Affiliate marketing is becoming popular in Singapore as evident from the number of companies in different industries that hire affiliates to sell their products and services for a commission. This form of marketing leads to more sales and loyal customers than most of the traditional marketing strategies.
Before we look at how to achieve success in affiliate marketing in Singapore, here are some statistics to give you a clearer perspective about it.
- 81% of brands from across the globe use affiliate marketing
- Affiliate marketing accounts for 7.5% of total digital spending among retailers
- 38% of digital marketers consider affiliate marketing one the most reliable and effective customer acquisition methods
- On average, affiliate marketing helps businesses increase customer base by 45.7%
Affiliate marketing is one of the greatest marketing tips to earn online today. Basically, it involves finding a product that you like, funneling traffic to the website ad, and earn a sizable percentage of the sale.
How to Increase Your Affiliate Marketing Efforts
First and foremost, remember to always build a list if you are doing affiliate marketing. This is the most important thing and so if you haven’t started a list already, then you really must do so. It is the only way to build long-term profits with security in this industry. Here are some killer affiliate marketing tactics:
Focus on Increasing your Traffic
Increasing traffic to your website is one of the most critical aspects of a successful affiliate marketing campaign. If potential customers are not visiting your site, your affiliate marketing will not yield the expected results. Placing affiliate links at different locations on your website such as banners and widgets will not help you increase traffic.
One of the best ways of achieving this goal is by diversifying your traffic sources. One mistake that most marketers make is relying on SEO only for their traffic. Use paid ads, email campaigns, and social media platforms that are popular in Singapore such as Facebook, Instagram, and Twitter to get real traffic.
Understand your Products
Research to get a clear understanding of the product features, specifications, and capabilities before starting your affiliate campaign. The most successful affiliate marketers in Singapore limit themselves to products that are reputable and relevant to the target customers.
Ideally, the best products to promote are those that solve a problem for your target market. Do not make the naïve mistake of trying to sell a multitude of products/services to your audience to earn more commissions. Make sure that the product/service delivers what it promises in the pitch to avoid compromising your relationship with the customers.
Concisely, get as much information about the products or service then create compelling content. The content should describe the product/service to the customers. Make sure that you highlight the unique selling points so that your review and description stands out from the crowd.
Knowing everything about the product will not only make you feel confident when talking about it to a potential customer, but also enable you to respond to questions and queries from customers who are not sure if they should go ahead and purchase the products or seek the service.
Don’t Focus on Just One Product
The beauty of affiliate marketing is that you can promote more than one product to get commissions from different companies. This kind of diversification will ensure that you always have a stream of income if an unprecedented change in market trends occurs.
For example, if the merchant decides to increase the price of the products or the quality deteriorates, your business will not take a huge blow, as you will still have other products that are doing well in the market. In addition, a common mistake that marketers make is believing that they can only use Google AdSense and Amazon to monetize the websites. There are hundreds of affiliate programs in every niche that you can leverage to become a professional affiliate marketer in Singapore.
Include Call to Action in your Posts
Call to Actions informs potential customers who come across your product/service review to take the desired action. Make sure that every post that you publish on your website or social media platforms has a strong CTA. The CTA should tell the prospects what they need to do. The content in the post should give prospects reasons why it is essential for them to take the desired action.
Carry out A/B tests to identify the ideal CTA for your affiliate marketing campaign.
Reveal your Affiliate Relationships
A decade ago, affiliates were afraid to disclose to potential clients that they will get a commission if they purchase the product via their affiliate link. Nowadays, informing prospects that come to your website that you are using affiliate links can help you earn their trust and confidence. Disclosing such information will help paint a positive image of your brand and chances are that the clients will buy the product through your link.
Concisely, the full disclosure shows the customer that you are confident that the products you are promoting are of high quality and will deliver the expected results. Make sure that the affiliate disclosure is evident on both mobile and desktop versions of your website
Understand your Audience Needs
The first thing that you need to note is that affiliate marketing is all about providing credible solutions to the readers. Before you start promoting a product, carry out extensive research to know your audience needs and preferences. Knowing precisely what your audience is looking for and their expectations from a particular product will give you a higher cutting edge in the competitive affiliate marketing sphere.
The research results will help you select the right products to promote and also fine-tune your website content. Do not try to force your visitors to purchase products just because you are an affiliate marketer with the company.
Your primary goal should be to build a relationship with the potential customers first before attempting to promote the product/service and affiliate links to them. Value your audience over profits if you want to become a successful affiliate marketer in Singapore.
Focus On Your Niche
Earlier on, we discussed the importance of not relying on one product. This does not mean that you should try to market different products from different industries. That never works. Creating multiple websites in different niches to earn more commissions quickly is a remedy for failure. It is not possible to stay laser-focused on the main objectives and remain consistent if you are trying to capitalize on multiple niches at the same time.
Try to focus on your niche and narrow down on two or three products that are in line with your customers’ needs and preferences. One website that focuses solely on one niche will give you a better chance to succeed as an affiliate in Singapore and becoming recognized as an authority in that particular niche.
Use Video to Increase Conversions
Over the past couple of years, video has really taken the Internet by storm and whether you like it or not, in order to keep with the times and produce maximum profits, it has got to be an integral part of your marketing. The good news is it’s not as hard as you may think and is quite cheap. The important thing is to have your video follow onto the affiliate program that you’re promoting after it has finished playing.
Use A Link Cloaking Service
Nowadays, particularly in the Internet Marketing niche, people are becoming more and more aware of affiliate links, and as a result, less commissions are being made. Therefore, it is a good idea to use a link cloaker service to protect your links. There are some free ones and paid ones out there, and so it is a good idea to do a Google search and find a suitable one.
Offer Bonuses For Buying
This is a great way to increase conversions. Just create a nice bonus to go with a product and then tell people when they buy to send their receipt to you in order for you to send them their bonus. This is open and up front and since it benefits both parties, it works really well.
The above actionable tips will help you become the most successful affiliate marketer in Singapore by ensuring that you channel your time and efforts to the right niche and products and services.
MediaOne offers one of the best affiliate marketing programmes in Singapore. If you refer clients to us you get 30% of the gross income within 30 days of collection. No need to sell! If you wish to set up a division or an agency to resell our services we offer you up to 60%. It is very good income because if you help with a $10,000 deal you can get $3,000 (not bad – pays rent!) and up to $6,000 (pays for 2 staff and more!). Why re-invent the wheel when you have the best robust, Award-Winning, ISO-Certified SEO in Singapore at your disposal. Call Tom at 6789 9852 for a friendly chat over coffee today.