Campaigns to promote social health, educate the general public, and occasionally even promote particular products or services are nothing new for corporations in the medical industry to operate.
Campaigns like these can take many different shapes, from initiatives including social media to announcements for public service, and they are frequently directed towards certain target audiences.
The goal of these campaigns, which are being run by medical corporations, is to increase awareness about significant health issues, promote healthy practises, and ultimately enhance the overall health of the general population.
In this piece, we’ll take a more in-depth look at several examples of advertisements run by medical companies and investigate the factors that contributed to their success.
These ads are likely to inspire and inform anyone who is engaged in health and wellness, whether you work in the medical field, are a patient, or are simply someone who is curious about these topics.
These Are 7 Killer Advertisements Campaign from Medical Companies
It can be difficult to run a medical company, but it’s a completely different animal to devise a marketing strategy that would be successful for a medical practise.
The topic of health is a touchy one, and a lot of people would prefer not discuss it. Because of this, the task of promoting health goods and services is made significantly more difficult than one may expect.
But, if done with subtlety and consideration, marketing initiatives have the potential to win over a large number of people and boost the reputation of the company.
Whether it is a single piece of content or an entire social media campaign, it has the potential to be exactly what a company requires in order to disrupt the status quo and get ahead of its rivals.
You may be able to persuade more people to do business with your company by following the advice provided in an article such as “15 Creative Ways to Increase Patient Volume at Your Medical Practice,” but you may also find it helpful to look at some of the most successful marketing and advertising campaigns that have been run in the healthcare sector.
These are some samples of some of the most intriguing and great healthcare marketing efforts that have been carried out to this day:
1. ‘Patient Stories’ by NewYork-Presbyterian Hospital
To begin, let’s look at a fantastic illustration of storytelling done the proper way. Patients at NewYork-Presbyterian Hospital were strongly urged to engage in a series of brief movies in which they discussed their experiences with the hospital.
They just sat in front of a camera and expressed their sincere gratitude to the hospital and their doctors; there were no spectacular cuts to hospital devices or doctors running around.
These heartwarming tales were used as the foundation of the hospital’s marketing approach, which resulted in significant success.
The ad demonstrated that doctors do not successfully rescue the lives of imaginary patients.
Instead, it focused on how having access to high-quality medical care influenced the lives of many different people, each of whom has their own unique narrative to share.
With these straightforward, documentary-style videos shot in black and white, the company was able to showcase its more human side while simultaneously promoting more people to make use of their medical services, creating a marketing masterpiece in the process.
2. ‘Thinly Veiled Metaphors’ by Roman
In contrast to the earlier illustration, which received universal acclaim for its straightforwardness and ability to evoke strong feelings, this one was able to win over the admiration and support of a great number of people thanks to its inventiveness and straightforward method of approaching the issue at hand.
Roman, a company that specialises in the treatment of erectile dysfunction (ED), developed a courageous film in which it mocks stereotypical images of this medical ailment. The video may be viewed here.
The video itself is a one-of-a-kind combination of comedic elements and factual information, with a strong focus on the experience as a whole, as opposed to the humiliating situations that it can lead to.
It makes it excruciatingly evident to recognise how the aforementioned “thinly veiled analogies” merely belittle the issue that a lot of men struggle with. In addition to accomplishing this objective, it also succeeds in persuading you to buy the product that they are selling. Outstanding work all around.
3. ‘We Dare You’ by UnitedHealthcare
The third spot on our list goes to UnitedHealthcare, which is responsible for one of the most memorable marketing efforts in recent history thanks to a simple call-to-action that they issued to their customers.
People were challenged by the “We Dare You” campaign to make one simple healthy change each month and record it on social networks in exchange for the opportunity to win various prizes.
Why did this particular campaign end up being such a huge success?
To begin, it elevated to a higher level the relationship that existed between the organisation and the people who followed it.
Participants in the campaign had the opportunity to contact with UnitedHealthcare on entirely different terms, while the firm was able to get a more in-depth look into the lives of its patients as a result of the campaign.
Second, the campaign was successful in building a very active community and increasing the number of people who follow it on social media. Individuals inspired one another to work towards better health by raising awareness of the importance of maintaining a regular exercise routine and consuming a diet that is nutritionally sound.
As a consequence of this, the business was successful in cultivating an online community that is full of individuals who are eager to improve their lives by taking better care of themselves. This is exactly what a medical company requires in order to be successful.
4. ‘Yes, Mamm’ by Carilion Clinic
The last example of creative healthcare marketing that we will discuss in this post comes from the Carilion Clinic in the Roanoke Valley of Virginia.
This particular corporation initiated a hashtag awareness campaign several years ago in an effort to educate people about breast cancer.
In spite of the fact that at first sight it could appear to be rather easy, it fundamentally altered people’s perspectives about breast cancer and brought attention to the significance of scheduling regular visits for breast cancer screenings.
While responding to tweets about breast cancer, the corporation used the hashtag in their responses. In addition, the campaign was initiated in the month of October, which is designated annually as Breast Cancer Awareness Month.
5. “Know Your Numbers” by Novartis
It is common knowledge that Novartis, a worldwide pharmaceutical corporation, is responsible for the production of a wide range of pharmaceuticals.
People were encouraged to monitor their cholesterol and blood pressure levels as part of the company’s “Know Your Numbers” promotion, which was named after the slogan.
The campaign consisted of a website that provided data and resources, as well as an effort to spread the word via various social media platforms.
The purpose of the campaign was to raise awareness among the general public on the significance of keeping a close eye on these essential health markers and to encourage individuals to take action if it were necessary to do so.
6. “I am MS” by Biogen
Multiple sclerosis is one of the neurological conditions that Biogen, a firm that specialises in the development of medicines for such conditions, studies (MS).
Their “I am MS” campaign aimed to increase awareness about the effects that multiple sclerosis (MS) has on patients and the families of MS sufferers.
During the course of the campaign, actual people dealing with multiple sclerosis shared their experiences publicly through various venues, including social media.
The mission of the campaign was to humanise multiple sclerosis (MS) and bring attention to the critical need for improved treatment options and increased support for people who are currently living with the condition.
7. “Get Yourself Tested” by MTV
MTV is not primarily a medical organisation; but, in 2009, in collaboration with the Kaiser Family Foundation and a number of other organisations, they launched a campaign titled “Get Yourself Tested.”
The purpose of the campaign was to raise awareness among young people about the importance of getting tested for sexually transmitted illnesses (STIs).
The campaign consisted of a series of public service announcements (PSAs), which included celebrities and other influential figures, as well as a website that provided access to various resources and information.
The campaign aimed to raise awareness of sexually transmitted infections (STIs) and inspire young people to take responsibility for their own sexual health while simultaneously reducing the associated stigma.
In the big picture, this marketing endeavour ended up being a smashing success.
Because of it, an increased number of people became active participants in the campaign to encourage women to undergo mammograms on an annual basis and became regular visitors to the website of the Carilion Clinic. It’s a situation in which everybody wins!
Types of Medical Healthcare Companies Campaign
Social Media Campaigns
Social media marketing has proven to be one of the most efficient methods that pharmaceutical and medical device businesses have used to launch campaigns.
Facebook, Twitter, and Instagram are examples of social media platforms that provide users with access to a sizable audience that can be accessed with the press of a button.
By way of illustration, the “Know Your Numbers” campaign that was run by Novartis urged individuals to monitor their blood pressure and cholesterol levels by utilising a website and a social media campaign.
The goal of the campaign was to educate individuals about the necessity of monitoring their key health indicators and taking action, if necessary. The campaign was successful in accomplishing this goal.
Social Media Ideas for Medical Companies’ Campaigns
Live Q&A Sessions:
Live Q&A sessions on social media can be a great way for medical companies to engage with their audiences and answer questions about specific health issues. For example, a cardiologist could host a live Q&A on Twitter to answer questions about heart health. This would allow followers to ask specific questions and receive immediate answers from a medical professional.
Health challenges are a popular trend on social media platforms, and medical companies can use this trend to their advantage. For example, a medical company could launch a 30-day healthy eating challenge on Instagram, encouraging followers to share their meals and healthy recipes using a specific hashtag. This could help promote healthy eating habits while also increasing engagement with the company’s social media account.
Infographics and Visual Content:
Infographics and other visual content are a great way to educate people about specific health issues in a visually appealing way.
For example, a medical company could create an infographic about the benefits of exercise, using bright colors and easy-to-understand graphics.
This type of content can be easily shared on social media platforms, helping to increase the company’s reach.
Partnering with celebrities who are passionate about health and wellness can be a powerful way to promote a specific health issue or product. For example, a medical company could partner with a celebrity who is known for their healthy lifestyle to promote a new line of vitamins or supplements. This could help increase brand recognition and reach a new audience.
Campaigns Conducted Face-to-Face
Medical companies have also begun conducting in-person campaigns in an effort to connect with patients in the environments in which they live, work, and spend their free time.
For instance, the American Cancer Society hosts an event every year called the “Great American Smokeout,” which is geared towards getting people to give up smoking.
The event will involve community-based events and awareness initiatives in public areas like schools, workplaces, and health clinics among other public settings. The event was a huge success, and it was able to convince a lot of individuals to give up smoking and improve their health as a whole.
Celebrity endorsements are yet another strategy that some pharmaceutical and medical device businesses have utilised.
Celebrities have the power to draw awareness to a particular health problem or product, and they also have the potential to assist in lowering the social stigma that is connected with certain disorders.
For instance, through his work with the Michael J. Fox Foundation, Michael J. Fox has contributed to the raising of awareness as well as finances for the research of Parkinson’s disease.
His activism has contributed to the reduction of the stigma that is connected with Parkinson’s disease and has assisted in making those who live with the condition feel less isolated.
The Bottom Line
There are a lot of compassionate people and forward-thinking businesses working in the healthcare sector, and their primary goal is to make the lifestyles of their patients and customers better.
Nonetheless, there may be obstacles in the way of conveying this message using the most common marketing platforms.
Not only does it demand a certain level of expertise, but it also requires marketing know-how, which is something that many companies just do not have.
Nonetheless, the examples that were presented earlier demonstrate that it is possible for a medical company to develop a marketing plan that is successful.
The ability of healthcare practitioners to engage with their existing patients and potential patients on a more personal basis is something that is helpful for all parties concerned, including the healthcare providers, the patients, and the prospective patients.