Benefits of Optimizing your Content to Suit the Target Audience

For the promotion of ideas, information, products or services to take place, there must be a target audience. Communication can only take place when there are two parties. That is the sender and the receiver. During the creation of an idea, it’s mandatory for you to ask yourself who the target audience are.

Who is the target audience?

They are the audience intended for an individual message, information or advert, are part of the target market, who are recipients of a certain message. Several factors can identify a target audience. People of the same age or gender belong in the same target audience because they share a particular similar activity.

How to identify the target audience?

Determining who are part of your target audience are heavily depends on the message, information or product. Businesses with a huge target audience will try and concentrate on a particular group. The following is how you can determine your target audience.

  • Identifying the problem with the goods or services.

When a product is doing badly in the market, the marketer will try to advertise it so as to get more customers.

  • Determining the kind of people use the product.

Not many products have a universal use. Goods and services are for use by particular people. For instance, Sanitary towels are only for women. It would be irrelevant advertising them to men.

The above will aid the producer to filter on to a particular type of target audience. The producer will then shape the content so as to suit the target audience. The information will help in designing the product to fit the consumers. Then they will look for means to get the information to the customers

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What are the importances of optimizing your content to suit the target audience?

  • The increase in sales.

An improvement in a good or service will appeal to the clients. It will arise the need of purchasing more of that product thus rising in sales.

  • Acquisition of new customers.

Some people belong in your target audience but because your content is fully optimized. They don’t purchase the product. Perfecting your product can guarantee to get new clients to use your product.

  • Improve the relationship with your current customers.

Just because you are searching for new customers, it doesn’t mean you should forget about your current customers. Perfecting your content will help you foster a better relationship with your audience online.

Knowing your target audience does guarantee success in promoting your products, but optimizing your content ensures more success. The two work hand in hand.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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