PPC and other digital marketing campaigns will help increase site conversion rate, but you can further enhance your website’s ability to pass the intended message to the target audience by publishing press releases. They will help you unlock the full potential of your website and spur engagement.
Well written press releases can also go viral if you include a share button that readers can click on to share it on various social media platforms. Let us dive in and look at the primary reasons why you should publish product press releases on your website.
Instant Exposure
Companies spend thousands of dollars to reach out to the target audience. Unfortunately, some of the tactics that they use do not always deliver the expected results. You can cushion yourself from such scenarios by publishing product press releases on your website. Go an extra mile and share them on social media and authority sites.
The copy has to be stellar to genuinely motivate potential customers to share information about the product with their peers and more importantly make a purchase. Concisely, press releases will help you to build trust and authority in different fronts by stimulating media companies and journalists to cover your business on their blogs and publications.
Boost Sales Potential
Apart from enhancing the credibility of your brand and exposure, press releases are also capable of increasing your profit margins. In the copy, you highlight the unique selling points such as benefits and features that make the product an ideal option in the market. It is not easy to measure the performance of a press release since you cannot accurately tell the number of journalists who are considering covering your story or the people who purchased the product after reading the copy.
However, it is safe to say that this kind of content can help you to refine your online marketing campaigns, secure free press coverage, and convince customers who are still not sure if they should purchase the product to go ahead and convert.
Enhance Your Other Marketing Plans
You have multiple online marketing campaigns and plans already. Recent research by MarketingProfs shows that 71% of B2B marketers who were polled during this study rely on their content marketing strategies to get new sales leads. That is great, but you can increase this percentage by using every tool in the content marketing toolbox.
One tool that you are probably not using and can help discover the full potential of your marketing plans is press releases. They will give you the much needed online visibility and boost your on-page SEO.
Boost Website Traffic
It is estimated that 80 million people access the internet on a daily basis looking for exclusive stories and insights. This statistic reveals just how crucial it is to use all the best practices to get maximum website traffic from search engines and social media platforms.
Including a link that one can click on inside the press releases will help increase the number of people who visit your website. Google will penalize you for shady and manipulative linking strategies so make sure that you do not violate any of the guidelines. For instance, you can increase traffic by optimizing various essential elements such as the headlines, description, and hashtags. Spicing up the copy with an illustrative video will also help connect with the target audience better.
Go ahead and publish top-notch press releases on your website and blog to get these benefits. There is also no harm in sharing them on your company’s social media pages to ensure that as many potential customers read them as possible.
