The Complete Guide to Ecommerce Marketing

The Complete Guide to Ecommerce Marketing

The first internet sale took place in August 1994, when a teenager by the name of Dan Kohn sold Sting’s “Ten Summoner’s Tales” CD to his friend in Philadelphia through a website he had just built, Net Market.  Since then, ecommerce has become a mainstream way of doing business. According to Statista, worldwide e-tailing sales […]

July 29, 2021 | By Lawrenze

23 Most Common SEM Mistakes and How to Avoid Them

Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen.  SEM pros make them all the time, and we’re here to help you avoid making them too. SEM Mistakes: The Basics The SEM sphere is constantly evolving, and even veteran marketers have to ping-pong from one ad hoc tactic to […]

July 28, 2021 | By Lawrenze

All You Need to Know About Google Web Core Vitals

What Are the Google Web Core Vitals About? Should You Be Worried? Google caused a stir sometimes back by announcing that they had updated their indexing system to crawl “vital” pages. Although they didn’t go into details explaining what they meant by vital, we’d like to assume ‘vital’ means – at the very least – […]

July 28, 2021 | By Lawrenze

The Complete Guide to Word-of-Mouth Marketing

Before the internet, before social media, before digital TV and radio, there was word of mouth. The power of a single human talking about your brand to their friends has been the most consistently powerful form of marketing communications for over 200 years. This guide explains why: People believe their friends and family more than […]

July 28, 2021 | By Lawrenze

Facebook Instant Experience Ads: Complete Guide

You may have heard of an ad format called Canvas Ads. That should have been a couple of years back. Because recently, Facebook decided to changes its name from Canvas ads to Instant Experience Ads.  Nothing has changed though – it’s the same ad format, hugely unchanged from the initial release, save for a few […]

July 28, 2021 | By Lawrenze

How To Do Conversion Tracking for Your Digital Marketing Campaign

In the domain of “marketing analytics”, there is a huge demand for tracking conversions at all levels – from mobile app to website and e-commerce.  Conversion can be defined as the process of turning an interested visitor into a paying customer. For websites, it refers to when a user performs a particular action on your […]

July 19, 2021 | By Lawrenze

Inbound Marketing vs. Outbound Marketing

SEO, SEM, PPC, CMS, CPM … every industry has its own, unique lingo. But the marketing world takes these buzzwords, phrases, and jargon to a whole new level.  For the uninitiated, understanding an online marketer can be a little confusing. Suffice it to say, it’s a jargon-heavy industry, with hundreds of acronyms and multisyllabic terminologies […]

July 16, 2021 | By Lawrenze

How Blockchain Technology Will Revolutionise Digital Marketing

Blockchain may be a relatively new technology, but it is already disrupting a number of industries across the globe. What’s Blockchain? A blockchain is simply a database with information that can be shared over the Internet but cannot be easily modified or deleted — think of it like Google Docs for transactions. It utilises cryptography […]

July 12, 2021 | By Lawrenze

Learn How to Build Your Credibility and Authority Online

Authority and credibility are what online search engines feed on, so it’s important for anyone online to focus their efforts on building them.  If you can build online authority, then your website will enjoy dramatically increased rankings in search results and more traffic from the free organic listings that Google only grants to sites with […]

July 12, 2021 | By Lawrenze

How To Improve the Online Shopping Experience on Your eStore?

It has only taken online shopping a few decades to go from being non-existent to becoming a multi-billion-dollar industry.  It’s grown bigger and better, enough to give in-store shopping a run for its money. Because of its numerous benefits and advantages, more and more customers these days prefer doing their shopping online over the conventional […]

July 12, 2021 | By Lawrenze