7 Content Marketing Tips That Will Give Your Digital Marketing a Boost

If Singapore businesses want to improve their digital marketing, they must first examine their content.

It’s no secret, one of the best ways to take your search rankings to the next level is to initiate a sound Content Marketing Tips. Singapore business owners need to actively find new ways to create content that appeals to and engages their audience. Here are a few strategies that will help you get the most out of your content.

1. Create Content That’s Fresh

No matter what industry you’re in, your website will never have enough content. The more fresh articles you have, the better your ranking signals. While most business owners assume that fresh content means something that has been recently created, this is not always the case. Not only should you consider the date of your content, but you should also make sure that your older content is updated from time to time. You should make continue to earn links to these pages. You should encourage people to visit your older pages.


2. Repurpose Older Content

As you can see, older content can still bring value to your website. This is especially the case if the topic is evergreen. This type of content brings in lots of traffic. However, another way to use your old content is to repurpose it. Perhaps you are interested in going into depth about an article that you’ve written. Why not break this content up into sections and create even more value? And the best thing about this strategy is that it helps you save time because you won’t have to constantly come up with new ideas.

There are several ways that you can repurpose your content. For example, you could turn it into a video. You could also use your blog posts to create infographics, podcasts, guides, ebooks, and slideshares. This way, your audience can choose the type of content that bests suits them.


3. Test Headlines

One of the first things users notice when searching online is headlines. This is especially the case when they are performing a search through the search engines. That means that you should make sure that the headlines you use are simple, appealing, and valuable. You should also include relevant keywords. Luckily, there are tools like CoSchedule available online that can analyse your titles and suggest a few tips for improvement.

4. Visual Content

With each passing day, visual content is becoming more and more popular. While content used to rely heavily on the text, images are now standing on their own. And that’s because images tend to leave a powerful impression on the user and helps to give your page context. They help to increase engagement, awareness, and leads.

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They can also easily optimise them for search. Since the search engines cannot “see” pictures, it’s up to businesses to let them know what the images are about so that the images can be crawled. This means that when optimising your images, make sure that you include an image title. Include alt tags which describe your image. Also, ensure that your image sizes are not too large as this can affect the load time. All of these steps can help you rise above the competition.


5. Select the Right Keywords

When it comes to your SEO strategy, there are no tools more powerful than keywords. And while there are a lot of Singapore business owners who assume that keyword research is about finding and using words that are most competitive, this strategy can actually work against you. You see, the more in-demand your keywords are, the more competition you will face.

This means that it’s important to choose the right ones. It’s a good idea to find keywords and phrases that don’t have a lot of competitions. In this way, you can secure higher rankings. This strategy often requires a little creativity and thinking outside of the box. Just make sure that the keywords are relevant to your audience.


6. Link-worthy Content

If you want your content to reach a broader audience, then it’s very important that you take the time to build links. This helps to increase your site’s authority and visibility. More importantly, it can help to grow your website’s search traffic, as the number of sites linking to yours will let the search engines know that your content is informative enough to hold a higher position in the SERPs.

However, when building links Singapore business owners should keep in mind that not all links are created equal. Some have more authority than others and therefore can contribute more value to your website. So instead of accumulating a lot of links to your content, focus on websites that have earned an excellent reputation. Sure, lesser-known sites can still signal to Google that your website offers value, but make sure that you choose wisely.

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The key to earning these links is to make sure that your content is actually worth sharing. It needs to be authentic, and interesting. Emphasise quality over quantity. When planning your content marketing strategy, think of ways that will make it easier for authority sites to discover you. Make sure that it is what’s relevant to their target audience without abandoning your own audience.


7. Consider the Relationship Between Your Content and User Experience

Have you given any thought to how your content can affect your user experience? Well, it’s worth considering. It’s important to think about how the connection between the two can affect your website rankings. You see, the easier your content is to read, the better the experience and the higher your rankings.

So make sure that you include lots of subheadings to break up your content and make it easily scannable. Keep your sentences relatively short that the reader can easily digest them. Also, try to avoid making your paragraphs longer than five sentences so that users don’t have to read through large blocks of text.



There are many Singapore business owner who don’t realise the full potential of their content. Content is more than just a way to sell your latest products or services, it’s a way to captivate and engage your audience. And when you have a significant amount of return visitors and links to your page, it lets Google know that you are a valuable resource in your industry.

However, if you want your content to have a lasting effect, you should consider several things. First, you should strive to make sure that your content is always fresh by encouraging visitors to view and updating your older posts. You should repurpose your older content by creating different types of content from it–even going more in-depth about the topic.

Singapore business owners should also pay close attention to their headlines and tell a story with their images. You should be carefully the consider the keywords you use and put time into creating content that is shareable. And more importantly, website owners should consider how content and user experience relate. All of these elements combine to create the ideal digital marketing strategy.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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