6 Reasons Why You Should Hire a Social Media Specialist

social media specialist

Social media has become one of the most powerful ways of marketing products and services as well as connecting with customers. As such, the most successful Singapore digital marketing companies run social media marketing campaigns regularly and have a team of experts whose role is to come up with the campaigns and monitor them.

You too should not be left behind, hire a professional social media specialty to help you succeed in online marketing. Here are four primary reasons why you should hire a social media specialist.

Account Linkages

There are more than ten social networking sites that you can join and use to market your brand freely. However, posting on each of them can be an uphill especially if you do not have the luxury of time. A social media specialist will come in handy and ensure that all the accounts are linked and working towards the set goals.

Attract Relevant Traffic

The amount of traffic that you get will determine the success of your Singapore social media marketing campaign. Irrelevant traffic will not result in any leads. Such traffic will result in unnecessary expenditure especially if you are charged based on the number of clicks on the ad. You can avoid such issues by hiring a social media specialist. He/she has the skills and expertise required to get the most relevant traffic and boost conversion rate.

Geo-Targeting and Social Media SEO

The best Social media SEO strategies will help your ads stand out from the crowd and reach as many prospects as possible. The social media expert will ensure that your campaign adheres to the stipulated rules and come up with geo-specific ads to boost brand awareness and conversion rate.

Evaluating and Responding to Customer Feedback and Comments

Some people will comment on your ads. It is imperative to answer the comments promptly to spur engagement and build good relationships with the customers. Having an expert on your side will ensure that the comments are responded to professionally and expeditiously. The specialist will also evaluate the comments and provide insights on what needs to be done to make the products or services more in line with the customers’ expectations and requirements.


Having a professional and determined social media specialist will greatly help to ensure that your Singapore digital marketing campaign efforts do not go down the drain. Be sure to brief him/her about the company goals and objectives to make sure that you are both on the same page from the start.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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