The Benefits of Video Marketing

The Benefits of Video Marketing


If you are a business person and your business has no representation online. You should consider taking a step towards Digital marketing. The customer’s migration to the Internet came as a result of technological advancements. The Internet and smartphones have changed everything, even the business world.

What is Video Marketing?

Video marketing is part of the digital marketing. It is simply the use of videos to promote your ideas to clients online. Posting of videos on the internet is a sure way of generating a new customer base and maintaining the relationship with your clients.

What are some characteristics of a good marketing video?

  • Should be short and precise. People have a short attention span. Therefore, you should be able to communicate the important information within the first five to ten seconds. A long video will be ignored therefore no communication.
  • It should be of high quality. The videos should be clear and of good quality. Your message will be understood more clearly. Videos should regularly be uploaded so that the clients don’t forget about your products quickly.
  • The content should be amazing. Most video marketers will advise you use a humorous approach. It should contain something that will entice the audience. Boring videos don’t get views. An amazing video will always assure the customer always anticipates for your ideas.

What are the importance’s of Video Marketing in Online Promotional campaigns?

Using of videos is one of the fastest growing in online advertising campaigns worldwide. Not only is it the in thing in digital marketing but it guarantees you results. Here are some of its benefits.

  • They increase sales.

Uploading a video of your new product guarantees an increase in your sales. This is because the video will be able to get you, new customers. People believe what they see. As a result, clients who have no time to visit your shop have a chance to see your commodity.

  • They boost the trust between you and your customers.

The main aim of marketing is to foster a good relationship between you and your customers. Also the building of trust. You should attract the client to buy your product. It is possible when you gain his trust using the videos.

  • Videos make complex issues easy to follow.

Let’s say you want to express something that’s very complicated to your audience. Using a video is the most suitable way of you explaining yourself better. Actions do speak louder than words.

  • Enable you to reach a wider audience.

Videos can be shared online. For instance, sites such as YouTube have a lot of viewers. If your video appeals to most people, it can go viral, therefore build your brand.

To acquire success in your business, you must be willing to go an extra mile rather than just selling. Video marketing can aid you sell your product more.

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

May 08, 2017

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