A Snip View of the Next Generation Marketing Dream Team

digital marketing dream team

The world today is changing fast and so does the business realm. As a digital marketer in Singapore, it is imperative that you stay abreast of these changes to continue deriving maximum profits from your campaigns. Luckily, there are plenty of tools that you can use for this purpose.

No matter how skilled or experienced a digital marketer is, it is not possible to do everything single-handedly. The next generation marketing team needs to comprise of people who have niche skills and believe in the culture of collaboration in business.

Do you have the right creative heads and platform specialists in your digital marketing team? Here is a snip view of what the future marketing team will look like.

Content Production and Strategy

The manner in which you connect people and how the target audience interacts with your content will continue to change in the coming years. With the increased use of social networks as marketing platforms, the amount of content that that is shared will be colossal. Reports indicate that 2.5 million pieces of content are shared by active Facebook users every minute.

Brands need to come up with a unique strategy that will ensure that their content stands out from the crowd. While it may be simple to come up with content, knowing where and how to use it is an entirely different thing. The marketing team of the future needs to know the reasons why they are creating particular content, who the target audience it, and how it will influence or help the organization to get to the next level of success.

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Cohesive content strategy, as well as a robust content production plan, will help companies to expand their clientele base and achieve success through reduction of operating costs, increase in revenue, and more engaged, and happier customers.

As technology advances, future content will shift towards platforms such as voice-based search, Al, bots, and video content. These platforms will give content strategists new opportunities of reaching out to the target audience.

Social Media

Social media allows Singapore digital marketers to interact and influence customers. The very nature of social media networks gives brands a chance to connect with customers more conveniently. Recent reports indicate that content consumption across all the three most popular social platforms has drastically increased over the last two years: Twitter 25%, Facebook 57%, and LinkedIn 21%.

New platforms such as Whatsapp and Snapchat allow consumers to share content in the form of text and video amongst themselves. Fully embracing social media can help businesses:

  • Generate more revenue
  • Increase reputation and trust
  • Reduce marketing budget by up to 60%
  • Establish steady streams of new customers

AI and VR Expertise

Even though VR and AI are still at their infancy stage, investment on VR is expected to exceed $50 billion by 2021. Already, AI predictive analytics and VR immersive technology have proven to be effective in improving customer experience. A good example of a company that has embraced this technology is TOMS. It uses a virtual reality chair that helps convey the company’s message.

Mobile Marketing

Many organizations have embraced the mobile first approach in all their digital communication strategies. One of the highlights of this approach is that it helps a brand to know the needs of their customers and address them amicably as many consumer now transition seamlessly from one mobile device to another without thought.

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Also, it improves customer experience by facilitating personalization. Marketing executives are of the idea that mobile channels will be responsible for 70% of customer engagement compared to 49% social networks and 55% email marketing.

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Conclusion

Your marketing team needs to be adaptable, cohesive, and comprise of experts with cross-functional skills that harness the ability to humanize the customer experience and the power of technology to thrive in the current dynamic and tricky digital landscape.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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