Best Digital Marketing Careers, Skills & Opportunities in 2023

Why Should You Pursue a Career in Digital Marketing?

The global market for digital marketing is valued at over US$16 billion. It is anticipated to grow by 19% a year from 2020 to 2025.

The trend towards online and digital marketing extends beyond the marketing sphere. As consumers become more familiar with the power of digital marketing, businesses of all sizes can harness the capabilities of this growing market.

Further to this, the role of digital marketing continues to expand, with over one in five currently available jobs in New York City requiring specialist knowledge in digital marketing and analytics.

What will the future of Digital Marketing look like?

In 2022, more people are encouraged to pursue careers in digital marketing. What will the job landscape look like in 2023? The following are just a few useful examples of the exciting opportunities available in the digital marketing field.

  • Marketing departments will grow in size, as more people work remotely.
  • Marketing campaigns will become more automated, with more people choosing to work remotely.
  • Traditional marketing methods, such as TV commercials and billboards, are supplemented by digital methods.
  • In-demand skills, such as SEO and content creation, will continue to be in high demand

Considering all of the above, it’s easy to see why so many people are interested in a career in digital marketing.

Top Digital Marketing Careers In 2023

The scope of digital marketing is constantly expanding as new technologies emerge and evolve. Keeping pace with these changing times requires continuous learning and career progression.

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If you’re looking for a career in digital marketing and want to know what will be in demand in 5 years, check out this list.

Digital Marketer

A digital marketer is someone who effectively blends digital media with marketing strategies to create and maintain interest in a brand or product among customers.

The role is primarily based on analytics, with a heavy emphasis on driving measurable results from digital marketing initiatives. This could mean anything from creating engaging content to drive product purchases to optimising websites and email campaigns to boost conversion and sales.

With more than half a million technical jobs available in 2023, it’s a great time to be a digital marketer. And with the right skills, you could land yourself a job in one of the biggest companies in the world. However, to get there you’ll most likely need to undertake some formal education, either through a university or a similar learning institution.

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Marketing Director 

What is it that you love most about marketing? Creating campaigns, measuring their effectiveness, and analyzing the results? You can become a director of marketing and guide the strategic marketing plans of a business. This is one of the hottest digital marketing jobs in 2023, and with good reason.

The demand for top-notch marketing directors will increase rapidly in the next few years, due to the growth of digital marketing. According to Future Workplace, a research firm that specializes in digital marketing analytics and marketing technologies, the number of marketers with a leadership role will increase by 25% in 2023.

Senior Marketing Manager

A senior marketing manager leads a marketing department and is responsible for the strategic execution of marketing plans. This individual will usually be the manager of a senior marketing specialist and can help coordinate the efforts of other marketing department members.

The demand for senior marketing managers is projected to increase by 23% in the next four years, according to the 2019 Marketing Jobs report from Payscale. The field is definitely lucrative, with the average senior marketing manager earning $107,000 per year.

Marketing Manager

The role of a marketing manager is to oversee a marketing team and execute marketing plans to achieve business goals. In other words, they manage the whole marketing process — from idea to action — to ensure brands can accurately track the results of their marketing campaigns.

This role often requires strategic thinking as well as the ability to multitask and work under pressure. A marketing manager coordinates the activities of various teams such as sales, marketing, analytics, & customer support, to ensure marketing efforts are streamlined and that all required data is collated and presented in a clear manner.

This job title can also be referred to as a digital marketing manager or a marketing manager (digital media).

Account Manager

An account manager is typically in charge of a business’s social media accounts. This individual will usually manage one or more platforms, such as Facebook, Instagram, or Twitter, and ensure that the content published on these platforms aligns with the business’ marketing message and vision.

The demand for account managers will increase by 14% in the next four years, according to the 2019 Marketing Jobs report from Payscale. However, this is slightly less than the average 17% increase projected for all jobs in 2023.

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Content Marketing Manager

If you’re looking for a stable career with great opportunities for progression, consider a career in content management. Essentially, a content manager is someone who creates and maintains content — whether that’s written, graphic, or video — for online platforms such as blogs and websites.

The role of a content manager can vary from overseeing the production of content to writing and editing pieces of content to planning and executing marketing campaigns via blogs and websites. However, the bulk of content management involves taking content — be it written, graphic or video — and creating new insights, arguments, or ideas that will engage, interest or motivate different groups of people. In other words, a content manager works to get people to think differently about a brand or product.

With more than 1.7 million jobs available across all industries in the UK alone, it’s a great time to be a content manager. Not only will you find plenty of opportunities for progression, but you’ll also be able to enjoy a stable career and lucrative wages. Plus, if you’re in a position to make valuable recommendations, you could make a significant impact on the companies and organisations you work for. In other words, it’s a win-win situation for job seekers and content managers alike.

Social Media Marketing Manager

The role of a social media marketing manager is to plan and manage social media accounts across various platforms — whether that’s Twitter, Instagram, or Snapchat — to generate organic traffic and boost engagement with customers.

So what is social media? It’s a form of online marketing that involves using a combination of social platforms (i.e. Twitter, Instagram, & Facebook) to connect with and engage with customers. The main purpose of social media marketing is to generate interest in a brand or product among a targeted audience. To put it simply, someone in this role will be responsible for creating an interest in a product or service among the social media audience.

The role of a social media marketing manager can vary from planning and managing social media platforms to actually creating engaging content for the different platforms. As already mentioned, the role calls for using various platforms — whether that’s Instagram, Twitter, or Facebook — to connect with and engage with customers. This could involve anything from running hashtag initiatives to gain organic traction to creating and curating compelling content to attract and retain customers.

This is a fairly new role and emerged in 2019 as a response to the growing digital marketing industry. As businesses embrace the power of social media to engage with existing and potential customers, the demand for social media marketing managers will increase sharply.

PR Marketing Manager

The role of a public relations (PR) manager is to plan and oversee a PR campaign to promote a product or service.

Generally, a public relations manager is responsible for defining and executing the public relations strategy for a business or brand. A PR manager can work for a business or brand, public agency, or non-profit organisation, and their responsibilities can range from overseeing press releases to managing marketing and social media accounts.

A public relations manager or a publicist performs a similar role in a broader sense (i.e. they define and manage a PR campaign). However, a public relations manager has the added responsibility of overseeing various communications activities including marketing and social media. This could mean anything from planning press trips to managing Instagram accounts and web content.

If you’re looking for a stable career with great opportunities for progression, consider a career in public relations. Not only will you find plenty of opportunities for progression, but you’ll also be able to enjoy a stable career and lucrative wages. On top of that, you could make a significant impact on the companies and organisations you work for. In other words, it’s a win-win situation for job seekers and public relations managers alike.

Whether you have a marketing or communications background, there are plenty of opportunities for you to make a career in digital marketing. If you’re looking for a fresh start in a new and emerging industry, consider looking for a job in digital marketing in 2023.

Chief Marketing Officer

The role of a chief marketing officer (CMO) is to lead and coordinate all marketing functions, strategies, and activities for the purpose of generating sales and growing a business.

This role is similar to a marketing manager in that they are responsible for overseeing a marketing team and the whole marketing process; however, compared to a marketing manager, the chief marketing officer has the added scope of leading the entire marketing function including sales and analytics.

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A chief marketing officer can be found in every industry, from small businesses to multinationals, and their responsibilities can vary from overseeing marketing strategy to managing the sales department. However, it is safe to assume most CMOs will be responsible for driving sales and business growth through marketing initiatives. This could mean anything from creating a brand identity to selling products or services or engaging with customers via digital marketing campaigns or store visits.

If you’re looking to take your career in a new direction and want to work for a company that can offer you the growth you’re looking for, look no further!

Marketing Strategist

Marketing strategists use a variety of tools and methodologies to study consumer behavior, demographics, and psychographics. From there, they craft distinct marketing plans designed to grow a business or product.

However, the field of marketing is constantly changing, and so is the toolset used by strategists. For instance, market researchers now have access to larger databases, which provide more comprehensive insights. This, in turn, enables marketers to develop more effective strategies. According to MarketingCharts, a HubSpot marketing blog, as of 2023, almost half of all marketers (46%) are using data from at least one of the following tools: Google Analytics, Marketo, or HubSpot.

Marketing Analyst

A marketing analyst typically works alongside a marketing strategist to formulate and execute marketing plans. They may also perform market research, assist with brand identity development, and analyze market trends and performance.

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The 2019 Marketing Jobs report from Payscale, a personal finance website, estimates the average marketing analyst earns $64,000 per year. However, this varies by specialty and experience. For instance, someone with less than a year of experience can expect to make only $56,000 per year.

Marketing Specialist

A marketing specialist is someone who is responsible for the day-to-day execution of marketing campaigns. This includes setting up email campaigns, creating landing pages, and distributing content. In general, marketers familiar with email, content, and social media will find this job title useful.

Web Developer

The role of a web developer is to design, develop and maintain websites and other online platforms. Essentially, a web developer creates interactive websites that can be accessed via a wide range of devices, such as mobile phones and tablets.

This role can be quite strategic in terms of the decisions made during the development stage. A lot of thought goes into ensuring that a website is accessible across as many devices and browsers as possible. This can involve making various hardware and software choices during the build process, such as optimising the layout for different screen resolutions and ensuring the site is mobile-friendly.

Additionally, a web developer must be able to demonstrate knowledge in at least one of the following areas:

    • HTML
    • CSS
    • JavaScript
    • PHP
    • Python
    • Ruby
    • Perl
    • Ranch

Looking to expand your knowledge and gain new skills? A career in web development could be the perfect opportunity to do so!

The Skills You’ll Need

To succeed in a career in digital marketing, you will need to possess a solid knowledge of digital marketing basics and the technical skills necessary to manage various platforms, build websites, create social media content, and analyze traffic.

In addition to this, you will require a working knowledge of one or more of the following:

  • Programming in HTML, CSS, and JavaScript
  • Responsive marketing design
  • Retinography
  • Graphic design
  • App marketing
  • Digital marketing analytics (using tools like Google Analytics, Facebook Analytics or HubSpot’s Marketing analytics platform)
  • Bid management (optimizing bids for maximum performance on paid search platforms like Google Ads or Microsoft Advertising)
  • Product marketing (getting the word out about your product or service)
  • PR and press release writing
  • Social media marketing
  • Marketing ROI (monitoring the success of your marketing campaigns and measuring the value generated from each distinct channel)
  • Fundraising Marketing (getting the word out about your organization and raising awareness among potential supporters)
  • Email marketing
  • Blogging
  • Content curation
  • Video marketing
  • Influencer marketing
  • Mobile marketing
  • Content management systems (CMS’s) (like WordPress)
  • Web analytics (monitoring the performance of your website)

Where Can I Find Work?

With numerous opportunities in various locations worldwide, it is possible to find work in the digital marketing industry, though you may have to relocate for specific roles. Travel could become a significant part of your job search, particularly if you want to work remotely for a digital marketing agency that provides a world-class office environment.

In addition to this, the rise of virtual reality and cryptocurrency marketing presents unique opportunities for those skilled in these emerging areas.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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