Customer Relationship Management (CRM) software is an essential tool for businesses of all sizes. It is designed to streamline interactions and strengthen relationships with customers. At its core, the best CRM in Singapore and globally helps organisations track and manage customer data, enhance communication, and optimise workflows.
With businesses increasingly relying on digital solutions, CRM software offers a centralised platform to store valuable information about customer preferences, purchase history, and behaviour, enabling personalised service.
CRM systems have evolved beyond basic contact management, offering comprehensive features such as sales automation, marketing tools, and analytics. These customer relationship management solutions give businesses the insights needed to enhance decision-making and foster customer loyalty.
In Singapore, where tech adoption is high, CRM platforms are instrumental in helping organisations remain competitive by ensuring efficient processes and high-quality customer service. Thus, CRM software is a critical asset for businesses seeking to improve customer relationships, streamline operations, and leverage data for growth.
As the demand for enhanced customer experiences grows, businesses adopting CRM systems will be better positioned to thrive in a competitive market. But what are the best CRMs in Singapore? Here’s what we recommend.
6 Best CRM in Singapore that Local Businesses Use
With its importance for businesses looking to streamline operations, improve customer interactions, and increase sales, CRM tools are a must for businesses. With its tech-savvy, mobile-first workforce, finding the right CRM software tailored to local needs is essential.
This guide provides a curated list of the best CRM in Singapore, offering insights into features, pricing, and pros and cons.
1. Salesforce CRM
Salesforce is one of the most well-known CRM platforms globally, and its robust features make it a strong contender for businesses in Singapore. With its highly customisable system, Salesforce can be tailored to industries like finance, healthcare, and manufacturing, which are prominent in Singapore. The platform is powered by AI with Salesforce Einstein, providing features like lead scoring, sales forecasting, and opportunity management.
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| Reviews | “Great products and assurance Professional Services. Does a lot for customer service. Dreamforce is an amazing event, getting to know all the new features and talking to experts for any doubts. Great demos!”
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2. HubSpot CRM
HubSpot offers a CRM platform well-suited for small and medium enterprises (SMEs) in Singapore. It seamlessly integrates marketing, sales, and customer service tools in one platform. HubSpot’s ease of use makes it attractive for companies without dedicated IT departments, and its free tier is generous, particularly for startups and small businesses.
The platform’s marketing automation tools are well-suited to Singapore’s need for multi-channel marketing in a highly competitive landscape.
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| Reviews | “Robust features, ease of access, neat and clean design and easy settings and complete knowledge base articles.”
“I’ve been using HubSpot since 2010. It’s a favourite tool of mine and a favourite brand. A few things I love include a User-friendly interface (it’s built by incredibly intelligent engineers for everyday folks like me – I don’t need an engineering PhD to use it), automation tools for sales (sequences) and marketing (workflows), easy reporting, and centralised data for easier collaboration across teams. Plus the secret weapon: a smart, generous community to help you in your HubSpot journey.” |
3. Zoho CRM
Zoho CRM offers a feature-rich solution for businesses in Singapore. With its extensive integration options and scalability, it is particularly well-suited to growing SMEs. Zoho CRM provides excellent workflow automation and advanced analytics, which can be invaluable for businesses in sectors such as retail, e-commerce, and finance.
Zoho is also well-known for its highly customisable platform, allowing businesses to tailor the CRM to meet specific operational needs.
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| Reviews | “I’ve tried a lot of social media manager apps and currently this is overall the best for my lifestyle and business. Most apps fall short in some areas but Zoho overall has covered all my basic needs and even offers options I never thought I’d use. I’m a huge fan!”
“Zoho Social is a great way to put all my social media information in one place. It was very difficult to keep up with messages and we missed a bunch of orders and I believe with Zoho social that will not happen again.” |
4. Pipedrive CRM
Pipedrive is designed with simplicity and efficiency in mind, making it ideal for sales-focused businesses in Singapore. It offers an intuitive pipeline view that helps sales teams track leads and prospects through the sales funnel. While it lacks some of the advanced customisation options found in other platforms, Pipedrive excels at offering a clear, user-friendly CRM experience that focuses on driving sales and improving conversion rates.
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| Reviews | “I used PipeDrive in the past and recommended it to my new employer. After sharing the benefits and ease of use with the owner of the company, he said it was a no-brainer. You can’t run a business on excel and you can’t maximise your sales efforts without a thorough CRM for email integration and forecasting tools…. I would recommend it to anyone.”
“Just signed up for Pipedrive, and it’s been a game changer! The platform is super intuitive, and packed with features, and the support team is top-notch. We’ve already seen a boost in productivity and can’t wait to keep growing with it. Stephani (Account Executive) has also been very helpful and supported us all the way.” |
5. Freshsales CRM
Previously called Freshworks, Freshsales is a powerful yet straightforward CRM system designed to automate key tasks and optimise sales processes. This platform is perfect for businesses in Singapore seeking automation tools that can handle complex sales processes without overwhelming users.
Freshsales offers AI-based lead scoring, which helps businesses focus on high-potential prospects, making it ideal for sectors like finance, real estate, and SaaS providers.
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| Reviews | “Fresh works is an amazing system which allows you to track your projects from the lead stage through to the opportunity. Its 100% accuracy makes sure you never miss out on following up on a project which is an essential part of the sale. This is a system that all businesses should invest in. “It’s faultless”
“My experience with Freshworks has been great for what I need. We have email campaigns set up to reach back to clients who are interested in working with us at a later date and Freshsales allows us to easily set up a monthly campaign and send it out to 100+ people within a day. Definitely a great service for what I need.” |
6. Copper CRM
Copper CRM is an excellent option for businesses already using Google Workspace. Designed to integrate seamlessly with Google’s productivity tools, Copper allows teams to manage leads, track customer interactions, and automate repetitive tasks all within Gmail and Google Calendar. Its simplicity and ease of use make it a strong choice for SMEs looking for a lightweight CRM solution without sacrificing key features.
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| Reviews | “I’ve been using Copper for a few months and it’s been everything I want in a CRM and more! It’s really intuitive and the Google integration is great. I like the automation capabilities, the templates, the pipelines, the customization – it has everything that I need. The onboarding and support made a big difference in getting set up as well. I can’t recommend Copper enough!”
“I tried 2 other small business crms and became very frustrated. Thankfully a friend suggested I try Copper. VERY intuitive, which was important to me – I did not want to learn anything, frankly. Easy to use and great service.” |
Choosing the right CRM software for your business in Singapore depends on your company’s size, industry, and specific needs. For large enterprises or those seeking extensive customisation and advanced features, Salesforce and Zoho CRM offer powerful solutions, albeit with higher costs.
On the other hand, SMEs may find HubSpot, Pipedrive, or Freshsales more appealing due to their affordable pricing and ease of use. Copper CRM, with its seamless Google Workspace integration, is a great option for businesses deeply embedded in the Google ecosystem.
By evaluating your business needs and considering factors such as pricing, ease of use, and customizability, you can select a CRM that will enhance customer relationships, streamline sales processes, and help grow your business.
Top Features to Look for in CRM Software
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With so many different CRM tools available, figuring out the best ones in the market is key to transforming your interactions with your customers and streamlining your operations. But how do you find the best options? What features should you prioritise when selecting CRM software? Here’s a checklist we’ve provided to help you:
Automation
One of the most crucial features of CRM software is its ability to automate routine tasks. Automation helps businesses reduce manual effort and eliminate errors, allowing your team to focus on higher-value tasks. For instance, CRM systems can automate lead generation, data entry, and follow-up emails, ensuring that your sales pipeline is always active.
An automated workflow in CRM can also track customer interactions, schedule reminders, and send personalised messages without human intervention. These tasks would otherwise consume a lot of time and energy. If you’re handling high volumes of customer interactions, automation ensures a seamless process from start to finish.
Automation features in CRM:
- Lead scoring and routing
- Automated email campaigns
- Task scheduling and reminders
- Invoice generation
Analytics
Data analytics is another powerful capability of modern CRMs. By offering deep insights into customer behaviour, CRM software helps businesses make informed decisions. Most CRMs provide dashboards with visualisations of key performance indicators (KPIs) such as customer engagement rates, conversion ratios, and sales forecasts.
The ability to analyse customer data in real time allows businesses to adjust their strategies on the fly, improving overall performance.
Advanced CRM systems are also equipped with predictive analytics, which uses historical data to anticipate customer behaviour. For example, predictive models can forecast which leads are most likely to convert into customers or identify at-risk clients for retention campaigns.
Analytics features in CRM:
- Customisable reporting tools
- Sales forecasting
- Customer segmentation
- Predictive analytics
User Interface
An intuitive user interface (UI) is essential in ensuring that your team can use the CRM system efficiently. A complex or poorly designed interface can deter employees from using the platform to its full potential, reducing the ROI of the system. A good CRM software will have a clean, straightforward interface that requires minimal training and allows users to navigate the system effortlessly.
User-friendly CRMs are not just for salespeople—they benefit every department from marketing to customer support. Look for software that allows easy access to customer data and provides clear visual cues, such as task timelines and customer interaction histories.
User interface features in CRM:
- Intuitive navigation menus
- Drag-and-drop functionality
- Mobile-friendly designs
- Personalised dashboards
Customisation
No two businesses are the same, and neither are their CRM needs. A CRM’s ability to customise features to fit your unique requirements is vital for achieving a perfect alignment between the software and your processes. Many CRM solutions offer customisation options, such as adding or removing fields, modifying the sales pipeline, or creating specific modules for different departments.
Customisation allows businesses to adapt the CRM software to their specific workflows without needing to change established practices. Additionally, as your business grows, customisable CRM software can scale with your company, accommodating new processes and strategies.
Customisation features in CRM:
- Custom workflows and pipelines
- Tailored reporting templates
- Custom fields for customer data
- Modular add-ons for industry-specific needs
Integration
CRM software should not function in isolation. One of its most valuable capabilities is its ability to integrate seamlessly with other tools that your business already uses, such as email platforms, accounting software, e-commerce systems, and marketing automation tools. These integrations provide a unified ecosystem where all business data is connected, improving efficiency and reducing data silos.
For example, integrating your CRM with email marketing tools allows you to sync contacts and segment lists based on CRM data. Similarly, integrating it with accounting software can help automate invoice generation and track financial transactions directly within the CRM.
Integration features in CRM:
- Email marketing platforms
- Project management tools
- Accounting software
- Social media platforms
Localised CRM Features for Singapore
While many CRM solutions offer standardised global features, there is a notable lack of focus on how these tools meet the specific needs of businesses in Singapore. Local compliance with data privacy laws, such as the Personal Data Protection Act (PDPA), is crucial, as companies must ensure that sensitive customer information is handled and stored by strict regulations.
Some CRM systems, such as Salesforce and HubSpot, offer data residency options to store information within Singapore, addressing these legal requirements.
Another area where CRM platforms can be better localised is in their support for Singaporean e-commerce platforms and payment gateways, which are often overlooked in favour of global systems like PayPal or Shopify. Providing native integrations with local services, such as Lazada or Shopee, would make these CRMs more valuable to businesses operating within Singapore’s digital marketplace.
Finally, multilingual support is vital for a city-state as diverse as Singapore, where multiple languages are commonly spoken, including English, Mandarin, Malay, and Tamil. Offering a CRM system with built-in multilingual capabilities would improve communication with customers from various linguistic backgrounds, enhancing both user experience and customer satisfaction.
Focusing on these areas would address significant gaps in the CRM market for Singaporean businesses.
Choosing the Best CRM in Singapore
Leveraging the right CRM software is no longer just an option in today’s time—it’s essential for business growth. Whether you’re a small enterprise or a large organisation, choosing the best CRM in Singapore tailored to your specific needs can streamline operations, improve customer engagement, and drive sales.
From managing leads to automating workflows, the benefits are vast. Call us today to learn how we can help match the best CRM options for your business.
Frequently Asked Questions
What makes the best CRM in Singapore different from global CRM solutions?
The best CRM in Singapore offers features tailored to local businesses, including compliance with the Personal Data Protection Act (PDPA), integration with local e-commerce platforms like Lazada and Shopee, and multilingual support for Singapore’s diverse workforce. These CRMs help businesses stay competitive in a highly regulated market while also catering to the linguistic and cultural diversity of the region.
How do localised CRM solutions help businesses comply with Singapore’s data privacy laws?
Localised CRM solutions in Singapore often include data residency options, ensuring that sensitive customer information is stored within the country, in compliance with the PDPA. This is critical for businesses to avoid hefty penalties and build customer trust. Some CRMs, like Salesforce, offer these features specifically to address local legal requirements, helping businesses maintain robust data protection practices.
Why is multilingual support important for CRM systems in Singapore?
Singapore’s workforce and customer base are highly diverse, with multiple languages spoken, including English, Mandarin, Malay, and Tamil. A CRM with multilingual support enables businesses to communicate effectively with customers in their preferred language, enhancing customer satisfaction and improving user experience. This feature also ensures internal communication is seamless across multilingual teams, boosting overall productivity.
How do the best CRM systems in Singapore support e-commerce businesses?
The best CRM in Singapore integrates with popular local e-commerce platforms such as Lazada and Shopee, making it easier for businesses to manage customer relationships across these channels. These CRMs provide tools for tracking sales, customer interactions, and marketing campaigns, all while aligning with local payment gateways and shipping services, ensuring a smoother operational flow for e-commerce businesses.
Are there cost-effective CRM options for small and medium-sized businesses in Singapore?
Yes, many CRM systems offer pricing plans suitable for SMEs in Singapore. For instance, Zoho CRM and HubSpot provide scalable plans, starting with free or low-cost tiers, making them accessible for small businesses. These plans include essential features that can later be upgraded as the business grows, allowing companies to invest gradually while still benefiting from CRM capabilities.
