5 Tips to Profit from Google Tag Manager

Google Tag Manager

If you are yet to start using Google Tag Manager, this is the right time to implement it in your business. GTM has introduced new ways of implementing tags and scripts on websites. Today, we look at tips on how you can use it to improve your digital marketing results. 

Enhance Accuracy of Website Traffic Data

As a Singapore online marketer, you need to differentiate the various types of traffic that you get from search engines using Google Analytics and other tools available. For example, most companies want to identify and eliminate internal traffic and spam to avoid making decisions based on the wrong data.

At the moment, Google Analytics only allows a maximum of 100 filters. If you have more internal IPs, GTM can help you implement blocking triggers by creating a custom event trigger or custom variable.

Accurate Indexing

Google Tag Manager can be used to define URL variables to eliminate additional parameters that might have been added. For example, you can create a custom HTML tag using JavaScript code and insert it in referencing canonical tags. This will ensure that there is no variations of URL expect the default one that is already indexed.

Implementing Structured Data

One of the guaranteed ways of improving organic search results is by using structured data. However, the implementation process is usually a daunting task to most Singapore digital marketers especially if you have to use technical resources. Thankfully, Google Tag Manager has made it possible for people who do not have the technical skills to implement structured data on any website page.

Monitoring Website Behavior/Trends

Google Tag Manager has auto events feature that you can use to track website visitors behavior, conversions, and actions. For instance, you can use it to know the most clicked pages, video interactions, as well as user’s scrolling behavior. You can also use it to track form submissions and downloads. Having this information at hand will help you come up with better Singapore online marketing strategies.

Implementation of Lead Tracking Parameters

The chances are that are you already have marketing automation software to help you track leads and capture lead data through your sales funnel. Google Tag Manager will assist you to implement lead tracking parameters and synchronise the data with your Google Analytics information.


Google Tag Manager will give you access to more technical resources that will enhance your digital marketing campaign in Singapore. As more features are added to this tool, it will become handy for any digital marketer who wants to reap maximum profits from marketing campaigns.


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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