Singapore website digital marketing experts have been debating about bounce rates for the longest time now. Unfortunately, they have not reached a consensus on how to effectively minimise bounce rate. However, after much research, we have found actionable tips that you can use to minimise the bounce rate on your website and maximise conversions.
In this article, we will look at the actionable tips of minimising bounce rates to maximise conversions of your Singapore website.
What is Bounce Rate?
Bounce rate is a metric measured as the percentage of users who land on a page and leave without visiting another page. A high bounce rate indicates that you were not able to convince visitors to star and act on a CTA to visit another page or make a purchase.
A visitor can bounce from your website by clicking on an embedded link, typing a new URL, closing the open tab or window, or the session has timed out. Here is a general rule of thumb to help you figure out the acceptable bounce rate:
- Over 80% is bad
- Between 70 and 80% is poor
- Between 50 and 70% is average
- Between 30 and 50% is excellent
However, some websites report a bounce rate of 20% and below, which shows that there could be a tracking error. This could be due to incorrect implementation of events tracking, third-party add-ons such as live chat plugins, and duplicate analytics code.
How to Minimise Bounce Rate
In this section, we will walk you through the various ways that you can minimise bounce rate and improve engagement and conversion rates:
Improve the User Experience
Bounce rates come as a result of unsatisfied customers. Unfortunately, a small thing could irk your customer and you could lose them for life. Good user experience is when the visitor finds the website not only easy to use but also engaging.
To improve the user experience, ensure that you create a website that is accessible and easy to use by each one of your target audience. This calls for you to observe user behaviour and what sways their decisions to minimise bounce rate.
Optimise the Placement of Your CTAs
It only takes a couple of seconds for a user to make up their mind whether they like a website or not. In most cases, a simple glance at the visible section of the website without scrolling will differ from one device to the other.
Ideally, the section should describe what your website is offering in the least amount of words possible and a visible call to action. You ought to make the CTA clear and honest. Most brands mislead the visitors and this creates a poor user experience leading to poor engagement and low conversions.
Improve Website Loading Speed
To reduce bounce rate, you should optimise your website to load as quickly as possible. With most traffic today being from mobile devices, the ideal loading speed should be 3.3 seconds or less. You do not want to have long periods where the users are staring at a blank page.
Fortunately, there are various tools that you can use to optimise the loading speed of every page. Statistics show that with every second of delay, you lose approximately 7% of sales, a 16% decrease in customer satisfaction and 11% fewer page views.
Here are several ways that you can optimise your page loading speed:
- Optimise your images
- Always use a content delivery network (CDN)
- Add better website caching
- Switch to a faster website hosting provider
This is a guaranteed way of minimising bounce rate and reducing Singapore website digital marketing costs.
A/B Testing and Using Targeted Landing Pages
The only way of knowing whether the CTAs, headlines and other design elements are working is by doing A/B testing. You should use different content strategies for every page and by running A/B split tests to see how they perform.
Moreover, you could also target different audiences, keywords, regions, and create numerous landing pages. If you have users from all over the world, ensure to optimise the website to detect the user’s location and show them the localised landing page.
This will include optimising the pages to show the content in the user’s local language, cultural background, and currency. You will then be in a position to improve user experience.
Videos have become one of the best ways of engaging and grabbing the attention of the user. They have even surpassed images and text. With that said, how can you best incorporate videos in your website to maximise conversions and minimise bounce rate?
Here is how to go about it:
- Using a full-screen video as your website background
- Place the video next to a CTA
You can use different forms of persuasion tools such as music, narration, animations, colours and more. You could use a Singapore website digital marketing expert to create an effective video presentation.
However, there is a catch to this strategy. Ensure that the video and the persuasion tools are not heavy such that they increase the page loading time, which will lead to poor user experience.
Use High-Quality Images
As with video, images can also help in capturing the user’s attention and reduce bounce rate. A few years ago, it was the norm to use minimalistic layouts with a white background. However, this has changed and there is an increase in the use of high-quality images on the landing pages.
You can find several websites that provide royalty-free images. You can use the images as parallax backgrounds, inline images next to your CTAs, background slides, as well as full-screen backgrounds. However, ensure that they are light to avoid increasing the time it takes for your website to load.
Have a Consistent Content Strategy
Some digital marketing experts advocate for experimenting with different content strategies. However, a consistent strategy will always work best but you need to carry out A/B testing to get the ideal strategy for your website.
Better yet, a content plan can help you use different content strategies at the same time. This should only be used if you have something that will engage the users and minimise bounce rate.
Show Your Credibility
Visitors will leave your site if they establish that you are not a credible source of information. Customers today carefully examine an offer before deciding on whether to make a purchase or not. After the initial assessment of your service or product, the user will look around the page to assess the credibility of your content.
You can show credibility by:
- Displaying user reviews, endorsements, partners, awards, quality scores, certifications, and industry affiliations
- Making your website secure and displaying safety seals
This will go towards building trust and it will get the users comfortable in entering their personal information and credit card details for purchase. Moreover, ensure to invest in link building as a way to increase your website authority.
We hope that you have found several ways you can use to minimise bounce rate and maximise conversions for your Singapore website. However, optimising your website to reduce bounce rate is a never-ending process.
Moreover, assessing the changing demographics of your end-user should be central to your Singapore website digital marketing campaign. Contact us for professional digital marketing and website design services in Singapore today.