Digital marketing in Singapore is one of the most common ways for a person or company to expand their brand online. It is highly applicable to Singapore because this tiny island state is one of the most connected in the world – second only to South Korea.
Citizens excepting seniors aged 50 and above have largely embraced digital and internet media as a constant companion round the clock. It is estimated that up to 39% of a Singaporean’s attention span during his or her waking hours is spent on a computer or connected device. Google estimates that as of 2014, internet penetration in Singapore exceeds 82.1% – an astronomical figure.
There are numerous benefits to choosing the approach over some of the more dated marketing strategies.
#1. Greatly Appeals To Singapore Mobile Consumers
Recent studies have suggested that over 90 percent of people have their phone on them or near them at all times. Digital marketing brings your product to that very phone, and reaches that user where they are.
#2. Helps Convert Traffic Into Sales
You might have a website that is getting a decent level of traffic each month and recurring users. This of course means nothing if you can’t turn that figure into profit. This is called conversion. Digital marketing bridges the gap between the passive observer to the active participant.
#3. Levels The Playing Field
Digital marketing as a whole ensures that even the smallest of businesses have a fair shot at their slice of the market pie out there. When the real mom and pop brick and mortar locations are being drowned out to big box stores, online retail can be a way for a company to sufficiently survive. There are many instances where small-to-medium enterprises (SMEs) in Singapore were able to draw level or even overtake large corporations in terms of share of the internet marketplace. Here at MediaOne we have helped many succeed – contact us to know more on how we did it.
#4. Makes The Company/Brand More Trustworthy
The internet is all about user reviews and opinions, and your digital marketing campaigns are going to be bringing people a lot closer to your brand and what it stands for. This lets each potential customer know what you are about, and allows you the opportunity to keep making a great impression with existing and new users.
There is real evidence that Singaporeans have the perception that if it appears on Page 1 of search engine searches it has to be probably real and trustworthy because it has been “vetted” by many others and proven the most popular. Even to the extent that some fake news do make it top of the page for short periods of time. This is a phenomenon the Singapore Government and indeed, governments around the world are having to grapple with. There are no easy answers because bring these fake news to bear may entail measures that could be seen as being too draconian by netizens and in turn have a backfiring effect.
#5. More Cost–Effective In The Singapore Context
Saving money is something that everyone can get behind. Even the most successful of businesses want to find a way to spend the least amount for the most assistance, and that’s the unsaid tagline for digital marketing as a whole.
In Singapore where getting ad space in traditional media like newspapers, magazine, taxi or bus ads or billboards may be prohibitively expensive for most small firms – internet marketing is the obvious answer. Also there is strong evidence that these traditional media’s marketshare are being severely eroded.
#6. Helps You Gain A Following You Can Promote To
Call To Action prompts and promotional events can leave you with hundreds (or even thousands) of users’ contact information. This makes further promotional campaigns in the future via email or other mediums a snap.
If you are a Singapore-based business, there is no way to avoid digital advertising and online marketing. You may have a stable base of customers, established channels of partners and resellers but sooner or later you will need to be online in order to defend your turf or expand your market positioning.