What Is The Best Frequency For Blogging For SEO?

What Is The Best Frequency For Blogging For SEO

People constantly ask us, “What is the best blogging frequency for SEO?” We get that question a lot because people want to know what constitutes “a lot” of content for an SEO blog or whether or not to do certain content types (like link roundups). So let’s dive into the question a little, and you can decide for yourself what makes the best blogging frequency for SEO!

High Volume Blogging

If you’re looking for the best blogging frequency for SEO, you’re probably wondering about creating content for your purposes (i.e., attracting, engaging, and converting website visitors to leads and customers). If this is the case, then your blogging frequency might be daily. Why? Because high-quality, in-demand content usually appears on blogs that are updated frequently. You can easily use tools like Blogger or WordPress to create a blog that is already optimized for SEO. Just remember that if you go this route, you’ll want to ensure that you have enough content to keep things interesting for your readers.

If you’re looking for the best blogging frequency for SEO, you have several options:

  • Daily: Create content as soon as you get up. Why? So you can have content to post as soon as your consumers log on to your site. 

SEO benefit:  More content published means more content to crawl and index by Google’s algorithm. More content to index = more chances of being found when your consumers search for something.

  • Weekly: Consume content published earlier this week. Why? So you can keep up with the latest news and information and stay caught up. 

SEO benefit: Content published later in the week will probably not have been optimized for SEO when originally published. However, as more and more people begin to notice and appreciate this type of content, the search traffic will eventually return to you.

  • Bi-weekly: Much like the previous option, content published earlier this month or this year will still be fresh in your web visitor’s mind and might not have been optimized for SEO at the time of publication. The only difference is that you’ll have more breathing room in-between content updates. 
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SEO benefit: More time to find new content to publish could mean more people are discovering and engaging with your blog. More people were discovering your blog = more leads and customers.

  • Quarterly: You’ll want to publish a new quarter every three months. Why? So that six months later, when you go back to review the previous quarter’s content, it will still be fresh in your mind. 

SEO benefit: The same as the previous option, except you, ‘ll have more breathing room in-between content updates. This is also a great option to grow your blog substantially.

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  • Annually: This might be your best option for those who only want to publish once every year. Why? Give your blog enough time to settle in before you begin adding new content.

SEO benefit: If you choose this option, there will be no sudden leaps in the search engine rankings when you begin publishing content often. Instead, your search engine rankings will increase steadily as more people discover your blog—more people discovering your blog = more leads and customers.

Long-Form Content Is Best When

If you’re wondering about the best blogging frequency for SEO, you’re probably wondering about shorter content. The reason why you want shorter content is that it’s easier for your readers to consume. There’s more room to write in the text area (since you can’t add a video or an image to a short piece of content), and your readers will have less competition for your attention in the shortest format.

Here’s the thing: Shorter content usually doesn’t mean that the content is any worse. It just means that it was designed with less care than a long-form piece of content. What’s more, if you write long-form content for your blog, you can use the length of the piece to help attract and engage your readers. They’ll have more to read and think about, and you can use metrics to track the success of your blog post.

Here are a few tips on how to write a long-form blog post that will stand the test of time:

  • Make it personal. This is a hard one to put into practice, but if you’ve ever read a piece of content published by a major news outlet, you’ll know exactly what I mean. The journalists that write for these news outlets usually take less time to write about topics that aren’t personal to them. When they write about a sensitive topic, they usually use a pseudonym. The reason is that they don’t want their personal lives to get in the way of their work. Similarly, if you’re writing about a personal topic, like parenting or food blogging, don’t be afraid to put your name on the blog. It will make you human and more relatable to your audience. They’ll also appreciate that you weren’t afraid to share something so personal.
  • Make it accurate. This one might seem like a no-brainer, but people will still share inaccurate information if they think that what they’re reading is true. Do your best to verify any claims you make by providing supporting evidence or linking to authoritative sources. It’s also a good idea to consult with experts in the field to ensure you’ve got the basics right. For example, if you’re writing about nutrition and are unsure about the difference between a nutrient and an element, you might want to consult with a nutritionist. At the very least, they can point you in the right direction.
  • Thought leadership. As the name suggests, this is when an organization provides valuable information to people seeking to solve a problem or find a way to do something. In other words, organizations and individuals who provide valuable information to others (mostly professionals in a specific field) are considered thought leaders in that particular area. The more you can do to position yourself as an expert in your industry, the more you’ll be able to build credibility and trust with your readers.
  • Trusted Reviews. This is one of the most prominent review sites for tablets and smartphones. However, what’s amazing is that they don’t just review gadgets and gear. They also review training programs, software, and services relevant to technology enthusiasts. In other words, if you’re reading this, you’re probably interested in technology and how to improve your experience. Trusted Reviews is a good place to start if you’re looking for information about technology and how to make the most of it. Whether you’re a beginner or an expert, there’s something valuable for everyone.
  • American Express. This is another prominent review site, but unlike Trusted Reviews, they only review products associated with American Express – essentially, this is a more specific audience. However, even within this group, you’ll see various reviews from top to bottom. You might want to look elsewhere if you’re looking for a general overview of a product or technology. 
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However, if you’re a member of the American Express audience, you can rest assured that you’re getting trustworthy information about the products they review. If you’re new to the topic, this is a great place to start if you want to learn more about tech and how to make the most of it. 

There are also a lot of great resources on their site, like how-to articles and videos that explain in detail how to use various products and features. Learning new things and verifying them later is one of the biggest benefits of blogging for SEO. The more you write, the more you’ll be able to verify that you know what you’re talking about.

Now that you know the best SEO blogging frequency let’s consider why. Ultimately, there’s no one answer to that question because it depends on your blog’s purpose, your target audience, and the results you’re looking for. However, if we rank these frequencies from most to least effective, the results might surprise you!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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