How to Effectively Use Background Textures in Web Design

How to Effectively Use Background Textures in Web Design

There are multiple ways of using background textures for websites in Singapore. It’s an effective way of adding depth to your newly-designed website. For you to optimise textures and make your designs more eye-catching, you should use high-quality background textures. This way, essential elements get emphasised.

For years, background texture has gotten misused. This has led many people to dismiss and overlook its benefits. Web designers in Singapore shouldn’t confuse textures with patterns. The latter are small and repetitive elements or tiles while textures are often large, and they do not repeat.

There are many ways of using textures in web design. Nonetheless, you are likely to get more out of the backgrounds that you choose if you take a contemporary approach. Similarly, there are specific rules that you should keep in mind.

Great backgrounds add visual interest and depth to your website design. Many Singapore designers still use flat backgrounds including single colours. This may not work because Internet users are more attracted to web designs that are appealing to the eye. Adding a touch of texture will make your website outstanding.

When it comes to the use of background textures for websites, you should ensure that they are subtle. Similarly, the textures that you choose should combine effortlessly with the background to make the foreground elements easy to see, read, and understand.

To most web designers in Singapore, this can be a tough balancing act. Nonetheless, you should ensure that there is plenty of contrast between foreground images, background textures, text, and user interface elements. This will help you optimise the impact of your website’s design.

In web design, texture serves a purpose. Every design needs to be well thought out besides being done after its pros and cons get weighed. Here are the industry best practices when it comes to using background textures in web design.

Textures and Visual Hierarchy

You can use textures to guide users’ eyes. Using them in combination with other methods will help you structure your content more effectively. The use of textures in web design is particularly effective if you do not violate industry best practices.

This entails applying textures to boxes in a way that makes it easier for users’ eyes to process information accurately. Likewise, the texture that you use should also match with the overall theme of your website.

background textures for websites

Textures and CTAs

You can use textures to highlight specific elements in your design. Similarly, textures can be used to grab readers’ attention to your website’s CTA buttons and certain areas where you want them to pay more attention to.

If used nominally, texture can separate your content from other elements of the website. On the Free People website, for instance, a textural background was incorporated for letters and ads, thus separating content from other website elements.

Textures and Identity

Users will only identify with your brand if your website showcases your company’s identity. Textures create an ample atmosphere for that identity to endure, besides adding to the many intangibles of web design. The effective use of background textures for websites can help push text forward, thus creating a unique context for your content.

How to Effectively Use Background Textures for Websites

  1. Choose Simple Textures

The use of simple and modest textures will make your content outstanding. That great texture that you may be eyeing might not be visible to users. Using simple textures will allow you to focus on the readability and legibility of your website while still adding a fascinating overlay to its overall design.

  1. Use Big and Bold Textures

Large, bold, and flashy textural styles can work effectively for specific designs. This is particularly the case if UI comprises repetitive and straightforward elements. Lots of factors ought to be considered if you choose to go with this style. Tiles need to be seamless while patterns should tie all aspects of UI together.

Likewise, you should pay attention to user analytics as well as their behaviour when tracking your website. In doing so, you will ensure that the texture used doesn’t conflict with your website’s overall design. In case there’s a significant shift in conversion or traffic, you must reconsider your pattern’s style.

  1. Image Textures

Your website’s background texture can be an image. Generally, images are more effective than normal background textures when it comes to conveying your brand message. When used effectively, it helps users to easily relate to your brand besides adding visual interest to your site content.

When using image textures, you should find a way of beautifully recreating the movement effect. The easiest way to do this is by blurring and fading the background image.

  1. Gradient Textures

Gradients add style and depth to your design especially when you pair them with textural backgrounds. This will enhance your website’s overall effectiveness besides making it more visually appealing.

background textures for websites

Likewise, you can create a beautiful gradient combination with its depth and patterns. The background ought to push the animations and well as other elements of your design forward so that the CTA becomes easily noticeable especially on the landing page. .

  1. Trends and Textures

When you incorporate a design trend into your texture, it will be easy for you to change the overall appearance and feel of your web design. Pairing brightly-coloured geometric shapes with faded backgrounds will lift the lightly-coloured buttons off the screen. The floating shapes can draw users’ attention to your website’s main content. Similarly, it creates a sense of curiosity that makes them explore the content further.

  1. Colour Variations

When choosing the most effective background textures for websites to use, you should consider mixing colours and combining them with big and bold textural patterns. This will help you create exciting layouts.

You can create a fun textural background by mixing two colours with large-lettered textural elements. The combination draws users’ attention to the main text, besides keeping your site balanced and visually engaging.

  1. Incorporating Trends

A background texture that highlights a trend will make your design look fresh and super-modern. Currently, geometric shapes are all the rage. Websites such as Apacio are more visually-appealing simply because geometric shapes got incorporated into their design. The combination of brightly-coloured geometry with a dark background enhances the allure of the website.

Similarly, this combination creates an impressive depth and texture that allows users to focus on the large text and CTA since these elements contrast sharply with the background. How textures get layered on the website also contributes to its alluring appearance.

  1. The Use of Animations

Often, web designers focus on static background elements when creating textures. This doesn’t mean that you cannot use a dynamic background on your website. In this regard, you should consider using animations. To optimise this type of background texture, ensure that the movement is subtle and that it does not detract the central message or image.

The animations that you choose may include elements that twist or move. This will help you grab users’ attention. You can make the most of animated backgrounds by ensuring that the motion does not overwhelm your design’s foreground.


Using background textures for websites is an easy way of making your website to stand out. Some Singapore designers still opt to use solid backgrounds while others prefer experimenting with textural elements. Regardless of what your preferences are, your goal should be to come up with visually-appealing designs.

The effective use of background textures can help you achieve this. You should keep in mind the fact that subtlety always works when incorporating background textures into your designs. Always remember to customise background textures to fit your project.

Call us today at +65 6789 9852 for the best website design packages and digital marketing services in Singapore. We look forward to helping your business thrive here.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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