Best CRM Tools for Singapore Businesses

best crm tools for singapore businesses

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Customer relationship management software is used by business to plan strategically, with the help of technology to achieve and manage clients’ interactions and information in the entire clients’ lifecycle, aiming to progress customer assistance relationships to help in pushing sales while promoting customer retention. At the onset of a business, it is always easier to manage and keep track of customers after using your services because of the insignificant number of services you offer. Advance in technology has increased the number of services available to prospects due to business growth and expansion of the target market.

Is CRM Really Necessary

Times have changed, and business now is big entities these days that require software to organize and control a company. An example of such a tool is the customer relationship management apps. CRM enables synchronization of customer preferences to improve customer services has simplified business owners’ responsibilities. Customer relationship management (CRM) collect clients’ information at various points of contact with a business. These platforms include telephone, electronic direct mails(eDM), business’ website and social media, used for marketing products and services.

Top Benefits of Using a CRM System in Singapore

A properly installed CRM system will help your sales reps seal deals and turn more of your website’s visitors and leads into paying customers.

The benefits are rife, and we’d like to address a few in this section of the post:

A Centralised Database

With CRM, your customers’ and prospects’ information will be organised in a centralised database.

That means every member of your team will have an easy time accessing it. Not to say, the information can be managed via a shared location.

The other beauty of running a CRM system is the fact that your representatives don’t have to waste their time digging through your records and files as they try to find your prospects’ information and close deals.

A Centralised Communication System

You can also use CRM to manage your interactions and communication with prospects and customers.

That applies to both internal (one rep communicating with another rep) and external communications (a rep communicating to a prospect).

That way, reps can track their buyers’ journey every step of the way. They can track their interactions, phone calls, emails, and more.

The rep can easily determine if they need to reach back to a specific customer or prospect. The same way they should know if they’ve already sent the required resources to a particular prospect.

Automate Data Entry

A CRM will save your team so much time. They won’t have to worry about logging emails, meetings, calls, and interactions. The system will automatically collect all this information and aggregate it.

Additionally, the CRM will allow the rep to update deals based on what stage they’re in, and the system will automatically pick up from there and update the rest.

In brief, CRM is designed to ensure everything runs efficiently and smoothly.

Team Collaboration

There’s so much you’ll be losing by not allowing your executives to use a CRM. One is sharing data among the different members of your team.

Your executives can freely interact with each other, share ideas, and work together to reach a predetermined quota.

Team members can tag executives and reps, or those in the managerial positions as an invite to get on board and offer their insights or a helping hand.

Software that Grows with Your Company

As your company grows, so is your CRM. Meaning, you don’t have to switch software or upgrade to a different tool.

You’ll be using the same tool to track leads, organise your contact information, and record your interactions with prospects.

The CRM tool you’re using is built for this. Mind you; the tool is not restricted to your customer service team alone. The more your company grows, the more other teams also find the tool useful.

The end result is that everyone’s productivity will be improving for the better.

Streamline Administrative Tasks

CRM has a way of simplifying administrative tasks – including manual data entry, conversation recording, and saving of contact information.

CRM will be automating many of these tasks, thereby saving your reps enough time to focus on more impactful tasks.

Administrative tasks don’t have to impact your revenue stream directly. But they do impact your team’s schedule and productivity. 

CRM Trends to Watch for in 2020

The Year of Customer Experience: Customer experience is going to be the top brand differentiator of 2020. As it stands, 84% of consumers think experiences are as important as the products and services that you’re trying to sell to them.

The Role of AI: AI is your new path for growth, with the predictions coming in indicating that its use cases are about to shoot up by about 257% within the next two years.

Here are a few areas poised to see the application of AI in CRM:

  • Lookalike data modelling and customer segmentation
  • Personalisation of online channel experiences
  • Media buying and programmatic advertising

Here are a few AI trends you should be thinking of paying close attention to:

  • Automation: AI is fast-becoming an essential tool for effectively managing your relationships with customers. You can use it to create personalised agents and offer automated assistance.
  • Conversion Tools: AI powers almost all conversational tools people use in CRM, including voice assistants and chatbots.
  • Analytics: It’s through AI that data intelligence and predictive analytics capabilities are even possible in a CRM system.
  • AI offers Support. But it’s not the Silver Bullet. Companies are enamoured with it, forgetting the fact that too much use of technology could negatively impact the connection between them and customers.

Mobile CRM is Here to Stay: The power of CRM will continue to rest into the palm of your representatives’ arms.

Expect them to get even better as the year rolls by. Here’s a list of things to expect from them:

  • Have stronger security features
  • Have more intuitive interfaces
  • Apps that work across different devices and platforms
  • Ability to make a smooth transition between offline and online environments

CRM Will Get More Social: Social media is the flashing point of customer experience raising its bar.

Through social media, companies can connect with customers in real-time. Plus, come to think about it, customers spend much of their time on social media. It’s only natural that companies would want to join them there.

CRM will Become More User-friendly: 2020 will bring about a “simplicity” renaissance. Online tools will get simpler and become easier to use, and CRM is no exception in this.

Plus, CRM tools have been evolving over the years, trying to mimic ERP systems.

CRM Systems Will Not Operate in a Vacuum: Instead of letting your CRM work in isolation, why not integrate it with the key systems of your company? That’s the new trend.

You can integrate them with your emails, customer service tools, and a long list of other marketing automation tools.

How Much does a CRM System Cost in Singapore?

Here’s a simplified pricing guide for setting up a CRM system in Singapore.

Simple logic demands that you carefully evaluate the cost of implementing a CRM system before you can go ahead and set up one.

Salesforce: It’s the most popular CRM software on the market. This CRM solution has been around for more than 15 years at the time of writing this.

Its pricing options range from $5 to $300 per month. Upgrading means gaining access to more advanced features.

Sage CRM: Sage integrates well with loads of other software solutions, including RPG, human resources, and accounting tools.

It’s a cloud-based CRM solution whose price ranges from $38 to $495 per month.

Zoho CRM: Zoho can be integrated with upwards of 25 different online marketing tools. It’s a SaaS tool that allows you to track and automate sales.

The cost of using Zoho runs from free to $35 per month.

Other Tools and the Cost of Running them

pricing options: $15, $30, and $65 per month.

Pricing Options: from $30 to $150 per month.

Be borne in mind that there are over 400 CRM tools on the market for you to choose from. If the above price bothers you that much, you might want to scour around for a cheaper option.

Top Companies that Offer CRM Services in Singapore


Tigernix is a web-based CRM system designed for both small and medium-sized enterprises in Singapore. It’s preferred for integrating a GroupWare System into its independent platform.

Key Clients: ASPRI, Life Mastery Academy, Pathlight School, Warren Gold and Country Club, Institute of Technical Education.


A cloud-based CRM that allows you to view your customers in real-time. It’s designed to provide a seamless stream of customers right from where they came to learn about your products to that point when they decided to go through with a purchase.

Key Clients: SunMoon Food Company,, AAE Travel, Treknology 3, Image Mission, Property Guru


A CRM tool for organising your customers’ information. It also presents you with a detailed history of your sales and leads through a simplified dashboard and a series of reports.

It’s an all-in-one CRM tool that can automate your emails and marketing.


Plexure offers a range of CRM Solutions.

Their specialty is in CRM implementation, which comes after business analysis or after they’ve at least tried to understand your business and marketing goals.

Key Clients: Kwong Wong Shui, Fonterra, JLT, Pertapis, Sanyo, iTAxi


Deskera can be used to create CRM campaigns and automate your marketing. It can track, search, and convert your site’s visitors and leads into customers.

The CRM is also integrated with after-sale support that you can use to monitor flows of sales in both your website or business.

Key Clients: Clean Solutions, Esmegen Group, Sushi Tei, Sports Fashion Pte, Diamond Aviation


HashMicro CRM is great for managing your leads, salespersons, quotes, contacts, sales orders, and invoices.

The CRM is also designed to help you manage email marketing and track calls. You can even use the CRM software to manage your email marketing campaign.  

Key Clients: Pergas, DBA, Bee Choo Origin Group, Abbot, HelaSpice, and UOB.


Episcript provides custom-designed CRMs for companies. Their CRMs are user-friendly and are easy to upgrade as your business grows.

Key Clients: Keppel Corporation, Petrofac, Beaufort, Nexus Group, TDS Singapore, Marquis Homestyling, Nexus Group


Ranosys is the company behind two types of CRM software – Sugar CRM and vTiger CRM.

For vTiger, the company offers CRM development, CRM Implementation, module development, integration, customisation, support, and maintenance.

For Sugar CRM, they offer Web development, consultation, web development, migration, CRM integration, migration.

Key Clients: Singapore Post, D-Link, Epson, McDonald’s, Singtel, National University Hospital

SBS Consulting

SBS has a web-based CRM that doesn’t necessarily require you to install on your computer. It’s, therefore, considered more convenient as it can be accessed from anywhere and at any time of the day.

The main feature of this CRM includes Real-time tracking, lead management, billing and invoice, custom reporting, analytics, billing, and invoicing


Ascentis CRM is designed to offer campaign manage, member management, case management, communication engine, surveys, and so on.

Key Clients: Changi Airport, Aviva, Astons, Cedele, DFS, SPC, TGI Fridays, Crate & Barel

Different Types of CRM Software

Desktop CRM Software

Desktop CRM software is meant to be installed on your PC or server. It’s an on-premise CRM system, centrally administered and managed.

This CRM can also be connected with other programs in your firm. For instance, you can connect it with your company’s phone system to start receiving pop-ups every time there’s an incoming call.

Desktop CRMs are a good choice if you’re operating from an area with a limited internet connection.

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Online CRM Software (Web-based)

Online CRM software is designed to run on your web browser. You don’t need to install it on your PC or server – just log in, and you’re good to go.

They’re a preferred choice for marketers or business owners with a peripatetic lifestyle. If you’re always on the go and would love a CRM software that can be accessed from anywhere, then an online CRM would make a good choice.

Hybrid CRM Software

A Hybrid CRM software offers both options – you can install it on your PC or access it via your web browser.

This arrangement gives you the best of both worlds.

It provides you with an online extension of your locally installed CRM software.

Custom or Bespoke CRM Software

Custom CRM software is tailored to match your needs. It can either come as access data or webpage.

The real beauty of getting a custom CRM is the fact that you have total control over everything that happens with it.

It’s to be, however, noted that it’s an expensive option that only works for big companies. It’s also costly in the sense that you pay for any upgrade that you do.

Add-on CRM to an Accounting Software

Accounting software offers CRMs as an add-on. Their CRM is offered as an afterthought. They’re therefore not as good as their free-standing counterparts.

This type of CRM is designed with accounting in mind, by accountants and to fellow accountants.

CRM Software Integrated in ERP Products

Some ERP products come integrated with CRM software. They don’t offer the best features and functionalities, but they’re good at getting the job done.

CRM Software Integrated in Outlook

Outlook is not a CRM software, but most people have a habit of assuming it is.

The thing is, outlook offers an add-on that’s a shallow version of a CRM software.

It’s therefore not recommended for anyone that’s looking to grow their company and run things professionally.

How Do I Find a CRM System That Fits Me

Customer Relationship Management software come in different cadres at different prices for various clients or suppliers. Capabilities of the CRM form the basis on which prices or availability of a specific CRM software in the market. The apps are so many that some are free yet provide the cutting-edge performance that is essential to your business. The economic implications of the software vary thus, providing an option to all firms to procure apps that are effective depending on their spending power.

This article examines various applications offered by CRM for businesses to trace suppliers, monitor lead-time for an order to reach a company, track projects and to keep tabs of communication with clients, to improve the services offered, while holding onto customers.

Is It Right For Singapore SMEs

Singapore is on a path to be Asia and international business hub. The business space in the country has never been this booming. The government is developing technologically sophisticated infrastructure to spur growth, enable starting a business while creating more opportunities. Singapore is considered one of the safest places in the world to start a business.

Finding the right CRM tool to help navigate your business through the Singapore business space is, therefore, an essential part of starting a prosperous business and maintaining it. Singapore boasts of top-notch internet connection capabilities. The excellent internet connection’ does not suffice to say, the most significant volume of customers is on the internet. Consequently, finding and interacting with the client base requires a strong internet presence and what better software to do this than CRM.

To find the right CRM tool appropriate for a new business, an organization or non-governmental entity or purposes of business improvement, the growth of sales and developing good PR, then the countless apps on this list are the right prescription for your business in Singapore.

Top CRM Criteria

The influx in CRM techniques makes choosing software that better suit your organization’s priorities. The significance of your preferences determines the apps you would employ to fit your business and then manner in which  your staff operates. There is a variety of apps available to clients. Availability of software ranges from tailor-made web apps containing many specs and plans on Yahoo to high-cost software that you can operate on your private information server. The prices of the applications are varied to include the most expensive software to free ones to those economic enough to still meet your expectations. CRM applications are compatible with Zapier to automate workflow by connecting your apps, allowing you to concentrate on essential activities of the business.

The applications containing CRM features are so many, limiting the ability to list them comprehensively. The following criteria work because of all the recorded CRM:

  • Harmonize with Zapier to synchronize workflow and CRM, to help business owner work on other issues.
  • User-friendly in installing and launching.
  • Possesses rare features that distinguish it from other like software.

The apps are organized in different categories. The categories are concerning the prices, ranked from the costliest to the cheapest to cater for different spending power of different cadres of businesses. Estimating the costs of is hard because certain CRM services ask a set price tag for a cluster of users while others set prices per client. Thus, for the useful comparison of the costs, the rates have been averaged per customer monthly for an ordinary account containing more than ten clients, accompanied by the maximum number of users who access CRMs for free in the occasion there is any, to assist in accurate comparisons.

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Sales Review

Every description of our products will be accompanied with detailed information including the screenshot of the software, price. Our review page is accessible via a link to aid access to more information about the software. The review page contains pricing plan, application’s specs and more images of the app to enable the making of informed decisions on the choice of software at a close look. The reviews only appear on the website and not on marketing websites like Interakt or Infusionsoft.

Below are CRM tools a business should employ to ease how business operates, classified categorically and recorded from the low-cost to the costly.

Top CRM Applications


There is a minimal shift in focus between contact and conversational CRMs. Conversational CRMs operate like email application with a permanent presence in your email applications, while contact-centred CRM focuses on specific people. It is possible to continue a conversation using these apps, but its focus is around individuals and not the conversation.

These types of apps are vital when you want to know a lot about your prospects. The contact apps are essential when you are meeting a client, and you are interested in knowing them on the first impression.

CRM applications for organizing contacts include Nimble, Google Contacts, Vtiger,  Highrise, OnePageCRM, Clevertim, Insightly, Essentials,  Act, Solve, Batchbook, and Capsule.

Conversations, Streak, Contactually, SalesforceIQ, and Nutshell.

Deals and Leads

ClinchPad, Salesforce, Prosper works, Pipedrive, Base, Zoho CRM, Pipeliner, PipelineDeals, SugarCRM, and HubSpot CRM.

Versatile CRMs

Podio, TrackVia and Odoo.

  1. Highrise

Highrise contains all details of your clients, to include all their data, how your business is associated with them, your previous engagements together, and documents. All these features are only represented on a piece of paper. These specs are the ultimate definitions of convenience and reliability.

The app works on the same paradigm as Basecamp. Basecamp is an enterprise management app developed by this organization that put you on the know about your contact list. The app facilitates tracing of all information on all contacts, plan customers’ emails in the team box icon and email credentials straight from the developers. The ability to reach your entire contact list with a single stroke of the button using many email Broadcasts, make Highrise the appropriate app for reaching masses at once.

The app has easy application with primary interest placed on the customers. The app permits synchronization of your in the manner of your preference.

Price: In the regions of $4 per user, monthly. Support up to two users free of charge.

For a thorough insight into the app, visit Highrise website.

  1. Clevertim

Clevertim allows you to check the contacts without assessing their actual pages. The app gives you a breakdown of your contacts in your contact list. It is appropriate for accessing email and phone contacts, minus clicking any key. The app further sifts your contact list by location, name, preferences, without having to click on a specific customer’s contact page.

The app further organizes tasks, appointments, cases, team meetings. Clevertim’s specs help you keep track of contacts and organization.

Price: Approximately $4 per user, monthly. Support up to two users free of charge

For a careful look at pricing and features, visit the Clevertim review.

  1. Insightly

Insightly possesses the power not owned by other software that resides on Gmail but shares the same network already in use by your device. The app consists of Google fusion and features that mirror Google applications while affording you additional contact- centered properties.

This application naturally locates your LinkedIn data, contacts on social space profiles and showing them against your tasks, drafts and your team’s emails and putting them against that of the client.

Price: $9 for a user, per month. No charges for up to three users.

For detailed information on price and features, see Insight review

  1. Vtiger

Vtiger is a support app for planning your contacts, close deals and locating leads. It operates as a tool of marketing to aid your business stay abreast with changes.

It is an application that will put all your needs under one roof. Its convenience makes it an appropriate tool for keeping track of customers and employees.

Price: $10 for every user, monthly for beginner plan for support and sales. $25 per user every month for the Ultimate plan featuring support and full sales capabilities.

For a comprehensive insight of the product, visit Vtiger review.

  1. OnePageCRM

Its simplicity and effectiveness help the app keep all tasks on a single page, making it fast to deploy. The application enables you to see all you contact on the first page while loading the contact of interest. On the page being loaded, it is possible to trace emails, consolidate tasks, take notes. The entire contact list is merely a stroke away, to ensure continuity of your tasks when you are done with one task.

Price: $12 monthly for each user.

In case of need for further information on prices and features, visit OnePageCRM review.

  1. Act! Essentials

Act! Essentials run in the cloud and are combined by social networks. The app is cutting-edge marketing and contact manager. The app acquires contacts from the social network accounts you have.

The app can create email newsletters and posting the bulletins to the contact list. The app then sees those who consumed contents of your email and those that do not and, then it generates a Call List to know the customers to focus on more. You can then advance to Act! The premium for upgraded for features.

 Tag Price is $10 monthly per user.

For additional information, visit our Act! At the Essentials review.

  1. Capsule

Capsule help prioritize acts because some aspects of your work may be necessary than others. Capsule accounts for this by organizing your contact list by ranking essential activities.

Price: $12 per user monthly, with up to two users at no cost.

  1. Solve

Solve helps you track different activities in CRM by customizing tags, checks activity templates, custom fields for you to use in ways that operate appropriately for your business.

Solve is fused with Google applications, and in Gmail case, it displays your contacts at the bottom of your emails and integrating with the Google sheets to make customized reports on a spreadsheet using the raw information.

Price: $25 per user, monthly. Used by a minimum of four people at a go.

For a detailed look at the specs and pricing, Visit the Solve review.

  1. Nimble

Nimble enables the user to create quality contact cards from conversations across all platforms. The app then accurately informs you of promising prospects to concentrate on regarding your appointments. Agile is also crucial for deals and leads by helping you guide your clients through the sales process.

Price: $15 per user monthly for all features.

Visit the Nimble review for detailed information on Nimble.

  1. Batchbook

Batchbook combines with Hootsite to enable you link with social networks of Hootsite and watch the CRM information against Batchbook. To make the app social friendly, every plan can accommodate unlimited users to connect your entire company.

Price: $55 monthly for an unlimited number of users.

  1. Conversations

Conversations enlist individual’ names you connect with regularly, accompanied with recent discussions. Conversational CRM help maintain privacy while conversing with others confidentially. They are essential in tracing shareholders and generating stories for news.

  1. Nutshell

Nutshell does everything for you. The app consolidates your conversations on Gmail and prioritizes your day while furnishing you with additional information on the contacts such as their location, social network profiles, assisting you on what to touch in your next conversation.

Price: $22 per month, per user.

  1. Streak

Streak gives you the power to organize conversations by knowing emails you have currently during a specific timespan. Streak enables you to share discussions on Gmail, coordinate messaging and employing notes for use by your entire team. Streak is used for a variety of emailing purposes like support and CRM.

Price: $39 per user monthly consisting of full CRM capabilities and free for elementary CRM specs for a single user.

For an extensive examination of the specs and pricing, look the Streak review.

  1. Contactually

The app is recommended for great conversations. The app has customized, inbuilt email templates for fast sending of emails in bulk. The app is developed to ensure communications are always ongoing.

Price: $29 per user monthly.

For additional insight on the features and prices, see Contractually review.

  1. SalesforceIQ

SalesforceIQ is exclusive in its appearance. The app is solely focused on conversations. You include email accounts you have, highlighting conversations to be apportioned and work on them as a team. This app gives you overview of the organization’s rapport and with a client.

Price: $69 per user, monthly.

For an advanced look at prices and specs, see SalesforceIQ.

  1. works with phones conversations and email. The app permits you to make sales phone calls using web apps, logging, filing and transfer of the contacts to colleagues from the application, so that next time they call, contact information aligns with past communications naturally.

Price: $59 per user, monthly.

Leads and Deals

  1. HubSpot CRM

The top CRM apps which can be used with professional marketing tools, but it is also effective being used independently. It is beneficial to businesses. Entering email and the name of the contact, the app finds additional information on them. The app is agile to aid in with your responsibilities, at no cost.

Price: Free

  1. ClinchPad

This app help adds contacts to CRM applications because this process is always tiresome. ClinchPad asks for critical details concerning leads and contacts. The dashboard of the app allows you to add the email and name for connections. The app then generates leads by entering the name on its field.

The Price is around $3 per user monthly and up to 100 leads at no cost.

In need of an in-depth understanding of features and prices, look at ClinchPad review.

  1. Pipedrive

Pipedrive gives you all information you require on readable boards, to enlighten you on happenings in your CRM by merely a single look. You can assess your deals and be able to sift through them to obtain what you require. The app provides a field for monitoring the progression of your transactions, which is a precise way of forecasting future sales.

Price: $12 per user, for one month.

In need of a proper understanding of prices and features, see the Pipedrive review.

  1. ProsperWorks

ProsperWork permit you track transactions and leads while keeping abreast with communications. The app combines Gmail with its other components to for automatic login of CRM information. ProsperWork determines recently added contacts and converts them to leads. The integration assembles your conversations and converts them into leads.

Price: $19 per month.

To conclude, CRM tools are simple tools which when used properly, are a strong driver for improved business relationship between businesses and their clients.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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