Link building can be intimidating, especially for those without a few tricks up their sleeve. It’s a costly and time-consuming process with no guarantees of success.
But what if we told you there was an easier, more cost-efficient way to get quality backlinks? We’re talking about web 2.0 sites, and if you’re not using them to build links, you are missing out on one of the best link-building tactics around.
On our usual generous selves, we’ve prepared one of the most comprehensive guides on Web.20 sites, including an extensive list of free, high-DA, do-follow Web 2.0 sites. And we don’t stop there – we’ll cover the benefits of using Web 2.0 sites, teach you how to get started, and leave you with some pro tips.
In other words, by the time you finish reading this article, you’ll know everything there is to know about Web 2.0 sites and how to take advantage of them.
Let’s get started:
What’s Web 2.0?
The first websites were static or (as they called them) “brochure sites” or “read-only” websites. They were simply a collection of HTML pages without interactivity or user input.
Think of a poster on the wall — you can’t do much with it other than look at it.
Enter Web 2.0: a platform where users can interact, communicate and share ideas. It’s a more dynamic web version, emphasising user participation, and collaboration.
Web 2.0 sites are highly interactive websites that allow users to comment, post, rate content, share opinions, and even create their own content — making them the perfect playground for link building.
It’s centred on interactive functionality and compatibility with newer technologies and features such as:
- User-generated content
- Transparency in data and integrations
- The web as a platform, not an isolated website
- Web as an application or SaaS (Software as a Service)
- Social networking features
The Technical Definition of Web 2.0
Web 2.0 websites have dynamic content and use distributed computing to generate data on demand from multiple sources.
Are Web 2.0 Websites Good for SEO?
The simple answer is yes.
From an SEO standpoint, here are a few ways SEOs can benefit from leveraging high DA Web 2.0 sites:
First and foremost, Web 2.0 sites are a great way to build authority in your niche. These websites generally have high DA ratings, one of the most weighted ranking factors for SEO.
You’ll likely propel your website up the search engine rankings just because high DA websites link to it.
The authority also makes them safe to link from, as search engines highly respect these sources. While we don’t recommend going wild on them, it’s still hard to go wrong with them.
Their authority makes them great link-building assets to use as tier 2 links or as part of a larger link-building strategy.
Ease of Use
Building backlinks on Web 2.0 sites is also easy. It’s usually just a matter of signing up for an account, filling in some details, and creating content.
After that, you can embed your website’s URL, and you’re ready. You don’t need any approval.
The platforms are also easy to set up and manage, meaning you don’t need to be a tech whiz to get them up and running.
Web 2.0 site
You can edit them at any time, and you can also delete them if you need to.
That makes Web 2.0 sites a great way to maintain control over your backlink profile and ensure all your links stay relevant.
You also have control over the content itself. You can dictate the topic, the flow, and the angle of your content. You also get to control the anchor text used in the link, giving you more power over your SEO efforts.
Not to mention, all the Web 2.0 platforms on our list give do-follow links. That means all the link juice is passed to you, helping you improve your rankings even more.
Additional Assets to Rank
Using Web 2.0 sites can open up additional assets that you can use to rank.
For instance, some of these sites have a commenting system where users can post their thoughts and reactions.
That can help you get more engagement with your content, which will again help boost your SEO rankings.
Plus, you can still rank the content itself, and redirect the traffic to your main website.
The more assets you have, the better your chances of ranking higher on search engine results pages.
Did we mention they’re free?
Using Web 2.0 sites doesn’t cost anything. The only cost you might run into is paying someone to write quality content for these websites.
But even that cost is minimal, as there are a lot of affordable writers out there.
Is Using Web 2.0 Sites for Link Building a Whitehat, Blackhat, or Grayhat Strategy?
The answer is it depends.
It’s not about the strategy itself but how you use it.
Users can generate, update, edit, and delete their content on Web 2.0 sites.
If you use this feature to create spammy or bad-quality links, then it becomes a black hat strategy.
Also, if you specifically use the platforms to build links, even without going the blackhat-ty route, it can be considered grayhat.
You want to maintain a fairly active presence on the sites. Create high-quality content and focus on being helpful and engaging with the community.
That way, you can safely use Web 2.0 sites for link building without going too far into grayhat or blackhat territory.
How to Get Quality Web 2.0 Backlinks
The most important part is: “How do you get quality backlinks from Web 2.0 sites?”
We’ll walk through the process step-by-step:
#1. Choose a Web 2.0 Website
The first step is to choose a Web 2.0 website or platform. Pick the one that best fits your needs – whether it’s for branding, link building, or SEO purposes.
Use the list of free, high-DA Web 2.0 sites we provided below.
The idea is to start with one website, and after you get the hang of it, expand to two, then five, and perhaps 10.
#2. Create a Free Account
Once you’ve picked a website, create an account.
You’ll be asked to choose a username and password. Be sure to come up with something that isn’t too generic.
The next step is to fill out your profile, including a bio, an image, and links to your social media accounts.
Be sure to add some of your website’s keywords to the domain name and the bio.
That will help your website rank higher for those keywords.
#3. Create Content
The next step is to create content for your Web 2.0 site.
First, make sure the content is relevant to the site you’re planning to link to.
If you’re targeting a specific keyword, ensure it’s incorporated into the content.
For example, if you’re targeting the keyword “SEO services,” you want to include that phrase in your content.
More importantly, don’t forget to include pictures, videos, and other multimedia elements that help make your content more engaging.
#4. Insert the Links
Once you’ve created your content, the next step is to insert the backlinks.
Be sure to use keyword-rich anchor text when creating the links.
You also want to work on outbound links or get other sites to link to your Web 2.0 page.
Some people love waiting until Google has indexed their content before adding backlinks, but that’s unnecessary.
Don’t forget to include a few relevant outbound links in your content.
#5. Promote Your Content
The last step is to promote your content.
Social media is a great way to get your content in front of more people.
Post about your Web 2.0 page on all social media sites you have an account on.
You can also use tools like Buzzsumo to discover what content is performing well and use that as inspiration for your own Web 20 content.
You may also want to consider guest blogging or reaching out to other high-DA websites and asking them to link to your Web 2.0 page.
No matter how you choose to promote it, the goal is to get as many people as possible to view and engage with your content.
Web 2.0 Backlink Tips
Creating backlinks via Web 2.0 sites can effectively boost your SEO efforts, but it’s important to do it right.
Here are a few tips to make sure you get the most out of your Web 2.0 backlinks:
Treat Your Web 2.0 Sites Like Your Own
Treat your Web 2.0 sites as if they were your own website. Give them the same amount of attention and care you would give any other website. Write quality content, update regularly, and be consistent.
Choose an Appropriate Theme and Domain Name
Make sure your domain name is consistent with your chosen theme. That could be a keyword, phrase, or something related to the topic you are writing about.
Choose an Appropriate SEO Technique
There are many different SEO techniques you can use to get your content noticed. Research the best option for what you’re trying to achieve and use it consistently.
Optimise Content for Search Engines
Don’t forget to optimise your content from an SEO perspective. Incorporate keywords, use headings and subheadings, and keep your content fresh and relevant.
Include Links to Other External Articles
You’re not limited to only linking to your website. If you come across relevant articles or resources, link to them. It will help build credibility with search engines and readers alike.
Make Profiles on Other Sites
Don’t just stick to one Web 2.0 site; create accounts on multiple sites. You can start with one and add more as time goes on. It will help build your overall presence online.
Focus on the Long Game
Don’t expect immediate results from your Web 2.0 backlinks. SEO is a long game, and you should focus on building quality links over time. With consistent effort, the rewards will come.
Add Images, Videos, and Other Media
Content isn’t just about text; add images, videos, and other types of media where appropriate. The more engaging your content is, the better.
The Don’ts of Using Free, High-DA, Do-Follow Web 2.0 Sites
Don’t Be Quick to Post Links, Not Until You Have a Solid Base of Content
No matter what kind of content you’re creating, make sure to have enough of it before you start to link out. Quality is more important than quantity.
Don’t Populate Your Domain with Low-quality or Auto-Generated Content
Low-quality content does more harm than good. Stick to original, high-quality content, and don’t be too quick to fill your site with low-quality filler content.
Repost the Same One or Two Articles on Multiple Sites
Posting the same content more than once does nothing for your SEO. Additionally, it can lead to duplicate content issues on search engines.
Copying Content from Other Sites
You also don’t want to plagiarise the content from other sites, as that’s a violation of copyright. That will not only hurt your SEO, but it could land you in legal trouble.
Don’t Violate the Guidelines of the Web 2.0 Sites
Each site will have its own set of guidelines. Ensure you follow them to the letter, as violating them could ban your account or remove your content.
Don’t Focus Too Much on Link Building
Link building should be secondary to providing valuable, high-quality content. Focus more on creating great content that other sites will want to link to naturally.
Creating Multiple Domains on the Same Site to Link To
This is another big no-no. Creating multiple domains on one site to link to your primary domain can be seen as black hat SEO and can get your main domain penalised by search engines.
Spamming Links Everywhere
You want to be smart and strategic about when you link out. Don’t randomly link your content in forums, guestbooks, or other websites. Instead, look for quality sites related to your content and link there strategically.
The Top 27 Free, High-DA, Do-Follow Web 2.0 Platforms to Use in Your Link-Building Strategy
|Web 2.0 Platform||Link||Key Features||DA||DoFollow or not|
By now, you should know what free, high-DA, DoFollow Websites are, how to use them, and the benefits they can bring.
Whether you’re looking for a blog platform, content management system, social networking site, or business applications, the 27 websites listed here should help you meet your needs.
With the right mix of these websites, you can get the most out of your online presence and take your business to the next level.