10 Ways You Can Analyse and Improve Your Singapore Website Conversions

10 Ways You Can Analyse and Improve Your Singapore Website Conversions

If you want to improve your Singapore website conversions, you have to invest in analytics. Analytics in digital marketing involves monitoring several primary and secondary metrics and using the findings to devise working strategies. If you identify and optimise the right parameters, you will boost your website conversion rates significantly. Top Ecommerce Metrics for Increasing […]

September 04, 2019 | By KalebB

Comparing the Use of Qualitative and Quantitative User Research in Singapore

Before you launch your marketing campaign or conduct A/B tests on your website, you must carry out as much research as possible. This is crucial if you want to make better marketing decisions that result in higher profits. There are two distinct types of research you have to consider: qualitative and quantitative user research in […]

September 03, 2019 | By KalebB

Key Pointers for Website Usability Tests Moderation

There are several techniques of conducting website usability tests.  In the case of synchronous usability testing, the moderator interacts with the users to guide them through the testing process.  The moderator oversees the usability testing and then reports the findings to the website design team. This information is useful in improving the product such that […]

September 03, 2019 | By KalebB

Breaking down User Experience In Terms of Usability

Usability is a critical component of website user experience. While some people often confuse the two terms, it is worth noting that usability is one of the elements of website design and that it is measurable. The usability of website design depends on its features, its function and the experience it gives to users.  A […]

September 02, 2019 | By KalebB

Utilise CRO Tools and Trace User Behaviour on Your Singapore Website 

CRO tools are crucial for when you need to track user behaviour on your website. However, digital marketing experts in Singapore are still debating the essence of website usability. To establish a stand, the best place to start is in understanding what is conversion rate optimisation (CRO), the tools you need and why you should […]

September 02, 2019 | By KalebB

How To Analyse Your Sales Funnel and Increase Conversion

Congratulations on launching your sales funnel. So, what next? Should you sit down and relax and watch as your pockets swell. Or isn’t it a bit too early for that?  If anything, optimising your sales funnel should be an ongoing process, not a one-time job. You have to keep on looking into the system, and […]

September 01, 2019 | By KalebB

Cool Sales Funnel Templates You’re allowed to Use for Free in Singapore

Creating a functional sales funnel is no joke. As a matter of fact, it’s going to take you years of battle-hardened trial and error to come up with a remotely efficient funnel outline. But there’s an easy solution for this: why not get a funnel template that’s tested and tried? All you have to do […]

September 01, 2019 | By KalebB

Trends and Facts About Remote Working in Singapore

Around eight in 10 Singapore businesses allow their employees to work from home, while nine in 10 public sector employees have the opportunity to work remotely. The desire for a greater work/life balance, the recruitment of remote workers by large businesses, and advances in technology mean that many teams – including marketing-focused ones, can work efficiently […]

September 01, 2019 | By KalebB

What is Conversion Funnelling to a Singapore Marketer?

What’s the first thing you do when you visitors land on your site? Well, you figure out how to make them take action. That’s the ultimate goal of any marketing strategy. You’re simply interested in taking your sites visitor through a sales funnel and in the end get them to take the desired action. The […]

September 01, 2019 | By KalebB

Top Sales Funnel Tools you can Use to Capture More Leads and Prospects in Singapore

  Every time a company goes shopping for a marketing automation tool, the first hurdle they encounter is being presented with so many choices. It’s the same case with sales funnel tools. A simple Google search should reveal dozens of options — and that’s where the challenge begins. The keyword here is ‘choosing the right […]

September 01, 2019 | By KalebB

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