In the current business world where most purchases are done online, it is of paramount importance to set up an e-commerce store that clients can visit to view your products and place orders. Once the store is set up and running, you need to look for ways of boosting sales to continue hitting your sales targets.
Here are five simple ways to boost e-commerce sales fast.
Start by Targeting Existing Customers
One of the mindsets that hinder businesses from growing is the perspective that the company is not growing because it does not have enough customers. As an entrepreneur who is keen on growing your Singapore e-commerce business, you should avoid this misconception.
Instead of channeling all your resources to acquiring new customers, you should improve your customer retention strategy. If you do not have one, this is the high time that you engaged with your marketing team and other departments to create one.
Compared to new customers, the loyal customers have higher conversion rates and purchase more than one product at a go. As a result, they generate more revenue for your company every time they visit your website.
Don’t get it twisted though, going after new customers is an excellent way to scale up your company, but it is a more expensive marketing strategy that may fail in the end. It is more cost effective to focus on existing customers especially when you are not achieving your monthly sales targets.
Show Your Store is Trustworthy
One of the guaranteed ways of showing customers that your store is credible and trustworthy is by first investing in a professional design. Secondly, you need to make sure that the site is 100% secure to protect your customer’s private information as they make the purchases. Note that security is a top priority to online shoppers across the globe. You can easily show that your site is secure by displaying security badges on the store.
The average customer spends 88% more time on stores that have video demonstrations than on sites with plain blocks of text. The more time a customer spends on your site, the more chances you have to convince them to place an order.
The hidden magic is that videos have an inherent ability to increase engagement. Besides, customers easily and quickly understand information that is presented in video format that text. For example, if you are selling kitchen appliances, prepare a video that highlights how each works and the special features or unique selling points.
When Posting Customer Testimonials, Include Photos
Customer testimonials and other forms of user-generated content will help to promote your business for free to potential customers. Note that savvy clients trust real reviews from other customers who have used the products than the product description that you write and publish on the pages.
Therefore, it is important to include such testimonials in the sales pages to increase conversion rate. While at it, add a photo and if possible details of the customers to make the testimonial more believable.
Customers Love Shopping Using Their Mobile Devices
Recent research shows that 40% of customers who own mobile devices have used them to purchase products online. 63% of millennials prefer using their phones to buy products as opposed to using desktops and laptops.
Based on these facts, it is essential to make sure that your site is mobile friendly to profit from this segment of customers. Go an extra mile and invest in a mobile app that they can also use to make the purchases.
Your e-commerce store has great potential to grow your business, but you need to improve your strategies to continue generating revenue from it. Make sure that you also have a team of professional Singapore SEO and digital marketers on your side to assist you to implement the strategies and interpret the results achieved.