How to Avoid Holiday Traffic Surges for Singapore E-Commerce Stores

traffic overload singapore website

Holidays are the most fantastic eCommerce times of the year, especially in Singapore. However, if you are not prepared to deal with the extra customer traffic in your online store, the holidays might be very stressful. With the high rise of digital marketing business in Singapore, you should plan to have your site running smoothly for you to have increased productive holiday sales. Mistakes may lead to decreased revenue during the holidays due to unhappy customers and shipping slowdowns. You should plan early to avoid some of the common errors regardless of the many customers. This article will go through mistakes you should not make to avoid holiday traffic surges for Singapore E-Commerce stores.

engage google ppc agency ad

#1. A Hosting Plan That Is Not Efficient Enough to Handle Traffic Spikes

Heavy traffic often causes the site to crash or slow down. The site takes a long time to load causing your customers to move on. Singles Day, Black Friday and Cyber Monday (and to a lesser extent: Christmas, New Year, Chinese New Year, Deepavali or Hari Raya) often cause crashes to big retailers. However, big company businesses get away with the delay downtime as they often offer an excellent discount. The customers will hang on for a longer time in the site or opt to check- back. This is not the case for small online sellers with no larger bargaining power. If their site experiences delay during a significant sales day, there is a higher probability for the shoppers to take their money elsewhere. To avoid the site crashes and delays during the holidays, consult your web design host to look into your hosting plan. The best action is to upgrade your hosting plan to flexible scalability. This will take care of all the site traffic brought by your sales during the holidays.

ALSO READ  How To Set Up A MailChimp Automation Sequence As A Beginner In 2023

#2. No Automated Site Back Ups

Malware threats and hackers are sometimes successful in getting into your website. The threats can cause irreversible problems or crush your site altogether. If you have not fully backed up your website, you can waste a lot of time figuring it out, fixing it and bringing it back online. You will have lost lots of holiday business. Having an automated site backups makes it easy to use the uncorrupted version of your site. Make sure you subscribe to an auto-backup plan of your host plan version.

#3. No Enough Protection Against Hackers and Malware

Many hackers may try to hack your site for data theft or out of boredom. Some of these holiday visitors may be trying to infect your site with malware. Some of websites practices may make it hard for hackers and malware to get into your site. Some of these practices include strong passwords, regular updating of your software and keeping your hardware secure. Despite these measures, you can apply extra measures to boost your site security during high traffic further. Consult your web host on their security measures. You can also find features for regular scanning and removal of malware and updating your server firewalls.

#4. No Extra Fraud-Screening Capacity

Holidays bring with them a lot of orders, and you should be able to approve them as fast especially on some of the Singapore holidays like Christmas and Chinese New Year. The fraudsters take the chance of overwhelming orders to place the wrong orders through. You may receive lots of fraud losses during rapid approvals. Rather than these, you might choose to approve slowly which will not give you huge profits during the season which you should be harvesting. Planning to scale up your sites fraud screening capacity is the best solution. You may update your positive and negative file or hire seasonal customer service reps and analysts.

ALSO READ  10 Ways to Utilise Python for Data Extraction and Parsing

#5. No Enough Customer Service Options

An excellent online business site should have immediate customer service in the form of social media messaging, live chat or real person phone calls. During the Singapore holidays, customers look for specific sales items and are expecting immediate customer service for inquiry. An email address is not good enough for a quick inquiry. You must be able to answer all the questions in real time to earn more sales. Additional features to enhance your Singapore e-commerce customer service include Facebook customer chat and chat box extension.

#6. No Plan for Handling All Those Extra Orders

Singapore E-Commerce stores makes the most orders in holiday seasons. Packing and shipping of those many orders are tiresome and difficult resulting in delayed shipment delivery and unhappy customers. You can avoid this mistake by ordering extra shipping supplies to avoid depletion of ink, tape, boxes in the high sales season.

In conclusion, rectifying the above mistakes will protect your Singapore e-commerce site from holiday traffic surges.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles