Designing or redesigning a website can be pretty exciting. This is often the first impression people have of your business. Unfortunately, when it comes to creating the perfect website design, Singapore businesses get caught up in all of the wrong things.
They focus mostly on the colour scheme, the placement of their logo, and the images. Are these things important? Of course, they are, but they should not be your main priority. Instead, you should place your attention on user experience.
What type of experience do your visitors have? How easy is your website to use and navigate? Is it fully optimised? Let’s talk about a few tips for ensuring that your web design is ideal.
In most cases, your visitors are not judging your website based on how innovative it is, they are likely there so that they can complete a specific action. This means that they want to visit a website that is fully functional. In other words, your design needs to be as simple as possible.
So make sure that you are not using too many colours. In fact, it’s best not to use more than five different colours in your design scheme. All of your typefaces need to be legible. And just as is the case with colours, you shouldn’t use too many. It’s suggested that you use no more than three typefaces. When it comes to graphics, you should only use them if they actually help the user complete certain tasks. Anything else is extra.
When arranging your website, you need to create a hierarchy so that your visitors are naturally attracted to the most important elements. When you’re optimising for usability, your priority should be to help visitors create a desired action–preferably in a way that is enjoyable. In order to create a definite structure, adjust the colours, sizes, and position of certain elements on your page.
The navigation of your website should be intuitive. This makes it easier for people to find what they’re looking for. People shouldn’t have to think for too long about what step they should take next.
In order to ensure this, your navigation needs to be positioned at the top of the page. Use breadcrumbs on each page so that your visitors are fully aware of their navigation trail. Make sure that your site features a search box at the top so that your visitors can search by keywords. Avoid including too many navigation options–with a maximum of three levels. Include links in your content and ensure that it’s clear where these links lead.
Not only should your navigation be simple, but it should also be consistent. All of your colour schemes, backgrounds, typefaces, and writing tones should be consistent as these factors will have an impact on UX and usability. This isn’t to say that each page should feature the same layout but that your visitors should understand what kind of information they should expect on each page.
One of the keys to providing a great user experience is to ensure that your site can be accessed on every device, operating system, and browser. Your web structure needs to be flexible and responsive. Your content should resize to automatically fit any screen. All of your images should conclude alt-text. Your site may not look identical on each platform, but it should at least offer the same quality experience.
There are certain design elements that users have become accustomed to over the years. And these are things that they expect to see on every website, no matter the industry, products or services. For examples, users expect to see the navigation positioned at the top of the page or on the left side. They expect that when they click the logo, that is usually at the left or center of the page, that they will be taken back to the homepage. They expect that when they hover over a certain link, it will change colours.
What this means for Singapore website developers is that you should cater to these expectations. You may want to do something new and exciting to get your audience’s attention, but keep in mind that you may do so at the risk of user experience. When you change a staple design element, people can become easily confused. Stick with the most conventional methods.
What’s great about using the most conventional design elements, as well as all of the other design elements that we have discussed so far, is that it can help your build a certain amount of credibility. People are more likely to trust your products because the navigation is simple, conventional, and nothing seems like it’s being hidden. Your visitors will instantly know what products and services you sell. They won’t have to search through dozens of pages to find the simplest of answers.
Another good way to build your credibility is to create a pricing page. There are some Singapore companies that require visitors to contact them personally in order to get a price range. However, by listing your prices and ensuring that people can easily find them, it makes your business seem that much more trustworthy.
If you want to ensure that your web design is perfect for your audience, then you’re going to have to do your share of testing. More specifically, you’re going to need to do some A/B testing to find out which design features resonate with your audience. Sure, the points we have just listed here are a great starting point, but you need to take into consideration the preferences of your audience. You need to take the time to gather feedback on what they like because ultimately, they are who you’re designing your website for.
Luckily, there are a lot of tools that you can use in order to make this process easier. For example, Crazy Egg tracks several domains under one account and gives you insights into your site’s with the help of a scroll map, heat map, overlay, and confetti. Loop11 helps you to create usability tests.
According to research, over half of users don’t convert because they assume that the website does not care about their experience. So what this means is that Singapore companies need to invest more time into their overall user experience. Think about what the user wants. Get feedback from them. Make sure that you meet all of their expectations. Don’t go overboard with uniqueness. Keep things simple. By putting yourself in the shoes of your users, then you will be able to get a return on your investment.