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A lot of the world’s most popular brands use animated commercials to advertise their brands while instigating the audience’s interest. They are fun & interesting to watch, and can deliver a lot of information in a creative and engaging way.
There’s a lot that goes into making an animated advertisement that attracts the attention of the viewers and inspires them to take action. So, let’s take a look at the top 6 most exciting & beautiful animated ads produced by some of the biggest brands.
But, Before That Let’s See How Animated Commercials Can Boost a Brand.
There are a lot of reasons behind using animated commercials as a marketing tool for a product or service promotion. To begin with, animated ads are easy to perceive, understand and share on various social media platforms.
Additionally, animated commercials are more relatable and the short & fun stories appear more attractive than boring conventional commercials.
Moreover, nothing limits the reach of animated ads such as weather, long distances, etc. There’s no stopping your imagination as far as animated commercials are concerned. It also works best when a marketer has to explain complicated topics or ideas and aim to bring a different perspective to it.
Animated ads appeal to a larger audience as everyone from kids to adults love watching cartoons consisting of fun & bright characters. Animated commercials can also be shown in the form of explainer videos to increase a brand’s visibility among the customers.
This article offers a list of the 6 top animated commercials to inspire you. Not all of these follow the traditional script of a basic ad video.
6 Best Examples of Animated Ads to Inspire You in 2022
‘Work, simplified’ by Slack
Slack is one of the most popular business communication platforms, and is not new to successful animated ads. One of their greatest ads ‘Work, simplified’ is everyone’s all-time favorite.
It is a video ad that stands out for its ‘subtle complexity’ & economy of story while using visual communication to the fullest.
The use of camera panning along with expansive compositions and backgrounds work beautifully in conveying the message or idea in the ad. There’s no voice narration or text, and yet you will completely understand what the video is trying to say.
And the best part is, that it isn’t even so lengthy and is hardly a minute long.
‘Life is Better When You Share the Ride’ by Lyft
Lyft, a vehicle service app, created this cool animated ad saying ‘Life is Better When You Share the Ride’ following an ‘animated short’ style. The ad has been carefully created while giving attention to the minutest details after being put into the frame.
This animated commercial is compelling & heartfelt at the same time as it explains the story of a grandma named June who takes Lyft’s services while she’s on her way to get a new car. We won’t spoil the rest of the story for you.
The characters, design, animation along with the overall weaving of the story are just impeccable. Moreover, the brand is incorporated in the story in a very non-invasive manner.
Anthem by MailChimp
MailChimp is all about entrepreneurs, and that’s what this ad is all about. However, there’s a lot more to this ad than just pretty visuals and attractive aesthetics.
The most exciting thing about this animated commercial is that it focuses more on the different types of viewers than the brand. MailChimp sends an inspirational & motivational message to its customers by appreciating their work.
The ad is far from a sales pitch or even mentioning about the service they provide. Such types of animated ads can build a human connection between the audience and the company and its values. This brings about customer trust & loyalty.
Air Reinvented by Nike
Few years back, Nike redesigned some of its iconic sneakers and launched it with an animated commercial. This aesthetically-appealing ad matches the brand’s urban style.
Nike beautifully honours the previous sneaker designs using this animated ad. If you carefully watch every time a new model enters the frame, you will notice how the music and visuals change according to the style of the featured sneaker. This makes this ad really cool.
‘The Place You Want to Be’ by Volkswagen
It’s quite unusual to see animated commercials related to the automotive industry, so this was indeed a bold move by Volkswagen. Though, it was a good decision made by the car brand.
With a perspective that is quite different from other car ads, the company gave a personality to the green beetle while telling the story from its point of view. They did it so that the viewers can easily understand the idea conveyed and understand how Volkswagen is benefiting them.
The animated commercial excellently demonstrated each step of their service’s process in an engaging manner while also highlighting the luxury & quality it offers.
‘SumTotalCare’ by Summa Health
The following animated commercial has so many interesting ideas to pick and you cannot concentrate on just a single one. The camera angle, visuals, the script as well as the implementation of various 2D elements, all contribute to making it an attractive piece.
Once you begin watching it, pay close attention to the three elements that make it interesting – the easily readable character designs, the minimalist scenery and most importantly, how each scene is connected to the next one through well-crafted transitions.
Besides, you must also note how this ad spreads positivity and optimism throughout its entirety. This makes it a worthy addition to the list of the best examples of animated ads to inspire for 2022.
15 Best Tools for Creating Animated Ads
Creating animated ads will enable you to grasp the target customers attention and encourage them to take the desired actions. One would require a unique set of skills and expertise to create such ads in the past.
Not anymore; here is a review of the best tools for creating animated ads available online.
Wideo is a new generation 2D animation maker application that allows users to create, edit and even share animated videos online on the fly. The interface is well designed and organised to help you create smart ads on your computer without seeking professional help.
It comes with 80+ templates that saves time you would have spent creating one from scratch. They are customisable and easy to use. Our only concern with these templates is that it’s difficult for the ads to stand out because thousands of creators have probably used them already.
You are better off using the different elements and features to create a custom animated ad for your business instead of using the free templates.
- Plenty of customisable templates that you can use to create professional animated ads for your business
- Files can be downloaded in MP4 format or shared directly on different platforms such as YouTube, Facebook and Instagram.
PowToon is an online animation tool specifically tailored for creating engaging explainer animated videos. You can count on it to create stellar ads for digital marketing and other facets of your business, such as training, reporting, HR, and IT.
- Custom templates that you can use to create an animated explainer video in less than 20 minutes.
- Drag-drop feature to help you add elements to the video in just two clicks.
- A vast community of designers who can help you fine-tune the videos before posting.
The perceived high cost of creating animated ads and videos often hinder marketers from using them in campaigns. Blender is an intuitive online video animation tool that you can leverage to create stellar 3D animations for free. You can use it for compositing and rigging, modelling, animation, rendering, simulation, game creation, and video editing.
- Ability to create ultra-realist animated videos using its advanced cycle render engine.
- Plenty of modelling tools help you sculpt, model, and add UV features.
- Create custom ads using 3D painting textured brushes.
- Masking capability to guarantee the creation of crisper videos.
Save money on digital marketing and achieve high ROI by using a simple and intuitive online animated ads tool loved by thousands of designers. Moovly is a special tool designed to help you create compelling visuals that will take your marketing efforts a notch higher. Using it, you can create animated whiteboard animations, animated videos, animated banners, animated ads, compelling YouTube intros and interactive explainer videos.
- There is no need to download and install the software; you create the ads on the website.
- 60,000+ free videos, animations, samples and sounds to ease the creation process.
- Allow designers to upload and use their media files in the animated ads.
If you are looking for a simple but powerful animated ads video tool, Animate CC is the perfect option for you. The creation process is stress-free, and you can instantly share them on social media platforms. Also, it’s the perfect tool for connecting with your audience via TV, desktop and mobile.
If your business is in the gaming industry, you can create animated explainer videos to help new players learn the ropes fast.
- Easy way to create interacting web-based illustrations and animations.
- Ability to export the final copy of the animated ad to HTML5 Canvas, Flash/Adobe AIR, WebGL and more.
- Ability to create lively expressive characters and interactive web banners using the tilt feature and pressure-sensitive brushes.
CrazyTalk Animator 3 is ranked among the top 2D animation programs available online that are easy to use and ideal for effectively conveying the intended message to the target audience. By using this tool, you will be able to create the animation and make it your own by adding branded images, logos, and props by using its elastic motion effects.
One of the highlights that give it an upper hand is the 2D talking characters developed using facial puppet and bone ridge editors. There is also a large collection of motion effects that you can use to create animation videos for presentations.
- Inbuilt preview camera to give you a clear picture of how each scene looks like before posting.
- Live camera with intuitive key frames to enable you seamlessly animate and change the camera position to your liking.
- 3D camera movements to enable you to navigate and evaluate the scenes.
Creating an interactive explainer video is not easy. Muvizu strives to make the process less stressful and easy by providing an array of features that you can use to create 3D animations on your computer.
Stand out from the crowd and flaunt your business as the best by dragging and dropping the animated characters in the right scenes. Make the video even better by using the automated lip-syncing feature.
- Plenty of features to create custom animations from scratch.
- User-friendly interface with all the features and tools required to create an animated ad.
- Perfect for creating 3D illustrations of how a product or service works, especially when launching a new business or offering.
Animaker is a premium software for creating animated ads and videos. The free package is ideal for new designers trying out this new way of engaging with the target audience.
In this package, you get basic animation features and nine inbuilt templates. That’s enough to get you started, but it’s recommendable to upgrade to access more features and templates.
The only downside is that the videos cannot exceed 2 minutes. It would help if you upgraded the package to download the videos and access additional features.
- Ability to download and upload the videos directly to your YouTube channel
- Plenty of features to make your animated videos unique
- Affordable packages
Renderforest is the best online tool for creating animated ads and branding content. You can use it to create top-notch videos, mockups, logos, and graphics. It’s ideal for creating ads that are CG and 3D realistic.
You can also wow your target audience on Instagram by creating and posting funny 2D animations that showcase your product or service unique selling points.
- 200+ video templates to help you get started
- Plenty of in-house tools for modifying the text and adjusting the scenes. All the tools are cloud-based.
- Intuitive explainer video toolkit packed with valuable information for new users
- It’s used by designers and authority media companies such as Base, Sony and BBC to create animated videos and ads.
Very few online tools can create whiteboard-style animations, explainer videos, and HTML5 banners all in one package. That’s exactly what Animatron offers. With it, you can create professional-looking HTML5 animations for your brand without breaking a sweat.
It’s also ideal for creating engaging presentations, and this is one of the main reasons it is preferred by many leading brands across the globe, such as the New York Times, Disney, and Google.
- Multiple features and templates for creating animated banner ads
- It can be used to create explainer videos for clients and team members.
- Vast library with 500,000+ photos, audio files, and video clips that you can use to enhance your animations. They are all free and ready to use.
- The smart whiteboard animation style
MotionDen is a futuristic animation tool that you can use to create animated ads by using any available tools. Feel free to change the settings to suit the kind of animation ads you want. Go the extra mile and add text, music, and even import video clips stored on your computer to the app for a 100% unique and interactive ad.
- A wide array of free pre-designed templates
- New templates are added every month. Use them to create unique ads before other users get wind of them.
- 100% free
- Ability to use different text styles in an animated ad
Toonator is not a free animation tool like the rest, but it’s worth the price tag, as evident from the many positive feedback it has received since its inception. You can create a funny cartoon related to your business or product from scratch with no special coding or design skills.
If you have graphics from other designers, you can upload them to Toonator and use them to create a custom animated ad.
Another awesome feature is the fill integration feature for tablets that allows users to open a new window and start drawing the animation characters using a pen or fingers – the choice is all yours.
- A library packed with newly created and added carton clips from other users
- Powerful features for editing and previewing the animations
- Access to other users’ animated videos for inspiration
- Ability to draw the characters directly on the program
- You can upload designs from other designers stored on your computer to the program
Social media marketing is one of the best ways of expanding your clientele base. Vyond animation ads creator is an advanced program designed to enable you to create professional animated videos with a high chance of going viral.
The free version of this software has basic features that you can use to create a buzz online. But we recommend upgrading to the full package to access more features.
- Different options for whiteboard animations, sales videos, training videos, video presentations and video marketing
- Plenty of templates to help you create videos fast
- Unlimited royalty-free videos and images you can use to supercharge your ads
- Three competitively priced subscription packages plus the free trial. GoPremium, GoTeam and GoPublish
When you decide to transition from the trial package to any of the premium packages, be sure to compare the features to settle on one that best suits your business.
FlipAnim is a fun and easy online animation tool that you can use to get ahead of the competition. With this program, you will save thousands of dollars that you would have spent on other options in the market.
Make the ad truly your own by changing the colours and text font size. If your goal is to create multiple animations in one project, you can add more pages. Each animation can have its own page.
More importantly, you can optimise the animation speed to suit the target audience and the platform you intend to post the ad on by simply dragging the slider.
- Ability to create compelling transparent animations
- Five different animation speed options
- Ability to zoom in and out the ad to be sure it is perfect before posting
Creating an animated video or ad doesn’t have to be complicated. Biteable is a premium online animated video maker that you can create videos on your computer. You don’t need a powerful computer or increase storage space as the program is compact.
No need to reinvent the wheel. There are templates that you can use to create custom videos. They will save you hours that you would have spent creating the ads from scratch.
The templates are created by professional designers and are responsive. Meaning the audience can watch them on either desktop or mobile.
- Responsive templates for creating animated ads and videos
- Access to hundreds of animation files and live-action scenes that you can pick and optimise to match your marketing or project goals.
- Ability to add your sounds, colours, photos and text
- You can share the complete ads online in just one click
Bonus Tip for Using Online Animation Ad Makers
The above 15 online animation ad makers will position your business for success online by enabling you to create stellar animation ads. Though free, it’s important to check the security features as hackers can infiltrate your computer by using loopholes in the software coding.
Desist from clicking third-party ads and links that may pop up when creating your ads. Hackers often use this tactic to install malware and spyware on targeted computers silently. All the above online animation ad makers are reputable and reliable, but it wouldn’t hurt to be more vigilant when using them.
The Benefits of Utilising Animated Ads for Your Business
The usage of animation is often a contentious decision. If you and your business are undecided about making an animated video, here are a few reasons why:
- It Saves Money
Because of this, many feel that animation costs more than it does. A whole day of commercial filming is just as expensive as producing a high-quality, intricate animated short.
Think about how much time and money it takes to put out an ad for your company. Also known as “real-life filmmaking” or “real-life animation,” this means that if money is a problem, you could be startled at the expense of “real-life animation.”
- They Work Better
When it comes to animation, video isn’t the only option. Always keep this in mind, animated banners, for example, are a common feature on many websites. 4.5 times more successful than static banner advertisements.
Consumers highly seek creative advertising, and many of them can be found on YouTube long after they’ve aired on television. Because there are no physical constraints as there are in a real-life ad, animation allows you to be as creative as you want.
- Stand Out From The Rest
When it comes to advertising for both B2B and B2C companies, the animation isn’t often utilised. Using an animated commercial quickly distinguishes your company from others that use more conventional methods of advertising. You’re also making a good impression on folks who are just getting to know your brand for the first time.
- Create A Persona For Your Brand
Even if your animation commercials aren’t recognised throughout the country, you may design a character or picture that is uniquely yours.
Even while many businesses rely on celebrity endorsements to enliven their advertising efforts, the campaign is short-lived. Your advertising, on the other hand, remain ageless regardless of celebrity power if you use animation.
- Time Is Money
Ads that play back-to-back over the period of many weeks benefit most from being animated, as this may save down on production time.
You may differentiate your company from the competition by incorporating animations in your advertising campaign. Reduced expenditures and an extended advertising shelf life are just two of the many pleasant surprises.
Remember that advertising is all about making a statement and making your brand memorable. Your advertising will stand out from the crowd if they have creative animation that captures the essence of your company.
Make sure your brand’s style and emblem are highlighted in the ad. For the sake of strengthening your brand in the thoughts and eyes of your customers, use animation to its fullest extent to make every action count.
To Sum Up
Presently, animated ads are bigger than before. Producing animated commercials that capture the audience’s attention is necessary for staying relevant in the market. If your piece is of the highest quality & resonates well with your audience, it will show in the results.
The above-animated ads clearly prove that a variety of styles and approaches make these a powerful marketing tool, however, you need to use it right.
So, what are you waiting for? Next time you are creating an animated ad for your product or service, pick ideas from the above list & get going.
Essence Studios with its team of expert animators and illustrators provides excellent animation services to promote your brand in the best possible way.