6 Recommended Collaboration Tools For Singapore Marketers

best online collaboration tools singapore

The internet business landscape is very competitive regarding the manner in which virtual businesses interact and respond to the needs of their customers.

The Singapore internet market is the most diversified and the fastest growing. The customers have a high appetite for interacting through the internet. After sales services and enquiries are predominantly requested through the social media space. The online collaboration tools enable businesses to manage how their social media team receive and dispatch customer service messages using a single, all under one roof platforms to integrate your emails and social network messaging platforms.

This article will highlight some of the best tools the Singapore marketers can use to simplify how their social media teams handle traffic using simple, easy to use social media collaboration tools.

  1. Synchronise Trello And Front to Organise Facebook Messages

The ability to have all your social media marketing team serving the needs of your all customers under one platform regardless of their physical location is enticing to any business owner. Trello allows your social media team to respond to your customers’ different queries in a manner that is tailor-suited to their taste and preferences. The response is also real-time and on a manageable and organised dashboard.

It is a premium social media collaboration tool going for $19 with a 14 days trial period. It gives customers a feeling of what they are missing and what they stand to gain for their businesses should they purchase Trello.

Sync Facebook Inbox Page with Front

To begin syncing with Facebook, tap on the ‘Add an individual inbox’ at the top-left end of the page. A tab on the right-hand side will appear displaying a prompt ‘Click Facebook’. On this page, it is still possible to set up your Twitter and all other messaging accounts with Front.

Tap on ‘Connect to Facebook’ and choose the Facebook or messaging platforms that you would like to manage with Front and you are good to go.

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On the main page, the Facebook account you want to organise will appear on the left-hand side.

Launch Front Integration Using Trello

Trello allows your Front account to answer questions, dispatch and handle advanced problems associated with Facebook messages from your clients on a Trello dashboard.

Launching Trello requires you to return to the Front dashboard and review the integration list on the far righthand side of your screen. Highlight on Trello to enable Trello cards from your Facebook notifications.

The next page displays ‘select the slider’ which you tap on to sync the Trello page and then tap on ‘Save’.

To fine-tune and ensure your account is operational, send a direct message (DM) to your facebook account, and it will be displayed on your Front account. Launch the message and tap ‘Tag’ adjacent to the client’s name and drag to the ‘Add to Trello’ and add to the list for action.

The message is now capable of being displayed on your Trello account for management as you may deem fit.

  1. Garner Customer Endorsement on Instagram Streams with Planable

Planable is an online tool that allows your team of social media experts to generate, organise and program Instagram streams with the help of a single platform.

To start using Planable, access the website to obtain the premium packages at $24 monthly and get a free 14-day trial.

The next step, launch your Planable on your portable device using Google Play or App Store. However, you will need to give Planable the authority to send you notifications on your mobile device and grant it access to content on your device.

On your Planable account, tap on ‘Create a Workspace’ where you generate, organise and post your messages to keep your followers updated.

Add ‘Name of your workspace’ and tap on ‘Create’.

Then enter a name for your workspace and click Create

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At this stage, you are capable of accessing an account on the workspace. To simplify your work, later on, synchronise with LinkedIn, Twitter and Facebook accounts.

For Instagram streams’ scheduling, highlight on the Instagram icon and tap on the ‘Add Profile’.

Accept the platform’s authorisation measures and the Instagram will be updated to the workspace. Tap on the ‘Profile’ to launch it.

At the top-right end of the account, tap on the + icon to delete or add users.

The prompt can be used to add colleagues and customers to the workspace.

Then set up the Instagram stream. At the right end of your page, your followers can comment to your stories.

Following the approvals from your followers, it is possible to program your Instagram streams with Planable. You will be notified with Planable when you should post. Tap on the popup ‘Launch story’ on the Instagram account and insert it to your stream.

  1. Apply Wrike’s Gantt Charts in Tracing Drive’s Itinerary and Assignments

Wrike is a project-running apparatus used for keeping tabs on marketing schedules and assignments of a group. It works with Gantt chart to reprogram and set visions of a project.

The tool comes in a free package for teams not exceeding five operators. A group exceeding five users require the premium package whose prices begin at $9.80 per month paid annually.

To launch the Gantt chart for your campaign, tap on the ‘Gantt Chart’ icon to title your tasks and add ‘begin and deadline’. To alter the dates of campaigns, drag the due date pointer on the Gantt chart.

Once you insert the tasks, allocate to team members and upgrade the process of the job by adding labels as ‘Ongoing’, ‘Finished’, ‘Terminated’.

It is possible to sync your tasks with your calendar and share among your team members

  1. Align Group Communication with Convergely and Slack Communities

Slack is among the top communication platform teams working in isolated areas on projects. However, the teams should maintain contacts after every 6 hours. Slack and Covergely work together to help you program messages for upcoming tasks and help delegate them to your team.

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Convergely offers a free package. However, if you want to use it frequently, it is recommended to use the premium package going for $19 per month.

  1. Google Hangouts

Google Hangouts allow you to communicate with your team in real-time and all at once. It only requires a subscription to Google’s mail services. In case you highlight information to act on later, you can use Hangouts on Air.

This element helps you minimise on the time you and your team would lose jotting notes and ensure you get the gist of the brief. It is excellent for keeping employees updated on marketing practices of your industry.

  1. Skype

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Skype is among the best tools used by business owners to assess the progress made by satellite establishments. It helps to monitor the way they carry the day to day activities to real-time communication with the staff on the developments towards the realisation of the business’ vision.

The best feature that makes this app feature on this list is its ability to offer premium-like features on a free video-conferencing platform. It requires an internet connection and access to an internet-enabled device.

You can share content with up to 3-6 users in different time zones in the world at once.

It experiences clarity and connectivity problems. However, it is ideal for use in the long term as you become accustomed to its inner operations.


These six tools when used appropriately with these collaboration platforms, you are guaranteed enhanced team communication to attune every employee with the daily activities of your business. Most significantly, they manage your online presence and improve your online visibility on the lucrative virtual business place.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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