5 Ways On How You Should Collaborate With Your SEO Marketing Team

SEO Marketing

Based on our experience in the Singapore digital marketing realm, it is of paramount importance for SEO Marketing teams to incorporate best SEO tactics and practices in their marketing strategies to succeed. Unlike a decade ago when SEO was considered a non-priority, SEO approach today is holistic and collaborates with other disciplines on a daily basis. 

Here are 5 SEO collaborations that you should embrace.

Social Media Marketing

Social media marketing has proved to be one of the most powerful ways of increasing site conversion rates and brand popularity. Your social media program should be connected to your SEO strategy if you are to succeed in getting optimal results. For example, social shares can result in backlinks to your site thereby improving your ranking on SERPs as this is one of the factors that search engines use to rank sites.  

Content Strategy

The latest Google Algorithm updates, Penguin and Panda, aim at eliminating sites with thin or low-value content from SERPs. Content is one of the most valuable assets in your SEO strategy. A robust content and SEO strategy will boost your brand’s authority and conversion rate.

One of the benefits of using the best content and SEO tactics is that they help you to leverage valuable keywords and get tremendous amounts of organic traffic. Your paid search team should work hand in hand with the SEO team to ensure that every landing page is properly optimized. Also, they should cooperate to come up with an ideal content strategy as well as keyword plans.

Brand Mention and PR

Managing your reputation online will ensure that your SEO strategy works. Your PR team can get more results if they collaborate with the SEO teams to come with credible and implementable marketing plans. This form of collaboration will enhance your search visibility and online presence.


You can combine conversion and SEO tactics to increase the amount of organic traffic that you get from search engines and other online platforms. One of the guaranteed ways of doing this is by providing the right content to potential customers depending on their stage in the sales funnel. Make sure that you continuously seek to understand the needs and expectations of the target customers and test user experience to know if you need to change the content that you post on the site.


To get more results from your Singapore online marketing and advertising campaigns, your SEO professionals need to collaborate with other members of the digital marketing team to come up with “out of the box” strategies. Their collaboration will give you an upper hand and safeguard sustainability and profitability of your business.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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