Best Digital Marketing Tools

useful digital marketing tools

Research is a factor to consider for any research campaign to be successful. Lack of research and proper planning makes your work harder when starting a campaign. Preparation and study do not only make your job more comfortable but also enables you to learn a lot of things during the process. Below is a review of the top marketing research tools.

  1. Google Trends

It is a tool that enables you to see the latest visualization, data, and trends from Google and understand what is new near you at the time.

It is fast and easy to use. You type the keyword of interest and search by clicking “Enter.” Other words can also be added for comparing data. Additionally, Google Trends allows you to filter your search regarding time, country, category, and type of search.

So, if you wish to start your business, create a new campaign, conduct research on competitors, or curious about a word, Google Trends is a fantastic tool to use!

  1. Google Keyword Planner

Google Keyword Planner is a feature in Google Adwords that is similar to Google Trends, but it provides you with actual numbers to work with.

It enables you to choose the country and language you want. Also, it allows you to select one or more keywords and see the times your word has been searched. You can see the state of competition and the recommended bid for your keyword.

The best thing about the tool is that it enables you to export data.

I recommend you to check out the Google Keyword tool and find out whether it satisfies your needs.

  1. Ahrefs

Ahrefs is one of the finest SEM and SEO tools on the Singapore market today. The site enables you to learn almost everything about your competitors. It allows you to know where the competitors get traffic, their Google search specific keywords rankings, their number of backlinks, and the exact people who link to their websites.

For example, you can set the tool to alert you when a particular keyword gets mentioned anywhere on the web. You can also find out content that is shared most on the internet through their Content Explorer feature.

Another great feature in Ahrefs marketing tool is the Keyword Explorer 2.0. It has a vast keyword database where you can research keywords in 170 nations. It displays the exact search volume data, that is, the number of searches with clicks and number of searches without clicks.

The other exciting thing about the Ahrefs keyword tool is that it shows the complexity of keywords in other words. Also, it has a detailed graph for keyword ranking that you can use to make a marketing strategy.

I recommend the Ahrefs Marketing Tool for those of you who make decisions based on data.

  1. App Annie

App Annie is the best tool to track competitors for those of you who are App developers or marketing managers for startups that have an app.

It has an App Search Optimization feature that shows you your app ranking on specific keywords in App Store and Google Play.

  1. Serpstat

Serpstat is a remarkable keyword tool and is similar to Ahrefs. This tool is mainly used for data comparison since it has more accurate data for some countries than other tools.

The tool was recently redesigned. Thus it now has a lot of amazing features. You can track the backlinks and keywords of your competitors using the tool.

The tool is straightforward to use, and you should try it out.

  1. SimilarWeb

SimilarWeb is the best tool to use when you are looking for ideas for websites. It provides you with information on the expected traffic of a site, the sources of the traffic, the countries from which the website gets traffic, and the specific keywords that get ranked by the websites.

  1. Buzzsumo

Buzzsumo is a marketing tool used for discovering content in Singapore. It analyzes certain competitors or topics that you assign it and discloses the material that serves you best.

If you want to view the best posts on specific topics, you type it, and the tool provides answers for you. You can even contact the persons who shared the content on twitter if interested.

This tool has a Question Analyzer where you can find the most popular questions asked about your products and you can provide answers. You can also use it to conduct market research.

  1. Facebook Audience Insights

This is one of the most underestimated and powerful tools that are in existence. As you know, the ad systems on Facebook are among the best because it contains enormous amounts of information for us.

The tool is straightforward to use. Thus you don’t need a lot of time to learn how it works.

You can see the number of people you can reach based on their origin, the devices they use, life events, behaviors, habits, and interests. This enables you to decide the best way to target the group you are interested in.

The tool allows you to create an audience for your campaign and start using it instantly.


Advertising platforms

Advertising is the fastest and easiest method to share messages with a large number of audiences. Ad networks have become smarter today, and there are very many ways through which you can target your message to the right people.

Below is a list of the best Ad networks and how they work.

  1. Facebook Ads

Facebook is the leading Social Network in the World. It is estimated to have 25.5 billion visits every month, 16 minutes and 5 seconds session duration, and 14.36 scrolls each visit on average.

Facebook Ads, in my opinion, is the most powerful network for advertising because of its ability to collect data and the numbers above. So, if you are not using it for marketing campaigns, you should learn how to use it immediately and start.

You can place several types of ads on Facebook depending on where the targeted users are on your marketing funnel.

Types of Ads

  • Awareness

Increase brand awareness– this ad type is used to reach as many individuals as you want to inform them about your brand.

Reach– it means optimization in that you get the maximum extent of exposure for your funds.

Consideration Traffic– it is the most common Ad type for Facebook marketers, and it sends traffic to your website by default when targeted people click on your ad.

Engagement– it is used to optimize the number of commitments you get on your ad or post depending on the amount paid.

App installs– this is the type of ad that you should place to drive users to install your app.

Get Video Views– you can post a video on Facebook advertising your products. It can help you create your audience depending on how individuals engage with your videos.

Collect leads for a business– you can directly collect a lead on Facebook without the user exiting using this type of Ad.

Messages– this ad type inspires people to send messages to your enterprise, and it has proven to be profitable to many advertisers.

Conversion– this ad is used to raise conversion on your website, especially sales. You can create a profile of the perfect buyers based on their events on your site, and the pattern can be utilized develop lists of people who are similar to the ideal buyers.

Promote product catalogue– this ad type is for individuals owing big businesses. These ads are the most advantageous to marketers regarding profit since they show the user the exact products they are looking for. You can display the user that certain products are discounted at particular times, and most probably they buy them.

Pixel is the best feature of Facebook ads. It is a piece of code that is used for tracking what users are doing on your website. Therefore, you can be able to create personalized ads for them.

  1. Google Adwords

Google Adwords is among the most complex and used ad platforms ever. If you are a marketer, you certainly need to know how it works. It features extensive capabilities and requires quite a lot of time to understand all the things it can help you with.

This tool is very significant because you can utilize several channels that are connected to google through Tap and Adsense in Google Search. And there is nothing better than Google Search. Conversion rates increase when a user comes across an ad about what they are looking for.

You can advertise on websites that use Google Adsense using Google Adwords using different ways listed below.

Keywords– you can target apps or websites with matching specific keywords you want or having them in their content.

Topics– you can target websites that deal with specific issues of interest.

Interests and Remarketing– here you target people based on their interests. There are some options to choose from which are:

  1. Affinity audiences– large numbers of people, get targeted by their long-term benefits.
  2. In-market audiences– targets individuals conducting comparison and searches for products similar to yours.
  3. Remarketing– reaches people who have interacted with your app or website.

Adwords also automatically creates a list of people with similar intentions and profiles as those in remarketing lists so you can get more new clients.

  1. Placements- this is used for targeting people who visit certain websites.
  2. Demographics- the demographic profile of people is used to reach individuals.

This, of course, is just a fraction of what Adwords can do. Therefore it is essential for you as a modern marketer to learn more about how it works.

  1. Bing Ads

This tool is similar to Google Adwords. However, it has been underutilized and underestimated. Try it now to see great results.

  1. App store Search Ads

They work like Google Adwords but for their Appstore. You only need to type the keywords for which you want your ad to appear and set your budget, and that’s all.

The best thing about it is that the market is not packed because not many people are using it.


Instant message marketing

Many experts term this as the future of digital marketing. Below is a list of the Instant Message Marketing tools that I have tried and have worked for me.

  1. ManyChats

Every day, a lot of chatbot builders are coming out. Chat Bots are programs created to mimic conversations with humans using artificial intelligence. ManyChat enables you to create a bot for support, sales, and marketing on Facebook Messenger. It is free and easy to use.

Manychats Growth Tools

Bar– a bar to agree located at the top of a website

Slide-in– a window to opt-in sliding at the edge of the screen

Modal– a window that pops-up at the center of the screen

Page Takeover– an overlap above the website

Button– a widget that can be located anywhere on the site

Box– a box to opt-in that can be placed anywhere on the website

Landing page– Manychats hosts a landing page for those lacking a website

Facebook Ads JSON– it allows you to turn Facebook messenger Ad users into subscribers of your bot

Messenger Ref URL– a URL containing a ref-code to open the page for your bot in Messenger

Messenger Code– they can be scanned to allow instant linking of users to your bot without the need for typing

Facebook comments– the tool will enable you to convert users commenting on particular posts int subscribers of your bot.

Customer Chat– inserts Facebook chat to your website to engage new customers directly using Messenger.

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The best thing about Manychat is automation. It has instant messages that are much better for retention and engagement of customers.

If you have not tried out messaging automation from Manychat, do so as soon as possible.

  1. Pushengage

It is a browser notification service that provides the user with messages from your website. The user can get the messages even when they have not opened your site on their browser. This tool is an excellent channel for marketing because you can re-engage your visitors without their contact details. Of course, individuals must opt-in to receive these messages.

Pushengage is easy to use and implement.

If you are not using browser notification tool, start using them now and witness great results.


  1. Leanplum

Leanplum helps marketers monitor their customers on every point and create campaigns that are driven by behavior at the individual level through multiple channels. It helps build strong customer relationships because it enables end to end user experience.

Marketers get guidance and feedback immediately at every step during the creation of marketing campaigns, from identification of the right size of the audience to selection of the right channel. The tool helps marketers to understand the impacts of their attacks in future and optimize them for maximum engagement.


Analytics and Report tools


You must learn to analyze to gain long-term success. Mistakes or campaigns that are successful can get tracked and optimized.


Below are some of the best tools for analysis.


  1. Google Analytics


Google Analytics is one of the world’s most popular tools of analysis for digital marketers, CEOs, marketing managers, and growth hackers.


The tool allows you to track everything about users of your website, even the resolution of the screen they are using. You can also generate all sorts of reports and therefore learn more about your service users. You can use the Google Optimize platform with Google Analytics to undertake A/B testing and make the best decision based on the data generated.


When you know how to use it, it is a potent tool, and therefore you should invest your time in learning how it works.


  1. Facebook Analytics


Facebook has grown to become a great marketing platform.


The Facebook Analytics for Apps is one of the most powerful tools of analysis for apps. The platform allows you to find everything you need about a specific user.


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This tool allows you to track the specific actions taken by users in your app and create a section to focus on them. It allows you to create ads for individuals depending on their particular activities.

The tool has a feature called “Push Campaigns” that offers you an opportunity to send Push Notifications to the users without charges.


Two types of push notifications are present.


  • In-app notifications– screen pop-up that comes when the user is using your application


  • Push Notifications– notifications when your application is not being used by the user.


Facebook Analytics can also be used for your Facebook Pixel. This way, you can get information on the profiles of those who visit your website and learn how to reach them more specifically.


Facebook analytics both for pixels and apps is becoming a great tool due to its increased accuracy and usefulness.


  1. Yandex Metrica


Yandex in Russia is equivalent to Google thus they have their analytics tool.


The tool is best in two things.


  1. Free heatmaps– they show the location of the people who click on your website.
  2. Recording videos– when enabled, Yandex provides you with an opportunity to watch the events taking place at your website.


  1. Google Data Studio


This tool converts your data into reports and information dashboards that are easy to read, share, and customize. This allows you to offer extensive data to promote better decisions.


Reporting and analyzing data faces a challenge of bringing data together, and Google Data Studio makes the process simpler by providing the needed data connectors.


  1. Free WEBRIS SEO Report Tool


This is a tool used to create SEO reports.


It is very easy to use.


Additional Tools


Below is a list of other best tools that you can use as a marketer to make your work easier and get it done faster.


  1. Color picker


You can take any color from any page on the web to create landing pages or designs.


  1. Google Analytics URL builder


It is good to tag your users so you can see their data in google analytics to know exactly where your users come from when you are conducting some public relations campaign or advertising.


This tool is the best among those I have seen.


  1. Tag Assistant


You can easily monitor whether all Google tags in your website are appropriately installed using Google Tag Assistant.


  1. FB Pixel Helper


It helps in checking whether Facebook Pixel is properly installed and the actions it sends. The tool helps you to authenticate the implementation of your pixel.


  1. Google Tag Manager


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If you are a marketer and you have a website where you need to track a lot of stuff, you must have several codes placed in various locations of the site. Google Tag manager helps in all this.


  1. Data Scraper


This tool enables you to scrape and download any data from a website by just filtering information from HTML web pages and downloading it into Excel spreadsheets.


  1. Google Analytics Debugger


This tool enables you to check all the Google Analytics processes work as they should without visiting Google Analytics Real Time View.


  1. Pocket


This tool allows you to store the links you need later.


  1. pCloud Save


It will enable you to save audio-books, videos, and web images from the context menu directly to your account. It contains up to 20 GB of storage which is free.


Design Tools


Below is a list of tools I use to create landing pages and come up creative ads when proof of concept is needed.


  1. Bootstrap Studio


This is a fantastic tool with a framework that enables you to create remarkable landing pages that are responsive and front pages of websites.


  1. Canva


Canva is the tool for those of you who need to create pictures for your ads but have difficulties in designing. It provides you with tools that help you generate great designs within a concise period.


It features very many options, and you can design almost everything.


MediaOne is a Singapore SEO company that prides itself on being the best at optimizing websites. You should contact them to become your long-term partner to maintain your site at the top of search rankings. To find out more on how you could expand your venture using the internet visit MediaOne at


Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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