Affordable CRM Tools to Try for Business Success in 2024

Affordable CRM Tools to Try for Business Success

In 2024, the landscape of customer relationship management (CRM) tools continues to play a pivotal role in shaping successful business strategies. From enhancing customer interactions to streamlining sales processes, CRM tools are more than just databases – they are vital cogs in the machinery of modern business operations.

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What is a CRM Tool?

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CRM tools are advanced software solutions designed to centralize and manage customer data. They enhance communication, track sales, and improve customer satisfaction. In today’s business environment, a robust CRM tool is not just a luxury but a necessity for managing, nurturing, and retaining customers.

Why CRM Matters:

  • Detailed Analytics and Reporting: Understand customer behaviors and trends through insightful reports.
  • Improved Customer Segmentation: Personalize marketing strategies for different customer groups.
  • Tasks and Reminders Automation: Reduce manual errors and save time on routine tasks.
  • Enhanced Customer Support: Resolve issues promptly and efficiently.

Top CRM Tools for 2024


  • Target Audience: Primarily designed for creative, advertising, and digital marketing agencies. Semrush CRM stands out as a potent all-in-one tool.
  • 2024 Relevance: As digital marketing continues to evolve, tools like Semrush CRM that offer an integrated approach to client management and marketing analytics are becoming indispensable.

Key Features:

  1. Project to Profile Conversion: Unique to Semrush, this feature allows existing users to transform their projects into comprehensive customer profiles effortlessly.
  2. Secure File Storage: Ensuring data confidentiality, Semrush offers robust file storage solutions, instilling client confidence in data security.
  3. Client Data Accessibility: With a storage capacity of 50GB, clients can access their data conveniently, fostering transparency and trust.
  4. Project Management Capabilities: Task creation, assignment, and deadline setting functionalities streamline client relationship progression.
  5. Customizable Client Portals: These portals, which can be branded as per the agency’s requirements, centralize reports, communication, and tasks, offering a seamless client experience.

Unique Selling Points:

  • Integration with Semrush’s Marketing Suite: Leveraging Semrush’s extensive marketing analytics and SEO tools can offer unparalleled insights into client projects.
  • Efficiency for Digital Agencies: The CRM’s ability to integrate with Semrush’s broader suite makes it particularly beneficial for digital marketing and SEO agencies, providing a holistic view of marketing efforts and outcomes.


  • Target Audience: Salesforce’s versatile nature makes it fit for businesses of all sizes, but it is particularly beneficial for larger enterprises needing a comprehensive suite of features.

Key Features:

  1. Diverse App Ecosystem: Salesforce’s AppExchange hosts thousands of apps, allowing businesses to tailor the CRM to their unique requirements.
  2. Leading AI Capabilities: Einstein, Salesforce’s AI assistant, offers predictive analytics and intelligent automation, enabling businesses to stay ahead with data-driven insights.
  3. Comprehensive Business Platform: Beyond CRM, Salesforce includes modules for sales, marketing, service, and commerce, providing a holistic business management solution.

Unique Selling Points:

  • Customization and Scalability: Salesforce can be intricately customized, catering to specific business needs and scaling as a company grows.
  • AI-Driven Efficiency: Einstein’s AI capabilities not only automate routine tasks but also provide insights for strategic decision-making.

  • Target Audience: is designed for teams valuing collaboration and customization across various business functions, including sales, marketing, and project management.
  • 2024 Relevance: As businesses seek more integrated and visually oriented tools for managing customer relationships and internal workflows,’s innovative approach aligns well with these emerging trends.

Core Features:

  1. Interactive Visual Boards: These dynamic boards offer a user-friendly method for monitoring leads, transactions, and client interactions, proving particularly advantageous for those who prefer visual aids.
  2. Adaptable Templates: An extensive selection of modifiable templates can be customized to meet specific operational needs and procedures, enhancing the adaptability of your workflow.
  3. Sophisticated Task Automation: This feature streamlines repetitive or demanding tasks, thereby liberating the team to concentrate on more high-level, strategic work.
  4. Seamless Integration Capabilities: Ensures effortless connectivity with prevalent tools such as Slack, Zoom, and Google Workspace, facilitating smooth communication both within the team and interdepartmentally.
  5. Instantaneous Reporting and Analytics: Empowers prompt, informed decision-making and continuous tracking of team efficiency through real-time data analysis and reporting.

Unique Selling Points:

  • User-Friendly Design: The platform’s design is both visually appealing and functional, enhancing user experience and productivity.
  • Adaptability: Highly adaptable to various business needs, is versatile for different team sizes and types.


  • Target Audience: HubSpot is particularly suitable for small to mid-sized businesses (SMBs) looking for an easy-to-use, all-in-one CRM solution.
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Principal Characteristics:

  1. Emphasis on Inbound Strategies: HubSpot is renowned for its expertise in inbound marketing techniques, designed to captivate, connect, and satisfy customers through engaging and meaningful content.
  2. Unified Management Interface: Features a consolidated dashboard that simplifies the oversight of marketing, sales, and customer support operations, thereby enhancing workflow efficiency and communication.
  3. No-Cost CRM Solution: Provides a comprehensive, cost-free CRM option, rendering it a particularly appealing solution for emerging businesses and small-scale enterprises.
  4. Growth Adaptability: HubSpot is equipped to evolve with your business, offering upgraded plans that unlock access to a broader spectrum of sophisticated tools and features.

Unique Selling Points:

  • Simplicity and User-Friendliness: HubSpot is known for its ease of use, requiring minimal training to get started.
  • Integration Capabilities: Despite its simplicity, HubSpot offers extensive integration options with other business tools, enhancing its functionality.

Zoho CRM

  • Target Audience: Zoho CRM is an excellent fit for small to medium-sized businesses (SMBs) that require a comprehensive and cost- effective CRM solution with seamless integration capabilities.
  • 2024 Relevance: In an era where businesses seek intelligent and integrated solutions, Zoho CRM’s AI capabilities and comprehensive suite integration make it a formidable choice for SMBs.

Primary Attributes:

  1. Zia, the AI Guide: Equipped with capabilities such as predictive analytics, intelligent lead evaluation, and advanced natural language processing, Zia enhances the productivity of sales units.
  2. Automated Sales Blueprinting: This function streamlines sales activities and ensures uniformity in practices across the entire sales journey.
  3. Harmonization with Zoho One: Offers flawless integration with the Zoho One suite, facilitating efficient workflow management and data exchange among diverse business tools.
  4. Adaptability in Functionality: Provides a wide range of customization options, allowing businesses to tailor features according to their specific requirements.

Unique Selling Points:

  • AI-Powered Efficiency: Zia, the AI assistant, provides intelligent insights and automation, making sales processes more efficient.
  • Extensive Integration Capabilities: The CRM’s ability to integrate smoothly with other Zoho tools offers a unified solution for various business operations.


  • Target Audience: Bitrix24 is particularly useful for businesses seeking a unified platform for managing sales, customer support, marketing, and internal collaboration.
  • 2024 Relevance: As businesses increasingly move towards integrated business management solutions, Bitrix24’s all-in-one platform aligns well with the needs of modern enterprises, especially those prioritizing internal collaboration and seamless workflow management.

Key Features:

  1. Unified Platform: Offers a blend of CRM, communication tools, and project management in just one platform.
  2. Social Intranet Feature: Facilitates effortless team communication and collaboration.
  3. Sales Funnel Management: Robust tools for tracking leads, deals, and customer interactions.
  4. Marketing Automation: Streamlines marketing efforts with automation capabilities.
  5. Telephony Integration: Enables direct communication with clients through the CRM platform.

Unique Selling Points:

  • All-in-One Solution: Its comprehensive suite of features makes it an attractive option for businesses looking to manage various aspects of their operations under one roof.
  • Collaboration and Communication: The emphasis on internal collaboration and communication tools sets Bitrix24 apart from conventional CRMs.

Capsule CRM

  • Target Audience: Capsule CRM is tailored for small to medium-sized businesses (SMBs) focusing on efficient sales pipeline management and looking for a CRM that is both user-friendly and powerful.
  • 2024 Relevance: In a market where businesses are seeking straightforward, no-frills CRM solutions that deliver core functionalities without overwhelming users, Capsule CRM’s approach is particularly relevant.

Distinctive Characteristics:

  1. Tailored Sales Pipeline: Facilitates the creation of a personalized sales pipeline, reflecting the unique sales methodology of each business.
  2. Efficient Task Coordination System: Incorporates tools for generating, allocating, and monitoring tasks linked to contacts, agreements, and ventures.
  3. Comprehensive Contact Records: Keeps an exhaustive log of all interactions, correspondence, memos, and tasks associated with a contact.
  4. Compatibility with Essential Business Applications: Ensures smooth integration with key applications like Google Workspace, MailChimp, and QuickBooks.
  5. Mobile Application Access: Provides the ability to manage CRM data and oversee the sales pipeline remotely through a mobile application.

Unique Selling Points:

  • Simplicity and Ease of Use: Known for its intuitive interface, making it accessible even to CRM novices.
  • Focus on Essential Features: Capsule CRM strikes a balance between essential CRM functionalities and maintaining a clutter-free user experience.


  • Target Audience: Freshsales is ideal for businesses seeking an AI-powered CRM with an intuitive interface, looking to streamline sales processes and improve customer interactions.
  • 2024 Relevance: As businesses increasingly lean towards AI to gain a competitive edge, Freshsales’ integration of AI into its CRM functionalities positions it as a forward-thinking choice for businesses focusing on efficiency and data-driven strategies.
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Highlight Features:

  1. Intelligent Lead Evaluation: Utilizes AI technology to rank leads based on potential, aiding in focusing on leads most likely to convert.
  2. All-Encompassing Customer Insights: Delivers an in-depth perspective of all customer engagements, thereby improving comprehension and the quality of service.
  3. Unified Communication System: Facilitates immediate interaction with prospects and clients via integrated phone and email functionalities within the CRM system.
  4. Efficient Lead Management: Enhances the efficiency of follow-up procedures and lead cultivation strategies.
  5. Tailor-Made Reporting Tools: Provides the ability to customize reports and dashboards, shedding light on sales efficacy and team dynamics.

Unique Selling Points:

  • AI-Driven Insights: Freshsales leverages AI to offer valuable insights and automate routine tasks, enhancing sales productivity.
  • User-Friendly Interface: The platform is known for its straightforward, clean interface, making it easily navigable.


  • Target Audience: Streak is uniquely designed for Gmail users, particularly those in small to medium-sized businesses (SMBs) looking for a CRM solution that integrates seamlessly into their existing email platform.
  • 2024 Relevance: As businesses seek CRM solutions that blend seamlessly into their daily workflows and tools, Streak’s unique positioning within Gmail makes it a compelling choice, particularly for Google-centric organizations.

Main Attributes:

  1. Seamless Gmail Compatibility: Merges directly with Gmail, enabling users to oversee CRM responsibilities straight from their email interface.
  2. Email Observation Capabilities: Delivers instant alerts upon email openings, providing a gauge of the recipient’s interest and interaction.
  3. Versatile Pipeline Oversight: Offers modifiable pipelines for effectively handling various business operations including sales, customer support, and recruitment.
  4. Teamwork Enhancement Features: Supports collaborative efforts directly within Gmail, allowing for the sharing of contacts and pipelines and the distribution of tasks among team members.
  5. Effortless Data Movement: Simplifies the process of moving data to and from spreadsheets and the CRM platform, enhancing data management efficiency.

Unique Selling Points:

  • Convenience: By integrating directly into Gmail, Streak offers unparalleled convenience for users who rely heavily on Google’s email service.
  • Flexibility: Offers multiple pipeline templates, catering to various business needs beyond just sales and marketing.


  • Target Audience: ClickUp is suited for businesses and teams that require a combined CRM and project management solution. Its versatile platform makes it ideal for a range of industries and company sizes.
  • 2024 Relevance: In a business environment where integration and multi-functionality are key, ClickUp’s combined approach to CRM and project management positions it as a particularly relevant tool for businesses seeking to streamline their operations.

Principal Components:

  1. Integrated CRM System: Seamlessly integrates CRM features into a project management environment, promoting coherent and streamlined management of workflows.
  2. Flexible Display Options: Provides diverse layout choices such as List, Board, and Calendar views, accommodating various preferences in task and deal management.
  3. Streamlining and Time-Logging Tools: Equipped with functionalities for automating routine activities and monitoring time allocation on projects.
  4. Cooperative Tools: Supports efficient team collaboration with features like simultaneous editing, discussion threads, and messaging capabilities.
  5. Compatibility with External Applications: Offers connectivity with numerous well-known business applications, broadening the functional scope of the platform.

Unique Selling Points:

  • Versatility: ClickUp’s ability to adapt to a wide range of business needs makes it a versatile tool for CRM and project management.
  • All-in-One Solution: Provides a comprehensive solution that integrates CRM with project management, reducing the need for multiple tools.

Choosing the Right CRM

Selecting the right CRM tool depends on your business size, industry, and specific needs. Ensure the CRM you choose aligns with your business goals, integrates seamlessly with your existing tools, and is scalable to grow with your business.

In 2024, CRM tools are more than just organizational tools; they are integral to understanding and serving your customers effectively. Investing in a CRM tool is not just about managing customer data; it’s about enhancing every aspect of the customer journey and driving your business toward greater heights of success.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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