Research is a factor to consider for any research campaign to be successful. Lack of research and proper planning makes your work harder when starting a campaign. Preparation and study do not only make your job more comfortable but also enables you to learn a lot of things during the process. Below is a review of the top marketing research tools.
It is a tool that enables you to see the latest visualization, data, and trends from Google and understand what is new near you at the time.
It is fast and easy to use. You type the keyword of interest and search by clicking “Enter.” Other words can also be added for comparing data. Additionally, Google Trends allows you to filter your search regarding time, country, category, and type of search.
So, if you wish to start your business, create a new campaign, conduct research on competitors, or curious about a word, Google Trends is a fantastic tool to use!
Google Keyword Planner
Google Keyword Planner is a feature in Google Adwords that is similar to Google Trends, but it provides you with actual numbers to work with.
It enables you to choose the country and language you want. Also, it allows you to select one or more keywords and see the times your word has been searched. You can see the state of competition and the recommended bid for your keyword.
The best thing about the tool is that it enables you to export data.
I recommend you to check out the Google Keyword tool and find out whether it satisfies your needs.
Ahrefs is one of the finest SEM and SEO tools on the Singapore market today. The site enables you to learn almost everything about your competitors. It allows you to know where the competitors get traffic, their Google search specific keywords rankings, their number of backlinks, and the exact people who link to their websites.
For example, you can set the tool to alert you when a particular keyword gets mentioned anywhere on the web. You can also find out content that is shared most on the internet through their Content Explorer feature.
Another great feature in Ahrefs marketing tool is the Keyword Explorer 2.0. It has a vast keyword database where you can research keywords in 170 nations. It displays the exact search volume data, that is, the number of searches with clicks and number of searches without clicks.
The other exciting thing about the Ahrefs keyword tool is that it shows the complexity of keywords in other words. Also, it has a detailed graph for keyword ranking that you can use to make a marketing strategy.
I recommend the Ahrefs Marketing Tool for those of you who make decisions based on data.
App Annie is the best tool to track competitors for those of you who are App developers or marketing managers for startups that have an app.
It has an App Search Optimization feature that shows you your app ranking on specific keywords in App Store and Google Play.
Serpstat is a remarkable keyword tool and is similar to Ahrefs. This tool is mainly used for data comparison since it has more accurate data for some countries than other tools.
The tool was recently redesigned. Thus it now has a lot of amazing features. You can track the backlinks and keywords of your competitors using the tool.
The tool is straightforward to use, and you should try it out.
SimilarWeb is the best tool to use when you are looking for ideas for websites. It provides you with information on the expected traffic of a site, the sources of the traffic, the countries from which the website gets traffic, and the specific keywords that get ranked by the websites.
Buzzsumo is a marketing tool used for discovering content in Singapore. It analyzes certain competitors or topics that you assign it and discloses the material that serves you best.
If you want to view the best posts on specific topics, you type it, and the tool provides answers for you. You can even contact the persons who shared the content on twitter if interested.
This tool has a Question Analyzer where you can find the most popular questions asked about your products and you can provide answers. You can also use it to conduct market research.
Facebook Audience Insights
This is one of the most underestimated and powerful tools that are in existence. As you know, the ad systems on Facebook are among the best because it contains enormous amounts of information for us.
The tool is straightforward to use. Thus you don’t need a lot of time to learn how it works.
You can see the number of people you can reach based on their origin, the devices they use, life events, behaviors, habits, and interests. This enables you to decide the best way to target the group you are interested in.
The tool allows you to create an audience for your campaign and start using it instantly.
Advertising is the fastest and easiest method to share messages with a large number of audiences. Ad networks have become smarter today, and there are very many ways through which you can target your message to the right people.
Below is a list of the best Ad networks and how they work.
Facebook is the leading Social Network in the World. It is estimated to have 25.5 billion visits every month, 16 minutes and 5 seconds session duration, and 14.36 scrolls each visit on average.
Facebook Ads, in my opinion, is the most powerful network for advertising because of its ability to collect data and the numbers above. So, if you are not using it for marketing campaigns, you should learn how to use it immediately and start.
You can place several types of ads on Facebook depending on where the targeted users are on your marketing funnel.
Types of Ads
–Increase brand awareness– this ad type is used to reach as many individuals as you want to inform them about your brand.
–Reach– it means optimization in that you get the maximum extent of exposure for your funds.
–Consideration Traffic– it is the most common Ad type for Facebook marketers, and it sends traffic to your website by default when targeted people click on your ad.
–Engagement– it is used to optimize the number of commitments you get on your ad or post depending on the amount paid.
–App installs– this is the type of ad that you should place to drive users to install your app.
–Get Video Views– you can post a video on Facebook advertising your products. It can help you create your audience depending on how individuals engage with your videos.
–Collect leads for a business– you can directly collect a lead on Facebook without the user exiting using this type of Ad.
–Messages– this ad type inspires people to send messages to your enterprise, and it has proven to be profitable to many advertisers.
–Conversion– this ad is used to raise conversion on your website, especially sales. You can create a profile of the perfect buyers based on their events on your site, and the pattern can be utilized develop lists of people who are similar to the ideal buyers.
–Promote product catalogue– this ad type is for individuals owing big businesses. These ads are the most advantageous to marketers regarding profit since they show the user the exact products they are looking for. You can display the user that certain products are discounted at particular times, and most probably they buy them.
Pixel is the best feature of Facebook ads. It is a piece of code that is used for tracking what users are doing on your website. Therefore, you can be able to create personalized ads for them.
Google Adwords is among the most complex and used ad platforms ever. If you are a marketer, you certainly need to know how it works. It features extensive capabilities and requires quite a lot of time to understand all the things it can help you with.
This tool is very significant because you can utilize several channels that are connected to google through Tap and Adsense in Google Search. And there is nothing better than Google Search. Conversion rates increase when a user comes across an ad about what they are looking for.
You can advertise on websites that use Google Adsense using Google Adwords using different ways listed below.
Keywords– you can target apps or websites with matching specific keywords you want or having them in their content.
–Topics– you can target websites that deal with specific issues of interest.
–Interests and Remarketing– here you target people based on their interests. There are some options to choose from which are:
- Affinity audiences– large numbers of people, get targeted by their long-term benefits.
- In-market audiences– targets individuals conducting comparison and searches for products similar to yours.
- Remarketing– reaches people who have interacted with your app or website.
Adwords also automatically creates a list of people with similar intentions and profiles as those in remarketing lists so you can get more new clients.
- Placements- this is used for targeting people who visit certain websites.
- Demographics- the demographic profile of people is used to reach individuals.
This, of course, is just a fraction of what Adwords can do. Therefore it is essential for you as a modern marketer to learn more about how it works.
This tool is similar to Google Adwords. However, it has been underutilized and underestimated. Try it now to see great results.
App store Search Ads
They work like Google Adwords but for their Appstore. You only need to type the keywords for which you want your ad to appear and set your budget, and that’s all.
The best thing about it is that the market is not packed because not many people are using it.
Instant message marketing
Many experts term this as the future of digital marketing. Below is a list of the Instant Message Marketing tools that I have tried and have worked for me.
Every day, a lot of chatbot builders are coming out. Chat Bots are programs created to mimic conversations with humans using artificial intelligence. ManyChat enables you to create a bot for support, sales, and marketing on Facebook Messenger. It is free and easy to use.
Manychats Growth Tools
–Bar– a bar to agree located at the top of a website
–Slide-in– a window to opt-in sliding at the edge of the screen
–Modal– a window that pops-up at the center of the screen
–Page Takeover– an overlap above the website
–Button– a widget that can be located anywhere on the site
–Box– a box to opt-in that can be placed anywhere on the website
–Landing page– Manychats hosts a landing page for those lacking a website
–Facebook Ads JSON– it allows you to turn Facebook messenger Ad users into subscribers of your bot
–Messenger Ref URL– a URL containing a ref-code to open the page for your bot in Messenger
–Messenger Code– they can be scanned to allow instant linking of users to your bot without the need for typing
–Facebook comments– the tool will enable you to convert users commenting on particular posts int subscribers of your bot.
–Customer Chat– inserts Facebook chat to your website to engage new customers directly using Messenger.
The best thing about Manychat is automation. It has instant messages that are much better for retention and engagement of customers.
If you have not tried out messaging automation from Manychat, do so as soon as possible.
It is a browser notification service that provides the user with messages from your website. The user can get the messages even when they have not opened your site on their browser. This tool is an excellent channel for marketing because you can re-engage your visitors without their contact details. Of course, individuals must opt-in to receive these messages.
Pushengage is easy to use and implement.
If you are not using browser notification tool, start using them now and witness great results.
Leanplum helps marketers monitor their customers on every point and create campaigns that are driven by behavior at the individual level through multiple channels. It helps build strong customer relationships because it enables end to end user experience.
Marketers get guidance and feedback immediately at every step during the creation of marketing campaigns, from identification of the right size of the audience to selection of the right channel. The tool helps marketers to understand the impacts of their attacks in future and optimize them for maximum engagement.
Analytics and Report tools
You must learn to analyze to gain long-term success. Mistakes or campaigns that are successful can get tracked and optimized.
Below are some of the best tools for analysis.
1. Google Analytics
Google Analytics is one of the world’s most popular tools of analysis for digital marketers, CEOs, marketing managers, and growth hackers.
The tool allows you to track everything about users of your website, even the resolution of the screen they are using. You can also generate all sorts of reports and therefore learn more about your service users. You can use the Google Optimize platform with Google Analytics to undertake A/B testing and make the best decision based on the data generated.
When you know how to use it, it is a potent tool, and therefore you should invest your time in learning how it works.
2. Facebook Analytics
Facebook has grown to become a great marketing platform.
The Facebook Analytics for Apps is one of the most powerful tools of analysis for apps. The platform allows you to find everything you need about a specific user.
This tool allows you to track the specific actions taken by users in your app and create a section to focus on them. It allows you to create ads for individuals depending on their particular activities.
The tool has a feature called “Push Campaigns” that offers you an opportunity to send Push Notifications to the users without charges.
Two types of push notifications are present.
- In-app notifications– screen pop-up that comes when the user is using your application
- Push Notifications– notifications when your application is not being used by the user.
Facebook Analytics can also be used for your Facebook Pixel. This way, you can get information on the profiles of those who visit your website and learn how to reach them more specifically.
Facebook analytics both for pixels and apps is becoming a great tool due to its increased accuracy and usefulness.
3. Yandex Metrica
Yandex in Russia is equivalent to Google thus they have their analytics tool.
The tool is best in two things.
- Free heatmaps– they show the location of the people who click on your website.
- Recording videos– when enabled, Yandex provides you with an opportunity to watch the events taking place at your website.
4. Google Data Studio
This tool converts your data into reports and information dashboards that are easy to read, share, and customize. This allows you to offer extensive data to promote better decisions.
Reporting and analyzing data faces a challenge of bringing data together, and Google Data Studio makes the process simpler by providing the needed data connectors.
5. Free WEBRIS SEO Report Tool
This is a tool used to create SEO reports.
It is very easy to use.
Below is a list of other best tools that you can use as a marketer to make your work easier and get it done faster.
- Color picker
You can take any color from any page on the web to create landing pages or designs.
- Google Analytics URL builder
It is good to tag your users so you can see their data in google analytics to know exactly where your users come from when you are conducting some public relations campaign or advertising.
This tool is the best among those I have seen.
- Tag Assistant
You can easily monitor whether all Google tags in your website are appropriately installed using Google Tag Assistant.
- FB Pixel Helper
It helps in checking whether Facebook Pixel is properly installed and the actions it sends. The tool helps you to authenticate the implementation of your pixel.
- Google Tag Manager
If you are a marketer and you have a website where you need to track a lot of stuff, you must have several codes placed in various locations of the site. Google Tag manager helps in all this.
- Data Scraper
This tool enables you to scrape and download any data from a website by just filtering information from HTML web pages and downloading it into Excel spreadsheets.
- Google Analytics Debugger
This tool enables you to check all the Google Analytics processes work as they should without visiting Google Analytics Real Time View.
This tool allows you to store the links you need later.
- pCloud Save
It will enable you to save audio-books, videos, and web images from the context menu directly to your account. It contains up to 20 GB of storage which is free.
Below is a list of tools I use to create landing pages and come up creative ads when proof of concept is needed.
- Bootstrap Studio
This is a fantastic tool with a framework that enables you to create remarkable landing pages that are responsive and front pages of websites.
Canva is the tool for those of you who need to create pictures for your ads but have difficulties in designing. It provides you with tools that help you generate great designs within a concise period.
It features very many options, and you can design almost everything.
50 Must-have Digital Marketing Tools
One of the biggest challenges you’ll ever face as digital marketer is finding the right set of tools for your trade. You might already know that there are over 8, 000 martech solutions out there.
That’s the list you have to sift through and single out a handful of tools that you find relevant — and just to remind you, they aren’t exactly free. Imagine shelling out even a dollar for every tool you’re testing out.
Luckily for you, we have been in this game long enough to understand what tools can help you get the most of your digital marketing dollar and what tools are a pure waste of time.
So, sit back and relax as we walk you through our selection of 50 digital marketing tools commonly used by established digital marketing experts with a track record:
Social Media Marketing Tools
Famoid is a great app for managing your social media account. It generates ideas for your social media posts. It can also suggest trends, hashtags, and events so you can never run out of post ideas and topics.
Loomly ideas work with almost all the major social media accounts, including Twitter, Facebook, Instagram, YouTube.
Snatchbot is a free chatbot solution, a great tool for communicating with your customers.
The tool supports a wide range of interactions, in addition to responding to Frequently Asked Questions and sending out new updates.
It can also be used to build bots for Facebook Messenger, Telegram, Skype, Line, Web Chat, SMS, and so on.
LeadPages is a powerful tool for building responsive and highly converting landing pages for your business. It’s an easy-to-use, drag-and-drop tool that enables you to:
- Create landing pages for your webinars, courses, eBooks, and other products
- Set opt-in forms for growing your email list
- Create sales funnels and link them to your email list
- Create ethical bribes and offers to help you convert your site’s visitors into customers and leads
What about a tool that helps you schedule your social media posts?
A tool such as Hootsuite, which lets you schedule your social media posts in advance so your brand can interact with consumers any time of the day without requiring your physical intervention.
IFTTT is a simple automation tool, currently used by more than 18 million people.
It’s a SaaS project specifically designed to connect different apps, services, and devices to trigger automation between them.
Here are a few things you can do with IFTTT:
- You can link it with your Android smartphone to automatically start adding your call logs to Google Spreadsheet
- Every time you add a new task to Amazon’s Alexa to-do, it will be automatically added to your iOS Reminder App.
- And so on… you literally have hundreds of things you can automate with the simple help of this app.
Social Report is a great tool for managing and monitoring your social media accounts. It’s the tool you use to find out if your social media activities are making sense.
You can also use it to track the performance of your paid ads and see if investing your time on social media is worth your time and effort.
Sendible does an incredible job of helping you streamline your social media channels. It’s an excellent tool for planning and scheduling your social media posts.
The tool works with almost every social media platform out there. It’s also one of the tools you wouldn’t want to miss in your marketing pellet if you’re a social media marketer managing multiple clients.
According to Wyzowl, 63% of marketers have already started to include video content into their marketing strategy. Remember, Google has a spot for ranking videos. Not to mention, 62% of Google’s search results include videos.
Vidyard is the tool you use to create personalised video content for your intended target audience. Vidyard takes the hardship out of creating video content, allowing you to create highly converting videos in a matter of minutes.
With Vidyard, you can add videos to your website, emails, and everywhere else.
9# Flashy App
Flashy App is an all-in-one marketing automation app for e-commerce stores. It’s a simple app that allows you to track your customer’s journey in realtime so you can know what to do with your emails, SMS’s, and push notifications.
Arriving with the app is a personalisation feature than makes it possible for you to send personalised messages to your contacts at the right moment.
Nanigan is a multichannel automation solution that empowers your marketing team to grow your digital advertising revenue impact. With the tool, you can automate your user acquisition and remarketing campaigns.
The tool works even greater with Facebook marketing. It can access Facebook Exchange for retargeting and a host of other tools that make targeting more efficient.
Beyond Facebook remarketing, the platform has a long list of other tools fashioned around Instagram growth and Twitter ads.
Imagine being able to manage all your social media accounts from a single place.
Boasting a simple interface and intuitive set-up, the tool has plenty of advanced features to help you out with many of the social media marketing jobs you’ll be doing.
First, you’ll be provided with a full-suite social media management solution that you can use to create, plan, and schedule your posts.
You can also use their smart analytics to track your post performance and engage your followers via social media inbox.
Biteable is here to help you take advantage of the video hype.
Stats show consumers have a special preference for video content. As a marketer, that means videos are your best chance to engage your target audience and drive the best digital marketing results.
The problem sets in when you’re asked to create and manage these videos.
No need to fret. With a digital marketing tool such as biteable, creating short videos for your marketing campaign is a snap.
They have templates, music, transition and everything else you’ll need to create a video. The platform is so intuitive. You don’t need any prior video production experience to create one.
AdEspress was designed to help you out with managing your Facebook Ads.
The tool provides real-time analytics for all your social media ads — Facebook, Google, and Instagram.
It’s a great tool for creating better-targeted ads, and for adjusting your ad strategy as they run.
If we were to list all social media apps at your disposal, they would run to hundreds or a few thousands maybe. But none of them is as versatile and fun to work with as Instasize.
The app operates as an all-rounded editing kit. You can use it to resize your images, play around with your image border, make outstanding collages, and so on.
And the best part – it’s intuitive enough and doesn’t require one to have any prior video editing experience to use it.
Email Marketing Tools
15# Mail Chimp
MailChimp is a top-rated email marketing solution.
They have both free and paid version, with prices adjusted to match all business sizes.
Among the things MailChimp does is automating the emails you send to your subscribers. Beyond that, they have one of the most advanced email analytics systems that you can use to improve your campaign for even better email marketing results.
16# Benchmark Email
Benchmark is one of MailChimp’s closest rivals.
It’s a full-suite email marketing software featuring a built-in mail builder that can also be used on other platforms.
They also feature advanced automation tools to help you get the most out of your sales funnel. For example, they have a cart-abandonment automation feature that you can use to target the customers that add items to their cart and exit your e-commerce store without making a purchase.
Emma offers to not only help you reach more customers but also offer them a one-of-a-kind customer experience.
It comes with a long list of tools to help you create and test your email marketing campaigns. You can also use it to better understand your customers’ behaviours.
Suffice it to say the tool comes with an endless list of features to experiment with.
Marketo is an all-rounded email marketing tool that promises to stand with you all through your email marketing campaign – from customer acquisition to brand advocacy.
It’s an excellent choice of email marketing software for engaging prospective customers, in addition to coming with the following list of features:
- Channel integration
- Personalized email building tools that let you learn as you build your email marketing campaign
- Resources for building better buyer’s journeys
Content Marketing Tools
Grammarly is a must-have proof-reading tool for content developers.
Their premium version is worth the price, and their free version is better than not having an extra pair of eyes to go through your writing and identify careless grammar mistakes.
Beyond correcting grammar, Grammarly will provide you with important tips on how to perfect your writing style.
It’s every blogger’s dream to write like Hemingway. But I’ll admit, not so many writers can pull this off.
But what about having a tool that can guide you through the process and even let you polish your writing after you’re done to create a perfect copy?
Hemming edit was designed to help you make your writing bold and clear. It will highlight complex sentence structures and point out common grammatical errors for you to correct before publishing your article or submitting it to a client.
Including an image in your content is the perfect way to make it stand out. The problem sets in when sourcing for an image that meets the unique requirements of each social media network.
That used to be an issue until Landscape, an image resizing tool from Sprout Social, came to the rescue.
With this tool, you can resize your image into multiple versions, sized to perfectly match each social media network you’re on.
As a digital marketer, you need to be well-read and always on top of digital marketing trends.
The problem comes with following all these blogs and publications. But with Feedly, you can choose all the blogs, websites, news publications, and topic you’re interested in, and the tool will aggregate them all in a single place for you to read.
23# Ion Interactive
Ion Interactive is here to help you build interactive content. Imagine having a tool that offers different templates for creating quizzes, calculators, infographics, landing pages, assessments, and more.
You can even use the tool to analyze how the public interacts with your content. That way, you can optimize your pieces to offers better experiences to users who interact with them.
Beyond that, the platform features a dashboard that will be helping you understand what stage of a buyer’s journey a particular person is – supplying your sales teams with more information on a potential group of leads.
We understand how hard it is for a marketer to create a presentation for their clients and colleagues.
That’s why we had to recommend Xtensio, a cloud-based platform for creating all kinds of marketing collaterals and sharing them in real-time.
It’s a flexible tool with a wide range of templates to work with.
You probably know what infographics are and how powerful they are in delivering information.
However, for the sake of those who are hearing about it for the first time, infographics are a great way to pack heaps of information into tiny bits that are both appealing and easy to consume.
And Visme is the tool to help you create them.
CoSchedule is a perfect content tool for organizing the marketing effort of your company.
It’s a project management platform that helps you plan and execute your editorial calendar across all digital marketing channels.
Here’s what you can do with this tool:
- Work together with your team members to both create and assign tasks
- Edit tasks using a built-in text editor. Better, members of your team can help you edit these tasks. This works to ensure you never miss an important post in your schedule.
If you’re planning to set up a website, then hosting features at the top of the list of things you’ll have to get.
The hosting you choose will determine how stable and fast your website will be. Still, this is enough in driving your desired marketing results.
So, how about you get a hosting service that’s been specifically created with marketing in mind.
Think Stage, a WordPress hosting service with its own conversion plugin, and which comes integrated with lead generation platforms such as RD Station, MailChimp, and HubSpot.
Woopra is an e-commerce analytics tool. It’s designed to look into the problems people encounter while managing their e-commerce sites – cart abandonment, for example.
Woopra will analyse the overall experience your clients get when interacting with your site and prepare a detailed report on some of the possible reasons some of them drop off before completing a purchase.
30# Google Analytics
Google Analytics is the most popular analytics tool on the platform. It’s a free tool, and apparently, one of the most advanced analytics tool you’ll ever come across online.
With this tool, you’ll get to:
- Understand how users interact with your website
- Understand what messages resonate best with your site’s users
- Find out where a majority of your site’s visitors are coming from
- Know what digital strategy to focus on like brand messaging and keyword definition
What do you do with the data you collect from Google Analytics?
For most people, the answer is nothing.
That’s because this data isn’t what we can describe as actionable.
What you didn’t know is that you can submit this data to Google Data Studio and the tool will help you understand it better to take actionable steps.
Amplitude offers to help you understand user behaviour so you can use that information to grow your product.
It’s a great tool for turning your users into a valuable source of information on how to build better products.
With this tool, you’ll get to understand:
- The actions defining different groups of users
- Where a majority of your users drop off or convert the most
- Who uses a particular product and how often?
- How to grow your retention by identifying the products, feature, and action that correlate with repeat purchases and higher retention rates
33# Adobe Analytics
Formerly Omniture, Adobe Analytics is one of the most advanced analytics you’ll ever come across online.
Using machine learning, AI, and other advanced technology, the tool goes beyond analyzing page views, visits, and bounce rates to providing you with customer insights that you can use to improve your site’s user experience and conversion rate.
Standard analytics programs don’t go beyond the basics. They’ll reveal trends, but they won’t provide you with sophisticated features that can help you uncover new insights.
Enters enterprise analytics solution like Google Analytics 360 and Adobe Analytics, which go beyond the basics by providing you with more meaningful data, enough to give you an insight-driven competitive edge.
Bounteous offers to help you determine if Google Analytics 360 or Adobe Analytics is the right solution for you. Besides, it will help you implement some of the suggested solutions and empower you to take full advantage of its features
Check My Analytics is a great tool for tracking your web analytics implementations.
It checks the following key areas:
- Google analytics code
- Behaviour tests
- Internal visit filters
- Duplicated content filters
- AdWords implementation
- Funnel implementation
- Site search implementation
And just to remind you, all these checks are done in a matter of seconds
Why does an average app lose 90% of its daily active users? Clevertrap has the answer to this question.
And what if we told you they have a simple solution on how to win them back?
With their push notifications, you can even reach users that aren’t in your app.
Looking to drive better engagement, retention, and conversion, then look no further than Clevertrap.
Glassbox is an analytics solution for customers experience.
You can use the tool to find out what your customers do when they visit your website or app and the reasons behind their behaviour.
They’ll provide you with important insights and data to improve your users’ experiences and drive better engagement.
GoSquared automatically aggregates all information on your customers, users, and contacts in a central place for your easy viewing and analysis.
Its key features include:
- Ability to track your users in real-time
- Ability to segment your users
- Ability to view a unified profile of every single one of your contact
Heap designed an analytics infrastructure that can power the decisions made by over 6000 online businesses.
Unlike other analytics tools, you don’t have to define your events upfront or manually instrument your code. Heap will automatically capture everything submissions, taps, and clicks.
That way, you can instantly analyze your data without writing down a single line of code.
And the best part is that it works for both websites and apps.
Hitsteps is a powerful analytics tool that enables you to manage your site’s visitors in real-time. You can view them as they interact with your website in real-time.
The app comes with the following list of key features:
- Visitor hostname
- Heat map
- Page speed meter
- Live chat
Mixpanel is an analytics tool for user behaviour on websites and mobile apps.
The tool comes with the following key features:
- Stunning visuals for comparing your performance over the years, weeks, or months. It also breaks them by device, browser, and any other segment for a deeper analysis.
- Measure the performance of the new features you launch. Find out if these new features impact user behaviour.
- A chance to learn more about users’ behaviour. You can even zoom in on a user’s profile and their activity feed to find out more about them. Find out who this user is and what roadblocks do they face while interacting with your website?
42# Palantir Foundry
Palantir Foundry is a web analytics tool, the only one of its kind. Organisations use it to set up data-driven sales departments.
With this tool, you can:
- Identify new sales targets: With all the data provided about how customers interact with your company, your sales team will have new prospects to target.
- Context-driven conversations: Palantir Foundry has so much data on your customers, competitors, and products on the market. You can use this information to communicate true value-add, instead of just negotiating on price.
- Test Your Hypothesis with Real Data: With Foundry, you can iterate on complex hypotheses using real data before deploying any of your sales tactics.
Customer Data Platform is a technology that’s gaining momentum faster than any other marketing technology out there.
Imagine being able to combine all your customers’ data for marketing uses or purpose.
Without this data, it would be hard for your organisation to run smarter campaign functions.
You need a tool that can help you bring this data together and help you manage it from a central location. You need “Segment.”
If you can remember, in the early days of Google and web analytics, Webtrends could give Google Analytics and Omniture a run for their money.
They, however, took a turn somewhere along the lines and now they only focus on offering analytics services for Microsoft Sharepoint websites.
App Store Optimisation Tools
With this extension, you’ll be provided with comprehensive app store analytics. You’ll be provided with information on your competitors, category rankings, downloads, and review summaries.
Beyond that, you’ll be provided with an opportunity to track your keyword rankings and optimise them.
With Playstore reviews, you can export your Google play reviews into a JSON file.
The extension can gather information about the version of the app, the number of stars, the comment’s author, time, date, title, and the actual review text.
Audience Identification and Data Measurement Tools
Acxiom is an identity-based data company specialised in personalised marketing.
It provides customer tracking across numerous digital mediums and sites. They also provide individual customer targeting.
The company has customers in the entertainment scene, automotive industries, travel, healthcare, entertainment, travel, and financial sectors.
Augmented Reality Tools
Albert bills itself as a self-learning digital marketing software. It’s a simple tool that uses AI to handle complex digital marketing processes on your behalf – things like, cross-channel execution, autonomous media buying, autonomous optimisation, and autonomous targeting.
Social Media Listening Tools
Awario is a great tool for tracking your brand mentions, as well as those of your competitors, across the web. You can use the tool to find out who your niche influencers are, how to engage with customers, and how to find new sales targets.
They have a free trial that you can take advantage of today to get hang of it before you can go ahead and invest your money in it.
50# Agora Pulse
Agora Pulse is another great tool for managing your social media mentions. You can also use it to track your keyword and hashtag results on social media.
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