Best CRM Tools for Singapore Businesses

Best CRM Tools for Singapore Businesses

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What is CRM and why do you need it?

What is CRM and why do you need it? What is CRM? What are the advantages of CRM? These and other questions are all good questions and they should be answered to help you understand CRM better.

What is CRM? 

CRM stands for Customer Relationship Management. It is a form of software application that helps companies organize, manage, and track customer information. This information includes the name and contact details of the customer, their order history, the product ordered, and payment history. With such information in your control, you can be more efficient and effective in your dealings with your customers.

What are the benefits of CRM? 

When you use this software application, you gain a number of advantages. You get a system for recording all customer data, recording your interactions with customers, creating customer loyalty programs, tracking sales and handling refunds, and more.

One of the best benefits of CRM is its ability to gather and transmit critical data. This data is important to the management of the company. It is also vital to the performance of the sales force. With all this information at your fingertips, you will be better able to monitor, track, and respond to customer needs and concerns.

What are the benefits of using CRM? 

The management of the sales organization gets information about the strengths and weaknesses of each individual salesperson. This enables the management to devise an appropriate training program for salespeople. The management can fine-tune salespeople according to their capabilities. The management can also improve the sales process by identifying what areas salespeople are weak in and finding creative ways to make them stronger. CRM does all this and much more.

CRM Trends to Watch for in 2020

The Year of Customer Experience: Customer experience is going to be the top brand differentiator of 2020. As it stands, 84% of consumers think experiences are as important as the products and services that you’re trying to sell to them.

The Role of AI: AI is your new path for growth, with the predictions coming in indicating that its use cases are about to shoot up by about 257% within the next two years.

Here are a few areas poised to see the application of AI in CRM:

  • Lookalike data modelling and customer segmentation
  • Personalisation of online channel experiences
  • Media buying and programmatic advertising

Here are a few AI trends you should be thinking of paying close attention to:

  • Automation: AI is fast-becoming an essential tool for effectively managing your relationships with customers. You can use it to create personalised agents and offer automated assistance.
  • Conversion Tools: AI powers almost all conversational tools people use in CRM, including voice assistants and chatbots.
  • Analytics: It’s through AI that data intelligence and predictive analytics capabilities are even possible in a CRM system.
  • AI offers Support. But it’s not the Silver Bullet. Companies are enamoured with it, forgetting the fact that too much use of technology could negatively impact the connection between them and customers.

Mobile CRM is Here to Stay: The power of CRM will continue to rest into the palm of your representatives’ arms.

Expect them to get even better as the year rolls by. Here’s a list of things to expect from them:

  • Have stronger security features
  • Have more intuitive interfaces
  • Apps that work across different devices and platforms
  • Ability to make a smooth transition between offline and online environments

CRM Will Get More Social: Social media is the flashing point of customer experience raising its bar.

Through social media, companies can connect with customers in real-time. Plus, come to think about it, customers spend much of their time on social media. It’s only natural that companies would want to join them there.

CRM will Become More User-friendly: 2020 will bring about a “simplicity” renaissance. Online tools will get simpler and become easier to use, and CRM is no exception in this.

Plus, CRM tools have been evolving over the years, trying to mimic ERP systems.

CRM Systems Will Not Operate in a Vacuum: Instead of letting your CRM work in isolation, why not integrate it with the key systems of your company? That’s the new trend.

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You can integrate them with your emails, customer service tools, and a long list of other marketing automation tools.

How Much does a CRM System Cost in Singapore?

Here’s a simplified pricing guide for setting up a CRM system in Singapore.

Simple logic demands that you carefully evaluate the cost of implementing a CRM system before you can go ahead and set up one.

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  • Salesforce: It’s the most popular CRM software on the market. This CRM solution has been around for more than 15 years at the time of writing this. bIts pricing options range from $5 to $300 per month. Upgrading means gaining access to more advanced features.
  • Sage CRM: Sage integrates well with loads of other software solutions, including RPG, human resources, and accounting tools. It’s a cloud-based CRM solution whose price ranges from $38 to $495 per month.
  • Zoho CRM: Zoho can be integrated with upwards of 25 different online marketing tools. It’s a SaaS tool that allows you to track and automate sales. The cost of using Zoho runs from free to $35 per month.

Other Tools and the Cost of Running them

pricing options: $15, $30, and $65 per month.

Pricing Options: from $30 to $150 per month.

Be borne in mind that there are over 400 CRM tools on the market for you to choose from. If the above price bothers you that much, you might want to scour around for a cheaper option.

Top Companies that Offer CRM Services in Singapore

Tigernix Best CRM Tools for Singapore Businesses


Tigernix is a web-based CRM system designed for both small and medium-sized enterprises in Singapore. It’s preferred for integrating a GroupWare System into its independent platform.

Key Clients: ASPRI, Life Mastery Academy, Pathlight School, Warren Gold and Country Club, Institute of Technical Education.

Netsuite Best CRM Tools for Singapore Businesses


A cloud-based CRM that allows you to view your customers in real-time. It’s designed to provide a seamless stream of customers right from where they came to learn about your products to that point when they decided to go through with a purchase.

Key Clients: SunMoon Food Company,, AAE Travel, Treknology 3, Image Mission, Property Guru

Keap Best CRM Tools for Singapore Businesses


A CRM tool for organising your customers’ information. It also presents you with a detailed history of your sales and leads through a simplified dashboard and a series of reports.

It’s an all-in-one CRM tool that can automate your emails and marketing.

Plexure Best CRM Tools for Singapore Businesses


Plexure offers a range of CRM Solutions.

Their specialty is in CRM implementation, which comes after business analysis or after they’ve at least tried to understand your business and marketing goals.

Key Clients: Kwong Wong Shui, Fonterra, JLT, Pertapis, Sanyo, iTAxi

Deskera Best CRM Tools for Singapore Businesses


Deskera can be used to create CRM campaigns and automate your marketing. It can track, search, and convert your site’s visitors and leads into customers.

The CRM is also integrated with after-sale support that you can use to monitor flows of sales in both your website or business.

Key Clients: Clean Solutions, Esmegen Group, Sushi Tei, Sports Fashion Pte, Diamond Aviation

HAshmicro Best CRM Tools for Singapore Businesses


HashMicro CRM is great for managing your leads, salespersons, quotes, contacts, sales orders, and invoices.

The CRM is also designed to help you manage email marketing and track calls. You can even use the CRM software to manage your email marketing campaign.

Key Clients: Pergas, DBA, Bee Choo Origin Group, Abbot, HelaSpice, and UOB.

Episcript Best CRM Tools for Singapore Businesses


Episcript provides custom-designed CRMs for companies. Their CRMs are user-friendly and are easy to upgrade as your business grows.

Key Clients: Keppel Corporation, Petrofac, Beaufort, Nexus Group, TDS Singapore, Marquis Homestyling, Nexus Group

Ranosys Best CRM Tools for Singapore Businesses


Ranosys is the company behind two types of CRM software – Sugar CRM and vTiger CRM.

For vTiger, the company offers CRM development, CRM Implementation, module development, integration, customisation, support, and maintenance.

For Sugar CRM, they offer Web development, consultation, web development, migration, CRM integration, migration.

Key Clients: Singapore Post, D-Link, Epson, McDonald’s, Singtel, National University Hospital

SBS Consulting Best CRM Tools for Singapore Businesses

SBS Consulting

SBS has a web-based CRM that doesn’t necessarily require you to install on your computer. It’s, therefore, considered more convenient as it can be accessed from anywhere and at any time of the day.

The main feature of this CRM includes Real-time tracking, lead management, billing and invoice, custom reporting, analytics, billing, and invoicing

Ascentis Best CRM Tools for Singapore Businesses


Ascentis CRM is designed to offer campaign manage, member management, case management, communication engine, surveys, and so on.

Key Clients: Changi Airport, Aviva, Astons, Cedele, DFS, SPC, TGI Fridays, Crate & Barel

Different Types of CRM Software

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  • Desktop CRM Software

Desktop CRM software is meant to be installed on your PC or server. It’s an on-premise CRM system, centrally administered and managed.

This CRM can also be connected with other programs in your firm. For instance, you can connect it with your company’s phone system to start receiving pop-ups every time there’s an incoming call.

Desktop CRMs are a good choice if you’re operating from an area with a limited internet connection.

  • Online CRM Software (Web-based)

Online CRM software is designed to run on your web browser. You don’t need to install it on your PC or server – just log in, and you’re good to go.

They’re a preferred choice for marketers or business owners with a peripatetic lifestyle. If you’re always on the go and would love a CRM software that can be accessed from anywhere, then an online CRM would make a good choice.

  • Hybrid CRM Software

A Hybrid CRM software offers both options – you can install it on your PC or access it via your web browser.

This arrangement gives you the best of both worlds.

It provides you with an online extension of your locally installed CRM software.

  • Custom or Bespoke CRM Software

Custom CRM software is tailored to match your needs. It can either come as access data or webpage.

The real beauty of getting a custom CRM is the fact that you have total control over everything that happens with it.

It’s to be, however, noted that it’s an expensive option that only works for big companies. It’s also costly in the sense that you pay for any upgrade that you do.

  • Add-on CRM to an Accounting Software

Accounting software offers CRMs as an add-on. Their CRM is offered as an afterthought. They’re therefore not as good as their free-standing counterparts.

This type of CRM is designed with accounting in mind, by accountants and to fellow accountants.

  • CRM Software Integrated in ERP Products

Some ERP products come integrated with CRM software. They don’t offer the best features and functionalities, but they’re good at getting the job done.

  • CRM Software Integrated in Outlook

Outlook is not a CRM software, but most people have a habit of assuming it is.

The thing is, outlook offers an add-on that’s a shallow version of a CRM software.

It’s therefore not recommended for anyone that’s looking to grow their company and run things professionally.

How Do I Find a CRM System That Fits Me

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Customer Relationship Management software come in different cadres at different prices for various clients or suppliers. Capabilities of the CRM form the basis on which prices or availability of a specific CRM software in the market. The apps are so many that some are free yet provide the cutting-edge performance that is essential to your business. The economic implications of the software vary thus, providing an option to all firms to procure apps that are effective depending on their spending power.

This article examines various applications offered by CRM for businesses to trace suppliers, monitor lead-time for an order to reach a company, track projects and to keep tabs of communication with clients, to improve the services offered, while holding onto customers.

Is It Right For Singapore SMEs

Singapore is on a path to be Asia and international business hub. The business space in the country has never been this booming. The government is developing technologically sophisticated infrastructure to spur growth, enable starting a business while creating more opportunities. Singapore is considered one of the safest places in the world to start a business.

Finding the right CRM tool to help navigate your business through the Singapore business space is, therefore, an essential part of starting a prosperous business and maintaining it. Singapore boasts of top-notch internet connection capabilities. The excellent internet connection’ does not suffice to say, the most significant volume of customers is on the internet. Consequently, finding and interacting with the client base requires a strong internet presence and what better software to do this than CRM.

To find the right CRM tool appropriate for a new business, an organization or non-governmental entity or purposes of business improvement, the growth of sales and developing good PR, then the countless apps on this list are the right prescription for your business in Singapore.

Top CRM Criteria

The influx in CRM techniques makes choosing software that better suit your organization’s priorities. The significance of your preferences determines the apps you would employ to fit your business and then manner in which  your staff operates. There is a variety of apps available to clients. Availability of software ranges from tailor-made web apps containing many specs and plans on Yahoo to high-cost software that you can operate on your private information server. The prices of the applications are varied to include the most expensive software to free ones to those economic enough to still meet your expectations. CRM applications are compatible with Zapier to automate workflow by connecting your apps, allowing you to concentrate on essential activities of the business.

The applications containing CRM features are so many, limiting the ability to list them comprehensively. The following criteria work because of all the recorded CRM:

  • Harmonize with Zapier to synchronize workflow and CRM, to help business owner work on other issues.
  • User-friendly in installing and launching.
  • Possesses rare features that distinguish it from other like software.

The apps are organized in different categories. The categories are concerning the prices, ranked from the costliest to the cheapest to cater for different spending power of different cadres of businesses. Estimating the costs of is hard because certain CRM services ask a set price tag for a cluster of users while others set prices per client. Thus, for the useful comparison of the costs, the rates have been averaged per customer monthly for an ordinary account containing more than ten clients, accompanied by the maximum number of users who access CRMs for free in the occasion there is any, to assist in accurate comparisons.

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Every description of our products will be accompanied with detailed information including the screenshot of the software, price. Our review page is accessible via a link to aid access to more information about the software. The review page contains pricing plan, application’s specs and more images of the app to enable the making of informed decisions on the choice of software at a close look. The reviews only appear on the website and not on marketing websites like Interakt or Infusionsoft.

Below are CRM tools a business should employ to ease how business operates, classified categorically and recorded from the low-cost to the costly.

Top CRM Applications

  • Contacts

There is a minimal shift in focus between contact and conversational CRMs. Conversational CRMs operate like email application with a permanent presence in your email applications, while contact-centred CRM focuses on specific people. It is possible to continue a conversation using these apps, but its focus is around individuals and not the conversation.

These types of apps are vital when you want to know a lot about your prospects. The contact apps are essential when you are meeting a client, and you are interested in knowing them on the first impression.

CRM applications for organizing contacts include Nimble, Google Contacts, Vtiger,  Highrise, OnePageCRM, Clevertim, Insightly, Essentials,  Act, Solve, Batchbook, and Capsule.

  • Conversations

    • Streak
    • Contactually
    • SalesforceIQ
    • Nutshell.
  • Deals and Leads

    • ClinchPad
    • Salesforce
    • Prosper works
    • Pipedrive
    • Base
    • Zoho CRM
    • Pipeliner
    • PipelineDeals
    • SugarCRM
    •  HubSpot CRM.

Versatile CRMs

Podio, TrackVia and Odoo.

  1. Highrise

Highrise contains all details of your clients, to include all their data, how your business is associated with them, your previous engagements together, and documents. All these features are only represented on a piece of paper. These specs are the ultimate definitions of convenience and reliability.

The app works on the same paradigm as Basecamp. Basecamp is an enterprise management app developed by this organization that put you on the know about your contact list. The app facilitates tracing of all information on all contacts, plan customers’ emails in the team box icon and email credentials straight from the developers. The ability to reach your entire contact list with a single stroke of the button using many email Broadcasts, make Highrise the appropriate app for reaching masses at once.

The app has easy application with primary interest placed on the customers. The app permits synchronization of your in the manner of your preference.

Price: In the regions of $4 per user, monthly. Support up to two users free of charge.

For a thorough insight into the app, visit Highrise website.

  1. Clevertim

Clevertim allows you to check the contacts without assessing their actual pages. The app gives you a breakdown of your contacts in your contact list. It is appropriate for accessing email and phone contacts, minus clicking any key. The app further sifts your contact list by location, name, preferences, without having to click on a specific customer’s contact page.

10 Ways To Convert Organic Traffic Into Sales In Singapore 2023

The app further organizes tasks, appointments, cases, team meetings. Clevertim’s specs help you keep track of contacts and organization.

Price: Approximately $4 per user, monthly. Support up to two users free of charge

For a careful look at pricing and features, visit the Clevertim review.

Insightly Best CRM Tools for Singapore Businesses

  1. Insightly

Insightly possesses the power not owned by other software that resides on Gmail but shares the same network already in use by your device. The app consists of Google fusion and features that mirror Google applications while affording you additional contact- centered properties.

This application naturally locates your LinkedIn data, contacts on social space profiles and showing them against your tasks, drafts and your team’s emails and putting them against that of the client.

Price: $9 for a user, per month. No charges for up to three users.

For detailed information on price and features, see Insight review

VTiger Best CRM Tools for Singapore Businesses

  1. Vtiger

Vtiger is a support app for planning your contacts, close deals and locating leads. It operates as a tool of marketing to aid your business stay abreast with changes.

It is an application that will put all your needs under one roof. Its convenience makes it an appropriate tool for keeping track of customers and employees.

Price: $10 for every user, monthly for beginner plan for support and sales. $25 per user every month for the Ultimate plan featuring support and full sales capabilities.

For a comprehensive insight of the product, visit Vtiger review.

OnePage CRM Best CRM Tools for Singapore Businesses

  1. OnePageCRM

Its simplicity and effectiveness help the app keep all tasks on a single page, making it fast to deploy. The application enables you to see all you contact on the first page while loading the contact of interest. On the page being loaded, it is possible to trace emails, consolidate tasks, take notes. The entire contact list is merely a stroke away, to ensure continuity of your tasks when you are done with one task.

Price: $12 monthly for each user.

In case of need for further information on prices and features, visit OnePageCRM review.

  1. Act! Essentials

Act! Essentials run in the cloud and are combined by social networks. The app is cutting-edge marketing and contact manager. The app acquires contacts from the social network accounts you have.

The app can create email newsletters and posting the bulletins to the contact list. The app then sees those who consumed contents of your email and those that do not and, then it generates a Call List to know the customers to focus on more. You can then advance to Act! The premium for upgraded for features.

 Tag Price is $10 monthly per user.

For additional information, visit our Act! At the Essentials review.

Capsule Best CRM Tools for Singapore Businesses

  1. Capsule

Capsule help prioritize acts because some aspects of your work may be necessary than others. Capsule accounts for this by organizing your contact list by ranking essential activities.

Price: $12 per user monthly, with up to two users at no cost.

Solve 360 Best CRM Tools for Singapore Businesses

  1. Solve

Solve helps you track different activities in CRM by customizing tags, checks activity templates, custom fields for you to use in ways that operate appropriately for your business.

Solve is fused with Google applications, and in Gmail case, it displays your contacts at the bottom of your emails and integrating with the Google sheets to make customized reports on a spreadsheet using the raw information.

Price: $25 per user, monthly. Used by a minimum of four people at a go.

For a detailed look at the specs and pricing, Visit the Solve review.

Nimble Best CRM Tools for Singapore Businesses

  1. Nimble

Nimble enables the user to create quality contact cards from conversations across all platforms. The app then accurately informs you of promising prospects to concentrate on regarding your appointments. Agile is also crucial for deals and leads by helping you guide your clients through the sales process.

Price: $15 per user monthly for all features.

Visit the Nimble review for detailed information on Nimble.

  1. Batchbook

Batchbook combines with Hootsite to enable you link with social networks of Hootsite and watch the CRM information against Batchbook. To make the app social friendly, every plan can accommodate unlimited users to connect your entire company.

Price: $55 monthly for an unlimited number of users.

HUbspot Best CRM Tools for Singapore Businesses

  1. Conversations

Conversations enlist individual’ names you connect with regularly, accompanied with recent discussions. Conversational CRM help maintain privacy while conversing with others confidentially. They are essential in tracing shareholders and generating stories for news.

Nutshell Best CRM Tools for Singapore Businesses

  1. Nutshell

Nutshell does everything for you. The app consolidates your conversations on Gmail and prioritizes your day while furnishing you with additional information on the contacts such as their location, social network profiles, assisting you on what to touch in your next conversation.

Price: $22 per month, per user.

Streak Best CRM Tools for Singapore Businesses

  1. Streak

Streak gives you the power to organize conversations by knowing emails you have currently during a specific timespan. Streak enables you to share discussions on Gmail, coordinate messaging and employing notes for use by your entire team. Streak is used for a variety of emailing purposes like support and CRM.

Price: $39 per user monthly consisting of full CRM capabilities and free for elementary CRM specs for a single user.

For an extensive examination of the specs and pricing, look the Streak review.

Contactually Best CRM Tools for Singapore Businesses

  1. Contactually

The app is recommended for great conversations. The app has customized, inbuilt email templates for fast sending of emails in bulk. The app is developed to ensure communications are always ongoing.

Price: $29 per user monthly.

For additional insight on the features and prices, see Contractually review.

  1. SalesforceIQ

SalesforceIQ is exclusive in its appearance. The app is solely focused on conversations. You include email accounts you have, highlighting conversations to be apportioned and work on them as a team. This app gives you overview of the organization’s rapport and with a client.

Price: $69 per user, monthly.

For an advanced look at prices and specs, see SalesforceIQ.

Close Best CRM Tools for Singapore Businesses

  1. works with phones conversations and email. The app permits you to make sales phone calls using web apps, logging, filing and transfer of the contacts to colleagues from the application, so that next time they call, contact information aligns with past communications naturally.

Price: $59 per user, monthly.

Leads and Deals

  1. HubSpot CRM

The top CRM apps which can be used with professional marketing tools, but it is also effective being used independently. It is beneficial to businesses. Entering email and the name of the contact, the app finds additional information on them. The app is agile to aid in with your responsibilities, at no cost.

Price: Free

ClinchPAd Best CRM Tools for Singapore Businesses

  1. ClinchPad

This app help adds contacts to CRM applications because this process is always tiresome. ClinchPad asks for critical details concerning leads and contacts. The dashboard of the app allows you to add the email and name for connections. The app then generates leads by entering the name on its field.

The Price is around $3 per user monthly and up to 100 leads at no cost.

In need of an in-depth understanding of features and prices, look at ClinchPad review.

Pipe Drive Best CRM Tools for Singapore Businesses

  1. Pipedrive

Pipedrive gives you all information you require on readable boards, to enlighten you on happenings in your CRM by merely a single look. You can assess your deals and be able to sift through them to obtain what you require. The app provides a field for monitoring the progression of your transactions, which is a precise way of forecasting future sales.

Price: $12 per user, for one month.

In need of a proper understanding of prices and features, see the Pipedrive review.

Copper Best CRM Tools for Singapore Businesses

  1. ProsperWorks

ProsperWork permit you track transactions and leads while keeping abreast with communications. The app combines Gmail with its other components to for automatic login of CRM information. ProsperWork determines recently added contacts and converts them to leads. The integration assembles your conversations and converts them into leads.

Price: $19 per month.

To conclude, CRM tools are simple tools which when used properly, are a strong driver for improved business relationship between businesses and their clients.


What is CRM used for? 

CRM is often used by sales representatives to support their own sales efforts. A representative might need to access sales information to help him close a deal or to help him develop a proposal for a new customer. CRM can give this information to the sales rep without his asking for it. CRM can also be used by companies as a whole to track all of their business contacts. By using a form of data management, sales and customer data can be shared across all departments and organizations within a company.

What is CRM software? 

CRM software allows a company to gain the benefits of having its salespeople automatically receive leads and messages from other departments. The automatic sharing of information between departments makes the entire company more cohesive, and CRM software can greatly simplify the management of sales, marketing, and customer data.

What is CRM software not? 

CRM does not include administration or maintenance of the data that it contains. Salespeople must learn how to use the information that they are given, so CRM is better used with an extensive lead tracking system.

What is CRM good for? 

For a company that is growing quickly and expects to expand in size, CRM can be an excellent way to stay on top of the competition. By using sales tracking to keep track of both current and potential clients, the manager can use the information to create effective sales campaigns.

What is CRM not? 

If your company has several hundred salespeople, then CRM is not for you. CRM is best suited for midsize and larger companies that expect to expand their customer database rapidly. In fact, there are even systems that are available for small businesses that don’t expect to see sales exceeding their expectations. If your sales are turning out well, however, then CRM software will help your company by collecting information about individual clients and determining whether or not they are a good fit for your business.

  • The Advantages of a CRM System

The advantages of a CRM system are well known. They include reducing the cost of running an organization, increasing customer satisfaction, increasing company profitability, providing organizations with improved customer service, helping employees understand their place in the organization, and many other benefits. However, what some companies might not be aware of are the ways in which these benefits can be used to improve the efficiency and effectiveness of a business. To take advantage of all of these advantages, a business needs to implement a comprehensive CRM strategy.

One of the most prominent advantages of a CRM system is integration. Integration is the process of using a common database for all the business’s customer data points. The advantages of a CRM system are best maximized when departments within a company work together. For example, if department A wants to track customer orders, department B needs to be provided with information about the orders. Both departments will have an easier time working together when departments work with the same data points, as opposed to the previous scenario where departments would have been required to work separately. In addition to integration, another important Advantage of a CRM system strategy is cross-functional communication.

Proper integration requires effective communication between departments and between the customers. This is because a proper CRM system will integrate all of the systems and resources of a business, which can include both internal and external systems. When communication is poor, there are numerous processes that fail to take advantage of the benefits of a CRM system. The first such failure is poor customer service. No matter how good a CRM system is, if it isn’t able to provide customer service, a business can easily become outdated, lose revenue, and fail within a short period of time. Customer interactions are vital for success, so a company must make sure they have an efficient and effective customer service program.

Another Advantage of a CRM system is that it can be used to gather and organize customer information. Information such as demographics, purchasing habits, interests, and other data regarding customers can often be gathered by using a CRM software program. This customer information can then be used to target specific customer segments and create ads that appeal to these interests. Ad campaigns can be customized to bring in more new, as well as returning clients.

  • The Advantages of a CRM system

can also be used for data within a business. Many companies generate their own leads since a large percentage of customers will choose not to contact a company because of the level of service they receive. However, collecting and analyzing customer information within a company makes it much easier to tailor services according to clients’ needs. This can mean targeting clients who may not be interested in a particular product or service but are nevertheless important to the company’s survival. Data can be analyzed and information provided on such clients which would be impossible to collect any other way.

  • The advantages of a CRM system

can also come in the form of tracking. Tracking data points such as likes, dislikes, and comments can allow a company to better market its products. Many people share online reviews of products and services, and a good CRM system can allow companies to take advantage of this. Through tracking, the company will know which advertisements are working and which are not. Advertisements which are not resulting in sales are often eliminated, while those which are achieving good results are made more prominent.

  • The advantages of a CRM system

can also come in the form of improved customer support. An easy way to encourage repeat purchases from a client is through providing them with outstanding after-sales service. An efficient customer support team should always be ready to give assistance and answer questions that customers may have. Through monitoring data points such as comments and likes, a good CRM system will be able to provide the necessary feedback on how much improvement the company needs to make on its services. Such feedback provided by a good customer support team can also improve the reputation of the company and its products, allowing it to achieve higher levels of customer satisfaction.

  • Advantages of a CRM system

may seem relatively obvious to business managers of all kinds, however, they can be quite complex for those without significant experience within the field. Understanding the full scope of such advantages can be quite a time consuming, and few management companies are prepared to take on this additional level of responsibility. Luckily, there are a number of excellent companies out there that specialize in providing CRM systems and customer support, so it shouldn’t prove all that difficult to find the perfect fit. After all, every business is different, and the manner in which one should interact with customers varies. However, by considering the possible benefits of a CRM system, any business can gain a better understanding of the type of services they require in order to make their interactions with customers more productive and effective.

  • Why Is CRM Terminology Important?

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One of the most popular IT Terms that are often overlooked is the other relevant CRM terminology. What do we mean by relevant? Other relevant CRM terms would include such things as customer satisfaction and retention. Customer satisfaction is important because when a customer isn’t completely satisfied, they will simply tell everyone they know. The best way to keep people coming back is to keep them happy.

When it comes to the retention of customer data, there are several different methods. Some of the methods include using e-mail marketing, telemarketing, cold calling, or lead generation. Using a lead generation company can be quite effective. Other methods include data mining, behavioral engineering, and other forms of optimization.

In order for any CRM system to be truly relevant, the customer data needs to be captured and stored in the proper manner. This proper way can be described as a knowledge repository. There are many different CRM software packages that allow data to be captured in a meaningful way. Many CRM companies provide these software packages for free, but there are also those that must be purchased.

Another important term is cloud-based CRM systems. The cloud-based system is exactly what it sounds like – a way to store customer information and access it from any location. This is a great advantage over on-premised CRM systems. On-premise or packages cannot be moved from location to location because you have to purchase the hardware and the licenses for each location.

The final piece of relevant or terminology is social media. The social media aspect of customer relationship management is growing at an exponential rate. Customer relations can be handled by social media as well as traditional methods, which mean that it’s possible to manage your customers with less IT involvement. In other words, you may not need any more software than what is included with your CRM system.

One great thing about cloud-based customer relationship management is that it eliminates all the software installation headaches. The cloud basically takes care of that by providing the software itself. There are also many CRM software packages available that require no computer experience. So even if you’re not very computer savvy, you can handle CRM software. Of course, any CRM system that you purchase will have the standard Microsoft Office applications included, but most CRM systems have options available that will allow you to customize them to meet your business needs.

Affordable CRM Tools to Try for Business Success in 2024

You’ll find a plethora of social sites out there. You can use Facebook, LinkedIn, Twitter, and even Foursquare to help build customer relations. A lot of companies feel that the best way to connect with customers is through social networking sites, so this is a good place to start. The other option is to get into the email, which can seem daunting when your budget requires regular access to the Internet.

Twitter is a great tool for connecting your business with its customers. It’s an excellent way to promote products and services, both internally and externally. For example, if your company sells books, then you could create a blog and link it to your website. This will generate a lot of traffic for your website, and people who find your blog may be interested in purchasing your books. CRM technology is useful for streamlining your communication, and it will definitely improve the level of interaction between you and your customers.

This one’s pretty self-explanatory. It basically refers to using social networks to market your business. Facebook, LinkedIn, and Twitter are all great places to promote and spread the word about your company. Many organizations forget to do this, so they’re not seeing the results they could be receiving if they were more actively using this strategy.

There are different levels of CRM management software. These terms include front-line support, mid-line support, and end-to-end support. End-to-end means you have access to everything your business needs to effectively run from a central location. Mid-line entails the ability to access this software through an assistant, or even a browser. Front-line software is used more specifically, and it deals with the more basic things like incoming phone calls, tracking of orders, and so forth. If your organization uses these types of management software, then you’ll want to be aware of all the CRM terminology.

The goal here isn’t to try to memorize every single word in this language. It’s to help you understand it and know where it can be helpful to your organization. This terminology will become more familiar to you as you move forward with managing your CRM operations. It’s also important to realize that as you grow as a company, you may find others speaking in a different language.


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What about DMPs or CDPs?

When the term ‘data management platforms’ is used, one could think that it indicates only software. However, there are several types of data management platforms available out there and they all have their own strengths and weaknesses. Before purchasing any particular software system, you should ensure that it meets your specific requirements.

In order to effectively use customer data platforms, you should ensure that it meets the following criteria. It should allow for easy integration and configuration, it should have security features to suit your business needs, and it should provide for easy administration. You should also look for a system that is user friendly and provides for various reporting capabilities. In addition, you should find a system that meets your IT department’s needs and provides for the smooth functioning of your business as well as making the system easily accessible.

There are many benefits of using customer data management platforms. One benefit is the reduction in costs, with a reduced need for additional IT staff. Another benefit is that you will be able to optimize your business processes with improved productivity. Furthermore, you will be able to increase your sales figures. Lastly, it will help improve customer satisfaction and retention rates. Lastly, it will help reduce your overall carbon footprint.

There are many types of these systems available. The most common ones are the desktop systems and server systems. Desktop systems are great if you only have limited space to work with, and they are usually very simple to install and configure. If you have a large enterprise, however, installing a server will probably be more practical.

Most companies that use these systems will install them as an after-thought. They don’t typically appear on most lists of ‘must-haves’. That’s because they don’t tend to be installed by companies until a problem arises or a need for an improved system arises. Typically, companies need to investigate and define their problem, determine the best way to solve it, and then investigate and purchase the necessary components.

As a result, there aren’t a lot of companies that focus solely on these systems. The ones that do tend to specialize in certain types of data management platforms. For example, some specialize in providing data management platforms for mobile and tablet devices. While companies that provide DMPs and CDPs may also offer tablet systems, it is more likely that they will specialize in one particular type of mobile device.

So, what about DMPs and CDPs?

What are they? Basically, DMPs are the management platforms that allow businesses to more efficiently store and access customer data. In short, they allow the sharing of that data between the organization and its customers.

Some of the typical data management platforms and DMPs include ERP systems, financial software, healthcare systems, and supply chain systems. When setting up a company to use these technologies, however, it is important for companies to take the time to define what exactly their needs are. The biggest mistake companies make when they set out to purchase a system is not defining their requirements. This way, they can focus on buying the system, rather than having to figure out how to implement it.

Of course, if a company decides not to buy any of these systems, then they should take some time to learn more about them. There are several good books available that can help a company get started, as well as online tutorials, and a wide variety of white papers and case studies. However, there is no single best answer to the question of what about DMPs or CDPs. Different types of mobile devices are used differently by different organizations, and each company should determine what its own needs are.

However, when a company does eventually decide to purchase one of the data management platforms and DMPs, they should make sure that they are getting the most out of their money. Ideally, companies should choose their data management platforms and DMPs from among the three main manufacturers of these devices – Cisco, Microsoft, and Motorola. Each of these manufacturers has a long and successful history in the area of computer networking, and each has products that are ideal for various types of business environments.

If companies decide to buy DMPs and CDPs, then they should also consider how their employees will use them. Some workers will need data protection, while others will need more web-based features. A good example of this is the use of mobile devices by companies that are located in places that have no high-speed Internet access. However, companies should make sure that they choose the data management platforms and DMPs that are the most appropriate for their needs.

Is CRM Really Necessary

Times have changed, and business now is big entities these days that require software to organize and control a company. An example of such a tool is the customer relationship management apps. CRM enables synchronization of customer preferences to improve customer services has simplified business owners’ responsibilities. Customer relationship management (CRM) collect clients’ information at various points of contact with a business. These platforms include telephone, electronic direct mails(eDM), business’ website and social media, used for marketing products and services.

Top Benefits of Using a CRM System in Singapore

A properly installed CRM system will help your sales reps seal deals and turn more of your website’s visitors and leads into paying customers.

The benefits are rife, and we’d like to address a few in this section of the post:

  • A Centralised Database

With CRM, your customers’ and prospects’ information will be organised in a centralised database.

That means every member of your team will have an easy time accessing it. Not to say, the information can be managed via a shared location.

The other beauty of running a CRM system is the fact that your representatives don’t have to waste their time digging through your records and files as they try to find your prospects’ information and close deals.

  • A Centralised Communication System

You can also use CRM to manage your interactions and communication with prospects and customers.

That applies to both internal (one rep communicating with another rep) and external communications (a rep communicating to a prospect).

That way, reps can track their buyers’ journey every step of the way. They can track their interactions, phone calls, emails, and more.

The rep can easily determine if they need to reach back to a specific customer or prospect. The same way they should know if they’ve already sent the required resources to a particular prospect.

  • Automate Data Entry

A CRM will save your team so much time. They won’t have to worry about logging emails, meetings, calls, and interactions. The system will automatically collect all this information and aggregate it.

Additionally, the CRM will allow the rep to update deals based on what stage they’re in, and the system will automatically pick up from there and update the rest.

In brief, CRM is designed to ensure everything runs efficiently and smoothly.

  • Team Collaboration

There’s so much you’ll be losing by not allowing your executives to use a CRM. One is sharing data among the different members of your team.

Your executives can freely interact with each other, share ideas, and work together to reach a predetermined quota.

Team members can tag executives and reps, or those in the managerial positions as an invite to get on board and offer their insights or a helping hand.

  • Software that Grows with Your Company

As your company grows, so is your CRM. Meaning, you don’t have to switch software or upgrade to a different tool.

You’ll be using the same tool to track leads, organise your contact information, and record your interactions with prospects.

The CRM tool you’re using is built for this. Mind you; the tool is not restricted to your customer service team alone. The more your company grows, the more other teams also find the tool useful.

The end result is that everyone’s productivity will be improving for the better.

  • Streamline Administrative Tasks

CRM has a way of simplifying administrative tasks – including manual data entry, conversation recording, and saving of contact information.

CRM will be automating many of these tasks, thereby saving your reps enough time to focus on more impactful tasks.

Administrative tasks don’t have to impact your revenue stream directly. But they do impact your team’s schedule and productivity.

‘Customer is king’ is a popular saying from many businesses. This is meant to bring the impression that customers are the core foundation of any business. Customer relationship management (CRM) refers to all strategies, activities and technologies employed by companies in managing their potential and current customers engagement and interactions. It promotes good customer relationship hence building customer loyalty and retention. This fact leads to more business profits as both retention and loyalty are major aspects that influence business revenue. Digital marketing in Singapore has become highly competitive. To gain an edge in the competition, you should give special considerations on how you manage your customers. This article discusses whether Singapore businesses should use customer relationship management systems.

CRM systems provide an easy interface for businesses to collect data and promote a scalable way of communicating with customers. One of the rare descriptions of a CRM by bloggers is a beyond contact info touch points and aspects that include phone calls, emails, in-person meetings and voicemails. Certain CRMs offer whys and wherefores for closed-won and closed-lost deals and the power to monitor deal stages. According to research statistics, the total CRM software hit about twenty-six point three billion US dollars in 2015 a figure that is predicted to rise enormously through the years.

Fundamentally, customer relationship management is easy. Nevertheless, it can be performed in a wide range of ways such as social media, chat, telephone calls, websites, various marketing materials and email. This CRM diversity makes it useful to both small and larger businesses. The root of a marketing system and scalable sales is effective use and maintenance of the CRM tool. Keeping records of marketing materials, purchases and conversations that are related to customers and leads are beneficial to any business.

Before your business clients number makes it unquestionably compulsory to have a CRM platform, you should incorporate it into your business from the beginning. Both freelancers and small businesses can as well as benefit from customer relationship management systems. There is no one who does not want to increase customer retention and profits on their businesses. Customer relationship management achieves these goals in several ways. Some of these include;

  • Learning. For you to understand your customer’s needs, you need to learn details about them. With CRM, you can learn about who your customers are, the customer purchasing history trend as well as reasons why they buy your products. By learning about your customers, you will be able to take care of their needs more effectively and hence achieve customer satisfaction. Moreover, customer relationship management enables businesses to choose the right target people for offering new products and giving promotions through the provision of strategic lead.
  • Organisation. This is one of the significant advantages of using CRM. It helps you achieve efficiency in your business by automating and organising various features of your company. These include streamlining of digital marketing campaigns, sales processes customer data and business analytics. Businesses are hence able to convert these processes into easy and straightforward to understand data. If you need entire organisation in your Singapore business, make sure you start using CRM.
  • Optimisation. Lastly, customer relationship management system ensures optimisation of your customer engagement and interactions. It optimises customer interactions by rationalising and abridging the more complicated customer engagement processes. The aim of optimising these processes is to enhance customer satisfaction.

Categories of Customer Relationship Management

There are a lot of diverse CRM types.

However, the major categories that most CRM software essentially emphases on include;

  • Analytical. Monitoring and analysing the customer’s data is the primary purpose of analytical CRM. The business management uses these analytical CRM data to have a better understanding of the needs and wants of their customers as well as the current market trends. The main focus here is improving customer satisfaction. Analytical CRM data is obtained through pattern recognition and data mining. However, this type of customer relationship management works best for businesses in higher competition market. Nevertheless, analytical CRM is still useful for other kinds of business companies in helping them to be a step ahead of their competitors in the same marketing strain.
  • Operational. This type of CRM involves one of the following operations; sales, marketing and service. Operational CRM is essential as it works with earlier marketing and advertising campaigns, customer service satisfaction and purchases. This CRM software intends to build an improved business and customer experience by automation of these processes. Operational CRM is suitable for companies with high repeat sales and short sales cycle such as e-commerce and retail consumer verticals businesses. This is as a result of its massive attentiveness on marketing efficiency. If you want to streamline your business operations, go for none other CRM other than operational.
  • Collaborative. As the name suggests, collaborative CRM involves businesses coming together for a common goal. Companies share their customer’s data and information with other companies. This way, a company or business can obtain a customer data that they would otherwise not have accessed. Business is hence able to use shared data to enhance their customers’ experience. Collaborative customer relationship management is very crucial for business success especially in the development of new products and innovative market businesses. This shared customer information and data gives a good impression of what consumers are interested in. This way, your company will adjust to their interests and offer what they correctly respond to.


Customer relationship management systems help businesses increase profits and efficiency as a result of customer satisfaction. CRM can be useful for any type of business. This is because it contains lots of applications and strategies that can be modified to fit your business. It is hence better for Singapore businesses to incorporate customer relationship management before it becomes an obligation. In choosing the perfect customer relationship management system for your business, ensure that you put your sales process and operations into consideration. These include the number of contacts made before a customer buys, the relevant customer information and the significance of repeat business to your corporate. Singapore businesses should use customer relationship management systems as ignoring it could be a massive loss for their businesses.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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