Artificial intelligence is the latest technology disrupting all industries, including digital marketing. Artificial Intelligence and digital marketing apps are helping marketers get better marketing campaigns results.
Five years ago, marketers were reluctant to integrate artificial intelligence in digital marketing strategies. Yet, reduced ambiguity has resulted in a change of heart. Moreover, the results recorded by the pioneering digital marketers in Singapore help in convincing more brands to use them.
The list of AI tools keep on growing, and much sensitization has been done to bring in more marketers and industries on board. Today, AI capabilities have surpassed humans in a variety of aspects. 61% of digital marketers are confident that machine learning and artificial intelligence will be the best data initiatives in 2019.
A similar survey by Salesforce shows that 51% of marketers are leveraging on the power of Artificial Intelligence. 27% are planning on integrating the technology in their systems in 2019. To date, this is the highest expected year-after-year growth of all emerging technologies.
This has surpassed market automatization and the Internet of Things (IoT). Moreover, the amount of data available on potential customers is growing. This has increased the number of Artificial Intelligence-related computer sciences, such as natural language processing (NLP), deep learning, and machine learning. They will come in handy when making data-based marketing decisions.
In this article, we have researched on the various AI and digital marketing applications revolutionising the digital marketing in Singapore.
Creating and Generating Content
For the longest time, marketers have relied on the manual creation and generation of content. AI will soon change the way content is created.
However, it can still be useful way of reducing the customer acin attracting traffic to your website. The most practical application for Artificial Intelligence today is in writing news and reports based on the most relevant data available. Forbes and Associated Press are using Artificial Intelligence tools such as Quill, Wordsmith, and Articoolo to create news articles used on their websites.
These tools use templates and fill-in-the-blanks to input keywords and data to create unique and engaging content. CBS, BBC, Reuters, and the New York Times are also using Artificial Intelligence for content creation and generation. Moreover, the Washington Post is using, Heliograf to create hundreds of articles.
Curating content involves the process of discovering, gathering, and presentation of digital content for a specific subject. It can be a long and tedious process, but Artificial Intelligence is coming in to help. This way, digital marketers in Singapore can show customers better and more relevant content.
Artificial Intelligence technology makes recommendations for customized content that users find interesting and useful. For example, Amazon’s ‘people who buy product x, also buy product Y’ section uses AI. Netflix also gives accurate TV series and movie recommendations.
The goal is to give users relevant and valuable content based on the posts that they have already consumed on your website.
This is the best application of artificial intelligence in digital marketing. Most brands are using Artificial Intelligence to personalise email marketing campaigns based on user behaviour and preferences. Machine learning applications can compile millions of data sources on a single customer to determine:
- The best day of the week to contact them
- The recommended frequency
- Most relevant content
- Email titles and subjects that will generate more clicks
All this is possible using A/B testing, but it takes too much time and has a high error margin. Consider Phrasee, Boomtrain, and Persado Artificial Intelligence tools for your email marketing campaigns. For example, Phrasee can generate email subject lines that have a 95% better subject lines than humans. This increases the chances of conversions.
This is the area of digital marketing in Singapore that has enjoyed success from Artificial Intelligence technology. Google Ads and Facebook already use Artificial Intelligence and machine learning for targeting and retargeting purposes. They analyse user information such as customer interests and demographics, among other indicators, learn the best audience for their brand.
Google Ads has an automatic auction-based system that allows advertisers to pay the least money for customer acquisition. One of the best applications for artificial intelligence in digital marketing is Adext.
Adext is an audience management as a service (AMaaS) application that uses machine learning to automate the optimisation and handling of Google and Facebook Ads. It can test up to 480 unique audiences per day to determine the ones most likely to convert with the least amount of effort.
Adext users can adjust intelligence algorithms budgets per hour to get a sustained conversion rate. On average Adext increases ad performance by up to 83% in 10 days. The setup process is easy and straightforward, and you can connect it to Facebook and Google ads in 5 minutes.
Online searches have changed, and this means that digital marketers need to review how they create and optimise web content. RankBrain, Google’s algorithm, and voice search are two of the most significant advancements in Artificial Intelligence. They have revolutionised online search and SEO.
Microsoft’s Cortana, Amazon’s Echo, Apple’s Siri, and Google Home are leading the way for voice searches. Moreover, 70% of the searches received by Google Assistant are in natural conversational language.
RankBrain was created to get more relevant search results by interpreting the user’s voice searches. It incorporates the power of Artificial Intelligence to provide the user with the most accurate results as interpreted form the user’s context and language.
With voice search gaining popularity, marketers need to replace long-tail keywords with conversational keywords. The result will be increased organic traffic from voice searches.
Artificial Intelligence applications such as Grid are edging out the need for web programmers and designers. It designs a website based on user-provided information, including CTAs, texts, images, among other factors. These and more Artificial Intelligence-powered web design tools will build a professional-looking website in a shorter time and at a lower price.
Excellent and positive user experience keeps audiences browsing. The more they spend time on the site, the higher the chances of conversion. By using intelligent algorithms, it is now possible to personalise the experience on the website. Artificial Intelligence will analyse thousands of data pieces for a single user and display relevant and appropriate content and offers.
A 2017 Evergage survey showed that 33% of the marketers surveyed used Artificial Intelligence to provide personalised web experiences, while 61% of the respondents agreed that Artificial Intelligence improves the user experience and led to more conversions.
This is another of the best application of artificial intelligence in digital marketing. Many brands today are reaching out to potential customers via massager apps such as Slack, Facebook Messenger, WhatsApp, and more.
They provide better engagement since the target audience is already using them to communicate with colleagues, friends, and family. These chatbots are making it easier for brands to respond to the customer’s frequently asked questions.
The best attribute of Artificial Intelligence-powered chatbots is the ability to answer open questions as a human would. The bits use adaptive machine learning to find the correct response in the shortest time possible. Other benefits for using chatbots include:
- Ability to retain data
- 24/7 customer service
- Friendly and composed
Fortunately, you do not need a huge budget to develop an Artificial Intelligence-powered chatbot. With Facebook bot tools such as wit.ai bit, you can train bots to handle conversations and to learn from customer interactions continually.
Predictive Analysis is the use of statistical algorithms, data, and machine learning techniques to identify the probability of conclusions in the future based on historical data. You can apply predictive models in marketing to predict the likelihood of a specific client becoming a client.
They also provide data to describe other aspects such as the best-quoted price to make a conversion, and the clients that are best suited to make multiple purchases. With that said, the predictive models are only as good as the data you provide.
The most important thing to remember is to avoid mistakes in your data or high levels of randomness. With the productive models, you will move from being a reactive marketer into proactive planners. The data will serve as a forward-thinking element and a guide to making correct and appropriate decisions.
Top AI-Powered Digital Marketing Tools for Better ROI
Clearly, incorporating AI-powered digital marketing tools in your marketing strategy will help you keep
things more organised and make the right decisions as you strive to get to the top of the food chain.
Photo credit: Klipfolio
MailChimp helps you to bring your brand online with its free domains, landing pages, and website builder. The application has creative tools for simplifying the process of designing. It also makes it easier for digital marketers to send on-brand emails, digital ads, social media postings, and postcards to drive traffic, boost sales and increase brand awareness.
With the application, you can learn more about your audience as they subscribe to your brand to make marketing much better and targeted to the right audience. With the tool, you can use the data that your campaigns generate, presented in easy-to-understand reports, to help you improve as you go.
The tool’s features get smarter and more powerful the more you use them together.
- Ready-to-Use Campaign Templates and Email Designer
- Compatible with most software programs available, thus, making integration seamless
- Personalized Product Recommendations
- Insightful Reporting and Analytics
- It has a simple and customizable interface
- It is free to use
- It has high-cost subscription plans when you need to increase your email and subscriber numbers.
Photo credit: Blogstalgia
Articoolo is among the top content writing tools available. Digital marketers are always looking for the next big thing, and Articoolo can help their business grow due to its ability to generate relevant and engaging content for any brand’s audience.
Articoolo review is also beneficial in creating blog posts, social media posts, videos, email campaigns right from the beginning. The tool does not need any input from the user. You will only choose your niche and the length of your article, and the application will do the rest for you.
Articoolo uses artificial intelligence to analyse all trending topics to understand the popular keywords you should include in your content. The software also has templates for different types of content, such as listicles and video scripts. Therefore, this program will save you a lot of time creating engaging content while also producing quality content.
Digital marketers can use Articoolo on any device to create an article, rewrite an article, generate a title, create an article summary and find an image. Moreover, you can use it to find quotes, bloggers, writers, and SEO backlinks. Therefore, one of the critical features of this platform is giving digital marketers the confidence that their content will be engaging and SEO-friendly for search engines with realistic conversion rates.
- Delivers instant results
- Prices are affordable
- AI technology develops the more you use the application
- Helps to connect existing content into an optimized written content
- It will help you get started if you are experiencing writer’s block
- The application is available in other languages
- Provides unique textual content
- The final copy requires editing as this tool is still young
- The content may not always be 100% unique
Photo credit: PathFactory
PathFactory is a content creation software for digital marketers. The software links buyers with content they can binge on to speed their purchasing decisions after clicking. With this platform, you can also get the best-individualized content recommendation on a brand’s website.
The recommendations for the platform are powered by content metadata and information on content consumption. PathFactory uses data and insights to optimize content delivery across all channels and connects buyers with the most relevant information.
You can see how much time all the leads and accounts in your Marketo databases uses your assets and web pages and view how exactly sales-ready the leads and accounts are.
PathFactory platform helps to create account-based content. Marketers can easily curate and personalize their content journeys for particular accounts to view content consumption data on every account level. Moreover, the software removes the need for landing pages and produces the best quality leads by ensuring it serves the proper Marketo forms to the right people and at the right time.
- The user interface is easy to use, especially for a non-web developer
- The application is very responsive to product feedback
- Allows content hosting
- The analytics for the platform allow users to see engagement in a granular way than other platforms
- Has micro-personalized content recommendations
- Perfect for inbound and outbound marketing
- Constantly adds innovative features to the platform
- Excellent for email marketing
- Asset engagement improvement
- The software requires constant bug fixes
- The numerous customizations can be pretty overwhelming
- The software may seem visually outdated to some users
Photo credit: Looker
Looker platform is reinventing business intelligence for modern companies. The application works as the web does. It is browser-based and has a unique modelling language to allow employees to leverage the work of their best data analysts.
Looker operates 100% in-database and capitalizes on the newest and a fast analytic database to obtain real results in real-time. The application lends itself to advanced analytics, enabling businesses to get a clear understanding of the data. Concisely, the insights help businesses make decisions that enable them to scale up faster.
Before purchasing Looker, it is essential to know whether your focus is retaining clients, creating new digital marketing strategies or streamlining workflow. Depending on your business needs, Looker will significantly raise your insights into data.
Since the platform is a data-discovery software, it relies on LookML, a custom modelling language for Looker.
If you plan on using Looker, ensure that your business has IT support or a dedicated team of data analysts who will help you manage your platform. Otherwise, the tool may not give you the results that you require.
- It has an excellent and simple interface
- It can help you collaborate with other teammates
- Its delivery system is relatively easy to use
- Allows users to create their own measurements and dimensions
- It helps users find relevant data on their business need
- Pricing is determined by your business’ needs
- The software can be expensive depending on your business’s level
- It is a bit slow at times
- It has a limited advanced charting functionality
Photo credit: Lumen5
Buzzsumo acknowledges video as the best performing content on social media platforms. Video posting drives 59% more engagement compared to all other types of posts. Therefore, digital marketers need to invest in video tools to help them create, publish and share video on social media platforms without any issue.
Lumen5 is one of the most reputable videos posting tools for creating professional videos for your channels in just a few minutes. Using the tool does not need any technical training or video editing skills. You will not even need a camera.
To start using this tool, you will need to choose a theme and edit it with the drag-and-drop builder. Once you finish, you can publish your video for your audience to view. The application has photos, music, visuals and a themes database, which digital marketers can draw from to take their video marketing game to a whole new level.
Lumen5 is a free application that you can use for as long as you want. However, other plans will require you to pay some premium amount every month. The pro plan goes for $49 every month, while the Business plan goes for $149 every month.
The good thing about this software is that it allows collaboration to invite your team members if you are using the team plan.
- The site is user friendly and allows marketers to brand and create videos easily
- Allows for easy transformation of articles and blog posts into video content
- Allows users to access millions of photos available at their fingerprints
- Easy to learn
- The audio options are not great
- Rendering may take time
Photo credit: PAT Research
Deciding which social analytic tool is best for your brand can be challenging. With a lot of riding on what clients are saying about your brand, you require high-quality data to make decisions. NetBase is an excellent tool for data quality and reporting abilities as it allows users to combine non-social client data such as surveys, ratings, focus groups and reviews.
The application offers visual dashboards that can be easily customized. The platform is accessible to anyone who may need it and not just to teams of data analysts. Digital marketers who want to use the tool can go through the tutorials to help them learn how to maximize the platform to reach their business goals with a quick and easy onboarding process.
NetBase has multiple language abilities to help digital marketers connect with their audience and understand them. The platform is also very effective in identifying sentence sentiment at the entity level.
- Easy to use with a great user interface
- Provides numerous ways of analyzing data
- The visual dashboards make insights easier to understand
- It helps decipher emojis, slang and alternative spelling quite well
- Sentiment analysis may slip up at times
Photo credit: SaaSworthy
Atomic Reach platform uses algorithmic data and AI to help digital marketers identify and act upon trending content. The tool gives publishers an Atomic score for measuring the quality of every article online. The atomic score is determined by the audience relevance, emotion and social engagement.
Although Atomic Reach can help with search engine optimization, its insights are more ROI driven and help identify what’s driving conversion. This tool provides seamless optimizations for your blog titles and even tone. The optimization can help you to improve your content and make it more audience-friendly.
Digital marketers use Atomic Reach to create effective content creation recipes that they can follow for more content marketing growth. The platform helps them understand whether their content is effective and engaging to their target audience. If the contents are not engaging enough, the tool will help them create more compelling content to drive conversions.
You can use Atomic Reach in several ways, including:
- Increasing your blog performance
- Optimizing your email copy
- Improving your social media post etc.
Atomic Reach AI tool has a lot of individual elements to help marketers improve their content. Instead of using the features all at once, they can start with selected tools and gradually incorporate them.
The tool can quantify high-quality content and shed light on the number of words you should use in an article. Moreover, it also guides marketers on the length of the paragraphs along with many other variables.
It also assesses the power of your titles and looks at audience matches. A digital marketer should be able to write to the level of sophistication for their audience. Therefore, this tool helps marketers write great content with emotion and sophistication.
- Helpful in getting analytics and data about content before and after publishing
- It helps users improve their reach on their online materials
- Has excellent features including performance, recommendations and writing interface
- It does not have a headline analyzer
- The user interface is a bit confusing
Photo credit: Emarsys
Emarsys is a customer engagement software that uses artificial intelligence and predictive analyses to enable digital marketers to plan their data for future campaigns and predicting revenue. The tool also helps marketers understand the channels their customers prefer in delivering tailored messages and maximizing engagement.
Emarsys forecasts when clients are about to churn, have become inactive or want to make a purchase, enabling marketers to create hyper-personalized campaigns. The tool segments customers according to their past engagement and lets marketers know the right time to run campaigns, delivering one-on-one personalization.
Moreover, Ermacys also helps match the best content for every customer and recommends products for them.
- The tool can help reach maximum market chains
- Helps in keeping client data confidential
- Targets the required and interested audience for the business
- Encourages one on one engagement which helps to develop more trust with the business and its customers
- Relatively slow customer support team
- The platform is affected by poor internet connection when in use
- Has a lengthy contract and a high price tag
Incorporating artificial intelligence in digital marketing gives you an edge when drafting marketing strategies. Artificial intelligence is the new player of digital marketing in Singapore. It leads to increased productivity, profitability, and efficiency.
Brands will be able to make better decisions resulting in higher ROI. To be clear, Artificial Intelligence is not out to replace marketers and advertisers, but it helps them increase productivity and efficiency, leading to better profit margins for the brand. However, the professionals must adapt to the technology by staying on the trends shaping the digital marketing industry in Singapore and the world.
With that said, it is not easy learning and integrating AI and digital marketing and the related computer sciences. Contact us for professional digital marketing services in Singapore. Our support team is ready to issue a free and non-obligatory quote.