Facebook must be one of the best inventions of the 21st century. Facebook has an approximate of 1 billion users, and this has not taken into account the other almost billion dormant accounts that only get used intermittently. In total, Facebook has an unprecedented 2 billion accounts nearly the same number of the world population. Facebook is a platform that enjoys high user traffic due to its user-friendly and functional abilities allowing its unprecedented user capabilities. According to research, 51% of online shoppers allude to being influenced in their shopping choices by social media platforms with Facebook accounting for 47% of conversion of prospects to leads. Its reach is continuously expanding to all demographics of the society meaning its importance will only increase with time. Its unmatched success rate for businesses makes it an essential tool for the Singapore market.
Singapore’s mortar and brick business establishments are facing an uphill task keeping up with online shopping trend. Singapore’s internet penetration to almost all households has helped people shop at their convenience. Computers and other internet devices are becoming the go-to method of accessing relevant products and services require. The ability to carry out businesses on the internet has enabled people to focus on other duties. Social media becomes the best platform to target your customers due to the guarantee that you will access them most times you want to communicate aspects of your products. Retargeting on Facebook allows businesses to convert prospects who visit your website to leads. This article will explore steps for carrying out a retargeting campaign on Facebook.
Steps for Designing a Facebook Retargeting Campaign
Creating a Facebook retargeting campaign can be very tedious to inexperienced people on matters of digital marketing. Therefore, you do not have to use a lot of money contracting services of a professional marketer to re-engage with prospects. These simple steps help you bring on board and maintain new leads. The steps take into account that your business is registered on Facebook business ads.
Open Facebook Advertisement Manager and Click on Audiences
When you click on the business manager located on the top left side of the display, the Audience icon appears. The audience is the target you intend on reaching with your campaign. The audience icon gives you the opportunity to interact with people who had visited your website but did not buy any product.
Click on Custom Audiences on The Facebook Ads Manager
The Custom Audience icon is visible on the left-hand corner of your ads’ manager. It provides you with the ability to personalise your campaign by offering you the opportunity to target existing and new customers who might have come into contact with your website on either the parent Facebook platform or other social media platforms. The website traffic option eases this by giving you a comprehensive look at the customers you seek to retarget. The people who visited a Specific Webpage icon allows a business owner to enter the URL of the website you try to refocus your marketing campaign. It is paramount to filter those who have purchased your products because your marketing campaign is not focusing on them. The retargeting campaign is meant for marketing to people who might have visited your website and did not buy any product. Therefore, the excluded icon allows you to distinguish your traffic to know who to target and who not to be targeted.
Identify Website Traffic
The purpose of the Facebook retargeting campaign is to convert prospects to customers. Thus, the Website Traffic option on the Audience icon allows you to capture those who have visited your website and bought your products and those who have not purchased. The prime focus is selling to those have not completed purchasing, the website traffic is the best option among the multiple options provided on the Audience icon.
It is essential to include search considerations such as age, location and gender of the target population. The parameters allow easy advertising to the intended demographic. The search parameters enabled by Facebook retargeting campaigns expedites the speed which you use to determine the group of customers you are yet to convert to clients.
Choose A Target Market on The Drop-Down Dashboard
The best feature of using Facebook to market your product, is that it can furnish you and your business with different options to fit your variety of clients. The platform allows you to target clients with these attributes:
- Every person who login into the website
- Individuals who use particular pages
- Users who have not logged in for some time
- Customisation of all these attributes
The fields provided enable you to automatically retarget this cadre of leads saving on time you would have manually used to capture all these types of your prospective clients. The fields are also elaborate providing a field that allows you to enter the timeframe within which you want ads to be displayed to a customer.
The fields for selecting your target customers are simple and easy to use making the platform very easy to use for any business. It is, therefore, a useful marketing tool for up and coming businesses that do not have a big marketing budget to pay professional marketers.
Obtain Your Pixel Code and Put It On Your Website
Facebook Pixel is a code you attach to your website that allowing you keep tabs on visitors of your website. It enables you trace individuals who have visited a site. The Facebook Pixel makes retargeting of customers for marketing purposes very easy. The unique markers placed on the web pages by Facebook Pixel captures all the credentials so that when a prospective client enters fields similar to those set on a website by Facebook Pixel, they are targeted. Thus, Facebook pixel gives you the power to monitor all visitors of your site and allows you to see their activities while logged into your site. This feature is what informs a website owner decision on whether or not to target a customer.
To get the Pixel code, locate the ads manager icon to where a retargeting campaign popup will appear. Click on it. Actions and View Panel will manifest to show you your pixel code to attach to all your pages.
In conclusion, a retargeting campaign on Facebook is only as effective as the plans put in place for executing your online marketing strategy. It is vital to accompany your retargeting campaign with incentives to your prospective customers. The incentives complement your marketing strategies to make your business stand out.