • The current Google Display Network has more than 2 million websites
  • 75% of people who click on PPC ads say they make it easy to find the information they seek before making purchase decisions.
  • 63% of people are willing to click on Google Ads that resonate with their search intent.
  • According to Google, a proper PPC campaign increases brand awareness by 80%
  • PPC ads get 25% of search result clicks on local searches
  • 88% of brands run ads on Facebook, 15% on LinkedIn, 87% of online businesses in social advertising, and 15% on Twitter
  • Local businesses that rely on PPC campaigns to target customers in specific areas record a 107% increase in in-store visits
  • 69% of mobile searches for local businesses result in a majority of the potential customers calling the business support team for more details

Final Thoughts

The easiest way of optimising your online marketing campaign is by choosing the best PPC platforms in Singapore.

Every advertiser in Singapore is fighting for web visibility and a higher ranking on Google.

With a good PPC network, you will gain that much-needed visibility besides being guaranteed lifetime customer potential.

Running a PPC campaign is one of the surest ways of scaling your online business by displaying its information to a larger clientele base. Take time to properly craft the campaign to target the right audience and get the utmost ROI from every ad click.

More importantly, carry out extensive market research to get a deep understanding of the needs and expectations of your customers. The research findings will help you to know how to connect with them effectively.

Different PPC platforms have varying requirements and potential. Compare and contrast them to identify the ones that best suit your business. For instance, look at the different ad formats that the platform supports.

Finally, keep tabs on new and emerging PPC advertising trends not only in the countries you service but also abroad to stay ahead of the curve.

Get in touch with MediaOne Marketing for custom PPC advertising services and consultancy. We look forward to helping you realise the full potential of your business.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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