The demand for affiliate marketing is booming and has become the primary marketing strategy for most companies across the globe. Digital marketers in Singapore are focusing more on profitability due to its continuous reliability. The performance driven platforms that drive the industry gives marketers increased return on investment (ROI) that cannot be achieved through other forms of marketing.
According to a recent report, e-commerce firms revealed that 12-20% of their revenue comes from affiliate marketers. The polled entrepreneurs also stated that affiliate marketers offer more results than ATL advertising.
Here are three affiliate marketing trends that will become more prominent in 2017.
Importance of Cross-Device Tracking
The increase in the number of people who use mobile platforms to transact and place orders has increased tremendously, and the numbers are not expected to slow down any time soon. Retailers in Singapore are now offering high commissions to marketers to promote their mobile applications. Based on these facts, it is important for Singapore digital marketers to come up with cross-device tracking systems. At the moment, only a handful of online businesses have enabled mobile app sales attribution, but this is expected to change in the coming months.
Use of Quality Content
This year, the importance of using quality content will become more prominent and important to professionals in the affiliate marketing realm. Needless to say, quality content results in more credibility, better SEO, and highlights the products and services offered by a company in a more professional and modern way.
Influencer marketing will Record an Uptick
The current market surveys and reports show that influencer marketing will mark an uptick. In spite of the fact that discount and promo codes will be the core revenue streams for most merchant affiliate programs, healthy relationships between retailers and content developers will help companies to diversify their income streams.
Finally, affiliate companies will embrace the famous “Refer-A-Friend” programs to benefit more from their large clientele base and lower the total cost per sale. Social media connections and shareable referral links will make this affiliate marketing model more fruitful and lucrative than the traditional marketing methods.