What Are The Benefits Of Social Media Marketing For Singapore Businesses?

what do i get out of social media marketing singapore

Imagine using only six hours per week to boost you’re the traffic, sales, and recognition of your brand without many costs. About 90% of the marketer in Singapore claim that social media has generated exposure and traffic for their businesses.

Social platforms are currently a crucial part of every marketing approach, and their benefits are so many that businesses that are not using these cost-effective asset are missing out a significant marketing chance. It is not hard to realize that marketing on social media is key to the success of your business.

Research shows that 96% of Singapore marketers use social media marketing. However, 85% of them are unsure of the best tools to utilize. In this article, we will outline the benefits that social media marketing can give to your business.

1. Idea Leadership

Publishing well-written and insightful content on social media are an excellent means of becoming a professional and leader in your industry. There is no single way of becoming a leader in your field – it requires content that can be boosted by digital marketing tools.
To find yourself as a professional, ensure that you utilize social media platforms to enhance your reach. Boost your authority, share posts, interact with your audience and enhance communication. Aligning your social media marketing with other marketing strategies improves your skills and generates leads to your website. Connecting directly with your audience builds a valuable relationship that enables you to gain influence in your industry.

2. Obtaining Marketplace Insights

Marketplace insights are among the most beneficial features of social media campaigns. There is no better way to learn the needs and ideas of your audience than connecting with them directly. Monitoring the activity on your page enables you to see the opinions and interests of your existing and potential clients. Without this information, your business will not have enough presence in social media.
You can use social media to get information that can assist you to determine what works in your business field. Social platforms have extra tools for analyzing the demographics of your followers. Other insights on social media include tools for segmenting your content based on their demographics to generate a good number of impressions and increased revenues.

3. Cost-Effective

Using social media campaigns is probably the cheapest digital marketing strategies. It is free to create an account in all the famous social media platforms. All the paid ads come at a relatively cheaper cost than other online marketing approaches.
Cost effectiveness is beneficial in that it saves you income theta can be used to cater for other business or personal expenses. However, you should start with a low budget if you are new to paid ads to see the returns. Increase your budget when you become comfortable. Marketing on social media boosts your conversion rates which in turn increases your ROI.

4. Enhances Your Brand Authority

Brand loyalty and customer satisfaction play a crucial role in boosting your brand authority. Posting original, relevant and quality content on social media increases your credibility. Interacting with the consumers regularly increase their satisfaction. It is advisable to respond to their questions and share their posts to get a positive sales experience. Let them express their opinions and comment positively to increase brand authority and customer satisfaction.

5. Improves Brand Loyalty

Establishing a loyal customer base is the goal of almost all business owners in Singapore. Brand loyalty and consumer satisfaction usually go together. So, it is crucial to engage with your audience on a regular basis to establish long-term relationships.
Advertising your brand using promotional campaigns alone will not work. Consumers use social media to communicate with you directly. Studies show that about 62% of consumers who are loyal to various brands engage with them directly on social media. Use social media marketing to attract the attention of the most influential consumers of your brand.

6. Enhances Customer Satisfaction

People use social media to connect and communicate with other people. Building a voice for your business through social media is crucial to your organization. Consumers like it when they receive customized messages and comments on their posts rather than automated responses. Acknowledging each of their comments shows them that you pay attention to their needs – making them more satisfied.

7. Increases the Conversion Rates

Increased visibility of your business page on social media increases your opportunities of enhancing your conversion rate. Regular posts can increase traffic to your site. Marketing on social media enables your business to build a positive impression. Being interactive on social media by posting, commenting, and sharing content humanizes your brand. Individuals like doing business with people rather than businesses.

Creating a good impression to your clients increase their likelihood of considering your brand when in need. Brands that are interactive on social media makes your followers trust you and consider your brand credible. So, they will consider sharing your content with friends and family. This will act as proof of quality – thus increasing the conversion rates from your traffic.
Businesses that are devoted to satisfying consumers take time to create customized content that will generate positive reactions and increase the conversion rates. It is crucial to include search engine optimization in your digital marketing strategy to attain high page rankings.

8. Enhances Your Ranking on the SERPS

Posting on social media may generate traffic to your site, but you need increased efforts to get a positive outcome. Using top-ranking keywords improves traffic to your website, and optimizing it is crucial. If your site does not appear at the top of SERPs, you might require to enhance your SEO strategies.

Ensure that you create quality content to ensure that your social media campaigns are improving the ranking of your pages on search engines.

9. Generates More Organic Traffic

Your traffic will not go beyond your existing customers if you don’t use social media to market your brand. You will have a difficult time reaching individuals outside your current customers without social media marketing. Each new post you add increases your chances of gaining new clients.

Organizing your content based on the demographics of your audience allows them to connect to your site organically. People search for a similar product using different keywords. So, ensure that you learn the behaviors of your clients and create content based on them to generate more organic traffic.

10. Increases Brand Awareness

Social media marketing improves the online visibility of your business. Using social media to market your brand enhances your brand recognition because it increases your reach. Get other businesses to like and repost your content to increase your reach. Each post they share gets introduced to a new audience. It is better when you have more people who know about your existence since it will direct them to convert to your potential clients.

Investing your time to establish a working social media marketing strategy increases your exposure. Using it regularly will generate leads to your website, which increase your brand awareness.


It is evident that using social media to advertise your brand will bring immense benefits to your business. So, ensure that you post quality content that increases audience engagement to get more followers. As indicated, request your followers to share and interact with your content to improve your profile. A perfect social media marketing strategy will generate more leads and improve SEO, conversion rates, and brand loyalty. Since marketing on social media is cost-effective, you will lose almost nothing by trying it out. The earlier you kick off, the sooner you will boost the performance of your business.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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