Are you a new digital marketer? Or even a seasoned one, but wants to keep up with the latest digital marketing tools? Collated in this ultimate guide are all the digital marketing tools you will ever need in 2024. This guide is segmented into different digital marketing branches. Click on each chapter for easy navigation, and after each tool category, you can easily find a comparative matrix of each tool to help you in deciding which one fits your needs.
- Market Research Tools
- Advertising Platforms
- Analytics and Report Tools
- Social Media Marketing Tools
- Instant Messaging Marketing Tools
- Email Marketing Tools
- Conclusion
Market Research Tools
All good digital marketing campaigns start with solid research. It tells a brand all about its target market, their purchasing preferences and behaviors, their media touchpoints, and other information that would help the effectiveness of the campaign.
Below is a list of the top digital marketing research tools:
1. Google Trends
It is a tool that enables you to see the latest visualization, data, and trends from Google and understand what is new near you at the time.
It is fast and easy to use. You type the keyword of interest and search by clicking “Enter.” Other words can also be added for comparing data. Additionally, Google Trends allows you to filter your search regarding time, country, category, and type of search.
So, if you wish to start your business, create a new campaign, conduct research on competitors, or are curious about a word, Google Trends is an easy tool to use.
2. Google Keyword Planner
Google Keyword Planner is a feature in Google Ads that somewhat works like Google Trends, but it provides you with actual numbers to work with.
It enables you to choose the country and language you want. Also, it allows you to select one or more keywords and see the times your word has been searched. You can see the state of competition and the recommended bid for your keyword.
The best thing about the tool is that it enables you to export data. I recommend you to check out the Google Keyword tool and find out whether it satisfies your needs.
3. Ahrefs
Ahrefs is one of the finest SEM and SEO tools on the Singapore market today. The site enables you to learn almost everything about your competitors. It allows you to know where the competitors get traffic, their Google search specific keywords rankings, their number of backlinks, and the exact people who link to their websites.
For example, you can set the tool to alert you when a particular keyword gets mentioned anywhere on the web. You can also find out content that is shared most on the internet through their Content Explorer feature.
Another great feature in Ahrefs digital marketing tool is the Keyword Explorer 2.0. It has a vast keyword database where you can research keywords in 170 nations. It displays the exact search volume data, that is, the number of searches with clicks and number of searches without clicks.
The other exciting thing about the Ahrefs keyword tool is that it shows the complexity of keywords in other words. Also, it has a detailed graph for keyword ranking that you can use to make a digital marketing strategy.
Ahrefs Marketing Tool is perfect for those of you who make decisions based on data.
4. Serpstat
Serpstat is a remarkable keyword tool and is similar to Ahrefs. This tool is mainly used for data comparison since it has more accurate data for some countries than other tools. The tool was recently redesigned. Thus it now has a lot of amazing features. You can track the backlinks and keywords of your competitors using the tool. The tool is straightforward to use, and you should try it out.
5. SimilarWeb
SimilarWeb is the best tool to use in benchmarking your website against your competitors. It provides you with information on the expected traffic of a site, the sources of the traffic, the top visitor countries, and the specific keywords that get ranked by the websites.
6. Buzzsumo
Buzzsumo is a digital marketing tool used for discovering content in Singapore. It analyzes certain competitors or topics that you assign it and discloses the material that serves you best.
If you want to view the best posts on specific topics, you type it, and the tool provides answers for you. You can even contact the persons who shared the content on twitter if interested. This digital marketing tool has a Question Analyzer where you can find the most popular questions asked about your products and you can provide answers. You can also use it to conduct market research.
To help you decide which market research tool fits you, here is a matrix comparing the mentioned tools. Information listed below are aggregated from the reviews in Trustradius.
| Market Research Tools | Features/Strengths | Weaknesses | Price | Score |
| Google Trends |
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| Google Keywords Planner (Under Google Ads) |
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| Ahrefs |
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| Serpstat |
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| Similarweb |
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Buzzsumo |
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Advertising Platforms
Advertising is the fastest and easiest method to share messages with a large number of audiences. Ad networks have become smarter today, and there are very many ways through which you can target your message to the right people.
Below is a list of the best Ad networks and how they work:
1. Meta/Facebook Ads (Meta Business Suite)
Facebook is the leading Social Network in the world. It is estimated to have 25.5 billion visits every month, 16 minutes and 5 seconds session duration, and 14.36 scrolls each visit on average.
Meta/Facebook Ads is one of the most powerful networks for advertising because of its ability to collect data and the numbers above. So, if you are not using it for digital marketing campaigns, you should learn how to use it immediately and start.
You can place several types of ads on Facebook depending on where the targeted users are on your digital marketing funnel.
Types of Ads
- Increase brand awareness: This ad type is used to reach as many individuals as you want to inform them about your brand.
- Reach: It means optimization in that you get the maximum extent of exposure for your funds.
- Consideration Traffic: It is the most common ad type for Facebook marketers, and it sends traffic to your website by default when targeted people click on your ad.
- Engagement: It is used to optimize the number of commitments you get on your ad or post depending on the amount paid.
- App installs: This is the type of ad that you should place to drive users to install your app.
- Get Video Views: You can post a video on Facebook advertising your products. It can help you create your audience depending on how individuals engage with your videos.
- Collect leads for a business: You can directly collect a lead on Facebook without the user exiting using this type of Ad.
- Messages: This ad type inspires people to send messages to your enterprise, and it has proven to be profitable to many advertisers.
- Conversion: This ad is used to raise conversion on your website, especially sales. You can create a profile of the perfect buyers based on their events on your site, and the pattern can be utilized to develop lists of people who are similar to the ideal buyers.
- Promote product catalog: This ad type is for individuals owing big businesses. These ads are the most advantageous to marketers regarding profit since they show the user the exact products they are looking for. You can display to the user that certain products are discounted at particular times, and most probably they buy them.
- Pixel is the best feature of Facebook ads. It is a piece of code that is used for tracking what users are doing on your website. Therefore, you can be able to create personalized ads for them.
2. Google Ads
Google Ads is among the most complex and used ad platforms ever. If you are a marketer, you certainly need to know how it works. It features extensive capabilities and requires quite a lot of time to understand all the things it can help you with.
This tool is very significant because you can utilize several channels that are connected to google through Tap and Adsense in Google Search. And there is nothing better than Google Search. Conversion rates increase when a user comes across an ad about what they are looking for.
You can advertise on websites that use Google Adsense using Google Ads using different ways listed below.
- Keywords: You can target apps or websites with matching specific keywords you want or having them in their content.
- Topics: You can target websites that deal with specific issues of interest.
- Interests and Remarketing: Here you target people based on their interests. There are some options to choose from which are:
- Affinity audiences: large numbers of people, get targeted by their long-term benefits.
- In-market audiences: targets individuals conducting comparison and searches for products similar to yours.
- Remarketing: reaches people who have interacted with your app or website.
Ads also automatically creates a list of people with similar intentions and profiles as those in remarketing lists so you can get more new clients.
- Placements: this is used for targeting people who visit certain websites.
- Demographics: the demographic profile of people is used to reach individuals.
This, of course, is just a fraction of what Ads can do. Therefore it is essential for you as a modern marketer to learn more about how it works.
3. Microsoft/Bing Ads
This tool functions similarly to Google Ads, but of course applied to Microsoft products like Bing and Copilot. It is considered underutilized because Google is usually used especially in search. However, Microsoft ads is another good tool to widen a brand’s reach.
4. Apple Search Ads
Like Google Ads and Microsoft Ads, this is an ad tool exclusive to Apple products such as the App Store. According to its website, it “helps people discover your app on the App Store, matching customers with your app at the right moments.” You only need to type the keywords for which you want your ad to appear and set your budget, and that’s all.
Below is a comparative matrix with aggregated information from Trustradius:
| Advertising Platforms | Features/Strengths | Weaknesses | Price | Score |
| Meta Business Suite |
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| Google Ads |
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| Microsoft/Bing Ads |
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| Apple Search Ads |
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Analytics and Report Tools
Peter Drucker, a famous management educator and author, once said, “You cannot improve what you don’t measure.” Therefore, it is important for marketers to observe, measure, and analyze their campaigns to improve their performance. This leads to early spotting of the campaigns’ effectiveness and weaknesses, so the team can pivot their strategy accordingly. Below are some of the best tools for analysis.
1. Google Marketing Platform
Google Marketing Platform is formerly known as the Google 360 Analytics. It consolidates all the tools a digital marketer mostly needs, especially analyzing and creating campaign reports. This is the new best friend of growth hackers.
The tool allows you to track everything about users of your website, even the resolution of the screen they are using. You can also generate all sorts of reports and therefore learn more about your service users.
You can use the Google Optimize platform with Google Analytics to undertake A/B testing and make the best decision based on the data generated.
This tool is useful and potent, however, it requires quite a bit of a learning curve. A new digital marketer can get used to this so long as it is studied well and used frequently.
2. Meta Business Suite
Along with the announcement that Facebook is now under the mother company umbrella of Meta, Facebook Analytics has also gone under the Meta Business Suite. Name changed, yet they almost function similarly, and with a number of additional features.
According to Meta, “Meta Business Suite lets small businesses and creators manage all of their connected accounts across Facebook and Instagram in one place. It offers a variety of tools that makes it easier to manage your online presence for free.” It aims to ease creating and managing ads in multiple platforms under Meta.
The platform allows the user to create ads based on their digital marketing goal, customize target audience, and most importantly, analyze the campaign’s performance and generate reports.
3. Looker Studio (Formerly known as Google Data Studio)
This tool converts your data into reports and information dashboards that are easy to read, share, and customize. This allows you to offer extensive data to promote better decisions.
Reporting and analyzing data faces a challenge of bringing data together, and Google Data Studio makes the process simpler by providing the needed data connectors.
Image from Google for Developers
4. Woopra
Image from: Woopra
Woopra is an e-commerce analytics tool. It’s designed to look into the problems people encounter while managing their e-commerce sites – cart abandonment, for example.
Woopra will analyze the overall experience your clients get when interacting with your site and prepare a detailed report on some of the possible reasons some of them drop off before completing a purchase.
5. Amplitude
Amplitude offers to help you understand user behavior so you can use that information to grow your product.
It’s a great tool for turning your users into a valuable source of information on how to build better products.
With this tool, you’ll get to understand:
- The actions defining different groups of users
- Where a majority of your users drop off or convert the most
- Who uses a particular product and how often?
- How to grow your retention by identifying the products, feature, and action that correlate with repeat purchases and higher retention rates
6. Adobe Analytics
Formerly Omniture, Adobe Analytics is one of the most advanced analytics you’ll ever come across online.
Using machine learning, AI, and other advanced technology, the tool goes beyond analyzing page views, visits, and bounce rates to providing you with customer insights that you can use to improve your site’s user experience and conversion rate.
7. Clevertap
Why does an average app lose 90% of its daily active users? Clevertrap has the answer to this question.
And what if we told you they have a simple solution on how to win them back? With their push notifications, you can even reach users that aren’t in your app. Looking to drive better engagement, retention, and conversion, then look no further than Clevertrap.
Here is a comparative matrix with aggregated information from Trustradius:
| Analytics and Report Tools | Features/Strengths | Weaknesses | Pricing | Score |
| Google Marketing Platform |
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| Meta Business Suite |
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| Looker Studio |
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| Woopra |
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| Amplitude |
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Query Building Needs Improvement
Dashboard Customization Needs To Be More Flexible Needs Learning Curve To Navigate The Tool |
Free
Starts At Usd 49 To Customized Price According To The Availed Plan |
8.2 / 10 |
| Adobe Analytics |
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| Clevertap |
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The most popular branch of digital marketing is social media marketing (SMM).
According to Buffer, it “is the use of social media platforms to connect with your audience to build your brand, increase sales, drive website traffic, and more.” SMM can be considered one of the most personal kinds of digital marketing ever invented, for it customizes ad and content based on user’s preferences through their own posts and interactions on social networking sites.
Here are some tools to effectively leverage social media for your brand:
1. Loomly
Loomly is a great app for managing your social media account. It generates ideas for your social media posts. It can also suggest trends, hashtags, and events so you can never run out of post ideas and topics. The app works with almost all the major social media accounts, including Twitter, Facebook, Instagram, YouTube.
2. HootSuite
What about a tool that helps you schedule your social media posts?
A tool such as Hootsuite, which lets you schedule your social media posts in advance so your brand can interact with consumers any time of the day without requiring your physical intervention.
3. Sendible
Sendible does an incredible job of helping you streamline your social media channels. It’s an excellent tool for planning and scheduling your social media posts.
The tool works with almost every social media platform out there. It’s also one of the tools you wouldn’t want to miss in your digital marketing pellet if you’re a social media marketer managing multiple clients.
4. Buffer
Imagine being able to manage all your social media accounts from a single place. Boasting a simple interface and intuitive set-up, the tool has plenty of advanced features to help you out with many of the social media marketing jobs you’ll be doing.
First, you’ll be provided with a full-suite social media management solution that you can use to create, plan, and schedule your posts. You can also use their smart analytics to track your post performance and engage your followers via social media inbox.
Below is a comparative matrix with aggregated information from Trustradius:
| SocMed Marketing Tools | Features/Strengths | Weaknesses | Price | Score |
| Loomly |
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| Hootsuite |
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| Sendible |
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| Buffer |
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Instant Message Marketing
Many experts term this as the future of digital marketing. According to Adogy, this is a marketing strategy that uses instant messaging apps like SMS, Messenger, Viber, WeChat, Line, WhatsApp to interact with consumers directly and at realtime. Below is a list of the Instant Message Marketing tools that can be useful to your brand.
1. ManyChat
Every day, a lot of chatbot builders come out. Chat Bots are programs created to mimic conversations with humans using artificial intelligence. ManyChat enables you to create a bot for support, sales, and digital marketing on Facebook Messenger. It is free and easy to use.
The best thing about Manychat is automation. It has instant messages that are much better for retention and engagement of customers. If you have not tried out messaging automation from Manychat, do so as soon as possible.
2. Pushengage
It is a browser notification service that provides the user with messages from your website. The user can get the messages even when they have not opened your site on their browser.
This tool is an excellent channel for digital marketing because you can re-engage your visitors without their contact details. Of course, individuals must opt-in to receive these messages.
3. Leanplum
Leanplum helps marketers monitor their customers on every point and create campaigns that are driven by behavior at the individual level through multiple channels. It helps build strong customer relationships because it enables end to end user experience.
Marketers get guidance and feedback immediately at every step during the creation of digital marketing campaigns, from identification of the right size of the audience to selection of the right channel. The tool helps marketers to understand the impacts of their attacks in future and optimize them for maximum engagement.
Below is a comparative matrix with aggregated information from Trustradius:
| Instant Message Tools | Features/Strengths | Weaknesses | Pricing | Score |
| ManyChat |
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| Pushengage |
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| Leanplum |
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Email Marketing Tools
Believe it or not, people still read emails, and this is one of the most effective digital marketing tools. According to Sleekflow, 72% of Singaporean companies used email marketing in 2019, having 20% open rate.
Furthermore, email marketing is also one of the strategies that generates whooping ROIs. According to Luisa Zhou, “Email generates $42 for every $1 spent.” Hence, brands are expected to utilize this strategy for the foreseeable future. Here are some of the tools that can ease your email marketing efforts.
1. MailChimp
MailChimp is a top-rated email marketing solution. It has both free and paid versions, with prices adjusted to match all business sizes.
Among the things MailChimp does is automating the emails you send to your subscribers. Beyond that, they have one of the most advanced email analytics systems that you can use to improve your campaign for even better email marketing results.
2. Benchmark Email
Benchmark is one of MailChimp’s closest rivals. It’s a full-suite email marketing software featuring a built-in mail builder that can also be used on other platforms.
They also feature advanced automation tools to help you get the most out of your sales funnel. For example, they have a cart-abandonment automation feature that you can use to target the customers that add items to their cart and exit your e-commerce store without making a purchase.
3. Emma
Emma offers to not only help you reach more customers but also offer them a one-of-a-kind customer experience.
It comes with a long list of tools to help you create and test your email marketing campaigns. You can also use it to better understand your customers’ behaviours.
Suffice it to say the tool comes with an endless list of features to experiment with.
4. Marketo Engage
Marketo is an all-rounded email marketing tool that promises to stand with you all through your email marketing campaign – from customer acquisition to brand advocacy.
It’s an excellent choice of email marketing software for engaging prospective customers, in addition to coming with the following list of features:
- Channel integration
- Personalized email building tools that let you learn as you build your email marketing campaign
- Resources for building better buyer’s journeys
Below is a comparative matrix with aggregated information from Trustradius:
| Analytics and Report Tools | Features/Strengths | Weaknesses | Pricing | Score |
| Mailchimp |
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| Benchmark Email |
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| Emma |
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| Marketo Engage |
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The Rise of Digital Marketing Tools
Digital marketing continues to evolve as the years pass. Innovators will undoubtedly discover gaps in the market and create new tools to aid digital marketers. Despite the abundance of new tools, marketers should carefully choose the ones that best fit their digital marketing needs and help streamline or automate their processes.
Ultimately, leverage these tools to your advantage and spend the rest of your time and effort devising creative strategies to improve your brand.
