5 Steps To Get Visitors Coming Back To Your Website

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Once you have transformed a visitor to your site into a client, it is time to move an extra step to ensure they come back to your website again and again – and turn them to advocates of your brand. Brand advocates are the most loyal customers of your services and goods, and more fundamentally, praise your brand to others. Here are some five simple ways to ensure your visitors keep coming back for more.

  1. Customise Your Website

Offering your visitors with a personalised and unique website plays a significant role in ensuring you keep your visitors and turn them into advocates of your brand. Here is how:

  • Create landing pages that can be customised

Various methods of creating customised landing pages exist to increase audience engagement in Singapore. If you are thinking of running a marketing campaign, develop a landing page that is specifically aimed at enhancing the campaign and increase its traffic.

  • Offer content that the audience may love

Offering your visitors with helpful and relevant content is the best way of keeping visitors returning to your site. For example, if your business specialises in selling clothing brands, you can engage the users using content about the latest trends in clothing styles.

  • Include a featured section

Display your content or products in a distinct part. You can include a large banner on your sidebar list or homepage. Whether you are featuring content or content, make your review applicable. You can use your highlighted section to showcase the items that require more visibility, user behaviours, and seasonal events.

  • Offer your new and revisiting customers with relevant information

Relevant information is what primarily increases the loyalty of your customers. So, you should ensure that you conduct market research and understand the specific needs of your audience. Once you do that, expect your current customers to play a significant role in promoting your brand while remaining as your clients.

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  1. Provide New and Popular Content

A simple means of turning your visitors into brand advocates is offering them a reason for revisiting your website and keep coming back. Providing users with unique content regularly and highlighting your best works will encourage repeat engagement.

  • Emphasise your new content

Whether your brands are listed in chronological order, highlighted on a homepage banner, or placed in a dedicated section, ensure that your visitors can distinguish that they are observing a new brand. Also, keep your content fresh. It will offer your visitors a reason for coming back.

  • Emphasise on your popular content

There is a reason why some of your content is popular, so keep turning it around as far as it remains relevant to your visitors. Observe the topics that show a consistently decent level of traffic and conversions in google analytics and do a remarketing of the posts to your new visitors. Having a section including all the popular content makes the audience feel like your content has many users. So, if they like your content, they feel like part of your business.

  • Emphasise on content that has been shared most

If your piece of material gets several shares, more users feel like continuing to share it as well. If the content has generated such a significant number of likes, most probably, their friends too will like the content.

  1. Develop an Outstanding User Experience, UX

The time users spend on your website and whether they will come back are primarily determined by the usability and design of your site. An attractive and clean design that is easy to navigate plays a significant role in transforming your first-time visitors into brand advocates.

  • Ensure your website has a great and clear design

Ensure you use a simple website design that focuses on the essentials. Use attractive colours, videos, images, and readable fonts.

  • Ensure that your website is optimised for both mobile and desktop platforms

A site that looks good is not enough – it also needs to be simple to navigate. The first rule to ensuring a great user experience is ensuring that your site is mobile-friendly. Your website should have robust search capabilities, clear calls to action, and intuitive menus to offer a good user experience.

  1. Connect Visitors Through Emails

If you need to connect one-on-one with your audience and keep them engaged, email is a great tool. Sending emails to the users reminds them about your brand, and thus they will keep revisiting your website to check out what’s fresh and new.

  • Create email lists from your site

Research conducted in 2014 showed that email advertising is almost 40 times more helpful at getting loyal customers that Twitter and Facebook combined. You should include call-to actions requesting every visitor to subscribe to your newsletters on the website.

  • Send newsletters regularly

Use your newsletter emails to inform your visitors of seasonal events, new content, and special offers. You should use a consistent schedule to send the newsletters, so your subscribers will know when they will be expecting them. Most subscribers will unsubscribe if you send too many emails. Therefore, ensure the content in the email deserves the frequency. Offer your subscribers deals that will make them feel like they are getting rewards for subscribing.

  1. Offer Rewards to Your Loyal Clients and Brand Advocates

Rewards act as an inspiration to your customers. There are various ways in which you can reward your loyal users, and they include:

  • Offering personal reactions

If you have some customers who have proved their loyalty in your brand, you can intensify their love for your brand even further by acknowledging them personally.

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  • Recognise them publicly through your website or social media

If someone takes part in promoting your brand, spread it out! Include testimonials on your site. Let the loyal customers and brand advocates know that you recognise and appreciate their efforts.

  • Introduce a referral programme

Referrals are a reliable means of increasing audience to your content. Individuals usually trust recommendations from those close to them like family and friends. If you introduce a referral programme, your audience is much likely to praise your business.

  • Instigating a loyalty programme

By introducing loyalty programs, you often offer your loyal customers with benefits like unique gifts, free shipping, and discounts. This will motivate them to keep on coming to your site for more deals.

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If your offer high-quality brands, you will probably have advocates for your brand. Offering them value, rewarding them, and engaging with them is what will influence them to keep coming back to your website. You can use this checklist to get information on how you can grow your brand online through ensuring you retain most of your visitors. Alternatively, engage with a professional consultant on the design of your website.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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