The Ultimate Guide for Writing Website Testimonials

The Ultimate Guide for Writing Website Testimonials

Believe it or not, your business is always out on a relationship-building journey. And the cogs driving it include its credibility, capability, and what other people say about it. It’s no surprise. Customer experience is a critical aspect of your business presence — big or small. It’s a no-brainer. Your prospects are more at home […]

January 22, 2021 | By Lawrenze

The Ultimate Guide to Hiring the Best SEO Content Writers

Behind the erupting mass of digital content – millions of blog posts published every day – a secret army of writers labours tirelessly. Whenever you see someone launching an e-book, promoting a blog post, running a webinar, or crafting an event, just know their work has been facilitated by artisans hacking, hammering, and whittling with […]

January 22, 2021 | By Lawrenze

How to Best Leverage Fake News For SEO

In as much as we detest being lied to, one thing we can all agree on is that fake news spread like a conflagration.  Exacerbated by social media, the practise of dressing up false information to reach a broader audience has become so prevalent – and marketers have valuable lessons to draw from that.  What’s […]

January 22, 2021 | By Lawrenze

Top Email Marketing Software

Reviews of the Top 30 Email Marketing Software In the modern marketing arena, tech-savvy marketing platforms are all the rage. But, would you believe it if I told you email marketing is still a big one? The fact that email marketing has stood the test of time tells you that it’s still useful. However, marketers […]

January 15, 2021 | By Lawrenze

How to Increase Online Sales: Complete Guide

Every ecommerce store owner has had to deal with the following stumbling blocks at some point:   “after launching their websites and running a series of ads, they ended up generating thousands of site visits and page likes, but no sales.” A sad situation to be in, and one that requires thorough analysis, especially if the […]

January 07, 2021 | By Lawrenze

Facebook Ads Vs. Google Ads: Where to Invest Your Ad Money?

Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an adversarial position.  It’s quite obvious that the two platforms have always been in direct competition – with each fighting to usurp the other and dominate […]

January 01, 2021 | By Lawrenze

Direct Selling: A Complete Guide

Direct selling– a familiar territory if you can remember that door-to-door kitchenware salesperson or that one particular neighbour who hosts regular parties to sell cosmetics.  It’s less about making sales and more about delivering personalised experiences.  It’s a practise that’s very lucrative and rewarding, but only if you get to learn and understand a few […]

January 01, 2021 | By Lawrenze

How to Succeed as an SME in Singapore

They’re here.  The goliaths.  They’re huge, have sharp teeth, and are here to eat the whole cake. They’re the big companies, the giant brands with the hunger to dominate every marketing channel. As a small business owner, how do you stand up against them? Much like the biblical story of David and Goliath, many would […]

December 16, 2020 | By Lawrenze

Audience Targeting Online: The Complete Guide

Let’s put this into perspective: How well do you know your customers?  Or do you just lump all of them in one list and then proceed to cast your net?  Your first mistake, if you ask – especially since not all your customers are the same. Neither are they interested in the same product nor […]

December 16, 2020 | By Lawrenze

How Different Social Media Networks Drive Search Traffic

The relationship between SEO and social media can be best described as an alley-oop to those who understand basketball.  We have social media lobbying the ball and SEO dunking it. Social media signals such as likes, retweets, and followers don’t directly impact your ranking.  But they directly impact the factors that affect your search engine […]

December 11, 2020 | By Lawrenze

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