How to Advertise on Facebook And Make Money

how do i go about advertising on facebook in singapore

More than 2.2 billion individuals were on Advertise on Facebook as of September 2018. When we minus the countries that don’t use Facebook, that is nearly half of the world’s population.

So, it is evident why every business should have a Facebook account. Not only are your potential customers there, but Advertise on Facebook also has various tools to use like Facebook groups and Ads.

Here are some benefits of learning how you can market your business on Facebook:

However, if you don’t know what you want, your business can still lose money on Facebook marketing. Lucky enough, there are various strategies that you can utilise for your Facebook marketing to be successful. Here are some of them:

  1. Grow Your Audience

You get your social media audience from the internet. But how can you exploit the massive Facebook market?

You should begin with building your initial audience of your friends and family. Afterwards, add posts of various elements and learn the types of posts that engage them the best. Every user is unique. With this, there is no single remedy on how to market your enterprise on Facebook. You need some strategies to get to know more about your target customers.

You can use the tips below to know what you should post on your business page on Facebook.

How to Grow Your Audience on Facebook

After generating your initial audience and understanding their online habits, you can gear this even further.

Some ways you can accomplish this include:

  1. Engage with The Users

Engagement will not only help your business increase its audience, but it will also assist in making your page easily searchable both outside and within Facebook. The Facebook algorithm supports pages that generate more engagements.

Generating more interactions on your page is the best method to overcome this algorithm. You can achieve this by creating content that is user-centred rather than business-centred.

Strategies for Generating Engagement

Essential Note Concerning Engagement

Engagement is a crucial measurement. It is essential if you want to achieve a higher reach on Facebook and expand your audience. However, it is not directly related to the sales. There are several components to increase your sales: your audience, your website, and your ad. If you fail in one of these, you are limiting your marketing potential on Facebook.

The main caution is that you should not expect automatic purchases along with clicks. You can lose a lot of income if you think that way. Track your conversion rate using analytics to determine the effective ads.

  1. Boost Your Posts

Boosting posts comes with a little cost, but it generates income after attaining new clients. The primary advantage of promoted posts is their power to create more engagement, which is vital for lifting your Facebook marketing from the ground. Boosted posts are displayed to individuals in your target audience who are most likely to react to your parts.

While boosting posts is an excellent way to get your brand in front of your target audience, not every post needs to be boosted. If you are a local business owner, a Local Business Promotion Ad can be more effective. This is because boosted posts only appear to people in your target audience who are likely to engage and convert into a paying client.

Creating a boosted and takes only about two minutes, and its primary intention is to remind your audience that you still exist. You should learn how to use boosted ads on Facebook before starting the process because some posts cannot be boosted.

How Can You Boost Your Posts?

Most of the elements during the process of boosting posts are straightforward. However, some aspects should be expounded further so that you can learn how to market your business on Facebook effectively.

Here are some of them:

How Can You Create A Boosted Post?

  1. Use Local Business Promotion Ads

As mentioned above, this kind of ad is an excellent alternative to boosts posts for local businesses. It is meant for reaching as many individuals as possible in your target audience. You can create your ad directly from your Facebook page or your Ads Manager account.

After deciding how you can create your ad, you will select your targeting options. When you finish that, ensure that you create a useful and relevant ad that targets your local target audience.

  1. Use Various Forms of Facebook Ads

The best thing about Facebook ads is that they look like usual posts. The only distinction is that ads can reach a large audience and are targeted.

There are different Facebook ads that you can use to undertake various digital marketing needs for your business.

Here is a list of some of them:

They are arranged according to the sections where the ad appears on Facebook.

Sidebars and Sidebars for Mobile and Desktop Users

Mobile Users’ Newsfeeds

Right Sidebar for Desktop Consumers


The details included in a particular ad varies with the type of ad and where it is placed.

  1. Designing Your Ads

Now that you understand how Facebook Ads work, you can create your Facebook ad using the right ideas. But what are these ideas?

Selling without selling

You need to advertise your brand on Advertise on Facebook without seeming like you are selling. You should create your ads in a manner that sells your brand without pushing your audience to buy. Your posts should be able to increase engagement.

An excellent post should include a compelling offer that seems like it’s doing your target audience a favor. If they purchase your brand, then it is their decision and not yours. Make your audience feel the urge to buy from you.

People are more likely to buy from you if you give a compelling offer and provide them with a product or service that they need. You should also research the psychology of your target audience. After all, marketing is a matter of playing with human psychology.

  1. Track Your Ad

You will need to test different aspects of Facebook advertising until you determine the one that works best. A good ad is based on solid facts about your audience. The facts are established by analysing what works and what doesn’t. The various aspects that you can test include the value of your ad call to action, text, headline, image, relationship status, purchase behaviours, interests, gender, education level, country, and age. The other elements that you can test include your landing page, ad type, and ad location.

Think About Long Time Value, LTV

Before concluding the results from your tests, you must reflect on the LTV of your clients. The general idea of a healthy LTV is that you can spend $ 200 and only get $150 on the initial sale provided the LTV of the customer is more than $200.

Set Your Ad Objectives

Without goals, your Facebook advertising will not be beneficial. Setting your goals entails determining the number of products you want to sell annually, monthly, and daily. With this, you can be able to track your Facebook Ad campaigns effectively.


There is more that could be added about Facebook marketing strategies to use in Singapore, but we have discussed most of them in this post. If you need to learn how to market your business on Facebook, be sure to go through the whole article and try out as much as you can. When considering advertising, regular exercise enhances your proficiency.

Facebook has a set of advertising options that conform to any business and a thorough way to target the individuals you want to reach. If you want to get more customers, experiment the various advertising options to learn what generates you the best results!

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