How to Market an Online Business: Complete Guide

How to Market an Online Business: Complete Guide

You finally managed to escape the 9-5 grind by starting an online business. You’re on your way to making an untethered living and leading a flexible lifestyle.  But there’s one final hurdle before the business starts making you any serious money – how do you plan to market the business online?  But first, for the […]

December 08, 2020 | By Lawrenze

International SEO: The Ultimate Guide

Let me guess. You want to start trading internationally – a good move if you ask. It’s time you made those tough decisions. After selling domestically, within your country borders for a while, and experimenting with everything, why not dip your toe in the international business pool and see how things turn out for you? […]

December 03, 2020 | By Lawrenze

What to Do When Your Social Media Account Is Suspended

If you’ve ever had your social media account suspended, then you know it’s not funny. Being completely cut off from Facebook, Instagram, Twitter, or YouTube is worse than it sounds.  You’re being cut off from your business contacts, becoming suddenly unreachable to friends and family members, and losing access to all the sites you signed […]

November 27, 2020 | By Lawrenze

Why is Evergreen Content so Important to SEO: The Ultimate Guide

  Imagine having a piece of content that will never run stale. It all boils down to these two magic words: evergreen content. Named after the evergreen trees that never lose their foliage all-year-round, evergreen content never fades in value. They’re consistent in driving organic traffic and will continue to do so for months, years, […]

December 02, 2020 | By Lawrenze

How to Get and Manage Positive Online Reviews

Do you know how important online reviews are for your business? Here’s what stats have to say about them: 92% of consumers read reviews, whether occasionally or regularly.  88% of consumers trust reviews, as much as the recommendations they get from friends and family. 40% of consumers have developed an opinion about a product or […]

November 19, 2020 | By Lawrenze

SEO for Ecommerce Site: The Complete Guide

Ecommerce websites tend to concentrate on paid search while neglecting SEO. A grave mistake if you ask. While this is still an excellent tactic, considering performance is almost instant, let’s not forget that it faces stiff competition. It’s also costly — and its impact ends immediately the ads stop running.  What you need is a […]

November 13, 2020 | By Lawrenze

How to Conduct Marketing Communications: The Complete Guide

The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you’ve introduced a terrific product or service, you won’t sell if you’ve not communicated with the right customers. Enter marketing communications, and the tide is likely to turn for the better. Luckily, the small and established business […]

November 13, 2020 | By Lawrenze

Integrated Marketing Communication: The Complete Guide

A decent-sized company has multiple points of contact with its target audience. Existing customers direct their issues to the customer service department.  Potential customers can either consume marketing messages as is or talk to your sales associates. The press team has the press to address. Not to forget the occasional interviews that the CEO might […]

November 06, 2020 | By Lawrenze

How are Brands Applying Social Customer Service

How are Brands Applying Social Customer Service?   In today’s day-and-age, the competitive environment has led to some startling realizations: New business is good. Repeat business is even better.  While customer acquisition might be cost-effective – fostering a deeper sense of customer loyalty is profitable. Catering to the masses brings in volume, but connecting with […]

November 05, 2020 | By Lawrenze

How to Efficiently Calculate the ROI on Your SEO Investment

  Many companies seem to have one big issue with SEO – they just can’t figure out if they’re making a profit or loss from their SEO campaigns. So, what have they done about it? Most of them have turned their backs on SEO and directed all their marketing efforts to paid search instead because […]

November 04, 2020 | By Lawrenze

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