A compelling call-to-action (CTA) statement is fundamental to the success of your digital marketing campaign.
Your business might have remarkable statistics, such as high web traffic, many inbound links, and an abundance of indexed pages, but they are all worthless if they don’t generate any money. A well-crafted CTA allows you to convert these incredible numbers into leads, which eventually become customers.
The role of CTA statements is to prompt visitors on your website to complete a specific task, whether it’s a sale, signing up to a mailing list, following a blog and so forth. CTAs usually open a landing page when clicked.
If you are struggling to come up with a compelling call-to-action statement with the relevant keywords here is some inspiration.
15 Best Call to Action Examples for your Singapore Website
Netflix uses a short but incredibly powerful CTA statement to encourage you to sign up for a free trial. In just three sentences, they inform you that their product is accessible from any location, and you can easily unsubscribe if the service doesn’t match your expectations.
This is a perfect example of how the outlook of a call-to-action button can impact its effectiveness. Although most parts of the website are blue, WordStream uses an orange CTA button to make it conspicuous. Even better, the CTA shows that the product on offer is free, which further encourages visitors to try it out.
Another method of increasing the effectiveness of CTA is by using strategic placement. The homepage of the Hotjar website has two CTA buttons that lead to the same landing page. Both are placed in strategic potions; one on the navigation bar and another at the center of the page. Their red background ensures that they stand out on a mostly white page.
HubSpot Sales persuades visitors to purchase their sales tools by using a combination of compelling text and a background image portraying salespeople at work.
The use of relatable images together with compelling content, prompts the user to envision themselves using the product, which in turn increases the chances of clicking through.
Besides, HubSpot makes the CTA more appealing by indicating that users can get a free trial.
Campaign Monitor increases the noticeability of their call-to-action button by using a striking colour against a moving background. It is also placed at the centre of the homepage. Besides, the company also informs the user that they can quickly seek assistance by clicking the contact button if any problems arise.
The Kissmetrics CTA is the epitome of simplicity. If you want to create an easy to use a call-to-action button, add a form next to the button. This is particularly convenient because the user doesn’t have to go to the landing page to fill out the form. Thumbs up to Kissmetrics for using such a smart move!
Spotify has two CTA buttons on its website; one is leading to the free trial version and the other to the premium version.
The main objective, obviously, is to encourage more users to subscribe to the premium version. This is why the Spotify Premium CTA uses a more prominent button to attain more visibility. The Spotify free uses a contrasting color so that users can try it out before (hopefully) subscribing to the paid version.
Trello uses bold white text and a green button to make their CTA outstanding against the website’s blue background. The page’s design is simplified to minimise any potential distractions. To make the most out of their inbound traffic, the CTA indicates that users can sign up for Trello for free.
Some companies, such as Lyft, offer more than one service. In such cases, it is vital to get both messages across without ambiguity. Lyft uses two buttons to show the different services they offer. The first one, ‘Sign up Now,’ is intended for clients seeking transport, while the second, ‘Drive with Lyft,’ targets drivers who wish to enroll their cars to the ride-sharing platform. Moreover, both buttons have bright pink colouring, making them impossible to go unnoticed.
If you work in the corporate world, you are familiar with the annoyance that results from delayed meetings. Join.Me understands this feeling and uses compelling text in their CTA to increase the appeal of workplace meetings. The effectiveness of the CTA is reinforced by the striking orange colour used on the CTA button.
Pop-up CTAs is an aggressive method of generating conversions from your web traffic. Most websites use pop-ups to prompt their visitors to sign up to newsletters and mailing listens, download content or subscription to blog posts, as is the case with Ikea. In the pop-up, Ikea showcases their top products and informs the users what they will get if they sign up to the service.
Another implementation of pop-up call-to-action is used on theSkimm website. The pop-up dialog lets you know what the company offers, and backs it up by showing that millions of people have already enrolled for the service. This is because people are likelier to subscribe to a product that already has an established following a compared to a startup.
COOLS emphasises visuals with their CTA. It features a captivating image of a beautiful couple in a city, as well as an eye-catching bold text ‘GET IT,’ which encourages visitors to subscribe to their mailing list which is focused on fashion trends.
The call-to-action text is simple and effective, mainly because it informs visitors that they will get deals and trends from top fashion retailers.
Ugmonk implements its CTA using an exit-intent pop-up message. This type of pop-up is designed to appear when a visitor attempts to leave the website. For this reason, the CTA must be convincing. In this case, Ugmonk offers a 10% discount coupon on your first offer that is valid for a limited period. This is meant to create a sense of urgency.
Additionally, the Ugmonk CTA ‘compels’ the user to choose either ‘Yes’ or ‘No.’ Given that the offer is only available for a limited time, it is tough for them to decline. The ‘yes’ button is coloured blue and has the text ‘yes please’ as a means to increase the appeal of the CTA.
Influenster uses a unique approach to implement their CTA. When you first open the website, you will hardly notice the small ‘Join Now’ CTA button on the top right corner. After a short while on the site, say 30 seconds, a slide-in CTA appears on the footer section, grabbing your attention and prompting you to perform the intended action, which is joining the platform.
Here Are The Benefits Of Introducing CTAs To Your Website
Increase Web Traffic
Websites that get high traffic rank high in search engines. This in turn, makes the site more accessible to the online community. Including a link to the main website in the CTA will greatly help to channel traffic from your blog to the website thereby enhancing the success of your digital marketing company campaigns and increasing your popularity in the market.
Get Reader to Read More Content
One of the best ways of converting traffic into sales is by coming up with quality content that will make the reader stay on your website longer. Based on this fact, adding a call to action to your blog posts will lure the readers to read your other posts. All you have to do is link to related topics using keywords. For instance, the keyword “online marketing” can be linked to other articles/posts that provide additional information on how companies can market their products through the internet.
Increase Chances of the Post Been Shared on Social Media
There are over two billion active social media users in the world today. You can use these social media platforms to market your products and services. Posting links to blog posts on your social media pages is not enough to generate traffic and market your products; you need to go a step further and include a CTA and place social sharing buttons at the end of the posts. By doing so, readers will be able to share the posts easily with their friends by just clicking on these buttons.
Subscribing to a Mailing List
Email marketing is another powerful marketing strategy that you can use to generate sales. However, you will need to have emails of your prospective clients at hand. A quality CAT can get your readers to subscribe to your weekly, monthly, or yearly newsletter. One of the best ways of luring readers to subscribe to your email lists is by giving offers such as discounts or access to more premium content. For example, if your blog posts focus on affiliate marketing, you could decide to offer a free eBook that gives more tips about affiliate marketing to readers who provide their email address.
Finally, the CAT should be action-oriented, brief, clear, and easy to locate. Readers should be able to see it from a distance, but it should not be too large as to detract their attention from the main content. More importantly, it should be located in an easy-to-find spot that follows the original flow of the site layout. It is also recommended to seek the services of a reputable web design agency to design and optimise the blog.
The call to action examples mentioned above provide invaluable insight on how to persuade your web traffic to perform a specific action. It’s evident that a compelling call-to-action can significantly boost the conversions, profits, and revenue generated from your business website.
If you’re considering web design in Singapore, ensure that your site has a powerful call-to-action statement.
In summary, the CTA statement should be action-oriented, use convincing language, use compelling visuals, and create a sense of urgency. It is also important to remember that the action prompted by the CTA must be somewhat useful to the visitor. If it is entirely irrelevant, it is difficult for them to click through the CTA.
Get in touch for more actionable tips to make your digital marketing strategies in Singapore.