Best Graphic Design Blog Tips [Updated 2024]

2022's Best Graphic Design Blog Tips

As a beginner, it is quite likely that you’ll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential that you work your way up through the ranks by consistently publishing high-quality content in your blog at the right time. As you continue to build a following, you’ll find that certain times of the year are more lucrative than others regarding selling your work. If you want to make the most of the opportunity, it is important that you start preparing for the busy season as soon as possible.

Be Scared To Imitate

In a world full of copycats, nobody does the imitation quite like the imitation. When someone decides to imitate your work, it usually means they either have an inferior product, or they are trying to take your spot. In the first case, you’ll be able to tell them they are inferior, and in the second, you’ll be able to tell them you are watching closely to determine how to take over the world best. Imitation can be useful in gaining inspiration from others’ work, but you must always remember to be wary of imitators.

Focus On Talent Rather Than Tools

Speaking of spotters, tools are very important in any trade or skill if you want to get things done. In some situations, certain tools can be quite useful, but knowing how to use them effectively can be more important than having them in the first place. When it comes to graphic design, there is no denying that certain tools and gadgets can make your work much easier. However, focusing too much on the tools can also distract you from the main goal of producing quality work. Instead of worrying about whether you will use InDesign or Photoshop to create your designs, you should consider your talent and potential as a designer.

Avoid FOMO (Fear Of Missing Out)

FOMO stands for Fear Of Missing Out and describes the phenomenon where people are constantly worried about what other people are doing or what is happening instead of what they are doing or what is happening. In the world of digital marketing and social media, the expression is used quite frequently to describe the moment when a person realizes that they are missing out on something due to a lack of interest or focus on their devices.

FOMO can take over the minds of those who let it. As much as you might want to be present in all parts of social media, you can’t be everywhere at once. If you find that you’re constantly worrying about whether you’re going to miss out on something, you should try to cut down on the amount of time you’re spending on social media while still being able to keep your audience engaged. Designing good-looking widgets for websites can also be a legitimate way to make a living if you’ve got the talent.

Understand The Importance Of Timing

It’s important to understand the significance of timing when it comes to content published on the web. Timing is everything, and in the case of web content, you should never underestimate the power of good timing. This doesn’t mean that you will invariably succeed simply because other websites and blogs are acting or have acted before you, but it does mean that you should never put yourself in a position where you don’t have content to publish at the right time. If you do, you’ll most likely lose visitors and potential customers who are on the lookout for new content.

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Look For Timeless Content

Although it’s fairly easy to put a trendy twist on a blog, making it look fresh and cutting edge, this is all it really is. Timeless content makes a blog more appealing to readers and ensures that you will be consistently interesting and engaging. A good graphic design blog will almost certainly include content that is as timeless as it is relevant.

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Choose A Domain Name That Is User-Friendly

It is crucial that you choose a domain name that is both easy to remember and type, as well as relevant to what you are trying to promote. For instance, if you are a fashion designer, you may want to consider buying or a domain similar to this. This way, you can ensure that your website will be found when people are looking for information about fashion.

Optimize Your Blog For Search Engines

Many people forget about this important aspect of blogging, but if you want your blog to be discovered by potential readers, you need to make sure that it is as search-engine-friendly as possible. The easiest way to do this is to ensure that all your posts are well-written and free of spelling errors and to update your content with fresh material regularly. You can use a free tool to find the keywords and phrases that people use to find content like yours and target those phrases and keywords throughout your content.

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Make Sure That Your Blog Looks Great

Make sure that everything about your blog looks polished and of high quality. This includes not only the content that you put out (preferably on a regular basis) but also the way that it is presented. Ensure that your blog has a consistent look and feel throughout and that you are careful about the quality of the imagery that you use. Keep an eye out for poor-quality images, as these are likely to upset your readers and, even worse, may damage your blog’s credibility. 

Consider The Audience That Your Blog Will Appeal To

You need to consider the audience that your blog will appeal to. Different blogs will appeal to different audiences, and you need to make sure that you design your blog with this in mind. When choosing your blog’s name, consider the words that you are likely to use most in relation to your blog’s content. If your blog’s content is primarily concerned with the design, you may want to choose a name that is associated with this, such as ‘the minimalist blog’ or ‘the photography blog.’ Alternatively, if your blog’s content is more focused on lifestyle, you could choose a name that is associated with this, such as the ‘lifestyle blog’ or the ‘food blog.’ Consider what words your readers are likely to use in relation to your content, and ensure that these are the words that you choose for your blog’s name. This will help you to find your blog’s key audience and design content that they will value.

Pick A Niche

It is very important to pick a niche, or a market segment, that you know well and can offer valuable content to this audience. If you are a fashion blogger, for example, you may want to consider focusing on the up-and-coming designers who are gaining popularity or those who have a unique spin on established trends. Focusing on these areas will give you a steady stream of engaging content that will attract and retain a loyal following.

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Make sure that you have thoroughly thought of all the possibilities and that you choose a niche which you feel confident that you can consistently produce content for. Focusing on a narrow area while having the talent to cover a much broader subject matter can be extremely beneficial in the long run.

Pick A Logo That Represents You

Logos are a crucial part of any business’s branding strategy. One of the first things that people will see when they visit your blog is your logo or the symbol/s that you choose to represent you. It is an easy way to establish your blog’s credibility and ensure that people know exactly what they are dealing with. Your logo should reflect you as a brand and be representative of your blog’s content, as well as have the proper branding colours.

Make Sure That Everyone In Your Organisation Is On Board

Once you have chosen your blog’s name and logo, it’s time to bring in the troops. It is extremely important to get all relevant parties, including investors, lawyers, and accountants, on board with this project so that you can move forward with confidence and without any issues. Make sure that everyone knows what is going on and that they have a genuine interest in helping to see this project through. This will take some time, and you must be patient.

Choose A Presentation Style That Works For You

There are several different styles of presentation that you can use in your blog. The style that you choose will depend on your brand identity, as well as on your objectives in terms of the content that you produce for your blog. For example, if you want to attract and retain a certain type of reader, you may want to choose a more academic approach (presenting a lot of text with infrequent graphic images). Otherwise, if you want to attract a wider audience, you may want to choose a more informal approach (in which case, you would use a mix of infographics and text to present your blog). It’s important to note that, even within the same blog, you can have content that uses one style and other content that uses a different style. This is something to keep in mind.

Add Some Social Media Buttons

Adding social media buttons to your blog is an easy way to get the word out about your blog and engage with your readers. The nice thing about social media is that you do not need to go overboard and can add a few simple buttons to help your readers connect with you and your blog on their favorite platforms. These buttons can take the form of email signing platforms (like Disqus or Google Forms), social media sharing buttons (like Twitter’s or Facebook’s), or even an affiliate link (where readers can click through to retailers and earn a small commission on any purchase which they make, at the same time).

Don’t Miss Out On These Tips!

The above tips should help you build a better understanding of what makes for a successful blog. As a company working on digital marketing, content curation, and social media management, we can tell you that building a following on a blog is quite an undertaking. It certainly takes time and a lot of dedication. However, if you do want to see your work grow beyond your wildest dreams, the path forward is quite clear!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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