7 Tips for Rebranding Your Singapore Website

Singapore businesses must approach their rebranding with the a sound marketing strategy.

Rebranding your website can seem like a huge undertaking. This is especially the case if you are thinking about how all of these changes could possibly affect your rankings in the search engines. You would hate to create an awesome website only to find that you lose most of your traffic just because you changed the name of your business. Luckily, you don’t have to fear a decrease in your rankings. You can avoid it if you do your research and know which strategies to use. Here are a few tips that you should keep in mind when rebranding your website.

1. Keep Your Domain Name

If you want to keep your rebranding simple and do as little damage to your rankings as possible, then you need to hold on to your original brand name. Unfortunately, this is not always possible r every business. In fact, in some cases, a name change could be just what you need in order to take your business to the next level.

However, if you must change your domain name, keep in mind that this could have a big impact on your rankings. It’s inevitably the price that you will have to pay in order to get a fresh start. So ultimately, if a name change can be avoided, then do your best to keep your original domain name.

2. Keep Your Existing Content (When Possible)

So, you have decided that a name change is not optional and that your domain name must change in order to take your brand to new levels. While you may not be able to salvage all of the traffic that came from your domain name, you can save the content that people associate with your site. When rebranding your website, you need to keep as much of your old content as possible. Even if you do need to change the content, try to replicate as much of it as you can.

ALSO READ  How To Do A Market Research For Your Online Business

The benefit is that you will actually be able to maintain some of your authority and authorship. And this can ensure that your rankings remain as high as possible. And pay attention to the small things, such as your headers and fonts as these things can have an impact.

3. Hold On to Your Old Site (At Least For a While)

When it comes to determining how long one should hold on to their old site, there are a lot of different opinions out there. Some branding agencies suggest that business owners leave their old website up for a few days, while others suggest that it be left up permanently. In this case, you will have to decide which option best suits your goals and time constraints.

If you leave your old site up permanently you will be required to do a little maintenance. And this means that you will need to revisit your site from time to time. This may also help you to ensure that you’re able to keep the URL.

There is one thing that the experts seem to agree on, however. Most say that you should not take your old site down immediately after launching your new one. And this is because it can take days for the servers to recognise your new IP address. So it’s better to leave it up for at least 3-7 days after you have launched the new one just to be on the safe side.

4. Hold on to the Same URL Structure

One of the most important parts of your rebranding will be ensuring that your new website has the same URL structure as the old one. Your URL structure acts as the building blocks for your website. And when your old and new structure match, it makes the transfer seamless.

ALSO READ  What is Internet of Things (IoT) And How Does It Impact You?

5. Use Redirects Correctly

If you want to optimise user experience, then you need to make good use of redirects. All of your older pages must be redirected to the corresponding new pages. How simple this is will depend on the structure of your URL. You can make things less complicated by keeping the exact same URL structure and website pages.

If your new website does not have the same structure as your old one, then this will makes things a bit more challenging. You won’t be able to redirect your old pages to the exact same pages on the new site. Instead, you will need to redirect them to the pages that are the most relevant. It’s a good idea to create a spreadsheet that contains all of the URLs for your old site in one column and all of the URLs for your new site in another. Of course, this will be time-consuming, so you need to prioritise and start with the pages that are generating the most traffic.

6. Let People Know Your Brand Has Changed

When rebranding your website, you need to make sure that you let as many people know as possible. This means that you need to take the time to update your social sites. How complicated this is will depend on the platform on which you’re making the changes.

Just remember that Facebook will only allow you to change your page’s URL and name one time. So make sure that you are sure about the change. When it comes to Twitter, keep in mind that there are some cases in which someone may have the name, however, it may be inactive. You can try reaching out to them to find out if they will let you take over the account name. Unfortunately, Twitter can be slow to deactivate these accounts. Changing your name on LinkedIn is pretty straightforward unless someone already has the name. If someone already has, then consider altering the name a bit. In order to change your URL, get in direct contact with LinkedIn.

ALSO READ  Why Engage A Wikipedia Content Creation Service?

You should also spread the word through email announcements, press releases, online advertising, and guest posts. Make sure that you monitor your rankings and traffic so that you’ll know if your promotion is actually working.

7. Remember Mobile

With Google changing er to mobile first, it’s even more important to focus on your mobile promotion when rebranding. It’s crucial that your new pages are mobile friendly. They need to be easy to access as well as read.

Take into account how much your site is getting from mobile devices. If most of your audience is using a mobile device to access your site, then you may want to consider launching your mobile website first. If it’s not, then it’s okay to concentrate on your main website first.

The Takeaway

Revamping your brand can be an exciting adventure. It’s the chance to give your audience a fresh take on your business and breath new life into your company. However, when rebranding your website, there are several things that you need to consider before diving.

You should first consider the necessity of changing your domain name. You must consider how long your old website will remain active. You should think about how you will preserve your content and your URL structure. You should make sure that you have a redirect marketing strategy. Singapore business owners should also be prepared to promote their new website and ensure that it is accessible on mobile

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

Share:

Search Engine Optimisation (SEO)

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Enterprise SEO: Everything You Need to Know

Are you looking to enhance your online presence and boost organic traffic to your website? If you’re operating on a …

10 Tested SEO-optimised Content Development Techniques

Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material …

7 Emerging Skills Every SEO Must Master in 2023

7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO …

How to Use Keyword Intent to Maximize Conversion Rate

After keyword research, you’re armed with a list of potential keywords to target.  Let’s say one of the keywords is …

Search Engine Marketing (SEM)

Leveraging Social Media for Search Engine Marketing (SEM)

You’ve probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

Is SEO Better Or SEM Better?

I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high …

How To Remove A Web Page Without Affecting Overall SEO

Before removing an old page from your website, do you ever stop to think about the potential effect it might …

Toxic Links Threats and Disavows: Complete SEO guide

Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality.  If you …

Social Media

How to Find Influencers to Promote Your Small Business in Singapore (Low Cost)

In today’s digital age, social media influencers have become powerful tools for businesses looking to increase their brand awareness and …

Instagramming Your Way to Success: Tips for Effective Social Media Marketing in the Travel Industry

Social Media has revolutionised how businesses connect with their audience. In the travel industry, where experiences and visuals play a …

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

App Marketing on a Budget: Cost-Effective Strategies for Maximum Impact

In today’s digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many …

Leveraging Influencers: A Powerful Tool for App Promotion

The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more …

Technology

The Rise of Influencer Marketing: Leveraging Social Media to Promote Your Travel Planning Agency

Social media has become an integral part of our daily lives. People from all walks of life use social media …

8 Strategies for Bug Hunting: Debugging, Testing, and Code Review

Bugs are among the most unpleasant aspects of the software development process, whether you’ve worked on a little side project …

How Does A Virtual Private Network Work

If you’re reading this, I assume you’re either a small business owner who’s looking to expand your reach, or an …

Digital Identity Theft: How to Protect Yourself from Scams and Fraud

We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital …

The Legal Consequences of Cybersecurity Breaches in Singapore

Technology has advanced greatly in the digital age. It paves the way for a higher risk of cybersecurity breaches. There …

Branding

What Are Virtual Fitting Rooms and How Do They Work? (2023)

Shopping for clothes online can be tricky. It’s difficult to know how something will look and fit without trying it …

Planograms: What They Are and How They’re Used in Visual Merchandising

As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you …

PSG Grants: The Complete Guide

How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to …

The Importance of Authenticity in Your Brand Voice Strategy

Most companies are aware of the value of branding. The reputation of a firm may make or break it, after …

Featured Snippet Optimization: Complete Guide In 2022

You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer …

Business

15 Ways to Remain Empathic While Still Making Deals

Empathy is an essential quality in any negotiation. It allows you to understand the other party’s perspective, build trust and …

10 Prospect Qualification Mistakes That Are Hurting Your Sales

10 Prospect Qualification Mistakes That Are Hurting Your Sales Prospecting is one of the most important aspects of sales. It’s …

How Pros Write Business Proposals To Win New Clients

As a business owner or entrepreneur, one of the most critical skills you need to have is the ability to …

Baidu SEO: Optimising Your Website for Chinese Audiences

In today’s interconnected world, expanding your online presence to capture international markets has become essential. When targeting the Chinese market, …

Time Management Tips for Busy Entrepreneurs (Free Tools)

Are you one of the entrepreneurs juggling multiple tasks, constantly racing against the clock? Do you often find yourself overwhelmed …

Most viewed Articles

Other Similar Articles