More than 2.2 billion individuals were on Facebook as of September 2018. When we minus the countries that don’t use Facebook, that is nearly half of the world’s population.
So, it is evident why every business should have a Facebook account. Not only are your potential customers there, but Facebook also has various tools to use like Facebook groups and Ads.
Here are some benefits of learning how you can market your business on Facebook:
- It will assist you establish your business in the eyes of your potential customers because it is widely used.
- It increases your follower and customer base.
- You can promote your business using ads on Facebook to your target customers.
However, if you don’t know what you want, your business can still lose money on Facebook marketing. Lucky enough, there are various strategies that you can utilise for your Facebook marketing to be successful. Here are some of them:
Grow Your Audience
You get your social media audience from the internet. But how can you exploit the massive Facebook market?
You should begin with building your initial audience of your friends and family. Afterwards, add posts of various elements and learn the types of posts that engage them the best. Every user is unique. With this, there is no single remedy on how to market your enterprise on Facebook. You need some strategies to get to know more about your target customers.
You can use the tips below to know what you should post on your business page on Facebook.
- Look at your Facebook Insights – Every business page on Facebook gets Insights for free. It shows the number of people engaged with your content and how many it influenced.
- Respond to customer reactions – Learn what your followers are doing by reacting to their reviews on your brand. Don’t just inactively look at them; respond to their queries and ask them questions to understand their habits.
- Observe your competition – Look at what your competitors post and learn what engages them most.
How to Grow Your Audience on Facebook
After generating your initial audience and understanding their online habits, you can gear this even further.
Some ways you can accomplish this include:
- Create a striking and straightforward Facebook URL. The URL is your username on Facebook.
- Add a special promotion on your Facebook page to advise people to like it to acquire the deal.
- Influence the friends of your followers. You can achieve this by causing more reactions on your page. It is beneficial because the friends of your followers will see how you engage with your followers on their newsfeeds.
- Improve your business by showing its liabilities. Post about your employees doing their chores behind the scenes. This kind of posts usually generates excellent engagement. Also, tag your workers and urge them to share the post.
- Enhance your professional network to improve your page’s visibility. You can accomplish this by interacting with other influencers or businesses in your industry. You can also try cross-promotion – you link to other companies, and they link to you.
- Hold an Event. Create an exciting event on Facebook to entice your followers to share your posts with their friends. An event can be a product or service launch, or an informational occasion.
Engage with The Users
Engagement will not only help your business increase its audience, but it will also assist in making your page easily searchable both outside and within Facebook. The Facebook algorithm supports pages that generate more engagements.
Generating more interactions on your page is the best method to overcome this algorithm. You can achieve this by creating content that is user-centred rather than business-centred.
Strategies for Generating Engagement
- Create polls.
- Post quality content about your business and brand.
- Ask your followers questions that they intend to answer
- Share stories of real people.
- Post timely and relevant content on a regular basis.
- Advertise your brand.
- Look at the strategies used by your most significant competitors and improve your own to outrank them.
- Conduct interviews with prominent people in your niche and post the videos.
- Include silly controversies to create conversations.
- React to customer reviews regarding your brand.
Essential Note Concerning Engagement
Engagement is a crucial measurement. It is essential if you want to achieve a higher reach on Facebook and expand your audience. However, it is not directly related to the sales. There are several components to increase your sales: your audience, your website, and your ad. If you fail in one of these, you are limiting your marketing potential on Facebook.
The main caution is that you should not expect automatic purchases along with clicks. You can lose a lot of income if you think that way. Track your conversion rate using analytics to determine the effective ads.
Boost Your Posts
Boosting posts comes with a little cost, but it generates income after attaining new clients. The primary advantage of promoted posts is their power to create more engagement, which is vital for lifting your Facebook marketing from the ground. Boosted posts are displayed to individuals in your target audience who are most likely to react to your parts.
While boosting posts is an excellent way to get your brand in front of your target audience, not every post needs to be boosted. If you are a local business owner, a Local Business Promotion Ad can be more effective. This is because boosted posts only appear to people in your target audience who are likely to engage and convert into a paying client.
Creating a boosted ad takes only about two minutes, and its primary intention is to remind your audience that you still exist. You should learn how to use boosted ads on Facebook before starting the process because some posts cannot be boosted.
How Can You Boost Your Posts?
Most of the elements during the process of boosting posts are straightforward. However, some aspects should be expounded further so that you can learn how to market your business on Facebook effectively.
Here are some of them:
- Audience Network: You can choose to run your ad on other external sites that have partnered with Facebook. You can remove the option if you want.
- Choose Your Objective – This option is based on the type of media included in your post. There are various objectives and options for posts that connect to your website, video posts, and image posts. The objective is crucial since Facebook optimises the results of the ad and for the goal you select. So, no matter the chosen objective, Facebook displays the ad to the persons who are most likely to conform to that objective.
- Call to Action – This button is added to request users to perform a particular action. For example, if you have a subscribe button, users clicking on the button will be directed to a page that prompts them to subscribe.
- Budget – If you are not sure about this option, start small. You can always boost the same post in future.
How Can You Create A Boosted Post?
- Use the appropriate business branding (staff, logo, name, etc.)
- Use attractive images
- Include local names if your brand targets local consumers
- Add special offers to your boosted posts
- Utilise digital storytelling to tell your story in a better manner
Use Local Business Promotion Ads
As mentioned above, this kind of ad is an excellent alternative to boosts posts for local businesses. It is meant for reaching as many individuals as possible in your target audience. You can create your ad directly from your Facebook page or your Ads Manager account.
After deciding how you can create your ad, you will select your targeting options. When you finish that, ensure that you create a useful and relevant ad that targets your local target audience.
Use Various Forms of Facebook Ads
The best thing about Facebook ads is that they look like usual posts. The only distinction is that ads can reach a large audience and are targeted.
There are different Facebook ads that you can use to undertake various digital marketing needs for your business.
Here is a list of some of them:
They are arranged according to the sections where the ad appears on Facebook.
Sidebars and Sidebars for Mobile and Desktop Users
- Clicks to site: They allow you to link particular pages on your website.
- Offer claims: Directs users to your website utilising a special offer.
- Page likes: These adds encourage your potential customers to support or like your page
- Page Post Engagement: Assists you enhance your engagements on posts on your Facebook page.
- Website conversions: These ads direct your visitors to particular pages on your site with the intention of converting them into paying clients. Ensure that you add pixels to track conversions on your website before crafting this ad. You can create the pixels in the Facebook Ads Manager.
Mobile Users’ Newsfeeds
- App Installs: They allow you to grow the number of persons using your app on mobile devices.
- App Engagement: They encourage your audience to utilise your app more regularly.
Right Sidebar for Desktop Consumers
- Event Responses: These ads offer you more responses and exposure for your event.
- Premium Ads: These ads ensure that your posts are placed at the top of each section. They are meant for large enterprises with massive ad budgets.
- Video Views: These ads are aimed at increasing views for your videos. They only appear to users who are more likely to view your videos on Facebook.
The details included in a particular ad varies with the type of ad and where it is placed.
Designing Your Ads
Now that you understand how Facebook Ads work, you can create your Facebook ad using the right ideas. But what are these ideas?
Selling without selling
You need to advertise your brand on Facebook without seeming like you are selling. You should create your ads in a manner that sells your brand without pushing your audience to buy. Your posts should be able to increase engagement.
An excellent post should include a compelling offer that seems like it’s doing your target audience a favour. If they purchase your brand, then it is their decision and not yours. Make your audience feel the urge to buy from you.
People are more likely to buy from you if you give a compelling offer and provide them with a product or service that they need. You should also research the psychology of your target audience. After all, marketing is a matter of playing with human psychology.
Track Your Ad
You will need to test different aspects of Facebook advertising until you determine the one that works best. A good ad is based on solid facts about your audience. The facts are established by analysing what works and what doesn’t. The various aspects that you can test include the value of your ad call to action, text, headline, image, relationship status, purchase behaviours, interests, gender, education level, country, and age. The other elements that you can test include your landing page, ad type, and ad location.
Think About Long Time Value, LTV
Before concluding the results from your tests, you must reflect on the LTV of your clients. The general idea of a healthy LTV is that you can spend $ 200 and only get $150 on the initial sale provided the LTV of the customer is more than $200.
Set Your Ad Objectives
Without goals, your Facebook advertising will not be beneficial. Setting your goals entails determining the number of products you want to sell annually, monthly, and daily. With this, you can be able to track your Facebook Ad campaigns effectively.
There is more that could be added about Facebook marketing strategies to use in Singapore, but we have discussed most of them in this post. If you need to learn how to market your business on Facebook, be sure to go through the whole article and try out as much as you can. When considering advertising, regular exercise enhances your proficiency.
Facebook has a set of advertising options that conform to any business and a thorough way to target the individuals you want to reach. If you want to get more customers, experiment the various advertising options to learn what generates you the best results!