All You Need to Do Before Starting an SEO Campaign

Test My Site

Sure, an SEO campaign can help your online business thrive in Singapore and other parts of the world that you are targeting, but there are certain things that you MUST do to reap maximum profits from it.

Before we proceed, it necessary to point out that SEO is a long-term online marketing tactic and so you need to be patient.

Here are four things that you should do before you start an SEO campaign.

Set Up Google Search Console and Google Analytics

The decisions that you make at every stage of the campaign need to be based on accurate data. Google Analytics and Google Search Console will furnish you with this data. Hire a professional Singapore SEO company to set them up correctly.

Conversion Tracking

Keeping track of the visitors who come to your site is great, but monitoring conversions will give you additional insights that you can use to gauge the effectiveness of your SEO campaign. Show appreciation to the users who convert by sending them a “Thank You” note or a coupon. Note that conversion does not necessarily have to be a sale; it can be downloading a newsletter, sign up to your mailing list, or filling a form.

Take Advantage of Free Local Listing

Surprisingly, a large number of online businesses are yet to start taking full advantage of free local listing. Local listings or Local Citations helps Google to know the companies that offer services or products in a particular geographic location. The information in the citation helps potential customers to find out more details about the business such as location, official website, and operating hours.

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Polish Up Your Social Media

Unknown to most people is that SEO and Social Media go hand in hand. Before you invest money and time in a Singapore SEO campaign, it is imperative first to clean up your social media profiles. Make sure that the business information is up to date to avoid confusing customers. Ideally, your social media presence should be uniform across all the social sites.

Also, we recommend that you have a good social sharing tool such as Sprout Social and Hootsuite since most of the social media SEO activities will be automated.

Create an Email Newsletter

An email newsletter is one of the components of your digital marketing campaign that will not directly influence SEO but will help you to share SEO content that you write with potential customers who subscribe to your mailing list.

Numerous case studies have proven professionally crafted email newsletters enhance brand awareness and indirectly influence SEO efforts positively. This is because most customers are likely to click on a search result that is displayed on SERPs if they recognize the company. Make sure that you only send newsletters to prospects who indicated they want to receive them when joining your mailing list to avoid hurting your reputation.


Most of the SEO activities require hands-on skills and a certain level of experience. Therefore, it is recommended to hire a licensed and reputed Singapore SEO agency to create and run the campaign as you work on other aspects of your business.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

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