A Guide To LinkedIn Marketing

A Guide To LinkedIn Marketing

Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing compelling posts that people will want to read.

When it comes to social media, many people have blogs in particular.

If you want to increase website traffic and grow your blog with more engagement, you’ve come to the right place.

This article will teach you exactly how to do that through LinkedIn marketing.

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The Basics Of LinkedIn Marketing

As the name suggests, LinkedIn is a social media network designed for professionals. It was initially launched in 2000 and has become one of the biggest social media platforms globally.

As of 2022, more than 830 million people use LinkedIn every month.

Even if you’re not a professional, you can still use LinkedIn. It’s a great resource for anyone who wants to learn more about business or wants to network with professionals.

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With so many people using the platform and producing so much content, it’s a great opportunity to reach a large audience. As a social media marketer, you might wonder how to get the most out of LinkedIn.

Let’s take a quick look at the basics of LinkedIn marketing.

Target Larger Audiences

One of the things that make LinkedIn such a useful resource is the reach that it can give you. If you want your content to go viral, you need to aim for a larger audience.

Fortunately, there are numerous tools on LinkedIn that can help you target larger groups of people. For example, you can use the InMail Marketing tool to send personalized emails to members of your LinkedIn group.

The tool allows you to choose the type of content you want to send (e.g., an event invitation or a regular newsletter), and it will build a list of targeted people based on your selected criteria (e.g., job title, company, or location).

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LinkedIn provides you with a tool called Answer Sheets. It’s a great opportunity to answer common questions through a survey.

With Answer Sheets, you can create a detailed survey tailored to your audience’s interests. You can then run the survey and gather data from your respondents.

Answer Sheets are a great way to research your target audience’s interests and better understand what they want.

Be Selective With Your Quotes

Another thing that makes LinkedIn such an effective platform for marketing is its ability to retain users. According to HubSpot Blogs research, LinkedIn users are more engaged with content that comes from authoritative sources.

This makes sense because people generally trust recommendations from people they know or respect. So if you want your content to be more engaging, be selective with your quotes.

When selecting a quote, make sure that the person who said it was an authoritative figure and that they have a significant impact on the industry.

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Position Yourself As An Expert

Lastly, let’s discuss the importance of positioning yourself as an expert. Even though LinkedIn is a professional network, you still need to position yourself as an expert in your industry.

A great way to do this is by consistently posting quality content. In addition to that, make sure that you build your expertise through speaking at events, giving interviews, and establishing yourself as a thought leader in your industry. Y

ou can also build your reputation by being active in the industry on social media platforms like LinkedIn and YouTube.

As with any social media platform, the more you participate, the more you’ll grow as a contributor. This is especially important on LinkedIn because anyone can see your profile.

So, if you want to position yourself as an expert, ensure that you demonstrate your expertise through every post on LinkedIn.

The Power Of Brand Awareness

You need to develop brand awareness to stand out among your competition and make your blog or website the go-to source for your industry. The better you do this, the greater your chance of becoming known as an authoritative voice in your industry.

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You can further enhance your brand’s awareness by using tools and strategies already proven to work. Some of these tactics include providing valuable content to your audience, being open about your opinions, and participating in online communities.

Doing any of these things will help your brand to become more well-known and respected within your industry.

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In addition, having a strong brand will greatly expand your reach because people will be more likely to connect with you based on your reputation alone.

This is why it’s so important to establish and strengthen your brand on LinkedIn.

Get Inspired

As a marketer, you’ll always have new ideas and ways to improve your strategy.

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That’s why getting inspired by what works well for other businesses in your industry is important. Researching to identify the methods that have proven to be most effective is a great way to ensure that your strategy stays fresh.

Of course, you should always analyze the results of your strategy and make proper adjustments as needed.

With that being said, getting inspired by what is working in other industries is a great way to identify new ways to engage with your target audience and boost your overall marketing strategy.

Now that you’re equipped with the basics of LinkedIn marketing, you can begin strategizing the best way to use this popular network to grow your blog or website.

Create a strategy for each platform (e.g., social media and web content) to maximize your reach to your target audience.

To get the most out of your efforts, monitor your strategy using analytics such as HubSpot’s Free Toolkit for Marketers. This way, you’ll know if your efforts are paying off and if you need to change your strategy. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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