8 Great Singapore Internet Marketing Strategies

8 Great Singapore Internet Marketing Strategies

Creating internet marketing strategies in Singapore is not an easy fete. The digital sphere has constantly evolving trends, and this can make the process frustrating. However, there are many benefits of having a marketing plan in Singapore, and top on the list has to know where to invest your marketing budget.

A core aspect of any marketing strategy in Singapore allows you to see where your target audience is spending their time and making the appropriate market moves to reach out to them.

Despite the size of your target market, digital marketing in Singapore can either be easy or complex. For this reason, you need to try out different marketing strategies to help you stay profitable even with changing trends. In this article, we look at some of the best internet marketing strategies in Singapore that you should consider.

Internet Marketing Strategies in Singapore to Consider

Trends come and go, but you do not have to follow every trend to remain relevant. When done right, your marketing strategies in Singapore will help you drive traffic to your site and thus increase conversions and sales. Here are the top internet marketing strategies in Singapore; you should consider:

Growth Hacking

In growth hacking, every technique, and tool you install, or strategy you use to gain traction on the didigt5al front is inspired by a desire for growth. Here, traditional internet marketing strategies i9n Singapore takes a back seat.

Growth hacking employs small techniques known as hacks that help you to drive demand and growth. Businesses are continually seeing the benefits of this marketing strategy in Singapore, and it is a matter of time before it becomes a trend.

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Video Marketing

As high-speed internet and devices with HDC streaming capabilities become common in Singapore, it is making sense that brands need to find new and innovative ways of delivering content to their audiences.

Statistics show that 64% of internet users purchase after watching a video. You can combine it with social media marketing in Singapore since there are more than 100 million hours of video content watched on Facebook alone.

In a HubSpot survey, 48% of marketers reported that they would add YouTube to their marketing channels, and 39% reported that they would invest in Facebook Videos. Video marketing is one of the hottest internet marketing strategies in Singapore, and you should get on it too.

Inbound Marketing

Inbound marketing works by attracting and retaining qualified leads to your brand. It starts by first creating buyer personas, and you can then walk them done the inbound marketing strategies such as social media marketing, content marketing, and keyword strategy.

It is a form of digital marketing in Singapore whose success relies squarely on the value you create through your content. 55% of marketers regard blog content creation as being one of their top inbound marketing strategies in Singapore.

Articles are easy to access and easily optimisable to rank higher on SERPs. This makes it necessary to invest in an SEO agency to help you optimise your website.

Marketing Automation

Automation is disrupting virtually every industry today, and digital marketing in Singapore is not an exception. It provides new ways for companies to grow relationships with potential customers without spending copious amounts of time like before.

It is one of the fastest growing internet marketing strategies in Singapore, and it is something most marketers are doing. Marketing automation has grown rapidly, and it is not showing any signs of slowing down.

Chatbot Marketing

Chatbot marketing is a perfect example of marketing automation practice. Chatbots have become a must-have feature on websites today, and they have conversations with customers.

With the help of chatbots, you can carry out conversational marketing. Singaporean marketers need to invest more time learning about how bots can improve their marketing campaigns. Here are the reasons why you need to use chatbots as part of your internet marketing strategies in Singapore:

  • They can be more than customer service bots
  • They can help jumpstart the sales cycle
  • They are a possible cure for app fatigue

Facebook chatbots are the most popular, and they use Facebook Messenger to receive feedback from the customers. However, it is one of the most underutilised tools even after the release of Facebook Messenger for Business; many marketers in Singapore are looking down on them.

Programmatic Advertising

Programmatic advertising involves the use of artificial intelligence (AI) to automate ad buying, and this allows you to target a specific audience. For example, real-time auctions or bidding is a type of programmatic advertising.

This is one of the fastest growing internet marketing strategies in Singapore, and it is also efficient.  This means that you will get higher conversations at a lower customer acquisition cost. You should ensure to learn as much as you can about programmatic advertising as soon as possible.


Modern customers are looking for better user experiences, and one of doing this is by personalising your internet marketing strategies in Singapore. This includes personalising the emails you send out, products, content and more.

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Since consumers are willing to give out their data, you should be wise and personalise their experiences. According to Kevin George, the head of marketing at EmailMonks, the future of email is in behaviour-based and real-time personalisation.

Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that uses influential personalities to drive your brand’s message to a larger audience. It works by paying influencers to get the word out for you instead of doing digital marketing in Singapore directly.

Influencers can be anyone ranging from celebrities, YouTube and Instagram stars, journalist, or well-known bloggers. However, you should look for someone who your intended audience will relate to. This means using fewer celebrities and getting real people with a well-established story.


With competition getting stiffer, it is vital that you start using internet marketing strategies in Singapore for your web marketing campaigns. The above are some of the best online marketing strategies in Singapore today.

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Contact us today for professional digital marketing services in Singapore. Our support team is on hand to answer your questions and to provide a free and non-obligatory quote.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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