AI’s Impact on Influencer Marketing: How AI Will Influence the Future of Influencer Marketing

AI’s Impact on Influencer Marketing_ How AI Will Influence the Future of Influencer Marketing

AI is here to stay, get better and get smarter. We see its integration in various fields and industries, from healthcare to finance to marketing, and now, its making its way into the world of influencer marketing.

When we think of influencers, we often picture them smiling, posting unique snapshots of their seemingly perfect lives. They have millions of followers, and brands pay top dollar to work with them, hoping to tap into their audience and boost sales. These influencers are often celebrities, athletes, or famous personalities who have built a loyal following through their social media presence.

But with the rise of AI technology, influencer marketing is taking on a new form: one that may change the landscape of this industry forever.

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How AI is Already Changing Influencer Marketing

The influence of AI on the influencer marketing scene is already quite evident. For instance, when Meta launched AI chatbot characters modelled after real-life celebrities and influencers such as Paris Hilton, Snoop Dogg, Naomi Osaka, and MrBeast, it sparked a buzz in the industry.

Chatbots can interact with users on social media, promoting products and services and even offering personalized responses to comments.

One of the AI characters developed by Meta is introduced by the name Billie.’ Yet, her appearance and vocal attributes unmistakably resemble those of the renowned model and influencer Kendall Jenner.

However, the impact of AI on influencer marketing goes beyond immortalizing celebrities and influencers as chatbot characters. AI technology also makes it easier for brands to identify influencers, plan campaigns, and measure ROI.

AI Tools Remove the Obstacles That Typically Discourage or Hinder Creators

Creating content for influencer marketing campaigns can be time-consuming and challenging. With AI-based tools, influencers can now generate high-quality visuals and video content quickly and easily.

The birth of the DTC Pod, as Berrios recalls, can be attributed to an initial investment of $1,000 paid to an agency for handling their marketing and post-production. Now, their entire operation is managed in-house using their platform, significantly reducing operational costs. That suggests a possible trend in the influencer or creator sector, where AI technology can replace the need for expensive professionals and services.

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The observed trend indicates an increase in creators who adeptly produce pillar content, which can subsequently be repurposed into podcasts or blogs and integrated into their social media strategy. The idea is to repurpose high-quality content across different channels to maximize its ROI, and AI technology makes it possible.

More Influencers and Lower Costs

Recall Berrios insights about AI removing obstacles that typically discourage or hinder creators. By lowering the barriers to entry into the influencer space, AI technology can be credited with paving the way for a more significant number of creators to enter the industry.

Think about the people creating Midjourney content. They dont have to stand before a camera or record themselves talking. Instead, they can use text-to-speech technology and AI-powered avatars to produce content and still amass the same number of followers as traditional content creators.

As you can see, AI is bringing a whole new wave of influencers, far different from the traditional influencers weve come to know and love. And the more influencers flood the scene, the more their cost will reduce, making influencer marketing a more affordable option for businesses.

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More Options for Upcoming Content Creators and Influencers

New AI technologies offer content creators and influencers more options to express their creativity, share their message, and connect with their audience.

Traditionally, whenever someone talks about influencer marketing, we imagine someone standing in front of a camera, recording themselves talking about a product or service. Their face and voice are the key elements in promoting a brand or product.

With AI technology, however, this is no longer the case. Creators can use AI-powered avatars to represent them and communicate on their behalf. That opens up more opportunities for people who may not feel comfortable being in front of the camera but still want to make an impact as an influencer.

A good example is Corpse Husband, a YouTuber with over 7 million subscribers who uses an AI-generated voice to narrate horror stories. He has built a massive following and even collaborated with major brands without showing his face or using his real voice.

Globalized Creators and Influencers

Thanks to AI translation tools and voice synthesis technology, creators and influencers no longer have to limit themselves to a specific language or region. They can reach a global audience without being held back by language barriers.

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By speaking in their native tongue and using AI-powered tools to translate and generate content, creators and influencers can connect with a broader audience and collaborate with brands worldwide.

Meta released an AI model that can translate text from 100 different languages with high accuracy. TikTok also uses AIgenerated captions to make videos more accessible and understandable for viewers, while YouTube is testing its AI-powered dub tool to reach audiences in different regions.

In other words, AI technology is making it easier for creators and influencers to have a global presence and connect with audiences worldwide.

AI-Powered Tools for Influencers and Brands

You might be intrigued about how to seize the initiative now and position yourself as a key influencer when AI-powered tools become mainstream. Here are some of the most popular AI tools that influencers and brands can leverage to advance their careers:

Castmagic

ai - castmagic

Castmagic is a digital workspace that enables content creators to repurpose audio, videos, and images into different AI-generated, text-based content assets such as blogs, articles, and social media posts.

You can even use Castmagic to record your interviews. The tool transcribes them; you can edit and convert the content into multiple text-based formats across different channels.

Traditionally, you would have to hire professionals for this kind of work. But with Castmagic, influencers can generate high-quality content quickly and at a fraction of the cost.

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As the conversation unfolds, the tool works in the background to transcribe the conversation, identify and highlight key points, and generate a summary for quick review. It uses the users media sources, including audio recordings, images, and videos, to create multi-dimensional drafts with time stamps and captions explaining who was speaking at what time.

This tool is a game-changer for creators and influencers looking to streamline their content creation process and repurpose their existing content into various formats to maximize its reach and impact.

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It is also helpful for brands that want to collaborate with influencers but lack the resources or expertise to create high-quality content.

HubSpot

ai - hubspot

HubSpot is a customer relationship management (CRM) tool that helps businesses manage their interactions with customers and potential customers. But it also has features specifically designed for influencer marketing.

Whether youre an influencer or marketer, HubSpot has a feature or a series of features that can help you achieve your goals.

First, if you struggle to generate captions for your videos or images, HubSpots AI-powered tools can automatically generate captions for you.

Second, HubSpots social media scheduler makes it easy for influencers to plan, create, and schedule posts across multiple platforms. That’s especially helpful for influencers who manage multiple social media accounts and must stay organized.

Third, their AI Content Writer tool can help influencers and brands generate high-quality content ideas, titles, and even full articles in seconds. It can be incredibly useful when youre feeling stuck or uninspired.

Thats without mentioning loads of their other tools, including their AI email writer, meta description generator, AI blog topic generator, and more. With HubSpot, influencers and brands can use AI technology to improve their influencer marketing efforts and drive more engagement and conversions.

InVideo

ai - invideo

Invideo is a video creation platform that uses AI technology to help influencers and marketers create professional-looking videos without prior experience or technical expertise.

With Invideo, you can choose from thousands of customizable templates, add music and transitions, and use their text-to-speech feature to generate high-quality voiceovers in multiple languages. You can even repurpose your old content into engaging videos and share them across multiple platforms to reach a wider audience.

InVideo is an exceptional resource for influencers interested in crafting engaging short-form videos, irrespective of whether they choose to appear on-screen. It also offers advanced analytics and performance insights that help influencers understand their audience better and optimize their content for maximum impact.

ChatGPT

ai - chatgpt

The truth is AI isnt going anywhere, and the possibilities seemendless. Another exciting AI-powered tool that influencers can leverage to improve their content creation and marketing efforts is ChatGPT.

ChatGPT is a chatbot powered by OpenAIs GPT-3 technology. It can converse with audiences, answer questions, and generate human-like responses.

The expected release of ChatGPT-5 in late 2025 might be a landmark moment in artificial intelligence. With new functionalities and enhanced features, this tool could dramatically alter our engagement with AI, integrating it more deeply into everyday life. Imagine conversing with your audience in multiple languages, no matter where they are.

ChatGPT presents a unique opportunity for influencers and brands to connect with their followers in real time, creating a more personal and interactive experience. It can also help influencers generate ideas and content inspiration based on the conversations they have with their audience.

The Wrap Up

Behind the scenes, AI technology is making it easier for creators and brands to collaborate, generate content, and measure the success of influencer campaigns.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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