How To Craft The Right Strategy For Your Content Marketing Funnel

How To Craft The Right Strategy For Your Content Marketing Funnel

The best way to understand content marketing is to associate it with a first date. You’ve probably heard stories about terrible first dates. A date prospects you were looking to meet turns up late (or even flakes on you). Or it turns out they’re nothing like they looked on that Instagram photo (or is it […]

September 07, 2019 | By KalebB

11 Critical Success Tactics For Effective Client Communication in Singapore

It’s a common mistake among marketers not to give any thought to client communications. Or should we say this is one thing they just ‘wing it.’ Well, a lot could go wrong with this approach. First, the clients you attract have their share of expectations. For instance, according to a recent research finding conducted by […]

September 07, 2019 | By KalebB

13 Most Used Conversion Rate Optimisation Tools in Singapore

When it comes to choosing software to help your conversion rate optimisation strategy, you can never run out of options. The only problem of having an array of options is that you can find it challenging to find the one to suit your needs. Most of the tools are free to use, while a few […]

September 06, 2019 | By KalebB

Optimise Website Speed: 7 Methods Using Performance Tests and Improvement Practices

You have to optimise website speed if you want to succeed in the highly-competitive world of online businesses. The majority of internet users are impatient. A sluggish website frustrates your traffic such that they leave for better alternatives, which results in reduced revenue. Even worse, a slow loading website tarnishes the reputation of your brand. […]

September 06, 2019 | By KalebB

Improve Both Website Speed & Conversion by Using These 12 Methods

Website speed impacts both user experience and ranking on search results. If you have a fast website, you will notice a gradual increase in conversion rates. The increased revenue from tweaking your site to increase loading speed makes it a worthwhile investment. When shopping online, customers to interact with a site that is fast and easy […]

September 05, 2019 | By KalebB

15 Critical Tools for Website Speed Measurement That Are Accurate

Website speed correlates with the bounce rate. If you have a slow website, people are likely to abandon it for another site.   A fast website, on the other hand, encourages visitors to stay on and browse its contents. Having a fast website improves the user experience and boosts your SEO. For this reason, you should […]

September 05, 2019 | By KalebB

Step by Step Guide to Creating a Comprehensive Customer Journey in Singapore 

When creating a customer journey your main focus should be to understand your audience, what they do on your website, and what you can do to improve the experience and encourage them to revisit. The customer is always the most crucial asset for any business. That is why all digital marketing strategies, including SEO, social […]

September 04, 2019 | By KalebB

How To Automate Your Marketing Funnel In Singapore?

Marketing funnel automation is all about spending your time right. As a seasoned marketer with a business to manage, the time you have is limited. You have to dedicate an ample amount of your time to sifting through emails and responding to them. You have to talk to your sales reps, manage your team, and […]

September 04, 2019 | By KalebB

Best Tools To Map And Analyse Your Customer Experience

Customer experience is at the centre of every marketing strategy in Singapore. Your goal as a marketer isn’t to sell products or services, but to deliver personalised experiences and meet customer expectations. This demands that you understand your customers well enough to know what offers and experiences are most relevant to them. The point rests […]

September 04, 2019 | By KalebB

10 Ways to Generate More Leads through Email Marketing

If you’re looking for a lead generation strategy that won’t cost you an arm and a leg or require you to take a nano degree, then look no further than the humble, yet effective email marketing. This is a lead generation strategy that no marketer worth their salt would want to miss in their marketing […]

September 04, 2019 | By KalebB

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