Coming up with great internet marketing strategies is easy. The digital sphere has constantly evolving trends, and this can make the process frustrating. However, there are many benefits of having a marketing plan in Singapore, and top on the list has to know where to invest your marketing budget.
A core aspect of any marketing strategy in Singapore allows you to see where your target audience is spending their time and making the appropriate market moves to reach out to them.
Despite the size of your target market, digital marketing in Singapore can either be easy or complex. For this reason, you need to try out different marketing strategies to help you stay profitable even with changing trends.
Internet Marketing Strategies to Consider
Trends come and go, but you do not have to follow every trend to remain relevant. When done right, the marketing strategies can help you drive traffic to your site and thus increase conversions and sales. Here are the top internet marketing strategies in Singapore; you should consider:
Growth Hacking
In growth hacking, every technique, and tool you install, or strategy you use to gain traction on the digital front is inspired by a desire for growth. Here, traditional internet marketing strategies take a back seat.
Growth hacking employs small techniques known as hacks that help you to drive demand and growth. Businesses are continually seeing the benefits of this marketing strategy in Singapore, and it is a matter of time before it becomes a trend.
Video Marketing
As high-speed internet and devices with HDC streaming capabilities become common, it makes sense that brands need to find new and innovative ways of delivering content to their audiences.
Statistics show that 64% of internet users purchase after watching a video. You can combine it with social media marketing since there are more than 100 million hours of video content watched on Facebook alone.
In a HubSpot survey, 48% of marketers reported that they would add YouTube to their marketing channels, and 39% reported that they would invest in Facebook videos. Video marketing is one of the hottest internet marketing strategies you should get on it.
Inbound Marketing
Inbound marketing works by attracting and retaining qualified leads to your brand. It starts by first creating buyer personas, and you can then walk them done the inbound marketing strategies such as social media marketing, content marketing, and keyword strategy.
It is a form of digital marketing whose success relies squarely on the value you create through your content. 55% of marketers regard blog content creation as being one of their top inbound marketing strategies.
Articles are easy to access and easily optimizable to rank higher on SERPs. This makes it necessary to invest in an SEO agency to help you optimize your website.
Marketing Automation
Automation is disrupting virtually every industry today, and digital marketing in Singapore is not an exception. It provides new ways for companies to grow relationships with potential customers without spending copious amounts of time like before.
It is one of the fastest-growing internet marketing strategies in Singapore, and it is something most marketers are doing. Marketing automation has grown rapidly, and it is not showing any signs of slowing down.
Chatbot Marketing
Chatbot marketing is a perfect example of marketing automation practice. Chatbots have become a must-have feature on websites today, and they have conversations with customers.
With the help of chatbots, you can carry out conversational marketing. Marketers need to invest more time learning about how bots can improve their marketing campaigns. Here are the reasons why you need to use chatbots as part of your internet marketing strategies:
- They can be more than customer service bots
- They can help jumpstart the sales cycle
- They are a possible cure for app fatigue
Facebook chatbots are the most popular, and they use Facebook Messenger to receive feedback from customers.
Programmatic Advertising
Programmatic advertising involves the use of artificial intelligence (AI) to automate ad buying, and this allows you to target a specific audience. For example, real-time auctions or bidding is a type of programmatic advertising.
This is one of the fastest-growing internet marketing strategies, and it is also highly efficient. This means that you will get higher conversations at a lower customer acquisition cost. You would do well to learn as much as you can about programmatic advertising as soon as possible.
Personalization
Modern customers are looking for better user experiences, and one of doing this is by personalizing your internet marketing strategies in Singapore. This includes personalizing the emails you send out, products, content, and more.
Since consumers are willing to give out their data, you should be wise and personalize their experiences. According to Kevin George, the head of marketing at EmailMonks, the future of email is in behavior-based and real-time personalization.
Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that uses influential personalities to drive your brand’s message to a larger audience. It works by paying influencers to get the word out for you instead of doing digital marketing director.
Influencers can be anyone ranging from celebrities, YouTube and Instagram stars, journalists, or well-known bloggers. However, you should look for someone to who your intended audience will relate. This means using fewer celebrities and getting real people with a well-established story.
No-Fail Business Growth Hacks Internet Marketing Strategies
Video marketing, inbound marketing, marketing automation, chatbot marketing, programmatic advertising, and influencer marketing. Combining all four marketing strategies will catapult your business growth rate.
Growth hacking is the secret ingredient that your business needs to get ahead of the curve. Here are four tips on how to supercharge the rate at which your business grows.
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Create an Email List
For every $1 spent in email marketing, businesses get an average ROI of $44. This statistic is enough proof that email marketing is one of the guaranteed ways of connecting with customers and convincing them to buy.
Create a CTA button that web visitors can click on to join your mailing list. You can also build a mail list by requesting the email address in the sales funnel. Request the customer to input the email address to maybe receive a receipt after purchase or additional tips on how to leverage the product.
With the pre-launch email list ready, seek email services such as MailChimp to enable you to run a successful campaign. It’s an all-in platform for small businesses that want to take full advantage of email marketing’s potent ability to convert regular newsletter subscribers into buying customers.
Concisely, maintain good communication with the potential customers by reach out to them via email at least once per week. Make sure that every email is packed with valuable information to avoid tarnishing your good reputation and credibility.
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Use Product Hunt to Launch your Products
This tip applies to new businesses that are starting and established businesses with a new line of products. Product Hunt is a platform that allows users to share and discover new products across all industries. All you need to do is register and upload pictures and text descriptions of your products.
The website also has a voting system similar to Reddit and Hacker News that helps customers make informed buying decisions. As a business owner, it’s imperative to focus on offering the best products to get a high rating on this platform.
In addition, use the comments posted by users to get insights on improvements that should be done on the product to match the competitors and offer utmost utility to customers.
We recommend launching the product on multiple platforms that are similar to Product Hunt. Some of the best Product Hunt alternatives are;
- AlternativeTo
- LaunchingNext
- FeedMyApp
- Slant
- Software Informer
- SimilarSites
- Alternative.me
- Softpedia
Take time to understand how the alternative platforms work to get the best results and prevent your products from being flagged out. Don’t hesitate to contact the support team if you are unsure of the process of uploading the product information or responding to comments.
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Invest in Referral Marketing
According to Talkable.com, the average return on investment of referral programs ranges between 3X – 10X. The ROI can hit 52X for enterprise businesses with laser-focused and customized referral programs for digital marketers.
As the name suggests, referral marketing relies on customers, industry leaders, friends, family members, and other people referring your product to other potential buyers. The product should be top-quality and meet the customers’ expectations for customers to recommend it to other people.
You can also create a referral marketing program and hire affiliate marketers to promote your brand and what it offers to its audience. Marketers heavily rely on email marketing and social media marketing to promote products. For every sale they make, they earn a specific commission.
Such a program can help convert leads faster than other marketing strategies. However, it needs to be carefully crafted to cushion the brand from losses. Make sure that the commission percentage is considered when setting the product prices.
Uber, an online taxi hauling company, is a perfect example of a company that got a firm footing in the industry by using referral marketing. The strategy was instrumental in building brand awareness and expanding its clientele base.
The idea behind the campaign was pretty simple – users would get $5 credit every time referred customers used their referral code. Since then, we have seen similar ride-sharing apps use the same strategy to get more customers.
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Sign Brand Partnerships and Collaborations
The mantra “No Man is an Island” not only applies in personal social life but also to businesses. The most successful brands today are always looking for brand partnership and collaboration opportunities with like-minded entrepreneurs and brands.
The exponential growth rate after signing new partnerships and collaborations with industry leaders is hugely attributed to the power of co-marketing. News that two brands have joined hands to offer a new service or product often gain massive traction online.
The social media buzz further increases brand awareness as well as organic traffic to the respective websites. Journalists also join the bandwagon to write press releases about the partnership, thereby helping the brands get recognized as an authority by search engines and the target customers.
Contrary to popular belief, partnerships can work for brands that are in different industries. For instance, Airbnb (a room-sharing app) partnered with Flipboard (a renowned news app). Each brand profits from the other’s strength and audience.
Flipboard mobile application offers customized content that helps Airbnb clients make the right decision when booking residences in different destinations across the globe. On the other hand, Airbnb user-generated content such as reviews and comments helps Flipboard understand destinations. The comments and thoughts are aggregated to create comprehensive guides.
The goal is to find a partner who shares the same ideologies and goals. Come up with a mutually beneficial contract or agreement to avoid disagreements and negative PR down the road. More importantly, involve all the stakeholders.
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Attend and Sometimes Host Conferences and Community Events
One brutal fact that often takes us aback is that 30% of small businesses survive for more than 24 months. Lack of capital, poor planning, competition, and other market forces make it difficult for them to get a firm footing in their respective industries.
You can increase the chances of your business succeeding by attending conferences and other events related to your niche. The events will give you insights and tools that you need to grow your business and help you network with other industry leaders.
For instance, committing yourself to attend at least two digital marketing conferences every two months will ensure that your marketing strategies are aligned with the trends. You will also get a chance to learn about new marketing tools and programs that you can implement in your business to generate more leads and revenue.
Through networking with other business owners, you will get inspiration and ideas on how to improve your processes. Earlier on, we discussed the power of business partnerships and collaborations. You may find an ideal business partner in the conferences.
Go the extra mile and hold community events such as charity events to give back to those who support and root for your business. Both options will expose your business to more people, thereby increasing your market base and enhancing your credibility. For instance, a charity event will show potential customers that you are focused on making money and alive to the concerns of the people residing in the areas where your business operates.
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Leverage Adjacent Markets
Venturing into adjacent markets is one of the growth hacks that successful companies hide from small businesses. What does it mean? An adjacent market is a market that is closely related to what you do or offer.
The secret to effectively leveraging adjacent markets is to export and use your unique skills and capabilities to expand your coverage, not your services and products. That is, use your core competencies to create new steam of valuable customers.
Here are some questions to help you help identify adjacent markets.
- What is the degree of competition in the market?
- How big is the opportunity in terms of profits and volume?
- What are the legal barriers that I need to tackle?
- Which skills and competencies are required to dominate the market?
If you don’t have the skills required, consider taking online courses before jump in to avoid losses due to poor decision-making.
Nike is an excellent example of a company that grew by focusing on adjacent markets. Most people associate it with track and field sports such as football and athletes due to the high-quality footwear and apparel it provides.
However, the company recently entered the mountaineering field by offering footwear and other custom-made products for mountaineering sports such as rock climbing and hiking. Their expertise in the sporting industry immensely helped them succeed in this new market despite the cut-throat competition.
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Follow and Keep Tabs on your Biggest Competitors
Regardless of your niche, you cannot afford to ignore the impact competition has on the growth rate of your business. Understanding your competitive landscape will enable you to identify opportunities and your product or service’s unique selling points.
With the USQs at hand, you can develop robust marketing strategies to neutralize the competition and stand tall at the helm of the food chain. As an online digital marketer or business owner, you should focus on understanding everything about your business venture and be alive to the dynamic market factors.
Realizing what makes your business tick will help you adapt to market changes faster, focus on your strengths, and work on your weaknesses. Most small businesses don’t survive for more than two years because they don’t factor in competition when creating their action plans. As a result, the competitors have a field day “steal” their customers by offering better products and services.
So, as you venture into digital marketing, make sure that you plan to carry out a competition analysis at least once per month. The analysis will help you identify low-hanging fruits in the market and come up with better marketing strategies and ideologies than your competitors.
There are more than 2 billion active social media users globally. Using Facebook and other platforms to market your brand will increase your reach and help you generate qualified leads. You will also get a chance to get direct feedback from the target customers during your interactions with them.
From experience running digital marketing campaigns for different brands, social media marketing works best when coupled with influencer marketing. The latter entails hiring someone who has a considerable number of followers to promote your brand through their profiles or account. However, make sure that the followers are interested in your brand to get the best results.
Note that macro-influencers have such high fees for their services. Start with the micro-influencers with a small group of followers focusing on a small group of followers who are highly engaged and interested in product results in better results than focusing on a large group of potential customers.
Use the social media platform analytics tools to monitor the performance of your activities. For instance, monitor the level of engagement that video posts get on Facebook or Instagram to know whether you should continue posting them. Knowing the content that resonates with the audience will help you understand what to post to communicate with them effectively.
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Create a Solid Content Marketing Strategy
Content is the king and queen in digital marketing. You cannot establish a profitable online business if you don’t communicate effectively with the customers. Consider hiring a reputable content marketing agency to create both on-site and off-site content for your brand.
Unlike in the past when brands would get results by churning out thousands of articles per month, brands have to create now content based on the market needs. We recommend creating an aggressive content marketing strategy that is laser-focused on amicably meeting the customers’ needs and not just promoting the brand.
The content should be shareable and engaging. Nowadays, video content is the central pillar of content marketing strategies. Create stellar videos and share them on your website and other platforms such as YouTube to get the word out about your brand.
Video Marketing Hacks to Grow Your Business
Video marketing is one of the surest ways of promoting products to savvy online customers. 60% of businesses use video as part of their internet marketing tools. 50% of marketers polled in a recent survey stated they have been using video for more than a year. In comparison, 14% create new videos every day.
There is no doubt that video marketing is the future of internet marketing. Here are four tips on how to leverage it today.
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Keep the Videos Short
Online customers are always in a hurry to find information and complete purchases. They prefer watching short videos instead of long boring videos that don’t address their information quest fast.
As you start video marketing, make sure that the videos deliver the message fast. Avoid filler content or overstretched narratives if you want to get past your competitors. Ideally, the primary or most important note should be delivered within the video’s first 5-10 seconds.
Spark interest and spice up the video by using the element of surprise. One way of doing this is by asking intriguing questions related to the video’s primary objective. Inspire them to not only purchase the product but also share it with their peers.
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Please Don’t Be Boring
YouTube is the largest video-sharing platform in the world. Every day, 500 hours of videos are uploaded on this platform, and more than 1 billion hours are spent watching them daily.
Only professionally created videos enjoy the bulk of the hours. The rest of the videos are ranked poorly and often don’t get more than 100 views. Therefore, as you come up with videos for your internet marketing campaign, please don’t be boring.
Build a cordial connection with the target audience by using humor to describe your products, but be careful not to go overboard. Don’t use humorous statements that are inclined to a particular religion, community beliefs, or politically oriented.
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Use Storytelling Tactic
Storytelling is one of the sure ways of getting customers hooked to your videos. It goes against the grid by not focusing on promoting the product. Instead, it tells a story of the brand to pique their interest.
Such video content sparks interest and motivates the audience to look for additional information about your brand as opposed to overly promotional videos. Concisely, don’t let your business be the annoying orange by crafting your message around your brand’s story and not the targeted sale.
Remember, the customers get bombarded with thousands of videos every day. Make their day by offering something different from the rest. Provide content that is not only relevant to them but also valuable to boost your brand awareness.
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Pay Attention to SEO
YouTube is not only the largest video-sharing platform but also the main video-based search engine in the world. It has algorithms that are responsible for ranking videos for various search terms/keywords.
Therefore, when creating videos, make sure that the title and descriptions have high-value keywords to boost their visibility in the search result pages. Include hashtags in the description, add subtitles, attention-grabbing thumbnails, and make sure that the quality is top-notch.
Go the extra mile to share the videos on social media platforms like Facebook and Instagram to get maximum exposure.
Chatbot Marketing Hacks for Businesses
Social media mobile apps such as the popular Facebook Messenger offers internet marketers access to billions of active daily users. Thanks to artificial intelligence technology, the new chatbots have an immense ability to create superb user experiences for customers.
You can use them to communicate, nurture, convert, and even up-sell products to customers. A report by HubSpot found out that 47% of consumers are open to the idea of purchase a product promoted through a chatbot.
Here are four chatbot marketing hacks that you can apply to scale up your business today.
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Send Out Recurring Purchase Offers via Direct Messaging
For a long time, email marketing was considered the most effective way of sending out promotions and offers. The entry of chatbots in the industry changed this belief by giving businesses a new efficient way of informing customers about the offers.
One of the main reasons that chatbots are more effective than email marketing is that people spend more time on social media platforms than email inboxes. Based on their previous purchase behavior and patterns, you can DM target customers a list of items that they recently purchased that are on-off.
You can also use the opportunity to up-sell or cross-sell items based on upcoming festivities or events. Since most of them use social media platforms to socialize and connect with their friends, your recommendations will come in handy when making buying decisions.
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Stop Relying on Cookies to Offer Personalised Shopping Experiences
Four years ago, third-party cookies were very effective in helping brands personalize shopping experiences. Not anymore, chatbots enable brands to provide better-personalized shopping experiences than alternatives such as Privacy Sandbox.
For instance, you can use them to help them browse through the site and complete purchases by providing information about their order status. If you run an eCommerce platform, you can use them to confirm product availability and confirm the expected order delivery date.
Use the interactions to create customer personas/profiles. Knowing their preferences will give you an idea of the kind of products you should promote to them. Concisely, first-party cookies only monitor customer behavior, while chatbots allow brands to ask specific questions and learn reactions to different stimuli.
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Use Chatbot to Get Social Proof
88% of online customers value and consider customer reviews as personal recommendations when shopping online. Therefore, it is essential to come up with ways of getting as many reviews as possible from customers.
By incorporating chatbot in your processes, you will request customers to submit feedback after purchase in a professional way. Due to the deep connection they establish with the customer, your request will most likely be responded to positively as it’s similar to a friend asking for an opinion about a product.
Reviews requested via chatbot are often more granular as opposed to self-initiated feedback. Experiment with contextual questions to get more insights about their perception of the product or service rendered.
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Use Them to Broadcast Information in Real-Time
This tip applies to businesses that run flash sales or time-specific offers. Relying on email and push notifications to popularise such events often results in fewer customers participating. Most of them either miss the email or get the notification late.
You can avoid such hurdles by using chatbots to broadcast the information. The messages have a high open rate compared to email. For the best results, we recommend first segmenting the audience and using tags. That way, you can create custom campaigns for different customers based on their past interactions with your brand.
For example, you can decide to run a real-time broadcast for products that you want to clear off for inventory management reasons. If well-executed, you may find yourself trending on social media platforms such as Twitter.
Programmatic Advertising Hacks to Enhance Your Internet Marketing Campaigns
What is Programmatic Advertising?
Programmatic advertising is the process of buying and selling ad space on websites. Publishers and marketers grab the spots through an automated bidding process that assigns the spaces to the highest bidder. Check out our article on this form of internet marketing to get started.
Here are four programmatic advertising hacks to enhance your internet marketing campaigns.
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Select the Right Demand-Side Platform (DSP)
The functionality of the demand-side platform (DSP) should be one of the factors that you consider when doing programmatic advertising. Make sure that it’s ideal for your business by considering factors such as cost, reporting, technology, transparency, and inventory.
For example, go for a DSP with robust reporting systems to enable you to analyze the performance of your ads and their reach. In addition, a DSP that is powered by the latest technology and has brand-safe capabilities will enable you to take full advantage of new targeting, bidding, and reporting technology. Only work with a DSP that understands your business and offers valuable recommendations based on accurate market data.
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Focus on the Right Audiences
Programmatic advertising is relatively expensive than other digital marketing options such as social media marketing. Therefore, make sure that the ads target the right audience to get maximum ROI. If not, you will end up spending thousands of dollars and getting insignificant results.
Segment the audiences based on their past interactions with your brand and additional information such as age, location, social class, interests. Then, proceed to create custom ads for each group to increase brand awareness.
In a nutshell, proper targeting will ensure that you get maximum utility from every programmatic advertising opportunity. Monitor the responses you get to know which spaces to bid on in the future.
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Create Stellar Landing Pages
Segmenting your audience and targeting each group with custom ads is just one piece of the puzzle. The next thing you should do is create stellar landing pages for the ads. The target customers should be directed to the correct landing page when they click on the ad.
Make sure that the ads are linked to the right landing pages to avoid confusing the customers. If the ad promotes a treadmill, make sure that it’s linked to the treadmill landing page. More importantly, the page should have compelling text and visuals. The content should have;
- The primary brand logo
- Clear and persuasive CTA (call-to-action)
- Eye-catching copy and design
- Visuals
In regards to ad text, avoid been verbose – the messaging should be straightforward. Clearly state what action the customers should take and confirm that the ad is clickable.
Match the landing page content with the searcher’s intent and stage in the sales funnel. For example, if the customer is still in the consideration phase, offer value propositions that match their needs. When creating content for this type of customer, your goal is to convince them that your product or service is the best in the market.
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Ad Placement Optimisation
Ad placement optimization will determine the success of your programmatic advertising campaign. By monitoring the performance of previous advertising campaigns, you can tell which apps or websites deliver the highest engagements and sales at a low cost.
The point we are putting is that you should evaluate ad placements based on data and performance of the ad and not based on the application and the website that the ad was placed.
Like other digital marketing campaigns, you need to budget for the campaign to avoid hurting your bottom line. It would be best if you didn’t spend more than you can afford on this form of marketing. Consider removing ad placements if their Cost Per Click (CPC) or Cost Per Action or Acquisition (CPA) is high, but the Click-Through-Rate (CTR) is low. Look out for affordable options that are effective in generating organic traffic and leads.
Additional Internet Marketing Strategies
Inbound Marketing
Inbound marketing focuses on attracting potential customers and retaining them. The first step in this form of internet marketing is creating accurate buyer personas then using social media marketing and content marketing to transform them into buying customers. The value of the content you publish determines the success of this strategy.
Note that inbound marketing is different from outbound marketing. Check our recent inbound marketing vs. outbound marketing article for more information.
Marketing Automation
Marketing automation refers to using software to conduct digital marketing. This form of technology has been instrumental in helping businesses cut costs and get maximum benefits from internet marketing campaigns.
One of the benefits of marketing automation is that it completes tasks that would take days faster and accurately. It is also powered by advanced technologies such as AI (Artificial Intelligence) and machine learning. Every action is based on an in-depth analysis of available market data, thereby reducing the risk of losses.
Conclusion
With competition getting stiffer, it is vital that you start using internet marketing strategies for your web marketing campaigns. The above are some of the best online marketing strategies in Singapore today. Internet marketing has the immense potential of scaling up your business. The strategies discussed in this article need to be correctly prepped for before implementation to guarantee good results.
Contact us today for professional digital marketing services in Singapore. Our support team is on hand to answer your questions and to provide a free and non-obligatory quote.
